Shopping Smart on Prime Days

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Today and tomorrow, Amazon offers Prime Days, with large sales promised. Joining the shopping frenzy are others such as Walmart and Target. However, shopping smart on Prime Days …

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Self-Assessing the Level of Customer Experience Maturity

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As we have regularly reported, a great customer experience is a key to marketing success. Thus, self-assessing the level of customer experience maturity is vital.

 

Take the Quiz: Self-Assessing

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Creating a Great Customer Experience

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Due to its importance, we have written about the customer experience more than 100 times. For the post below, we focus on creating a great customer experience.

 

Six Principles

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