As we have noted before, customers appreciate purpose-driven brands. And brands that do the right thing. At the same time, people may dislike brands that “creep them out”. Today, we delve further into why customers like caring brands. Why Customers Like Caring Brands As Erik Wander writes for Adweek: “There’s a good reason marketers […]
Read moreWould YOU Willingly Share Data with Third Parties?
As we have discussed several times, people are becoming more reluctant to share their personal data. And the recent and ongoing criticisms of Facebook illustrate this. Thus, where do you stand on this question? Would YOU willingly share data with third parties? To read our post from earlier this month on tracking cookies and privacy, […]
Read moreWill Tracking Cookies Become Obsolete
One question arising among Web experts: Will Tracking Cookies Become Obsolete? First, let us define the term. According to PC Magazine: “A tracking cookie involves data stored in the user’s computer by a Web site being visited. ‘Third-party’ advertisers place these cookies there to monitor the user’s Web surfing habits. And many people consider them […]
Read moreNew Study on American Password Security
For about six years, we have discussed the use of passwords. Or their lack of use! 🙁 Now we ask, are things better today? And we present the highlights from a new study on American password security . In reverse order by age, we urge you to read at least a couple of these posts: […]
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