Planning for the New Normal

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends , , , , , , , , ,

Seven company behavior shifts to consider.

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Handling Supply Chain Disruptions

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Product Management, Technology and Marketing, Trends , , , , , , , , ,

Which of the six tactics noted here would YOU choose?

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Marketing Lessons from COVID-19

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends , , , , , , , ,

THIRTY insightful tips for marketing professionals.

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Data Privacy in the COVID-19 Era

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing , , , , ,

  Since we started Evans on Marketing, we have written nearly 100 times about data privacy. We include both online and offline examples. And they Include data tracking. But now, as consumers, we face another huge challenge — data privacy in the COVID-19 era. There are trade-offs in tracking individuals to help reduce the ongoing […]

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Which Activities Are Risky – and Which Are Not

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Health, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Sports and Entertainment Marketing , , , , , , ,

Be careful out there. Low-risk and high-risk activities are identified and discussed here.

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