Despite marketing’s common wisdom, the customer is not always right. With that in mind, let us examine what customer centric SHOULD really mean.
Despite marketing’s common wisdom, the customer is not always right. With that in mind, let us examine what customer centric SHOULD really mean.
There is more scrutiny on health-care pricing than ever before. With lots of questionable practices in the marketplace. One aspect of this issue involves the ethics of pricing by …
What will be the road ahead for electric cars? In recent years, we have written several posts about electric cars. Now, we see a greater effort from major automakers …
Among our most popular posts are those dealing with color. Today, we expand coverage of this topic to include global perspectives on the psychology of color. Culture makes a …