Tumblr Acquisition Seems to be Working for Yahoo — If It Could Only Sell Ads

Yahoo and CEO Marissa Mayer, who joined Yahoo from Google in July 2012, have had a difficult time making the firm more dynamic in today’s marketplace. However, 2013 acquisition Tumblr may be turning out to be wise strategic move. But its impact on Yahoo’s ad revenues is still in question. What is Tumblr? According to […]

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What Would YOU Do If You Won $100,000?

Well, this is not like winning a $100 million lottery. However, it is a good sum of money for [most of] us to have to spend. As marketers, we’d like to know if answers to this question differ by age group. According to recent research by Harris Interactive, as reported by eMarketer: “2014 polling by […]

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Planning for Career Success

As we have written about a lot before (for example, see 1, 2, 3), career planning is something that requires a lot of time and effort. Are you in college now or thinking about returning to earn a graduate degree? Here is a series of steps to follow. [Note: If you are already working, most […]

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General Electric: Becoming Quicker and More Agile

When annual sales approach $150 billion, it becomes harder to be agile and flexible in anticipating and responding to the evolving marketplace. This is something that even star companies such as General Electric — whose slogan is “GE imagination at work” — must face. In GE’s case, it is embarking on new ways of doing […]

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Trends in Online Shopping

As we have reported before (click here, for example), online retailing remains strong both in the United States and around the world. Here is an infographic from SnapParcel, an Ireland-based courier service, that looks at the evolution of E-commerce in the United States and around the world. As Multichannel Merchant reports, global online retail sales […]

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The Use of Speech Analytics

1to1 Media has just published a new infographic about the use of technology in analyzing speech in business settings. Check it out.    

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Ad Age’s 2014 Hispanic Fact Pack

There are more than 55 million Hispanics in the United States, representing about 17 percent of the total U.S. population. As such, Hispanics represent an important — and growing — market segment for marketers. One good resource for understanding and marketing to Hispanics is the FREE Advertising Age Hispanic Fact Pack 2014. Click the contents […]

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Want to Perform at the Super Bowl? Pay for Play May Be Coming

Most of us already know that the National Football League is the most popular and profitable sports entity in the United States — by a wide margin. NFL prime-time TV games are regularly the highest-rated shows of the week. Advertising, sponsorship, and licensing contracts with the NFL amount to billions of dollars a year. Super […]

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