Macy’s Social Media Superstars

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Obviously, social media greatly affect firms. And Macy’s social media superstars represent a key way to connect with customers. According to Tenfold: “As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and […]

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2018 World’s Most Popular Athletes

Evans on Marketing Global Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , 1

Today, we will cite 2018 world’s most popular athletes according to ESPN’s most recent research. This is ESPN’s third annual report. And it comes with a funny video. As we noted last year in highlighting the 2017 report: “A number of athletes are celebrities and well-known around the globe. Why does matter from a marketing […]

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Hottest Social Media Marketing Tools

Evans on Marketing Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media, Trends , , , , 2

What are the hottest social media marketing tools today? Given the importance of social media marketing, addressing that question is imperative. And the topic of this post. To see prior posts on social media marketing, click on the following: More Social Media Marketing Tips Building Social Media Marketing Strategies Best Times to Post to Social […]

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Using Social Media to Boost In-Store Shopping

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Social media can help or hurt companies in many ways. For example, see these two posts. Social Media Marketing Tips and Social Media and E-Commerce. Today, we examine using social media to boost in-store shopping. Special thanks to Chris Landry of Colourfast for serving as guest blogger. The content and infographic below are from him […]

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United States Sees Facebook Trending Down

Evans on Marketing Consumers and Their Behavior, Global Marketing, Marketing Communications, Social and Digital Media , , , , 1

Since its 2004 inception, Facebook has seen an annual increase in viewers. And that is in the U.S. and around the world. Just this year, we posted Great Tips to Better Use Facebook. But now, the United States sees Facebook trending down. It lost viewers in 2017. Is this the wave of the future? In […]

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Getting Great Online Customer Reviews

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Social and Digital Media , , , , 2

For the huge number of firms using digital media, getting great online customer reviews is a must. And this post addresses that topic. These prior posts relate to today’s topic: Do Shoppers Really Believe Customer Reviews? How TripAdvisor Works Building Social Media Marketing Strategies Brand Complaints and Social Media What People Want from Brands On […]

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Sports Stars 2017 Instagram Popularity

Evans on Marketing Global Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , 30

As we know, the leading sports celebrities are quite popular. As a result, they earn a lot from endorsements. In this post, we look at sports stars 2017 Instagram popularity. Instagram has more than 800 million community members.   Background Earlier in 2017, we discussed the overall popularity of sports celebrities. Their following can be […]

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Easily Create Great Infographics

Evans on Marketing Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , 6

Have YOU ever wanted to create an infographic?  Infographics are visually attractive and informative. They are easy and fun to create. You can build one with PowerPoint. Today’s post covers how to easily create great infographics. We have posted many times using infographics. These are examples.   Getting People to Spend More Time on Your Web […]

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Unfriend Social Media Content?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media , , , , , , 15

As we have noted before, we spend lots of time on social media. And sometimes, we commit blunders! So here’s a question for you. Should YOU unfriend social media content? Consider these prior posts: Do You Protect Your Reputation?   Social Media Policy for Employees.   Does Social Media Use Harm Your Career?   Don’ts for Businesses […]

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Brand Complaints and Social Media

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Social and Digital Media , , , , 3

What happens when consumers complain on social media? According to eMarketer: “Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media has given them more of a voice to expose unfair treatment from brands and be more critical of them in general. The study, which surveyed […]

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