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Keep Smiling This Holiday Season: Humor Required

11 Dec

Each holiday season seems to be more stressful. We worry about getting the right gifts. And at the right prices. Also, we may get uptight about seeing family members. Hopefully, that is not the case. This post is intended to help you keep smiling this holiday season: humor required. 🙂

 

Try to Keep Smiling This Holiday Season: Humor Required

We want you to be less stressed out. So, here goes.

According to 

“The holiday party season is upon us. So, what could go wrong? This is that time of year where you get to interact with your colleagues (somewhat) outside of a professional setting. These parties are meant to be a reward and an opportunity to foster company culture. But, they can also turn awkward real quick. Something you don’t want since you still have to work on a team with these people. We’ve outlined 12 of the most classic office party personalities and visualized them in the various situations they commonly create. Check out the infographic below to see these office partiers at their finest!”

“In the infographic, what a festive bunch! If you’ve worked in the office setting long enough, you have undoubtedly come across one of these characters during the company holiday party. While it’s funny to visualize these party archetypes in a graphic, encountering them in real life can be very uncomfortable  – especially if they’re your boss. Even worse, if you’re not aware of your behavior during your firm’s annual party, you could become one of them! And we want you to avoid embarrassing yourself or having your colleagues hate you. So, click here for a list of do’s and don’ts.” [Then, scroll down the page.]

Please enjoy the infographic. To see a larger version, click on the infographic. And have a happy holiday season! Keep on chuckling. Or, at least, smile more often.

 

This infographic is intended to help you keep smiling this holiday season: humor required.
 

Millennials, Generation Z Greatly Differ

8 Dec

Who Are Millennials and Gen Z?

As this post discusses, Millennials, Generation Z differ greatly.

Millennials represent the largest U.S. population group. And that makes them attractive for business. According to Pew Research: “They have topped Baby Boomers. Now, Millennials, ages 18-34 in 2015, number 75+ million.” Marketers appeal to millennials through brands (led by Apple). And firms know multicultural millennials are important.

In contrast, Generation Z is younger. As Wikipedia reports: “Generation Z refers to those born after Millennials. There is no exact range of birth dates. And some sources start Gen Z at the mid or late 1990s. Or from the mid 2000s to today.”

 

Millennials, Generation Z Greatly Differ: So Should Marketing

Yes, the age gap may be narrow. Yet, Millennials and Gen Z differ in attitudes and behavior.

Thus, consider eight differences identified by Ryan Jenkins, writing for Inc.:

  1. “Realistic vs Optimistic. 77% of Gen Z expect to work harder than prior generations. Yet, Millennials became optimistic. They grew up during prosperity and opportunity.”
  2. Independent vs. Collaborative. 71% of Gen Z believe if you want it done right, do it yourself.’ In contrast, Millennials would opt for more collaboration.”
  3. Digital Natives vs Digital Pioneers. 40% of Gen Z say working Wi-Fi is more important to them than working bathrooms. Millennials were pioneers in the digital age.”
  4. Private vs Public. 70% of Gen Z would rather share personal data with their pet than their boss. As digital pioneers, Millennials used social media to express thoughts, opinions, and life events.”
  5. Face-to-Face vs Digital-Only. 74% of Gen Z prefer to communicate face-to-face. Millennials pioneered many digital communication tools that are less personable.
  6. On-Demand Learning vs Formally Educated. 77% of Gen Z say there are other ways to get a good education than going to college. And Millennials question if their large student debt was worth it.”
  7. Role-Hopping vs Job-Hopping. 75% of Gen Z would like multiple roles within one place of employment. Millennials have little patience for stagnation, especially with their careers.”
  8. Global Citizen vs Global Spectator. 58% of adults worldwide ages 35+ agree. ‘Kids today have more in common with global peers than with adults at home.’ Millennials were the first global generation. They shared similar traits and values across borders. And they viewed global events in real-time. However, Gen Z interacts with global peers more than any other generation.”

Click the image to read more from Jenkins.

Millennials, Generation Z differ greatly.

 

Millennials, Generation Z Greatly Differ: Further Resources

Because of the interest in these generations, here are more resources:

Millennials

Generation Z

 

Let’s finish this topic with an infographic from Silver Door Apartments.

Millennials, Generation Z Greatly Differ. An infographic.

 

Key 2018 Influencer Marketing Trends

6 Dec

As we have noted: A popular new concept is “influencer marketing.” What is it? And how should it be used? This post deals with 2018 influencer marketing trends.

 

What Is Influencer Marketing”

According to Evans on Marketing: “Influencer marketing is a BIG deal. With it, we target well-known individuals. Their effect on the purchase decision is high for some consumers (followers).”

Consider these remarks from the CEO of TopRank Marketing:

“What does ‘influencer marketing’ mean you? Do you think of celebrities with product photos on Instagram? Or having a famous YouTuber run a contest? Why not send products to bloggers? And hope they do a nice review? Surely that’s not all marketers want from influencer relationships.”

“Think of brands working with or paying influential people to create content. And how that lifts brand credibility and reach.”

Click the links to read further:

 

Key 2018 Influencer Marketing Trends

Now, we review 2018 influencer marketing trends.

As Vivian Michaels observes for TNW:

“The popularity of influencer marketing rose 90x from 2013 to 2016. And it doubled the first nine months of 2017. Reasons range from their versatility (for all businesses) to their noninvasive nature. Because of this, we need to study trends.”

Thus, Michaels identities seven key 2018 trends:

  1. Value of services to increase. Influencers are sought-after on social media. Witness the rise of accounts with thousands of followers. At the same time, more firms will use influencer marketing. Thus, demand for social media personalities increases the their service value.”
  2. KPI and ROI measuring vital. With high demands on influencer campaigns, we want to measure key performance indicators (KPI) and return on investment (ROI). Thus, we expect new software and marketing platforms.”
  3. The year of integration. 2018 will see brands combine different influencer types. Each group reaches a specific target. And that reaches more people.”
  4. Video marketing critical for online audience. Video reduces me-too messages. And it is engaging.”
  5. Lawsuits against brands and influencers. Influencers and brands are careful. Yet, in 2018 we expect lawsuits to grow.”
  6. ‘Fake’ influencers with bought followers. “For little cost, a social media user gets thousands of followers. They have a big fan base. But, they buy them.”
  7. Instagram to surpass one billion users. Instagram is popular. in 2018, its influencer marketing will rise.”

 

Click the image to learn further.

Key 2018 Influencer Marketing Trends. Seven to Consider.
 

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