June 2017

A Customer Experience Infographic

June 30, 2017 Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Trends Client Heartbeat, customer experience, infographic, motivation, trust 1

As we have discussed before, there are many factors that affect whether a shopper receives a good customer experience — and whether a shopper completes a purchase or becomes loyal …

True Fit’s “Shop for Others” App

June 29, 2017 Evans on Marketing Consumers and Their Behavior, Distribution, Online Marketing, Trends apparel shopping, experiential marketing, Shop for Others, True Fit

We spend a lot of time (and money 🙂 ) shopping for others. Sometimes we enter the right information and sometimes we don’t. That’s why the gift receipt was invented …

2017 Trends in the Way People Access News

June 28, 2017 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media 2017, digital, global, news, Reuters Institute for the Study of Journalism

We know that people access the news (current events) much differently than in the past. So, what is the state of the way that news (current events) is collected, presented, …

Do YOU Understand YOUR Credit Report?

June 27, 2017 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Pricing, Privacy, Identity Theft, and Ethical Issues Barclaycard U.S., credit rating, FICO score, video 1

As shoppers and as marketers, we know that an individual’s credit score is very important in determining the rate of interest a person pays for a credit card or loan …

Tricking Kids into Eating Healthy Veggies

June 26, 2017 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Product Management children, healthy, Plus Netherlands, Super Saus, vegetables, video

Most parents want their children to eat healthy. But they also know how difficult this can be with resistant kids. So how do we get children to eat healthier?

Here’s …

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Month: <span>June 2017</span>