Welcome to this blog. Click here to visit the home page and sign up. 🙂

This blog covers a lot of topics in the following categories. There are a lot of different kinds of information here. Enjoy!

It is authored and hosted by Dr. Joel Evans, RMI Distinguished Professor of Business in the Marketing and International Business Department at Hofstra University’s Zarb School of Business. I have been involved with blogging for a long time. I love teaching, writing, consulting, and communicating with people. I have co-authored two textbooks that have been used around the world and I am active on social media.

I am extremely passionate about the blog. No longer are communications about companies and their brands uni-directional (from them to us). Today, through social media, the general public and those writing online about specific companies,  brands, and issues have a tremendous impact upon what we think about those companies and brands. “Viral” is now as important a concept as “advertising.”

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And take a look at my Twitter page and my YouTube channel.


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