Welcome to this marketing blog. It is authored and hosted by Dr. Joel Evans, RMI Distinguished Professor of Business in the Marketing and International Business Department at Hofstra University’s Zarb School of Business. I have been involved with marketing for a long time. I love teaching, writing, consulting, and communicating with people. I have co-authored two textbooks that have been used around the world and I am active on social media.

I am extremely passionate about marketing and the revolution caused by social media. No longer are communications about companies and their brands uni-directional (from them to us). Today, through social media, the general public and those writing online about specific companies,  brands, and issues have a tremendous impact upon what we think about those companies and brands. “Viral” is now as important a concept as “advertising.”

This blog was originally created especially for the graduate students in my Marketing 248 course (on online marketing and social media) at Hofstra. I started teaching this course more than a decade ago. There were no iPhones, no iPads, Google had barely started, and social media was a term that did not yet exist. So, here we are today in a new, fast-evolving online world.

But now, this blog has expanded. There are a lot of different kinds of information here. Enjoy!

Thanks for reading. Sign up to follow us. And take a look at my Twitter page and my YouTube channel.


4 Replies to “About”

  1. Hi,
    I got in contact last week notifying you of an upcoming change in ownership of our domain name: as of last year, the booz.com domain has been redirected to strategyand.pwc.com. I wanted to remind you that in a few days – on March 31st – the redirects from booz.com will cease to work when we lose ownership of the domain, meaning you will end up with broken links on your website. You can update your incorrect links as follows:

    Find: booz.com
    Replace with: strategyand.pwc.com

    Google is reporting that this page of your website still has links pointing to booz.com:
    Please let me know if you require any assistance updating this link.
    NB If Google has yet to update its cache on this page/these pages and you have already made the appropriate changes then please disregard this email.
    Many thanks,

    Luke Rees
    Strategy&, Formerly Booz & Company

    Direct: +44 800 019 6813
    Email: luke.rees@contractors.strategyand.pwc.com
    PwC Strategy& (UK) Ltd.
    7 More London, Riverside, London SE1 2RT

  2. Hello! My name is Robert Conrad, and I was writing to let you know that the infographic for Social Media Marketing dated May 5th seems to be acting funny. I tried to pull it up three different times, and the image didn’t load the first two times, but did so the last time. Not sure if it’s my browser or network connection, but I thought I’d pass that along.

    Also, I was curious if you’d be willing to cite Pepperdine University in your April 22nd’s infographic entry (Top-Notch Marketing Executive)? I work in conjunction with Pepperdine University to help increase their web presence, and would greatly appreciate it. It seems to have received a fair amount of shares, and I’m glad your readers are finding it helpful!

    The University’s URL is http://mbaonline.pepperdine.edu/.

    Please let me know if this is possible, or if you have any questions or concerns. I look forward to talking with you soon, and have a nice day!

    (P.S. I couldn’t find an email, so I hope this post finds you well!)



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