What Customer Centric SHOULD Really Mean

Despite marketing’s common wisdom, the customer is not always right. With that in mind, let us examine what customer centric SHOULD really mean.


They Are Not Always Right:

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The Ethics of Pricing by Hospitals

There is more scrutiny on health-care pricing than ever before. With lots of questionable practices in the marketplace. One aspect of this issue involves the ethics of pricing by

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The Road Ahead for Electric Cars

What will be the road ahead for electric cars? In recent years, we have written several posts about electric cars. Now, we see a greater effort from major automakers

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Marketing Strategy Preparedness 2021

Although we are in mid-March, marketing strategy preparedness 2021 remains essential. Therefore, we look at various factors involved with readiness.

To begin, we suggest reading these recent posts:

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