No Radio Advertising Is NOT Dead

  Yes, we know growth of Internet advertising affects other platforms, But, it is not monolithic. For example, take radio. No radio advertising is NOT dead. Yet, many observers see it’s downfall due to streaming.   Reality Check: No Radio Advertising Is NOT Dead According to Krista Garcia for eMarketer:  “Ëven though we increasingly spend time […]

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Too Many Brands Disappointing Consumers

Whoa! That’s some blog title: Too Many Brands Disappointing Consumers. And it’s based on recent research. So, how did we get to this point? Also, what’s next? Before reading below, take a look at these posts: 2018 Global Most Valuable Brands Young Adult Views Toward Brands Customers Like Caring Brands Does YOUR Brand Creep Out […]

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Transforming Marketing Departments

We look at how firms are transforming marketing departments. In sum, how should marketing departments act in today’s evolving competitive environment?

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Voice Assistants Have Come to In-Store Shopping

The technology behind virtual assistants, such as Alexa and Siri, keeps rapidly advancing. Not only can we order from our homes.  But some voice assistants have come to in-store shopping.   See How Voice Assistants Have Come to In-Store Shopping As Jen King reports for eMarketer: “Need help finding a specific item in-store? Just ask […]

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What Tactics Increase Customer Loyalty

To succeed in the long run, customer loyalty is a must. Yet, it may not necessarily be attainable. Thus, what tactics increase customer loyalty? Consider these posts: Certain U.S. Travelers Like Loyalty Programs — And Use Them Coming Up Short with Customer Loyalty Programs What Customers Want from a Program Loyalty Videos on How to […]

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Disconnect Between Consumers and Companies

Today, there is a big disconnect between consumers and companies with regard to social media priorities. In fact, consumers most want to read about deals. Yet, many firms place too little emphasis on this. Take a look at these posts for some information on consumer expectations: Changing Customer Experience Expectations Chatbots Perceived Effects on Customer […]

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Test YOUR Digital Marketing IQ

Each week, eMarketer runs a five-question quiz. The most recent quiz deals with how digital savvy you are. It involves 5 questions that enable you to test your digital marketing IQ. The quiz takes less than five minutes to complete. So, what is your digital marketing IQ? Good luck. 🙂 Test YOUR Digital Marketing IQ […]

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U.S. B2B Digital Advertising Spending Trends

As we have reported before, digital ad spending is on a roll. In the U.S. and worldwide. And this will continue well into the future. With this in mind, let’s examine overall digital ad spending trends. Then, we study U.S. B2B digital advertising spending trends . B2B digital spending is also growing.   U.S. Digital […]

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