The Volkswagen Jetta Promotes Safety

Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Social and Digital Media, Trends , , , , , , , , , , , , , 18

In its quest to appeal to more market segments, Volkswagen has been devoting greater attention to young families through an ad campaign that emphasizes safety.

For example, according to Alexandra …

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Social Media and Brands: A Global Perspective

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Product Management, Social and Digital Media, Trends , , , , , , , , , , , , , , 3

In a recent article, eMarketer reported the results of a research project conducted by Ipsos OTX and Ipsos Global @dvisor that examined Internet users’ involvement with brands’ social network pages. …

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“Samsung’s Road to Global Domination”

Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends , , , , , , , , , , , , , , , 17

This is the provocative title of a recent Fortune article by Michael Lev-Ram. After Apple’s dominating several markets in the early part of the 21st century (see this post…

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