U.S. B2B Digital Advertising Spending Trends

As we have reported before, digital ad spending is on a roll. In the U.S. and worldwide. And this will continue well into the future. With this in mind, let’s examine overall digital ad spending trends. Then, we study U.S. B2B digital advertising spending trends . B2B digital spending is also growing.   U.S. Digital […]

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How Dominant Is Amazon Online?

It’s no surprise to any of us that Amazon is by far the leading online U.S. retailer. But would you be surprised to learn that Apple’s most recent annual online revenues exceeded those of Walmart? Or to learn that Amazon’s online revenues for its most recent year were greater than the next 14 U.S. retailers […]

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Consumer Trust: Interesting Research Findings

Consumer trust is important if companies and industries are to succeed, certainly in the long run. For example, see “Are You Vigilant in Protecting Your Reputation?”, “Don’ts for Businesses Using Social Media”, and “Americans Don’t Trust Mass Media” . According to eMarketer: “Brand trust seems to matter more than ever, though it may be harder than ever to […]

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How Big a Hurdle Is Ad Blocking in 2017?

Ad blocking is becoming an enormous problem for online marketers, going from a nuisance a couple of years ago to a major threat today. ARE YOU PREPARED TO HANDLE IT? Technopedia describes ad blockers as follows: “An ad blocker is a program that will remove different kinds of advertising from a Web user’s experience online. […]

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