Cognitive Biases Affect Our Finances

  Often, our attitudes (perceptions) affect our behavior. And we may have biases in forming these perceptions. Indeed, this runs across many product categories. With this in mind, let us look at how cognitive biases affect our finances. Also, take a look at these related posts: A Multi-Faceted Look at Customer Perceptions of Companies Young […]

Read more

Best 2018 Posts — Part Two

  In 2018, Evans on Marketing blogged nearly 220 times. As we welcome the New Year, let’s look back at our best 2018 posts. Yesterday, we noted our personal favorites. Now, we present the best 2018 posts — part two as reflected in YOUR viewership. Like yesterday’s list, below are a wide range of topics. With […]

Read more

Best 2018 Posts — Part One

Today, we note OUR personal favorites from Evans on Marketing.

Read more