Projecting Scenarios in a COVID-19 World

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Health, Marketing Communications, Online Marketing, Pricing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , , , , ,

A VERY important report from Deloitte and Salesforce.

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Data Privacy in the COVID-19 Era

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing , , , , ,

  Since we started Evans on Marketing, we have written nearly 100 times about data privacy. We include both online and offline examples. And they Include data tracking. But now, as consumers, we face another huge challenge — data privacy in the COVID-19 era. There are trade-offs in tracking individuals to help reduce the ongoing […]

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Quotes to Keep Current Events in Perspective

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Trends , , , , , ,

In so many ways, these are tough times. And the death of George Floyd has made these times even tougher. We ALL need to be better.

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Which Activities Are Risky – and Which Are Not

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Health, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Sports and Entertainment Marketing , , , , , , ,

Be careful out there. Low-risk and high-risk activities are identified and discussed here.

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New Tool in the Fake Product Wars

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Sports and Entertainment Marketing, Technology and Marketing , , , , , , ,

Would YOU use this app to avoid buying fake sneakers? It’s complex.

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Do Not Underestimate Women

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Trends , , , , , ,

Establish real connections with female consumers.

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