Would it surprise you to know that many millionaires and billionaires can also be frugal?
Read moreState of Play
TrendWatching provides very useful insights about coming trends. Today, we focus on the state of play. Is there anywhere that we don’t want to play?
Read moreLast Mile Delivery
Evans on Marketing Distribution, Global Marketing, Technology and Marketing, Uncategorized customer expectations, customer satisfaction, delivery, Go People, last mile, logistics 6
One area receiving greater scrutiny: last mile delivery. Let’s look at this stage of the distribution system.
Read moreHandling Rideshare Drivers
The Zebra created a guide to help those who struggle with awkward rideshare drivers. The guide breaks down the 10 most common types of rideshare driver personalities you’ll run into, from drivers who share too much to those that don’t say a word.
Read moreConsumer Behavior in an Omnichannel World
In the present marketplace, consumers have more choices than ever before. A lot of this relates to omnichannel marketing. With this approach, consumers can shop online and offline, purchase online and pick up in a store, etc. So, let’s consider consumer behavior in an omnichannel world. First, look at these posts: Winning at Omnichannel Marketing: […]
Read moreWhat Tactics Increase Customer Loyalty
To succeed in the long run, customer loyalty is a must. Yet, it may not necessarily be attainable. Thus, what tactics increase customer loyalty? Consider these posts: Certain U.S. Travelers Like Loyalty Programs — And Use Them Coming Up Short with Customer Loyalty Programs What Customers Want from a Program Loyalty Videos on How to […]
Read moreWhat Do Millennials and Seniors Have in Common
As we know, millennials and seniors vary significantly in attitudes and behavior. Yet, we also need to study this question. What do millennials and seniors have in common? And the answer might surprise you — as well professional marketers. Question of the Day: What Do Millennials and Seniors Have in Common According to Remie […]
Read moreDisconnect Between Consumers and Companies
Today, there is a big disconnect between consumers and companies with regard to social media priorities. In fact, consumers most want to read about deals. Yet, many firms place too little emphasis on this. Take a look at these posts for some information on consumer expectations: Changing Customer Experience Expectations Chatbots Perceived Effects on Customer […]
Read moreFast Fashion Getting Faster
Today, numerous fashion marketers are following one very strong trend: fast fashion getting faster. And this represents a competitive advantage. These prior posts also look at fashion activities: Macy’s Social Media Superstars Young Adult Views Toward Brands Virtual Reality Live at Vera Bradley Stores Five Fashionistas That Are Thriving What Is the State of Global […]
Read moreValue of Shoppers SECOND Purchases
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Trends customer expectations, customer loyalty, follow ip, second purchase 1
Gaining and keeping customer loyalty remains a key goal for most firms. In general, loyal shoppers contribute to both higher revenues and higher profit. In today’s post, we examine the value of shoppers second purchases. Why? If we get customers to return at least once, chances increase for turning them into loyal shoppers. First, […]
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