How Scenario Planning Influences Strategic Decisions

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Scenario planning involves planning for the future by understanding that different marketplace outcomes may occur in response to any strategy and that each possible marketplace outcome must be planned for …

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Ransomware: Even Worse Than the Name Implies

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Global Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Technology and Marketing, Trends , , , , , , , , , , , , , 2

The term “ransom” has been around for hundreds of years and is best described as a way to redeem someone from captivity, bondage, detention, etc., by paying a demanded price.…

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Global Web Users: A Work in Progress

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Online Marketing, Social and Digital Media , , , , , , , , , 1

Recently, the International Communication Union, a UN agency conducted research on Web usage around the globe. Click here for a PDF of the highlights of its 2016 report based on …

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Best Free Sites to Use in Blogging

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , , , , , , , ,

One of the reasons the developing a personal, company, or nonprofit blog is so popular is that (a) many sites are available to host blogs for free and (b) these …

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