Projecting Scenarios in a COVID-19 World

A VERY important report from Deloitte and Salesforce.

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Data Privacy in the COVID-19 Era

  Since we started Evans on Marketing, we have written nearly 100 times about data privacy. We include both online and offline examples. And they Include data tracking. But now, as consumers, we face another huge challenge — data privacy in the COVID-19 era. There are trade-offs in tracking individuals to help reduce the ongoing […]

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Quotes to Keep Current Events in Perspective

In so many ways, these are tough times. And the death of George Floyd has made these times even tougher. We ALL need to be better.

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Which Activities Are Risky – and Which Are Not

Be careful out there. Low-risk and high-risk activities are identified and discussed here.

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New Tool in the Fake Product Wars

Would YOU use this app to avoid buying fake sneakers? It’s complex.

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Do Not Underestimate Women

Establish real connections with female consumers.

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