How Scenario Planning Influences Strategic Decisions

Scenario planning involves planning for the future by understanding that different marketplace outcomes may occur in response to any strategy and that each possible marketplace outcome must be planned for to avoid the worst case scenario. Here’s a simple example: Suppose that a major soda company introduces a new non-carbonated cola beverage into the marketplace. […]

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Ransomware: Even Worse Than the Name Implies

The term “ransom” has been around for hundreds of years and is best described as a way to redeem someone from captivity, bondage, detention, etc., by paying a demanded price. Today, we have another destructive variation of the word ransom — that is “ransomware.” What is it and what can we do about it? TechRepublic […]

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Global Web Users: A Work in Progress

Recently, the International Communication Union, a UN agency conducted research on Web usage around the globe. Click here for a PDF of the highlights of its 2016 report based on this research. Statista has devised an interesting chart from the ICU data. [See below.] And its Felix Richter  offered these insights: “25 years ago, August […]

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How to Be More Confident and Motivated

Click the image below to download the FREE book Personal Confidence & Motivation from MTD Training. [Note: A simple login is required. Select working as your option.] “Do you have the self-belief and confidence to make a difference? Do you ‘just know’ that you’ll succeed no matter what? Do you know what motivates and gets you going? And […]

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Best Free Sites to Use in Blogging

One of the reasons the developing a personal, company, or nonprofit blog is so popular is that (a) many sites are available to host blogs for free and (b) these sites typically offer user-friendly free templates to set up and administer the blogs. Recently, Codeable Magazine identified and described a number of blogging sites. Here […]

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The Consumer’s Path to Purchase by Category

We know that consumers shop differently for various goods and services. But we can always learn more. Millward Brown Digital recently produced a report entitled “Demystifying the Consumer Journey?” A free download is available with a simple login. The chart below summarizes the average length of a shopper’s journey (in days) and  the level of […]

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Are YOU Doing Enough to Build Your Network?

If you are not heavily involved in professional networking, you are probably doing yourself — and your career — a disservice. Consider these observations from Lindsay Kolowich, writing for HubSpot: “When done right, networking is an incredibly valuable investment of every professional’s time and effort. It helps us make meaningful business connections, get feedback, and […]

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Nike’s “Unlimited You” Airs During Olympics Opening Ceremonies

Nike has been widely known as the “Just Do It” advertiser and the world leader of sports apparel and equipment — but soon not in golf equipment. In the past, it was also an “ambush marketer” (not an official sponsor, but one who tried to appear as one) at the 2012 Summer Olympics. Noel Young […]

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Women in Business

Here is some value information on this topic: Womenable.com has a large number of infographics. Click here. Gender Equity Index. Click here. State of Women-Owned Businesses. Click here. A One-Women Firm Goes Global. Click here. Women, Especially Women of Color, Fueling Business Startups. Click here.  

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Be on Your BEST Behavior When Interviewing

You probably know that first impressions matter; that’s why you learned to look people in the eye and firmly shake their hands. But the art of successfully interviewing for a job is probably not something that you discussed over the dinner table. Just because you got in the door to interview for a job opportunity […]

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