About

Welcome to this blog. Click here to visit the home page and sign up. 🙂

This blog covers a lot of topics in the following categories. There are a lot of different kinds of information here. Enjoy!

• Business Analytics and Marketing Information
• Business-to-Business
• Careers
• Consumers and Their Behavior
• Distribution
• Global Marketing
• Good and Bad Examples of Marketing
• Learning How to Blog, Design Web Sites, and Innovate with Mobile Media
• Marketing Communications
• Online Marketing
• Pricing
• Privacy, Identity Theft, and Ethical Issues
• Product Management
• Social and Digital Media
• Sports and Entertainment Marketing
• Technology and Marketing
• Trends

It is authored and hosted by Dr. Joel Evans, RMI Distinguished Professor of Business in the Marketing and International Business Department at Hofstra University’s Zarb School of Business. I have been involved with blogging for a long time. I love teaching, writing, consulting, and communicating with people. I have co-authored two textbooks that have been used around the world and I am active on social media.

I am extremely passionate about the blog. No longer are communications about companies and their brands uni-directional (from them to us). Today, through social media, the general public and those writing online about specific companies,  brands, and issues have a tremendous impact upon what we think about those companies and brands. “Viral” is now as important a concept as “advertising.”

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And take a look at my Twitter page and my YouTube channel.