Are firms doing a good job in building consumer trust? According to a 2012 survey of U.S. adults, “About.com found that 84 percent of respondents felt that brands needed …
Read moreThe Power of An Apology in Building Trust
Evans on Marketing Marketing Communications, Online Marketing, Social and Digital Media, Trends apology, customer expectations, customer satisfaction, trust 1
With the advent of social media and the rise in consumer expectations, companies need to do more to make things right.
According to customer satisfaction gurus Don Peppers and Martha …
Read moreThe Weak Financial Performance of Social Media: No Surprise
On May 18, I wrote: “How can a company with SALES of $3.7 billion in 2011 and projected annual sales of less than $20 billion as of 2016 be valued …
Read moreTurning Frugals into Frequent Shoppers
Evans on Marketing Consumers and Their Behavior, Pricing, Trends deals, frugal, price, repeat purchase, shopper
It is imperative for companies to find ways to get people to be less frugal in their shopping behavior. As reported in Promo: “A broad trend that can’t be …
Read moreUsing Multi-Sensory Techniques To Pique Consumers’ Interest
Evans on Marketing Marketing Communications, Technology and Marketing, Trends customer, decisions, multichannel, Retail TouchPoints, shopper 1
As reported by Fatima D. Lora for Retail TouchPoints: “In a recent IBM-sponsored webinar, titled: ‘The Future of Retailing in a Multi-Sensory, Multi-Channel World,’ Martin Lindstrom, Marketing Consultant …
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