According to Vocabulary.com. a scam involves “a sneaky or dishonest activity meant to con someone.” And of course, we want to avoid being scammed. Beware how hard some …
Navigating a Difficult Marketplace
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing bad behavior, Black Lives Matter, controversy, customer expectations, ethics, good manners, infographic, social responsibility, Statista
Over the last few months, the United States has been buffeted by the COVID-19 pandemic. As well as by protests/counter-protests about long-seated civil issues. From a company perspective, this …
Data Generated Online in 2020
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing Domo, entertainment marketing, experiential marketing, infographic, online data, online information
In this era of digital data collection, it is important to be aware of the data generated online in 2020. As we noted in June 2020, there are many questions …
A Pricing Primer from Pragmatic Institute
Since Evans on Marketing began, we have presented over 130 posts on pricing. Nonetheless, there’s still so much more to learn. A pricing primer from Pragmatic Institute will give …
Auto Industry Giving Back
As a result of the COVID-19 pandemic, the U.S. auto industry saw sales drop by 30 percent in the second quarter of 2020. Yet, below we present a few feel-good …
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