Test YOUR Digital Marketing IQ

Each week, eMarketer runs a five-question quiz. The most recent quiz deals with how digital savvy you are. It involves 5 questions that enable you to test your digital marketing IQ. The quiz takes less than five minutes to complete. So, what is your digital marketing IQ? Good luck. 🙂 Test YOUR Digital Marketing IQ […]

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U.S. B2B Digital Advertising Spending Trends

As we have reported before, digital ad spending is on a roll. In the U.S. and worldwide. And this will continue well into the future. With this in mind, let’s examine overall digital ad spending trends. Then, we study U.S. B2B digital advertising spending trends . B2B digital spending is also growing.   U.S. Digital […]

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How Dominant Is Amazon Online?

It’s no surprise to any of us that Amazon is by far the leading online U.S. retailer. But would you be surprised to learn that Apple’s most recent annual online revenues exceeded those of Walmart? Or to learn that Amazon’s online revenues for its most recent year were greater than the next 14 U.S. retailers […]

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Consumer Trust: Interesting Research Findings

Consumer trust is important if companies and industries are to succeed, certainly in the long run. For example, see “Are You Vigilant in Protecting Your Reputation?”, “Don’ts for Businesses Using Social Media”, and “Americans Don’t Trust Mass Media” . According to eMarketer: “Brand trust seems to matter more than ever, though it may be harder than ever to […]

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How Big a Hurdle Is Ad Blocking in 2017?

Ad blocking is becoming an enormous problem for online marketers, going from a nuisance a couple of years ago to a major threat today. ARE YOU PREPARED TO HANDLE IT? Technopedia describes ad blockers as follows: “An ad blocker is a program that will remove different kinds of advertising from a Web user’s experience online. […]

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The State of Big Data in 2017

As we have noted several times over the years (see for example: 1, 2, 3), big data are an important element of the marketer’s toolbox. So, what is the state of big data in 2017? Recently, eMarketer published its Big Data Roundup for 2017: “Most key objectives of marketers are rooted in big data, from […]

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Is Yahoo a Good Buy for Verizon?

When it began in 1994 and for many years thereafter, Yahoo was a Web dynamo with tons of viewers, a leading search engine, lots of content, multiple points of contact, and more. But in recent years, Yahoo has fallen on really tough times. Hopefully, it will still have something to offer Verizon after the latter’s […]

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Your Text Messages ARE Being Spammed

If you are under the impression that spamming is confined to the Web and E-mail, you are wrong. Very wrong! According to recent research, text spamming is now a big problem. So, we all need to be more careful with our cell phones and one way to do so is to use stronger passwords and […]

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Do Shoppers Really Believe Customer Reviews?

As marketers, we have become increasingly knowledgeable about the power of online customer reviewers. And we recognize that many shoppers place more weight on these reviews than on company-sponsored communications. Let’s look at some research by Trustpilot, a customer review consultant to business.  According to eMarketer: “In early 2016, Trustpilot surveyed 1,132 Internet users ages […]

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Big Leap for Digital Ads

As we know, digital advertising has seen strong growth in recent years — at the expense of more traditional media. This year marks another milestone as digital advertising surpasses TV advertising in the United States. And as of 2020, digital will far outpace TV advertising. eMarketer reports that: “It’s no secret advertisers are flocking to […]

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