Must Reading: How Vulnerable are YOU to Being Tracked by Hackers?

Earlier this week, we posted about “What Happens to Our Privacy If a Company Is Sold?” The answer was pretty disconcerting!! In this post, we are furthering the discussion by publicizing a very recent article Josh Keller, K.K. Rebecca Lai, and Nicole Perlroth for the New York Times — “How Many Times Has Your Personal Information […]

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What Happens to Our Privacy If a Company Is Sold?

Most of us are not fully aware of the privacy policies and rules that go into effect if a company sold is sold or goes into bankruptcy. Suppose we signed up for a Web site that had specific restrictions on how our personal information could be used, such as not providing it to a third […]

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Young Adults Shopping at Wal-Mart

Yes, you read the title to this post correctly. Despite some stereotypes to the contrary, Wal-Mart is attracting lots of young adults. InfoScout recently conducted research on this subject. As reported by Jack Neff for Advertising Age, there were some unexpected results: “What’s the hottest big retailer with millennials [young adults]? Wal-Mart. The reason may be its investment […]

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Pinterest Adding Buyable Pins

Pinterest is more popular than ever, and just keeps on growing. Consider these statistics compiled by Craig Smith of DMR: 42 percent of all online U.S. adult women (and 13 percent of men) utilize Pinterest. In the U.S., as of 2015, Pinterest has more than 47 million total users (expected to reach 59 million by […]

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The Stages of Social Media Engagement

At this point in time, millions of organizations (and individuals) have become engaged in social media. However, they are not all at the same stage of development. Some are much further advanced than others. As reported by Simply Measured: “Nearly every technology applied to business processes, from change management software to cyber security, now boasts […]

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Knowing Anna: How Well Do You Understand Your Customers?

With the advent of big data, there are more opportunities than ever to use micro-marketing in targeting and understanding our customers. Here is an example from Teradata: “Catch the moment — Marketing that connects with Anna. What would you do if you knew exactly how to connect with each customer as an individual? Teradata Marketing […]

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Free Resources from Trendwatching.com

Trendwatching.com is an excellent source of information about current and emerging trends around the globe: “Established in 2002, we help forward-thinking business professionals in 180+ countries understand the new consumer and subsequently uncover compelling, profitable innovation opportunities. We rely on professionals in London, New York, São Paulo, Singapore and Lagos and on our network of […]

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Mary Pacifico-Valley: A Great Career in Auto Marketing

Mary Pacifico-Valley is the owner of Denver-based Rickenbaugh Automotive Group. Pacifico-Valley worked her way up the ranks to her present position, and her company is hugely successful: “Rickenbaugh Cadillac Volvo in Denver, CO and Infiniti in Dacono treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as […]

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Analyzing Competitors’ Social Media Activities

How can we assess the social media activities of competitors? Although there are several perspectives we can take, Social Media Examiner has presented several excellent tips for monitoring competitors. As reported by Megan Hannay: “Researching your competitors on social media not only provides an overview of your industry, but it also gives you insight into […]

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Why Is the Management of Big Data So Difficult?

As we have posted several times before, big data analytics are here to stay and growing in importance. [See, for example, 1, 2, 3, 4.] Nonetheless, big data analytics are not simple. According to eMarketer: “Companies’ increased customer focus, demand for business growth and expansion, and the need to keep up with competitors are all […]

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