Income/wealth is distributed quite unevenly in the United States and around the world. And high poverty rates exist globally. But today, we look at the upper end of the income spectrum. How affluent Americans live. Their demographics and behavior impact many firms. In the United States, 28 percent of households earn at least $100,000 per […]
Read moreCustomers Like Caring Brands
As we have noted before, customers appreciate purpose-driven brands. And brands that do the right thing. At the same time, people may dislike brands that “creep them out”. Today, we delve further into why customers like caring brands. Why Customers Like Caring Brands As Erik Wander writes for Adweek: “There’s a good reason marketers […]
Read moreAmericans Eat a Lot AND Fast
Evans on Marketing Consumers and Their Behavior, Global Marketing, Trends customer expectations, eating, global, infographic
In 2017, $5.61 trillion was spent on U.S. restaurants and bars. And this amounted to to 4.3 percent of all personal consumption. We also spent trillions on food for in home-use use. That’s impressive, right. On the other hand, Americans eat a lot AND fast. Furthermore, our obesity level is at an all-time high — […]
Read moreWhat Is Next for Smartphones
Last year marked the 10th anniversary of the iPhone. As we know, over this time, the smartphone has certainly evolved. And revolutionized the way we communicate, shop, use social media, etc. Thus, an apt question to ask now: What is next for smartphones? For sure, forecasts indicate looming changes. First, we consider what the smartphone […]
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