Are firms doing a good job in building consumer trust? According to a 2012 survey of U.S. adults, “About.com found that 84 percent of respondents felt that brands needed …Read more
With the advent of social media and the rise in consumer expectations, companies need to do more to make things right.
According to customer satisfaction gurus Don Peppers and Martha …Read more
It is imperative for companies to find ways to get people to be less frugal in their shopping behavior. As reported in Promo: “A broad trend that can’t be …Read more
As reported by Fatima D. Lora for Retail TouchPoints: “In a recent IBM-sponsored webinar, titled: ‘The Future of Retailing in a Multi-Sensory, Multi-Channel World,’ Martin Lindstrom, Marketing Consultant …Read more