Strong Black Friday 2018 Ahead

Black Friday discounts may not represent the lowest prices of the holiday season. Nonetheless, many people actively shop on Black Friday.  Experts predict a strong Black Friday 2018 ahead.

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Know If a Sale Is Really a Sale

Sadly, many firms seek to deceive us about the true price of items. In response, shoppers must be prepared.

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2018 Smart Holiday Shopping Tips

Today we offer our 2018 smart holiday shopping tips in the form of an infographic. Shop well.

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No Radio Advertising Is NOT Dead

  Yes, we know growth of Internet advertising affects other platforms, But, it is not monolithic. For example, take radio. No radio advertising is NOT dead. Yet, many observers see it’s downfall due to streaming.   Reality Check: No Radio Advertising Is NOT Dead According to Krista Garcia for eMarketer:  “Ëven though we increasingly spend time […]

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Expected Halloween 2018 Spending

As we reported last year, “Halloween Spending Is Big Business.” Here, we examine expected Halloween 2018 spending. How much are people spending? And on what? Will 2018 Halloween sales exceed those in 2018? Given the state of the economy, we would certainly expect that. What Is the Level of Expected Halloween 2018 Spending? Halloween is […]

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Consumer Promotions and Engagement Tips

How may we improve the consumer purchase process? And go further than we do now? In this post, we study consumer promotions and engagement tips.

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