Tag Archives: social media

Rogue One: May the Force Still Be with You

1 Dec

Last December, we wrote about the smash holiday sales of Star Wars toys, tied in to Star Wars Episode III: Revenge of the Sith.

This year, on December 16, 2016, the latest Star Wars (Rogue One) installment will hit theaters. So, this post takes a look at some of the milestones the series has achieved — and at the new movie.

Here are some pre-Rogue One cumulative data for Star Wars, compiled by Statistics Brain:

  • More than $30 billion of revenue has been generated.
  • The global movie box office has reached $6.25 billion.
  • VHS/DVD/Digital revenues have hit $5.5 billion.
  • TWELVE billion Star Wars toys have been sold.
  • Book sales have exceeded $1.8 billion.
  • $3.5 billion worth of videogames have been sold.

Here are some interesting tidbits about the tie-in blitz (yes, these items are ready for you to buy!) for the upcoming Rogue One, reported by Erik Kain for Forbes [Note: This list is NOT a commercial; that’s why there are no product links. The list is only intended to show the mania surrounding any new Star Wars release.]:

  • LEGO Sets — “LEGO has been at the forefront of all things Star Wars for ages. This year is no different. LEGO has released some truly awesome sets to celebrate the new film.”
  • Rebel U-Wing Fighter — “If you’re looking for something a bit more heroic, look no further than the Rebel U-Wing Fighter. This is a nice twist for Star Wars fans, since we’re all pretty used to X-Wings by now. The set is a bit less complicated than the previous one, with an 8-14 age rating and just 659 pieces.The U-Wing may be the main attraction, but the characters it comes with are awesome.”
  • Video Games — “Star Wars: Battlefront is an online multiplayer shooter that pits the Rebels vs the Empire in maps on planets from across a galaxy far, far away. There’s content from Episode VII like Jakku, and there’s content from the original trilogy, including the moon of Endor. On December 6th, the final DLC pack drops, and it includes content from Rogue One. The Rogue One: Scarif pack will let gamers experience battles on the film’s planet Scarif a full ten days before they can on the big screen.”
  • Books — “Most of the books coming out about Rogue One won’t release until after the movie (because of obvious things like spoilers). Still, here are some options for die-hard Star Wars fans looking for some art and literature tie-ins to Rogue One.
  • Action Figures — “The larger ‘Black’ series figurines are especially great both for kids and collectors. You can get the 6″ Jyn Erso figurine for $12.50, Rogue One pilot Cassian Andor for $15.49; and the sleek Imperial Death Trooper for $15.99.”
  • Figurines — “An alternative to action figures, Funko’s POP figurines are as cute as they are addictive. Be careful when you start buying POP characters, because there always seems to be another one that’s even cuter. In any case, there’s tons of characters from Rogue One to choose from, ranging from a little over $5 to a little over $8.”
  • Razors — “A little off the beaten path of toys, books, and video games, we come to very sharp blades. Razors, to be precise.Gillette has some pretty cool razors available with some Rogue One branding. The boxes are cool because they have some great artwork, but the insides are also pretty neat.”

 

 

Does Avid Social Media Use Harm Your Career?

22 Nov

Over the years, we have posted a lot about self-branding, the importance of interpersonal communication (especially TALKING!), and similar topics. Last month, we discussedMonotasking Vs. Multitasking,” concluding that monotasking is a lot more effective than multitasking — urban legends aside.

Today’s post focuses on a recent provocative article by Cal Newport for the New York Times, “Quit Social Media. Your Career May Depend on It“:

“Many people should follow me and quit social media. There are many issues with social media, from its corrosion of civic life to its cultural shallowness, but the argument I want to make is more pragmatic: You should quit social media because it can hurt your career.”

“First, interesting opportunities and useful connections are not as scarce as social media proponents claim. In my own professional life, as I improved my standing, I began receiving more interesting opportunities than I could handle. I currently have filters on my Web site aimed at reducing, not increasing, the number of offers and introductions I receive.”

“My second objection concerns the idea that social media is harmless. The ability to concentrate without distraction on hard tasks is increasingly valuable in an complicated economy. Social media weaken this skill because they’re designed to be addictive. The more you use social media in the way it’s designed to be used — throughout your waking hours — the more your brain learns to crave a quick hit of stimulus at the hint of boredom.”

“Third, dedication to cultivating your social media brand is a fundamentally passive approach to professional advancement. It diverts your time and attention from producing work that matters and toward convincing the world that you matter. The latter activity is seductive, especially for those raised on this message, but it can be disastrously counterproductive.”

 
Click the image to read more.

Image by David Saracino

Image by David Saracino


 

Social Media and Selfies

2 Nov

The “selfie” phenomenon has gone global and viral in a flash. Millions and millions of people have posted their selfies all over the Web. Surely, you know at least a few people who are selfie fanatics on their social media pages.

One of the most well-known celebrity selfies was taken at the Academy Awards when Ellen DeGeneres hosted. The clip shown below has been viewed more than 4.4 million times at just one YouTube page. It’s pretty funny.
 

 
Marketers are also looking to capitalize on selfies in their advertising. Sometimes, though we have to say, will this really sell the product — while we’re laughing? Here’s one example, involving the “Cinnamon Toast Crunch Selfie Spoon.” And yes, it is a real product, that is sold out (yes, really!); but General Mills still maintains a humorous Web page for the product.
 

 

Social Media in 2016: A Video Review

31 Oct

Social media are constantly evolving in terms of both scope and popularity. Here is a video overview by Click-Thru Consulting.
 
