More Than 25% of Super Bowl Advertisers Will Be Newbies

Now, that we (about 120 million U.S. viewers) are about 10 days from Super Bowl 50, the advertising picture is becoming clearer. And after all, this is the “Super Bowl” of advertising with 30-second commercials going for $5 million or so (just for air time). What is especially interesting about the 50th anniversary Super Bowl […]

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Companies Doing Best on Instragram

Instagram is rapidly gaining in popularity. In 2012, about 13 percent of U.S. adults were utilizing Instagram. Today, about 30 percent are using Instagram (extrapolated from Pew Center data). So, given the growing popularity of Instagram, more companies are using the site for marketing purposes. Who is doing best? Consider this list of best business […]

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TIAA-CREF’s Chief Economist: Four 2016 Video Forecasts

TIAA-CREF, the full-service investment firm that manages nearly $835 billion in assets, recently produced a series of short videos about the year ahead (2016) featuring its Chief Economist Tim Hopper.    1. The U.S. economy should accelerate modestly this year.   2. Fed rate hikes could stimulate economic growth this year.   3. The U.S. economy is on […]

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Amazon Smile :-)

This NOT a sale pitch. If you already shop at Amazon, there is now an easy way to give to charity. Amazon Smile is a rather new application that costs nothing to join or use when shopping. Through Amazon Smile, a 1/2% donation is made to the charity you choose when you shop. You can […]

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