Welcome to this marketing blog. It is authored and hosted by Dr. Joel Evans, RMI Distinguished Professor of Business in the Marketing and International Business Department at Hofstra University’s Zarb School of Business. I have been involved with marketing for a long time. I love teaching, writing, consulting, and communicating with people. I have co-authored two textbooks that have been used around the world and I am active on social media.
I am extremely passionate about marketing and the revolution caused by social media. No longer are communications about companies and their brands uni-directional (from them to us). Today, through social media, the general public and those writing online about specific companies, brands, and issues have a tremendous impact upon what we think about those companies and brands. “Viral” is now as important a concept as “advertising.”
This blog was originally created especially for the graduate students in my Marketing 248 course (on online marketing and social media) at Hofstra. I started teaching this course more than a decade ago. There were no iPhones, no iPads, Google had barely started, and social media was a term that did not yet exist. So, here we are today in a new, fast-evolving online world.
But now, this blog has expanded. There are a lot of different kinds of information here. Enjoy!