We review how the workplace gender gap continues. Huge gender differences exist.
Read moreKnow If a Sale Is Really a Sale
Sadly, many firms seek to deceive us about the true price of items. In response, shoppers must be prepared.
Read moreAre Online Reviews Real Or Fake
With the onset of the holiday season, online reviews become more important for many shoppers. So, we want to know — are online reviews real or fake? Since the inception of this blog, we wrote about online reviews: Getting Great Online Customer Reviews Do Shoppers Really Believe Customer Reviews? Online Customer Reviews Important for […]
Read moreBehavior of Belief-Driven Consumers
Often, people report that brand image influences their shopping behavior. But, how valid is this?
Read moreCyber Security Facts Infographic
Cyber security remains a growing threat to our Internet usage. Thus, today we look at a new cyber security facts infographic.
Read moreCommemorating 9-11-2018
Evans on Marketing Privacy, Identity Theft, and Ethical Issues, Trends interactive video, museum, remembering, September 11, Tribute in Light 10
On this anniversary, it is a good time to reflect. Today, we need to spend some time commemorating 9-11-2018.
Read moreNike Pushes the Envelope
Nike has been a leading advertiser for many years. And it has sponsored social causes. For example, see Behind the Scenes Nike Just Does It. But beginning this week, Nike pushes the envelope more than ever. It has decided to feature Colin Kaepernick, the NFL player behind the national anthem protests, in new ads. In […]
Read moreWhat Do Millennials and Seniors Have in Common
As we know, millennials and seniors vary significantly in attitudes and behavior. Yet, we also need to study this question. What do millennials and seniors have in common? And the answer might surprise you — as well professional marketers. Question of the Day: What Do Millennials and Seniors Have in Common According to Remie […]
Read moreEarly Online Impact of GDPR
As we have reported before, Europe’s General Data Protection Rule (GDPR) went into effect on May 25, 2018: It seeks to protect the personal data of EU citizens. In addition, it increases the obligations of firms that collect or process personal data. Thus, this rule does not just apply to firms based in the EU, […]
Read moreThe Value of Online Surveys: Looking Back and Looking Ahead
Hofstra Professors Joel Evans and Anil Mathur just published a follow-up to their classic 2005 article on “The Value of Online Surveys.” This is the premise of the new article in Internet Research: “Internet-based research has come of age. About 13 years ago, when “The value of online surveys” was published in Internet Research (Evans and Mathur, […]
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