Tag Archives: social media

Getting Great Online Customer Reviews

2 Feb

For the huge number of firms using digital media, getting great online customer reviews is a must. And this post addresses that topic.

These prior posts relate to today’s topic:

 

Background: Getting Great Online Customer Reviews

Before we present tips for getting great customer reviews, consider these observations from

“Winning rave online reviews from customers for your products or services is one of the best feel good factors of running your business. But no matter how high their standards of service or quality of products, firms soon discover the downside of the online consumer review phenomenon — customers saying bad things about their business. When you get a bad review, whether from a customer with a legitimate gripe, or a serial nitpicker, you must be prepared to deal with it. Ignoring it isn’t an option. Because that looks as though you don’t care and it can escalate into a bigger problem. But dealing with negative reviews in a positive way not only minimizes the impact of unflattering comments, it can also help you win new business.”

Click the image to read more from Coleman.

Getting Great Online Customer Reviews

A five-star business/Photo credit: Shutterstock

 

Tips for Getting Great Online Customer Reviews

Now we ready are ready for some tips to generate positive reviews.

So, consider these observations from Ajay Prasad, writing for Business to Community:

“In this new interconnected world, word-of-mouth buzz matters more than ever before. And that’s why you need to convince your customers write software reviews. Consider these stats. 74 percent of consumers say they consider word-of-mouth buzz before making a purchase decision, according to Ogilvy. Also, 84 percent of consumers say they trust recommendations of family, colleagues, and friends, according to Nielsen. In addition, 88 percent of people say they trust online reviews written by other consumers as much as they do those from personal contacts, according to BrightLocal.”

Here are five tips from Prasad:

  1. Keep it simple. Thus, make sure to use a platform that makes it easy for users to leave reviews on your site.
  2. Put review options in prominent positions. Integrate customer feedback into your site’s content.
  3. Build credibility. As we know,  bad reviews can hurt. But you shouldn’t discriminate against them. Why? Because leaving them on the site builds trust and credibility.

  4. Don’t overlook video. At present, 55 percent of people watch online videos every day. Therefore, don’t overlook video when it comes to convincing customers to write online reviews.
  5. Encourage site visitors. For example, let visitors know that anyone who writes an online review will be entered into a drawing for a chance to win some sort of prize. But be careful not to give the impression that you are trying to buy positive reviews.

To read more from Prasad, including four other tips, click the image.

Getting Great Online Customer Reviews

 

Sports Stars 2017 Instagram Popularity

14 Nov

As we know, the leading sports celebrities are quite popular. As a result, they earn a lot from endorsements. In this post, we look at sports stars 2017 Instagram popularity.

Instagram has more than 800 million community members.

Sports Stars 2017 Instagram Popularity with 800 million community members

 

Background

Earlier in 2017, we discussed the overall popularity of sports celebrities. Their following can be quite substantial: A number of athletes are celebrities and well-known around the globe. Why does this matter from a marketing perspective? Companies pay huge endorsement fees to have these athletes promote their products — from sports equipment to sports apparel to energy drinks and to a whole lot more. There are many interesting questions in terms of the top celebrity athletes, such as: Which sports do they represent? Which countries are their home bases?

According to the most recent ESPN World Fame 100 rankings:

  • Of the top 100 athletes in the world fame ratings, 38 play soccer (known as football outside the U.S.), 13 play basketball, 11 play golf, 10 play tennis, and 8 play American football. Twenty other sports are also represented; but NONE of the top 100 is a baseball player.
  • Thirty-five athletes are from the U.S., 9 from Brazil, 7 from Germany, 5 from England, 4 from India, and 4 from Spain. Thirty-six other countries are also represented in the list.
  • Among the top 100 athletes, 92 are male and 8 are female.
  • The top 5 endorsers each earned at least $36 million in the most recent year studied.

 

Sports Stars 2017 Instagram Popularity

Since Instagram is a fast-growing social media platform, how are sports stars doing there? What are sports stars 2017 Instagram popularity? Who are the ten most popular athletes on Instagram? What is their sport?

Statista’s Martin Armstrong reports that:

“According to analysis by InfluencerDB, when it comes to sports stars on Instagram, there are two clear winners – Cristiano Ronaldo, and soccer itself. The Real Madrid superstar has the most followers, with over 113 million. In second place is Neymar. Fresh from his ridiculously costly move to PSG in the summer, the Brazilian has 83 million followers. As our infographic shows, only one of the top ten is not connected to soccer. In sixth place is basketball legend LeBron James who has 33.5 million followers.

