Archive | Consumers and Their Behavior RSS feed for this section

Eating, Living Better

16 Oct

Are you healthy? Do you feel stressed out? If these topics interest you, today’s post is for you. Eating, Living Better.

We have posted many times on these topics, including these: How Physically Active Are YOU? How Healthy Are We? Perceptions Vs. Reality What’s the State of Healthcare Information Online? Want to Attract the Health-Conscious Consumer? Which Elements of YOUR Emotional Intelligence Do YOU Need to Improve? Reducing Your Stress.

Thank you to Gin Garton, Director of Communication at MoneyGeek.com, for giving us access to the material that follows.

 

Background

As the MoneyGeek staff report:

“We’ve all been there. You’re in the 10-items-or-less checkout line at the grocery store. The clerk rings up your purchases and announces the total. As you load your meager foodstuffs into the car, you must grapple with grim reality. You’ve just spent $16 for a box of cereal, three protein bars, and a bag of carrots. But this disturbing scene need not be repeated. Contrary to what many people believe, you don’t have to break the bank to buy healthy, nutritious food. You just need to plan ahead a bit, become a savvy consumer, and understand some basics about nutrition.”

“Of course, the food we eat is not the only factor that contributes to our health and wellness. Our sleeping habits and stress level also affect how we feel, both physically and mentally. This guide shows you how to save money while eating well and living fully. It also includes some special tips for three groups of people who often find it hard to find the time to eat well and get enough sleep: College students, parents and children.”

What’s the solution? Low Stress + Good Sleep + Balanced Diet = The Recipe for Healthy Living.

Eating, Living Better. Low Stress + Good Sleep + Balanced Diet = The Recipe for Healthy Living

Chart by MoneyGeek.com

 

Eating, Living Better

According to MoneyGeek, we can do these things to feel better.

   Eat Better

  • “Focus on What You Should Eat, Not What You Shouldn’t — Let’s face it, pizza at 2 A.M. hits the spot, but maybe you don’t feel too great about it the next morning. Rather than quit cold turkey, fill up on fresh, whole foods during the day and then see if you still want that late night pizza.
  • Make Sure to Eat Enough Throughout the Day — It’s tempting to skip meals while rushing around, but food is absolutely essential for maintaining your focus, energy levels, and immune function during the day.
  • Avoid Dieting — Don’t put the extra stress of a diet on yourself when you’re already swamped.”

   Reduce Stress

  • “Exercise Moderately — Get some exercise to stay focused and energetic. Begin with a realistic and attainable goal such as 15 to 30 minutes of walking a day.
  • Meditate — Meditation is “mental hygiene” for its impact on managing stress. Start with 5 minutes a day, and it will be there for you when you need it later in life.
  • Be Kind to Yourself — Life is demanding. You can’t be perfectly healthy all the time. Stressing about your health will make matters worse. Give yourself a pat on the back for the healthy choices you do make, however small, and keep on going!”

Sleep Better

  • “Don’t Bring Worries to Bed — Keep a journal next to your bed and spend a few minutes writing your thoughts before you go to sleep.
  • Create a Comfortable Sleeping Environment — Avoid being on your laptop in bed, especially within a half hour of asleep. If you live in a college dorm or with roommates, an eye mask and earplugs may help to drown out noise and light.”
  • Avoid Caffeine in the Afternoon and at Night — Consuming caffeine late in the day can hinder your quality of sleep. Reach for green tea instead.”

For other great tips, go to MoneyGeek’s “A Saver’s Guide to Eating and Living Well.

 

Take a Fun Nutrition Quiz

Click the image below. Enter your answers at the MoneyGeek site. What do YOU learn?

 

YOU: Act Secure Online

13 Oct

Hacking and identity theft make us vulnerable in shopping with a credit or debit card. Whether in a store, over the phone, or online!! So, we need to do all we can to protect ourselves. You: act secure online.

We have discussed security before. For example: Cybercrime Costs How Much?    Ransomware — What Can YOU Do?    Online Security. And consider this about password security:

“Do you have only one password for all accounts? Do you use only lower-case letters in your passwords? Do you enter your password when the URL begins with http (rather than https)? If you answered yes to one or more of these questions, you are leaving yourself wide open to identity theft and the hacking of your personal information.”

 

YOU: Act Secure Online

According to Sainsbury’s Bank:

“Shopping online can be fun and convenient. But are you doing all you can to keep yourself and your family safe on the Internet? Do you know how to keep your credit card secure in shopping online? Is your card registered for added security measures such as Verified by Visa, MasterCard secure, or American Express SafeKey?”

“We’ve put together 10 steps for safe online shopping below, along with how to stay safe using mobile devices and Wi-Fi. We’ve also included tips on what to do if you encounter any illegal activity.”

