Despite marketing’s common wisdom, the customer is not always right. With that in mind, let us examine what customer centric SHOULD really mean.
The Ethics of Pricing by Hospitals
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Good and Bad Examples of Marketing, Health, Marketing Communications, Pricing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing bad behavior, business model, customer expectations, hiding price information, hospitals, social responsibility, transparency, Wall Street Journal
There is more scrutiny on health-care pricing than ever before. With lots of questionable practices in the marketplace. One aspect of this issue involves the ethics of pricing by …
The Road Ahead for Electric Cars
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Product Management, Technology and Marketing business model, competition, customer expectations, electric car, experiential marketing, infographic, opportunity, planning, video, Wall Street Journal
What will be the road ahead for electric cars? In recent years, we have written several posts about electric cars. Now, we see a greater effort from major automakers …
Global Perspectives on the Psychology of Color
Among our most popular posts are those dealing with color. Today, we expand coverage of this topic to include global perspectives on the psychology of color. Culture makes a …
Marketing Strategy Preparedness 2021
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Technology and Marketing, Trends BFT, business model, customer expectations, Guido Bartolacci:, marketing strategy, opportunity, planning, preparedness, tips, trust