Tumblr Acquisition Seems to be Working for Yahoo — If It Could Only Sell Ads

Yahoo and CEO Marissa Mayer, who joined Yahoo from Google in July 2012, have had a difficult time making the firm more dynamic in today’s marketplace. However, 2013 acquisition Tumblr may be turning out to be wise strategic move. But its impact on Yahoo’s ad revenues is still in question. What is Tumblr? According to […]

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What Would YOU Do If You Won $100,000?

Well, this is not like winning a $100 million lottery. However, it is a good sum of money for [most of] us to have to spend. As marketers, we’d like to know if answers to this question differ by age group. According to recent research by Harris Interactive, as reported by eMarketer: “2014 polling by […]

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Planning for Career Success

As we have written about a lot before (for example, see 1, 2, 3), career planning is something that requires a lot of time and effort. Are you in college now or thinking about returning to earn a graduate degree? Here is a series of steps to follow. [Note: If you are already working, most […]

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General Electric: Becoming Quicker and More Agile

When annual sales approach $150 billion, it becomes harder to be agile and flexible in anticipating and responding to the evolving marketplace. This is something that even star companies such as General Electric — whose slogan is “GE imagination at work” — must face. In GE’s case, it is embarking on new ways of doing […]

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