Sports Stars 2017 Instagram Popularity via Statista chart

Key Takeaways

These are key takeaways from this post on Instagram:

    • Sports Stars 2017 Instagram Popularity is high for the biggest stars.
    • Soccer stars are really dominant on Instagram.
    • Only basketball has one sports star in the top ten on Instagram. No other sport has a star on the top Instagram top 10.
    • The retired David Beckham continues with a big Instagram following.
    • In 2012, we posted about the most popular sports stars on social media. As of October 2017, four of these stars are among the most popular on Instagram. These are Cristiano Ronaldo, Lionel Mesi, David Beckham, and LeBron James.

     

Easily Create Great Infographics

27 Oct

Have YOU ever wanted to create an infographic?  Infographics are visually attractive and informative. They are easy and fun to create. You can build one with PowerPoint. Today’s post covers how to easily create great infographics.

We have posted many times using infographics. These are examples.   Getting People to Spend More Time on Your Web Page.   SEO FAQs: An Infographic with 16 Tips.   How to Do Better with Online Marketing Content. Note: About 325 of our 1,700 posts to date include infographics.

 

Overview: Easily Create Great Infographics

These are good sources to learn about infographic creation:

And look at this advice. How to Create an Awesome Infographic Resume.

Easily Create Great Infographics. Tips on how to create a spectacular infographic resume and what practices to avoid.

 

Simple Tools to Easily Create Great Infographics

In addition to the above, there are many tools to simply create infographics.

Jillian Petrova (on jeffbullas.com) discusses “20 Cool Tools for Creating Infographics.”  

“Readers want quick access to brief information. Web site visitors love infographics. They are a  popular form of digital marketing. Why? We receive 5 times more information than in 1986. And 80% of us are more apt to read anything with colors. Infographics are great with colors45% more users click a link if it features an infographic.”

“What if you, the infographic maker, are short on time. And you want to create infographics? Forget Photoshop and other time-consuming tools. Create infographics with tools online.”

These are 5 “cool tools” from Petrova. To see all 20, click the image below.

  • Visme lets you create interactive presentations, infographics, and more. It has a library of templates, shapes, and objects. It’s ‘specially priced’ for teachers and students.”
  • Easel.ly helps you compose an image in a few clicks. First, pick a template. Then, add shapes, backgrounds, and text to personalize it. The basic version is free.”
  • Visualize.me focuses on ‘infographic resumes.’ Yet, designs are not limited to that purpose. You select from many themes, pictograms, and more.” As the site notes, “create your infographic resume for free.”
  • PiktoChart let’s non-designers create infographics in as few as 10 minutes. It has 400+ customizable themes with images, graphs, and colors.” You can start for free.
  • Canva trains designers and non-designers to devise creative stuff. After a tutorial, you create your project. It can be a presentation, Facebook cover photo, or infographic.” Canva is free.

 

Easily Create Great Infographics. Let’s take a look at how to create infographics with the best tools available online.

 

Unfriend Social Media Content?

19 Oct

As we have noted before, we spend lots of time on social media. And sometimes, we commit blunders! So here’s a question for you. Should YOU unfriend social media content?

Consider these prior posts: Do You Protect Your Reputation?   Social Media Policy for Employees.   Does Social Media Use Harm Your Career?   Don’ts for Businesses on Social MediaWhat People Want from Brands On Social Media.

 

Unfriend Social Media Content? TMI

Sometimes, we realize as soon as we hit the enter key that we should not have posted certain content. Other times, we may not know that our content is improper until someone points that out. Still other times, we never recognize that we have improper content. In those instances, no one points it out to us. And this can be a BIG problem if a potential employer sees improper content. It may be even worse if our present employer notices such content.

Trend Micro is a leader in secure content and threat management. Its headquarters are in Tokyo. The firm operates in more than 30 countries around the globe. The Security Intelligence Blog represents the official blog of TrendLabs, the research, development, and support arm of Trend Micro. “Researchers, engineers, and other experts in various security threats work 24 hours a day, seven days a week to deliver solutions to the plethora of threats that confront users and businesses on a daily basis.”

One TrendLabs blog post covers the risk of placing content on social media. The infographic focuses on the risks of social media content. “You have the right to remain private. Anything you post can and will be used against you.” The infographic includes Facebook, Google +, LinkedIn, Mixi (from Japan), Pinterest, Sina Weibo (from China), Tumblr, and Twitter. Click the infographic for a larger view.

 

Unfriend Social Media Content? TMI: Too Much Information on social media.
 

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