A Customer Experience Infographic

As we have discussed before, there are many factors that affect whether a shopper receives a good customer experience — and whether a shopper completes a purchase or becomes loyal to the company. Take a look at the wide-ranging data in this infographic — some rather surprising — by Client Heartbeat.    

Read more

True Fit’s “Shop for Others” App

We spend a lot of time (and money 🙂 ) shopping for others. Sometimes we enter the right information and sometimes we don’t. That’s why the gift receipt was invented for refunds. LOL. Now, True Fit has devised a new app (“Shop for Others”) to make it easier to buy the right gift: “Birthdays, Mother’s […]

Read more

2017 Trends in the Way People Access News

We know that people access the news (current events) much differently than in the past. So, what is the state of the way that news (current events) is collected, presented, and accessed in 2017? Annually, Reuters Institute for the Study of Journalism (RISJ) reports on the changing landscape of how news is collected and accessed: […]

Read more

Do YOU Understand YOUR Credit Report?

As shoppers and as marketers, we know that an individual’s credit score is very important in determining the rate of interest a person pays for a credit card or loan transaction, how much they are able to buy on credit (the spending limit), etc. An excellent rating is an important guide for both shoppers and […]

Read more