Tag Archives: customer expectations

iPhone Dominance and Pricing Over the Years

18 Sep

Yes, iPhones are a big deal, which we discussed last week when the 10th anniversary models were unveiled. Since introduction, the iPhone has represented a HUGE percentage of Apple’s total revenues.

As the following chart from Statista shows:

“Since 2007, Apple’s iPhone sales have consistently increased. It has gone from 40 million units sold in 2010 to more than 212 million in 2016. iPhone sales worldwide were over 136 billion U.S. dollars in 2016. As sales increased, the iPhone gained within the company. It has become the most successful Apple product to date. The iPhone’s share of the total revenue has jumped from 25 percent in the beginning of 2009 to 70 percent in the first quarter of 2017. As of the first quarter of 2017, iPhone’s share of revenue was at 69.4 percent. Much of the iPhone’s success can be attributed to Apple’s ability to be competitive, with new releases and updates.”

 

iPhone Share of Apple Sales worldwide — 2009-2017

Chart by Statista

 

Apple has accomplished these results despite large price increases. According to Niall McCarthy, writing for Statista, and the chart below: 

“The unveiling of the iPhone X was the most eagerly anticipated part of Apple’s launch extravaganza [on September 12, 2017]. The new handset made a daring design move in ditching the home button, while it now boasts a facial scanner and the ability to make animated emojis. For some fans, the enthusiasm of the event and the enormous hype surrounding the iPhone X will be tampered by the device’s exorbitant price tag. The iPhone X will cost between $999 and $1,149 for U.S. users. That makes it the most expensive iPhone to date, costing more than the iPhone 6s and 7 Plus, both of which hit the market at $949 (256GB). Back when the original iPhone was unveiled by Steve Jobs in 2007, the 4GB version of the device cost $499 and the 8GB version cost $599 (both requiring a 2-year contract).”

 

Chart by Statista

 

Hofstra Marketing: Exciting Times Ahead

15 Sep

The The Hofstra University Zarb School of Business at Hofstra University will be opening its new state-of-the-art building in fall 2018. The School’s Department of Marketing and International Business is especially excited. This short YouTube video featuring two department professors shows why. 🙂
 

 

Brand Complaints and Social Media

6 Sep

What happens when consumers complain on social media?

According to eMarketer:

“Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media has given them more of a voice to expose unfair treatment from brands and be more critical of them in general. The study, which surveyed 1,003 US internet users ages 18 to 64 in July 2017, found that eight in 10 respondents said social media helped to uncover instances of brands treating people unfairly. And seven in 10 said that it helped encourage transparency.”

For the most part, dishonesty and bad customer service led many internet users to complain about brands on social media. But those weren’t the only reasons. Troubles with a bad product, brands being too political and a lack of responsiveness also triggered some respondents to air frustrations about companies on social media.”

 

Click on the chart below to read more about how online consumers react to social media complaints.


 

An “Upscale” McDonald’s

10 Aug

McDonald’s is constantly striving to improve itself and to be more distinctive both in the United States and internationally. See, for example, “McDonald’s Honest Self-Assessment – in Public!”

Here’s an example, as reported by Chris Snyder for Business Insider:

“When you think of McDonald’s, you typically think big golden arches and a red roof. This restaurant is much different. A unique McDonald’s in Freeport, Maine was installed inside an old mansion built back in 1850. It maintains the Victorian aesthetic and even offers lobster rolls for the complete New England experience. This is what it’s like.”

 

 
(Video from Business Insider)
 

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