More Than 25% of Super Bowl Advertisers Will Be Newbies

Now, that we (about 120 million U.S. viewers) are about 10 days from Super Bowl 50, the advertising picture is becoming clearer. And after all, this is the “Super Bowl” of advertising with 30-second commercials going for $5 million or so (just for air time). What is especially interesting about the 50th anniversary Super Bowl […]

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Companies Doing Best on Instragram

Instagram is rapidly gaining in popularity. In 2012, about 13 percent of U.S. adults were utilizing Instagram. Today, about 30 percent are using Instagram (extrapolated from Pew Center data). So, given the growing popularity of Instagram, more companies are using the site for marketing purposes. Who is doing best? Consider this list of best business […]

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TIAA-CREF’s Chief Economist: Four 2016 Video Forecasts

TIAA-CREF, the full-service investment firm that manages nearly $835 billion in assets, recently produced a series of short videos about the year ahead (2016) featuring its Chief Economist Tim Hopper.    1. The U.S. economy should accelerate modestly this year.   2. Fed rate hikes could stimulate economic growth this year.   3. The U.S. economy is on […]

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Amazon Smile :-)

This NOT a sale pitch. If you already shop at Amazon, there is now an easy way to give to charity. Amazon Smile is a rather new application that costs nothing to join or use when shopping. Through Amazon Smile, a 1/2% donation is made to the charity you choose when you shop. You can […]

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Want to Attract the Health-Conscious Consumer?

This television interview of Hofstra University’s Professor Joel Evans (of the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with catering to consumers who are interested in a healthy lifestyle. There are many tips and graphics.    

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How Do Companies Rank on Reputation?

Several companies have taken big hits to their reputations in recent years, including Volkswagen, Sears, Monsanto, and Goldman Sachs. Other companies are rated quite highly, such as Wegmans Food Markets, Amazon.com, Samsung, and Costco. Take a look at the slideshow below, which highlights the findings of the 2015 Harris Poll Reputation Quotient® Study.    

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Are You Ready for a Months-Long Job Interview?

We know that the job hiring process is much tougher today than in the past — due to companies’ use of key-word computer software to pre-screen resumes, the downsizing of several major companies, and the number of applicants for each good job. But, another disheartening trend for job seekers is the longer hiring process used […]

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Quotable Career Tips from Business Leaders

Do you want to be a better leader? If yes, take a look at these leadership tips in the form of quotes by prominent  executives as compiled by the National Retail Federation. Click the image for a larger version.  

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Looking for a Job in Marketing Or Public Relations?

As we embark on the year 2016, it is a good time to be looking for a job in marketing and public relations. As Clare Lane reports for PR Daily: “The demand for marketing, creative, digital, and communications professionals is on the rise — and so is the price for new hires.” The “Paladin Blog […]

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The Impact of Company Ethics on Consumer Behavior

Do consumers really care about whether companies are ethical when they decide to patronize them? Or are other attributes (such as brand loyalty, price, convenience, assortment, etc.) so important to consumers that they ignore ethical issues when making a purchase decision? As reported by Emarketer, Mintel and Lightspeed GMI recently conducted a large study on […]

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