On this anniversary, it is a good time to reflect. Today, we need to spend some time commemorating 9-11-2018.
Read moreNike has been a leading advertiser for many years. And it has sponsored social causes. For example, see Behind the Scenes Nike Just Does It. But beginning this week, Nike pushes the envelope more than ever. It has decided to feature Colin Kaepernick, the NFL player behind the national anthem protests, in new ads. In […]
Read moreAs we know, millennials and seniors vary significantly in attitudes and behavior. Yet, we also need to study this question. What do millennials and seniors have in common? And the answer might surprise you — as well professional marketers. Question of the Day: What Do Millennials and Seniors Have in Common According to Remie […]
Read moreAs we have reported before, Europe’s General Data Protection Rule (GDPR) went into effect on May 25, 2018: It seeks to protect the personal data of EU citizens. In addition, it increases the obligations of firms that collect or process personal data. Thus, this rule does not just apply to firms based in the EU, […]
Read moreHofstra Professors Joel Evans and Anil Mathur just published a follow-up to their classic 2005 article on “The Value of Online Surveys.” This is the premise of the new article in Internet Research: “Internet-based research has come of age. About 13 years ago, when “The value of online surveys” was published in Internet Research (Evans and Mathur, […]
Read moreAccording to Gallup’s most recent annual study, consumers view many professions as unethical. Without proper ethics, can a firm or person be seen as compassionate? And LinkedIn’s Jeff Weiner says compassion matters. Before turning to Weiner, consider these posts on ethics: Purpose-Driven Brands’ Marketing Lessons The Impact of Company Ethics on Consumer Behavior Ethical Selling: […]
Read moreIn recent years, we know that many manufacturer brands have come under price pressure. With more people turning to less-expensive brands. But did you know that brand perceptions differ by generation? Today, we look at young adult views toward brands. To start, consider these posts about branding: Making YOUR Brand Stand Out Customers Like Caring […]
Read moreDear readers: As you may already know, I am an extremely lucky pancreatic cancer survivor. Fortunately, I am surviving cancer and living well. I have written about that before at this blog. 🙂 I feel a strong need to give back, so I have written: Surviving Cancer and Embracing Life: My Personal Journey. My goal […]
Read moreWe all like to feel that we get bargains when shopping. But that’s not always the case. See More Gamesmanship on Retail Prices — Even Online. And When Is a “Sale” a Sale? Today, we look at do shoppers like dynamic pricing — or not? First, let’s define dynamic pricing. According to Luke Metcalfe, […]
Read moreOn Tuesday, a federal judge approved the merger of AT&T and Time Warner without any restrictions. This was a blow to the Justice Department, which opposed the merger. So, what’s next with the AT&T Time Warner merger approved? Will this open the floodgates to other big mergers? And will the merger positively or negative […]
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