Last month, we posted a video about consumer anxiety around the globe.
Now, JWT Intelligence has published a report titled AnxietyIndex 2013 Global Report: “In the latest installment of …
Read moreThe High-Tech Brick-and-Mortar Store
Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Social and Digital Media, Technology and Marketing, Trends customer expectations, customer loyalty, customer satisfaction, digital brick-and-mortar store, experiential marketing, infographic, online shopping, opportunity, planning, shopper, social media, technology, trends 11
We know how aggressively some retailers are using digital technology outside of the store. Now, more firms are becoming whizzes with the “digital brick-and-mortar store.”
According to Olga Kharif, writing …
Read moreWhere Companies Get Their Consumer Data
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Social and Digital Media, Trends analytics, data, information, online information, opportunity, planning, research, shopper, trends 10
No surprise: The best source for companies to acquire data on consumers is the Web.
As eMarketer notes: “Marketers worldwide are continuing to invest in making sense of the surge …
Read moreSocial Media and Brands: A Global Perspective
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Product Management, Social and Digital Media, Trends analytics, brand, eMarketer, experiential marketing, global, Internet, Ipsos Global @dvisor, Ipsos OTX, opportunity, product management, product positioning, shopper, social media, social network, trends 3
In a recent article, eMarketer reported the results of a research project conducted by Ipsos OTX and Ipsos Global @dvisor that examined Internet users’ involvement with brands’ social network pages. …
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