The JWT Intelligence 2013 Global Anxiety Report

Last month, we posted a video about consumer anxiety around the globe. Now, JWT Intelligence has published a report titled AnxietyIndex 2013 Global Report: “In the latest installment of our research around the levels, intensity, and drivers of anxiety around the world, we surveyed 6,075 adults aged 18-plus across 27 markets in Western Europe (Finland, […]

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The High-Tech Brick-and-Mortar Store

We know how aggressively some retailers are using digital technology outside of the store. Now, more firms are becoming whizzes with the “digital brick-and-mortar store.” According to Olga Kharif, writing for Businessweek: “Retailers that relied on impulse buys, especially along checkout lines, are struggling to keep the attention of consumers. The culprit? Smartphones. Stores are […]

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Where Companies Get Their Consumer Data

No surprise: The best source for companies to acquire data on consumers is the Web. As eMarketer notes: “Marketers worldwide are continuing to invest in making sense of the surge of data produced by digital interactions with customers—68% said they will increase data-related marketing spending in 2013 and just 3% planned to decrease spending, according […]

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Social Media and Brands: A Global Perspective

In a recent article, eMarketer reported the results of a research project conducted by Ipsos OTX and Ipsos Global @dvisor that examined Internet users’ involvement with brands’ social network pages. The study involved users in Latin America, Asia-Pacific, and Europe — encompassing 14 countries in all. Click the chart to see the full eMarketer story […]

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Are Customer Reviews More Important Than Professional Reviews?

For marketers, an upside to social media and the inclusion of customer reviews at shopping sites is that firms and their products are more buzzed about than ever. For marketers, a downside to social media and the inclusion of customer reviews at shopping sites is that firms and their products are more buzzed about than […]

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Online Engagement by Age and Gender

Research from  nRelate (a content optimization company) indicates that age and gender are key factors with regard to how people participate in reading online content. As reported by eMarketer: “An October 2012 survey found that younger U.S. web users, especially younger males, had a high propensity to click on related articles and videos after reading […]

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Better Understanding Consumer Psychology

Marketers know that positive customer perceptions are necessary for the long-term. But, getting inside the head of the consumer can be tough. Check out this infographic for 10 ten tips about consumer psychology.  

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