A Customer Experience Infographic

As we have discussed before, there are many factors that affect whether a shopper receives a good customer experience — and whether a shopper completes a purchase or becomes loyal to the company. Take a look at the wide-ranging data in this infographic — some rather surprising — by Client Heartbeat.    

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True Fit’s “Shop for Others” App

We spend a lot of time (and money 🙂 ) shopping for others. Sometimes we enter the right information and sometimes we don’t. That’s why the gift receipt was invented for refunds. LOL. Now, True Fit has devised a new app (“Shop for Others”) to make it easier to buy the right gift: “Birthdays, Mother’s […]

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2017 Trends in the Way People Access News

We know that people access the news (current events) much differently than in the past. So, what is the state of the way that news (current events) is collected, presented, and accessed in 2017? Annually, Reuters Institute for the Study of Journalism (RISJ) reports on the changing landscape of how news is collected and accessed: […]

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Do YOU Understand YOUR Credit Report?

As shoppers and as marketers, we know that an individual’s credit score is very important in determining the rate of interest a person pays for a credit card or loan transaction, how much they are able to buy on credit (the spending limit), etc. An excellent rating is an important guide for both shoppers and […]

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Tricking Kids into Eating Healthy Veggies

Most parents want their children to eat healthy. But they also know how difficult this can be with resistant kids. So how do we get children to eat healthier? Here’s one clever way as reported by Alexandra Jardine for Creativity: “Parents are always trying to find new ways of sneaking vegetables into other food — […]

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Will Companies Be Ready for Europe’s General Data Protection Rule?

In the United States, consumer privacy rules are not as strong as they are in other areas of the world. Recently, the U.S. Congress voted to overturn a pending regulation that would require Internet service providers (ISPs) to obtain people’s permission before selling their data about them. President Trump then signed the rollback. As reported […]

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Social Media Demographics by Platform

For companies to best use different social media platforms in their marketing strategies, it is imperative that they understand how viewers differ across these platforms — especially in terms of viewer demographics. For example, the typical Facebook social media user does not have the same demographic profile as the typical Pinterest social media user. As […]

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How to Utilize Intelligent Engagement

Despite the many recent advances in enhanced customer service technology, many companies are always looking for better ways to engage their customers and gain more customer loyalty. The latest technology is known as intelligent engagement. Bold360 is an example of an intelligent engagement service provider. It: “puts your customer insights to work in real-time, across […]

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Should Salaries Be Transparent?

This is certainly an explosive topic, with great differences of opinion. For example: Yes — This is part of a more open communication style. No — This invades privacy and can cause dissension among employees. What do YOU think? Recently, Creative Group (a staffing firm) conducted research on this topic: “Should professionals’ pay be public […]

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2017 Marketing Hall of Fame Inductee: Jerry Wind

As we noted in our June 14 post, each year, the American Marketing Association New York inducts outstanding marketers into the Marketing Hall of Fame for their significant lifetime achievements: “The Marketing Hall of Fame is the only award which recognizes individual marketers (not companies or campaigns) who have made outstanding contributions to the field […]

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