Social media can help or hurt companies in many ways. For example, see these two posts. Social Media Marketing Tips and Social Media and E-Commerce. Today, we examine using social media to boost in-store shopping. Special thanks to Chris Landry of Colourfast for serving as guest blogger. The content and infographic below are from him […]
Read moreUnited States Sees Facebook Trending Down
Evans on Marketing Consumers and Their Behavior, Global Marketing, Marketing Communications, Social and Digital Media analytics, Facebook, social media, video, viewers
Since its 2004 inception, Facebook has seen an annual increase in viewers. And that is in the U.S. and around the world. Just this year, we posted Great Tips to Better Use Facebook. But now, the United States sees Facebook trending down. It lost viewers in 2017. Is this the wave of the future? In […]
Read moreGetting Great Online Customer Reviews
For the huge number of firms using digital media, getting great online customer reviews is a must. And this post addresses that topic. These prior posts relate to today’s topic: Do Shoppers Really Believe Customer Reviews? How TripAdvisor Works Building Social Media Marketing Strategies Brand Complaints and Social Media What People Want from Brands On […]
Read moreSports Stars 2017 Instagram Popularity
As we know, the leading sports celebrities are quite popular. As a result, they earn a lot from endorsements. In this post, we look at sports stars 2017 Instagram popularity. Instagram has more than 800 million community members. Background Earlier in 2017, we discussed the overall popularity of sports celebrities. Their following can be […]
Read more