Jeff Weiner Says Compassion Matters

According to Gallup’s most recent annual study, consumers view many professions as unethical. Without proper ethics, can a firm or person be seen as compassionate? And LinkedIn’s Jeff Weiner says compassion matters. Before turning to Weiner, consider these posts on ethics: Purpose-Driven Brands’ Marketing Lessons The Impact of Company Ethics on Consumer Behavior Ethical Selling: […]

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Young Adult Views Toward Brands

In recent years, we know that many manufacturer brands have come under price pressure. With more people turning to less-expensive brands. But did you know that brand perceptions differ by generation? Today, we look at young adult views toward brands. To start, consider these posts about branding: Making YOUR Brand Stand Out Customers Like Caring […]

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Surviving Cancer and Living Well

Dear readers: As you may already know, I am an extremely lucky pancreatic cancer survivor. Fortunately, I am surviving cancer and living well. I have written about that before at this blog. 🙂 I feel a strong need to give back, so I have written: Surviving Cancer and Embracing Life: My Personal Journey. My goal […]

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Do Shoppers Like Dynamic Pricing?

  We all like to feel that we get bargains when shopping. But that’s not always the case. See More Gamesmanship on Retail Prices — Even Online.  And When Is a “Sale” a Sale? Today, we look at do shoppers like dynamic pricing — or not? First, let’s define dynamic pricing. According to Luke Metcalfe, […]

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AT&T Time Warner Merger Approved

  On Tuesday, a federal judge approved the merger of AT&T and Time Warner without any restrictions. This was a blow to the Justice Department, which opposed the merger. So, what’s next with the AT&T Time Warner merger approved? Will this open the floodgates to other big mergers? And will the merger positively or negative […]

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NBA Players Give Back

  As we reported last week, world-class athletes are extremely popular. And they often do more than just make a lot of money. They also work with various charities. For example, NBA players give back in many ways. Around the world. The NBA merely illustrates what athletes in all sports do. In some cases, negative […]

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Becoming More Anonymous Online

For most of us, a key goal is becoming more anonymous online. We really want to protect our privacy and data as much as possible. These prior posts highlight the challenges to this goal: Would YOU Willingly Share Data with Third Parties? Ad Blocking Challenges and Opportunities Cybercrime Costs How Much? Ransomware Now a BIGGER […]

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Our Most Popular 2018 Posts

At Evans on Marketing, we have presented about 75 posts through May 11. Today, we cite our most popular 2018 posts to date. If you haven’t read them, please do. As you will see, they cover a wide variety of topics.   Our Most Popular 2018 Posts In 2018, these are Evans on Marketing’s 10 […]

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Wells Fargo Seeks to Earn Back Trust

Interesting title, right? Wells Fargo Seeks to Earn Back Trust. As noted before, trust is a big deal to consumers and other parties. For example, see: Does YOUR Brand Creep Out Customers Getting Great Online Customer Reviews Ad Features Which Annoy Consumers Most Top Authentic Global Brands — Credibility Pays How Credible/Authentic is Your Web […]

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Avoid Being Scammed

As consumers, we certainly want to avoid being scammed. But, that is not always a simple task. Thus, we present several tips to avoid being deceived. First, take a look at these posts about bad company practices: Are YOU Buying These Scam Products? Professions Perceived as Most Ethical – and Most Unethical World’s Leading Ethical […]

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