Best 2018 Posts — Part One

Today, we note OUR personal favorites from Evans on Marketing.

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Know If a Sale Is Really a Sale

Sadly, many firms seek to deceive us about the true price of items. In response, shoppers must be prepared.

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Are Online Reviews Real Or Fake

  With the onset of the holiday season, online reviews become more important for many shoppers. So, we want to know — are online reviews real or fake? Since the inception of this blog, we wrote about online reviews: Getting Great Online Customer Reviews Do Shoppers Really Believe Customer Reviews? Online Customer Reviews Important for […]

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Cyber Security Facts Infographic

Cyber security remains a growing threat to our Internet usage. Thus, today we look at a new cyber security facts infographic.

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Nike Pushes the Envelope

Nike has been a leading advertiser for many years. And it has sponsored social causes. For example, see Behind the Scenes Nike Just Does It. But beginning this week, Nike pushes the envelope more than ever. It has decided to feature Colin Kaepernick, the NFL player behind the national anthem protests, in new ads. In […]

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What Do Millennials and Seniors Have in Common

As we know, millennials and seniors vary significantly in attitudes and behavior. Yet, we also need to study this question. What do millennials and seniors have in common? And the answer might surprise you — as well professional marketers.   Question of the Day: What Do Millennials and Seniors Have in Common According to Remie […]

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