 

 

Secretly (?) Using LinkedIn for a Job Search

26 Oct

If you are currently employed and looking for confidentiality in a search for another job, you may have a tough task ahead of you — especially if you use LinkedIn during the search.

With this dilemma in mind, LinkedIn has recently introduced Open Candidates. As LinkedIn’s Dan Shapero writes:

“The secret to career happiness is finding a job you love, however there is no way to tell the world that you’re open to new opportunities without worrying about your employer finding out. But imagine if you could signal to recruiters everywhere that you’d like to hear from them, and by doing so increase your chances of having one of those magic moments when a recruiter reaches out with an amazing opportunity.”

Introducing Open Candidates. Open Candidates is a new feature that makes it easier to connect with your dream job by privately signaling to recruiters that you’re open to new job opportunities. You can specify the types of companies and roles you are most interested in and be easily found by the hundreds of thousands of recruiters who use LinkedIn to find great professional talent. Open Candidates is accessible from the “Preferences” tab on the LinkedIn Jobs home page.”

Here’s a short video overview.

 

So, is this new service as good as it seems? Maybe! Consider these observations from

“When you opt in to the new feature, called Open Candidate, recruiters are able to see that you are interested in potential opportunities. At the same time, LinkedIn will do its best to block your information from appearing to recruiters at your company or its subsidiaries. When you opt in, you can select a few specifics about what type of job you would like, what city you want to work in, and write a short message to potential recruiters.”

“Though LinkedIn does its best to hide your information from recruiters at or affiliated with your company, Dan Shapero notes that they can’t guarantee that it won’t be seen. Still, he says that early testing of the feature has been successful on all sides: so-called ‘open candidates’ are more likely to be contacted by recruiters and recruiters are more likely to hear back from them.”

The bottom line: The likelihood of your new job search being confidential on LinkedIn depends on how active your current employer is on LinkedIn — and social networkers do communicate with one another. Working with recruiters OFF-line will still be more confidential.
 

Monotasking Vs. Multitasking

18 Oct

In today’s high-tech, immersive society, “multitasking” has become B-I-G.  And many people frown on “monotasking.” But is this good? Can you really text and pay attention to your professor simultaneously? (LOL 🙂 )

According to study after study, no we can’t really multitask well. Here are four examples:

12 Reasons to Stop Multitasking Now!

Multitasking Is Killing Your Brain

Neuroscientists Say Multitasking Literally Drains the Energy Reserves of Your Brain

Why Humans Are Bad at Multitasking

 

Now consider these observations by Verena von Pfetten (a freelance writer, editor, and consultant with 10 years of digital publishing experience) for the New York Times:

“Stop what you’re doing. Well, keep reading. Just stop everything else that you’re doing. Mute your music. Turn off your television. Put down your sandwich and ignore that text message. While you’re at it, put your phone away entirely. (Unless you’re reading this on your phone. In which case, don’t. But the other rules still apply.) Just read. You are now monotasking.”

“Maybe this doesn’t feel like a big deal. Doing one thing at a time isn’t a new idea. Indeed, multitasking, that bulwark of anemic résumés everywhere, has come under fire in recent years. A study in the Journal of Experimental Psychology found that interruptions as brief as two to three seconds — which is to say, less than the amount of time it would take you to toggle from this article to your E-mail and back again — were enough to double the number of errors participants made in an assigned task.”

“Monotasking is a 21st-century term for what your high school English teacher probably just called ‘paying attention.’ As much as people would like to believe otherwise, humans have finite neural resources that are depleted every time we switch between tasks, which, especially for those who work online, can happen upward of 400 times a day, according to a 2016 University of California, Irvine study.”

“The term ‘brain dead’ suddenly takes on a whole new meaning.”

 

Click the image to read more from von Pfetten.

Art by Andy Rash

Art by Andy Rash

 

Enhance Your Career Credentials

14 Oct

I regularly ask my undergraduate and graduate students: Why should an employer want to hire YOU? What can YOU offer that is distinctive?

One good way to answer to these questions is by publishing material online through your own blog or at other Web sites. By doing this, you can show off your Web-related related skills, highlight your own expertise on a specific topic, and demonstrate how well you write.

Recently, Mark Miller presented some great observations on this subject for Business 2 Community.

“Writing is one of the most productive things you can do for your career. You don’t have to be seeking attention from creative recruitment agencies in order to benefit from it, either. On a personal level, you grow your personal brand and get an opportunity to show off your communication skills–something that’s valuable no matter your field. From a job perspective, it can help you draw attention to your employer’s company, drive traffic to its site, and have a positive impact on SEO.”

“The advantages to being a published author are many, but getting started isn’t easy. That’s something I found out the hard way working closely with content marketing recruitment. I’ve spent much of 2016 developing my authorship profile, developing relationships, and creating opportunities for myself and others in my business to share our ideas and insights. Now that I finally have some momentum going, I wanted to share some of the lessons I learned so you can avoid making the same mistakes and get a head start!”

Here are a few of Miller’s suggestions:

  • Know “what you bring to the table that’s unique enough to justify being read over dozens of similar articles and posts.”
  • “If you’re first starting out, begin with smaller publications even if they have much smaller readership. You can even self-publish on a personal blog or on a site that allows anyone to self-publish like LinkedIn.”
  • “Most blogs and Web sites that publish regularly and accept external contributions will have easy-to-find, publicly accessible editorial guidelines and directions to submit content.”
  • “Building up a portfolio of published articles and opinions takes time, and a lot of it. And submitting content, communicating with editors, and finally getting published will probably take longer than you think.”

 
Click the image to read a lot more tips from Miller. And look at the links below the image.


 

 

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