In order to succeed in the long run. firms must offer trustworthy Web sites. However, many unscrupulous sites take advantage of companies and their shoppers. We should want to …
More Marketing Uses of AI
In EOM, we have noted the growing importance of artificial intelligence for marketers. For example, see these two posts. How Marketers Use Artificial Intelligence and Applying Artificial Intelligence. To build …
TOO IMPORTANT TO MISS — Refocused Purpose of a Corporation
Last week, we posted about the Business Roundtable’s modified purpose of a business. Because this post is too important to miss — refocused purpose of a corporation is presented again. …
Consumers Beware Online Marketing Tricks
As reported by Oberlo, “Estimates show there will be 1.92 billion global digital buyers in 2019. With a global population of 7.7 billion people, that means 25 …
Read moreRefocused Purpose of a Corporation
Earlier this week, the Business Roundtable presented a refocused purpose of a corporation. THAT REFOCUS IS A HUGE SHIFT!!! And the revamped purpose is one that this long-time business school …