 

YOU: Act be safe online. Hacking and identity theft make us more vulnerable than ever when we shop with a credit or debit card — whether in a store, over the phone, or online. So, we need to do all we can to protect ourselves.
 

Closing the Customer Experience Gap

10 Oct
Customer experience includes all interfaces that firms have with people. A great experience leads to  satisfaction and repeat business. Accordingly, closing the customer experience gap is vital.  
In this post, we add to our prior coverage:

 

Closing the Customer Experience Gap

In sum, the American Marketing Association observes:

“The gap between what customers expect and brands deliver is big. Some brands get part of customer service right. But few connect across the whole journey for seamless conversation. To enhance relations, brands must deliver value. How can firms offer consistent quality service?”

“Brand reputation and success mean treating shoppers well. And offering them all they need, as they need it. To that end, they will use data to enhance the experience. They will grasp customer needs and wants. They will be connected at each stage of the purchase process. Firms cannot market ‘at’ people.”

Despite this, some firms are weak. Jana Barrett writes for Business 2 Community:

“Firms are bad judges of customer experiences. Bain & Company surveyed 362 companies. Eighty percent said they delivered ‘superior customer experience.’ According to customers, 8% did. In the age of hyperconnectivity,  firms should be more in tune. But in reality, a wide gap exists.”
 
Barrett offers tips. “(1) A great experience is seamless. It works across channels and devices. (2) A great experience is proactive. It anticipates customer needs. (3) A great experience is receptive. the firm seeks feedback. (4) A great experience is human. It’s built on relations. (5) A great experience is dynamic. It adapts to shifting preferences.”

The video is a good summary from Business 2 Business.

 

Improving the Customer Shopping Journey

McKinsey has a “CEO Guide to Customer Experience.” It includes the customer shopping journey.

“What do my customers want? Savvy executives ask this. And leading firms know they are in the customer-experience business. And they know how they deliver is as vital as what they deliver. This guide taps the expertise of McKinsey and others. It explores customer interactions. In addition, it looks at steps to improve customer-centricity. See the infographic.”

 

Closing the Customer Experience Gap. This CEO guide explores the basics of customer interaction. It covers steps to be more customer-centric. See the infographic.

 

AOL Instant Messenger RIP

9 Oct

After 20 years on the market, AOL will discontinue AOL Instant Messenger (AIM) as of December 15, 2017. To that, we  say, AOL Instant Messenger RIP. Rest in Peace.

AOL Instant Messenger RIP. After 20 years, AIM is being shut down on December 15, 2017. There is too much newer technology for it to compete successfully.

Why is AIM being eliminated? One big reason is the growth of chat and other messaging services. As a result, AIM is obsolete. Today, many companies also offer online chat for shoppers.  For example, see this post. Using Live Chat Software to Enhance the Online Experience.

 

The Hey Day of AIM

In looking back at 1997, keep these factors in mind. The Internet was in its infancy. E-mail was emerging. There was no chat software. People connected with modems, not through broadband. The opportunity for the new service of “instant messaging” was enormous. Enter AIM.

As Josh Constine reports for TechCrunch:

“Initially, the chat experience was built into AOL desktop. AIM launched as a standalone app in 1997. Its iconic Away Messages were the ancestor to modern tweets and status updates. It battled for supremacy with ICQ and messengers from Yahoo and Microsoft MSN.”

And these are Scott Neuman’s observations for NPR:

“For many of us, AIM conjures up memories of dial-up modems, the sound of a ‘handshake’, and the phrase ‘You’ve Got Mail.’ ‘AIM tapped into new digital technologies and ignited a cultural shift, but the way in which we communicate with each other has profoundly changed,’ says Michael Albers, of  Oath Inc., a subsidiary of Verizon that bought AOL.”

At its peak in 2001, AIM attracted 100 million subscribers. In 2017 terms, that number may seem small. Think Facebook. But in 2001, this figure was huge. And as late as 2006, AIM accounted for a 52 percent market share for instant messaging market in the United States.

Nostalgic? Watch this YouTube video.

 

 

AOL Instant Messenger RIP

In sum, Neuman notes:

“Eventually text messaging, Google’s GChat, and Facebook took over. At the same time, AIM never fully figured out the shift to mobile. That led to AOL’s fall from grace, going from being valued at $224 billion in today’s money to $4.4 billion when sold to Verizon in 2015. For context on the business AOL let slip away, WhatsApp sold that same year to Facebook for more than $19 billion.”

How low has AIM fallen? As Rani Molli reports for Recode“As of August 2017, AIM had about 500,000 unique monthly visitors in the U.S., according to data from measurement company comScore. That doesn’t tell us exactly how many users AIM has, but it gives us a good idea of its audience.”

 

 

%d bloggers like this: