Best 2018 Posts — Part One

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , 1

Today, we note OUR personal favorites from Evans on Marketing.

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Know If a Sale Is Really a Sale

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Pricing, Privacy, Identity Theft, and Ethical Issues , , , , 7

Sadly, many firms seek to deceive us about the true price of items. In response, shoppers must be prepared.

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Are Online Reviews Real Or Fake

Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media , , , , 11

  With the onset of the holiday season, online reviews become more important for many shoppers. So, we want to know — are online reviews real or fake? Since the inception of this blog, we wrote about online reviews: Getting Great Online Customer Reviews Do Shoppers Really Believe Customer Reviews? Online Customer Reviews Important for […]

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Cyber Security Facts Infographic

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Cyber security remains a growing threat to our Internet usage. Thus, today we look at a new cyber security facts infographic.

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Nike Pushes the Envelope

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Nike has been a leading advertiser for many years. And it has sponsored social causes. For example, see Behind the Scenes Nike Just Does It. But beginning this week, Nike pushes the envelope more than ever. It has decided to feature Colin Kaepernick, the NFL player behind the national anthem protests, in new ads. In […]

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What Do Millennials and Seniors Have in Common

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As we know, millennials and seniors vary significantly in attitudes and behavior. Yet, we also need to study this question. What do millennials and seniors have in common? And the answer might surprise you — as well professional marketers.   Question of the Day: What Do Millennials and Seniors Have in Common According to Remie […]

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