Tag Archives: social media

Sports Stars 2017 Instagram Popularity

14 Nov

As we know, the leading sports celebrities are quite popular. As a result, they earn a lot from endorsements. In this post, we look at sports stars 2017 Instagram popularity.

Instagram has more than 800 million community members.

Sports Stars 2017 Instagram Popularity with 800 million community members

 

Background

Earlier in 2017, we discussed the overall popularity of sports celebrities. Their following can be quite substantial: A number of athletes are celebrities and well-known around the globe. Why does this matter from a marketing perspective? Companies pay huge endorsement fees to have these athletes promote their products — from sports equipment to sports apparel to energy drinks and to a whole lot more. There are many interesting questions in terms of the top celebrity athletes, such as: Which sports do they represent? Which countries are their home bases?

According to the most recent ESPN World Fame 100 rankings:

  • Of the top 100 athletes in the world fame ratings, 38 play soccer (known as football outside the U.S.), 13 play basketball, 11 play golf, 10 play tennis, and 8 play American football. Twenty other sports are also represented; but NONE of the top 100 is a baseball player.
  • Thirty-five athletes are from the U.S., 9 from Brazil, 7 from Germany, 5 from England, 4 from India, and 4 from Spain. Thirty-six other countries are also represented in the list.
  • Among the top 100 athletes, 92 are male and 8 are female.
  • The top 5 endorsers each earned at least $36 million in the most recent year studied.

 

Sports Stars 2017 Instagram Popularity

Since Instagram is a fast-growing social media platform, how are sports stars doing there? What are sports stars 2017 Instagram popularity? Who are the ten most popular athletes on Instagram? What is their sport?

Statista’s Martin Armstrong reports that:

“According to analysis by InfluencerDB, when it comes to sports stars on Instagram, there are two clear winners – Cristiano Ronaldo, and soccer itself. The Real Madrid superstar has the most followers, with over 113 million. In second place is Neymar. Fresh from his ridiculously costly move to PSG in the summer, the Brazilian has 83 million followers. As our infographic shows, only one of the top ten is not connected to soccer. In sixth place is basketball legend LeBron James who has 33.5 million followers.

Sports Stars 2017 Instagram Popularity via Statista chart

Key Takeaways

These are key takeaways from this post on Instagram:

    • Sports Stars 2017 Instagram Popularity is high for the biggest stars.
    • Soccer stars are really dominant on Instagram.
    • Only basketball has one sports star in the top ten on Instagram. No other sport has a star on the top Instagram top 10.
    • The retired David Beckham continues with a big Instagram following.
    • In 2012, we posted about the most popular sports stars on social media. As of October 2017, four of these stars are among the most popular on Instagram. These are Cristiano Ronaldo, Lionel Mesi, David Beckham, and LeBron James.

     

Easily Create Great Infographics

27 Oct

Have YOU ever wanted to create an infographic?  Infographics are visually attractive and informative. They are easy and fun to create. You can build one with PowerPoint. Today’s post covers how to easily create great infographics.

We have posted many times using infographics. These are examples.   Getting People to Spend More Time on Your Web Page.   SEO FAQs: An Infographic with 16 Tips.   How to Do Better with Online Marketing Content. Note: About 325 of our 1,700 posts to date include infographics.

 

Overview: Easily Create Great Infographics

These are good sources to learn about infographic creation:

And look at this advice. How to Create an Awesome Infographic Resume.

Easily Create Great Infographics. Tips on how to create a spectacular infographic resume and what practices to avoid.

 

Simple Tools to Easily Create Great Infographics

In addition to the above, there are many tools to simply create infographics.

Jillian Petrova (on jeffbullas.com) discusses “20 Cool Tools for Creating Infographics.”  

“Readers want quick access to brief information. Web site visitors love infographics. They are a  popular form of digital marketing. Why? We receive 5 times more information than in 1986. And 80% of us are more apt to read anything with colors. Infographics are great with colors45% more users click a link if it features an infographic.”

“What if you, the infographic maker, are short on time. And you want to create infographics? Forget Photoshop and other time-consuming tools. Create infographics with tools online.”

These are 5 “cool tools” from Petrova. To see all 20, click the image below.

  • Visme lets you create interactive presentations, infographics, and more. It has a library of templates, shapes, and objects. It’s ‘specially priced’ for teachers and students.”
  • Easel.ly helps you compose an image in a few clicks. First, pick a template. Then, add shapes, backgrounds, and text to personalize it. The basic version is free.”
  • Visualize.me focuses on ‘infographic resumes.’ Yet, designs are not limited to that purpose. You select from many themes, pictograms, and more.” As the site notes, “create your infographic resume for free.”
  • PiktoChart let’s non-designers create infographics in as few as 10 minutes. It has 400+ customizable themes with images, graphs, and colors.” You can start for free.
  • Canva trains designers and non-designers to devise creative stuff. After a tutorial, you create your project. It can be a presentation, Facebook cover photo, or infographic.” Canva is free.

 

Easily Create Great Infographics. Let’s take a look at how to create infographics with the best tools available online.

 

Unfriend Social Media Content?

19 Oct

As we have noted before, we spend lots of time on social media. And sometimes, we commit blunders! So here’s a question for you. Should YOU unfriend social media content?

Consider these prior posts: Do You Protect Your Reputation?   Social Media Policy for Employees.   Does Social Media Use Harm Your Career?   Don’ts for Businesses on Social MediaWhat People Want from Brands On Social Media.

 

Unfriend Social Media Content? TMI

Sometimes, we realize as soon as we hit the enter key that we should not have posted certain content. Other times, we may not know that our content is improper until someone points that out. Still other times, we never recognize that we have improper content. In those instances, no one points it out to us. And this can be a BIG problem if a potential employer sees improper content. It may be even worse if our present employer notices such content.

Trend Micro is a leader in secure content and threat management. Its headquarters are in Tokyo. The firm operates in more than 30 countries around the globe. The Security Intelligence Blog represents the official blog of TrendLabs, the research, development, and support arm of Trend Micro. “Researchers, engineers, and other experts in various security threats work 24 hours a day, seven days a week to deliver solutions to the plethora of threats that confront users and businesses on a daily basis.”

One TrendLabs blog post covers the risk of placing content on social media. The infographic focuses on the risks of social media content. “You have the right to remain private. Anything you post can and will be used against you.” The infographic includes Facebook, Google +, LinkedIn, Mixi (from Japan), Pinterest, Sina Weibo (from China), Tumblr, and Twitter. Click the infographic for a larger view.

 

Unfriend Social Media Content? TMI: Too Much Information on social media.
 

Brand Complaints and Social Media

6 Sep

What happens when consumers complain on social media?

According to eMarketer:

“Data from social media analytics and monitoring service Sprout Social revealed that many US internet users believe social media has given them more of a voice to expose unfair treatment from brands and be more critical of them in general. The study, which surveyed 1,003 US internet users ages 18 to 64 in July 2017, found that eight in 10 respondents said social media helped to uncover instances of brands treating people unfairly. And seven in 10 said that it helped encourage transparency.”

For the most part, dishonesty and bad customer service led many internet users to complain about brands on social media. But those weren’t the only reasons. Troubles with a bad product, brands being too political and a lack of responsiveness also triggered some respondents to air frustrations about companies on social media.”

 

Click on the chart below to read more about how online consumers react to social media complaints.


 

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