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A Clever Ad: Coke and Recycling

17 Aug

In Great Britain, Coca-Cola has been running an entertaining and clever commercial to encourage recycling. Below are two videos: one that shows the commercial itself and another that describes the making of the ad.

As reported by Alexandra Jardine for Advertising Age:

“Coca-Cola Great Britain is encouraging people to think more about recycling with an animated film, portraying a love story between a plastic Coke and Fanta bottle, that is crafted entirely out of recyclable packaging. The set for ‘Love Story,’ by Ogilvy & Mather Berlin, was created by Berlin-based duo Cris Wiegandt and Lacy Barry who used more than 1,500 Coca-Cola, Fanta, Sprite, Smartwater, and Honest bottles and cans during production. In the story, the two plastic bottles banter about their romance, and how they kept giving another a ‘second chance’ after being recycled again and again.”

 

 

 

The Evolving Generational Work Place

16 Aug

Given the fact that (on average) people are living longer — and that the recent recession affected millions of workers’ retirement savings, many people are working longer. As a result, employers and employees must deal with a more multi-generational work force.

Recently, MetLife ran a paid post online with the NY Times on the topic of the multi-generational work place:

“It’s a new workplace. Technological advancements, generational shifts, and fundamental changes in the way we do business are a few forces behind a new work environment. For the first time in history, four distinct generations work side by side, making employees and their expectations of employers more diverse. A paycheck is no longer enough: Workers want more meaningful relationships with the organizations that employ them.”

“In this short video series, T Brand Studio and MetLife worked with industry experts to provide insight into the deeper motivations that drive employee engagement and happiness. With the right guidance and tools, any organization can keep its employees happy and engaged, resulting in a productive workplace and a healthy work force.”

 

 

How Physically Active Are YOU?

15 Aug

For the last few years, we at EOM have been actively involved with our FitBit and monitoring our daily activities. How are we doing. So-so. 😦  In comparison, we know that others — in the United States and around the globe — are doing much worse. 😦 😦 😦 😦   Where do YOU stand? 🙂

As Niall McCarthy writes for Statista:

“Have you ever wondered where people tend to walk the most daily on average? Scientists at Stanford University have answered this question by collecting data on a ‘planetary-scale’ to learn how active people are in different countries. While Japan’s Ministry of Health, Labour and Welfare recommends a person walk 8,000 to 10,000 steps a day, the UK’s National Obesity Forum says somebody walking 7,000 to 10,000 would be moderately active.”

“The research found that on average, people walk 4,961 steps a day, far less than the recommended amount above. People in Hong Kong are the most active with 6,880 steps a day, while they are least active in Indonesia, averaging a mere 3,513. The Statista infographic below shows the average steps taken in a selection of larger countries included in the research. In China, people average 6,189 steps a day, while in Japan that number is 6,019. Americans are less active and can be found in the middle of the pack, averaging 4,774 daily steps.

 

Infographic: The World's Most And Least Active Countries | Statista You will find more statistics at Statista

 

An “Upscale” McDonald’s

10 Aug

McDonald’s is constantly striving to improve itself and to be more distinctive both in the United States and internationally. See, for example, “McDonald’s Honest Self-Assessment – in Public!”

Here’s an example, as reported by Chris Snyder for Business Insider:

“When you think of McDonald’s, you typically think big golden arches and a red roof. This restaurant is much different. A unique McDonald’s in Freeport, Maine was installed inside an old mansion built back in 1850. It maintains the Victorian aesthetic and even offers lobster rolls for the complete New England experience. This is what it’s like.”

 

 
(Video from Business Insider)
 

Apple on the Rise — Again

9 Aug

Apple is currently number three on the U.S. Fortune 500 list. It is on the rise again after some mixed results. According to Fortune:

“After more than a decade of solid growth fueled first by the iPod music player and then by the even more popular iPhone, Apple finally appeared to hit a wall, with lackluster sales — relatively speaking — for other products such as the iPad and Apple Watch and a heavy reliance on upgraded phone models. But the most profitable publicly-traded company in the world is investing heavily in software and its efforts in new areas of opportunity, including automobiles, remain in development (and under wraps). Apple was founded in 1977 and is headquartered in Cupertino, Calif.”

 

The following chart from NASDAQ shows the ups and downs of Apple’s stock price over the past five years. Click the image for an INTERACTIVE, REAL-TIME view of Apple’s stock price.

 

The Fortune video below provides a provocative view of Apple’s prospects in the future. What do YOU think?

 

How Credible/Authentic is Your Web Site Perceived?

8 Aug

Why do most people trust those whom they know and .org Web sites more than mass media and .com Web sites? In a word: credibility (authenticity) — people’s trust is hard to earn and to retain.

As Bob Hutchins reports for Business 2 Community:

“Did you hear the story about how Kim Kardashian lost 100,000 Instagram followers? Her problem? Authenticity. When it comes down to it, authenticity – or credibility, as it’s referred to in a recent infographic from Content Ranked – affects everything in your business. While, I’m primarily interested in authenticity as it pertains to marketing and communications, the effects of authenticity stretch far and wide across your entire business.”

“You can review the infographic below to check out several ways that the marketing and communication strategies used on your Web site affect your credibility.”

 

 

Why the Customer Experience May Fail

7 Aug

For many consumers, the shopping experience is as important as — or more important than — prices in influencing their purchase behavior. And with today’s extensive amount of competition, consumer patience is at an all-time low.

Melissa Global Intelligence is a firm that provides in-depth data quality tools and services. It recently published “What Kills the Customer Experience?” by Nathan Safran:

“Melissa recently commissioned NAPCO Research to complete a wide-scale survey of 126 E-commerce managers. Participants were asked to speak specifically about their perceptions regarding 1) obstacles to customer conversion and loyalty and 2) the role of improved data accuracy in approaching these challenges. Our findings revealed that in the life cycle of the online purchase, two primary ‘pain points’ are evident: checkout and delivery. For customers, these intersections can yield a sense of dissatisfaction sufficient to cause shopping cart abandonment or even refusal to shop at the site in the future.”

 
Click here to access an interactive, scrolling version of the article.

Click each image below to access the individual pages of the article in a large format.

 

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