More Than 25% of Super Bowl Advertisers Will Be Newbies

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , 11

Now, that we (about 120 million U.S. viewers) are about 10 days from Super Bowl 50, the advertising picture is becoming clearer. And after all, this is the “Super Bowl” …

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Companies Doing Best on Instragram

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , 9

Instagram is rapidly gaining in popularity. In 2012, about 13 percent of U.S. adults were utilizing Instagram. Today, about 30 percent are using Instagram (extrapolated from Pew Center data).…

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TIAA-CREF’s Chief Economist: Four 2016 Video Forecasts

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Global Marketing, Marketing Communications, Pricing, Trends , , , , , , , , , , 2

TIAA-CREF, the full-service investment firm that manages nearly $835 billion in assets, recently produced a series of short videos about the year ahead (2016) featuring its Chief Economist Tim Hopper. …

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Want to Attract the Health-Conscious Consumer?

Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Pricing, Product Management, Social and Digital Media, Trends , , , , , , , , , , , 3

This television interview of Hofstra University’s Professor Joel Evans (of the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna …

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