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Category: <span>Privacy, Identity Theft, and Ethical Issues</span>

Privacy and identity theft are hot button issues; and bad behavior is pervasive. Read about the latest issues and how to reduce your risk.

The Prevalence of Fake Reviews on Amazon

May 13, 2021 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing Amazon, bad behavior, fake reviews, Multichannel Merchant, PayPal, SafetyDetectives, trust

Ever read glowing reviews on Amazon and wonder if they are real? As by far the world’s leading online retailer, Amazon deals with a wide variety issues. From counterfeit …

Pricing and Ethical Practices

May 11, 2021 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Marketing Communications, Pricing, Privacy, Identity Theft, and Ethical Issues, Uncategorized bad behavior, business ethics, customer expectations, customer satisfaction, opportunity, planning, Pragmatic Institute, trust

Yesterday, we reviewed brand trust. Now, we examine pricing and ethical practices. In acquiring brand trust, following ethical practices becomes crucial. Consider our article from last month on the…

2021 Marketing Superstars of Sustainability

April 21, 2021 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing Adweek, Ben & Jerry's, customer expectations, ethics, experiential marketing, marketing superstars of sustainability, planning, social responsibility, trust

As previously noted, we have covered numerous aspects of sustainability in various posts. Today, we conclude our two-part series on sustainability circa 2021. Yesterday, we examined seventeen sustainable development …

Seventeen Sustainable Development Goals

April 20, 2021 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Health, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Trends bad behavior, business model, customer expectations, ethics, planning, social responsibility, sustainability, sustainable development, United Nations 1

Due to its vital importance, we have covered aspects of sustainability in various posts. Now, we offer a two-part series on sustainability circa 2021. Here, we examine seventeen sustainable …

The Ethics of Pricing by Hospitals

April 1, 2021 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Good and Bad Examples of Marketing, Health, Marketing Communications, Pricing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing bad behavior, business model, customer expectations, hiding price information, hospitals, social responsibility, transparency, Wall Street Journal

There is more scrutiny on health-care pricing than ever before. With lots of questionable practices in the marketplace. One aspect of this issue involves the ethics of pricing by …

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