Do Shoppers Like Dynamic Pricing?

  We all like to feel that we get bargains when shopping. But that’s not always the case. See More Gamesmanship on Retail Prices — Even Online.  And When Is a “Sale” a Sale? Today, we look at do shoppers like dynamic pricing — or not? First, let’s define dynamic pricing. According to Luke Metcalfe, […]

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Music Streaming Payment Rates Differ by Platform

We know that music streaming has taken off in a big way. But if you are a music company or an artist, how do music streaming payment rates differ by platform? The answer is they differ a lot. To see who pays most and least, read on. In fact, we have come a long way […]

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Break-Even Point Calculations Are Not So Simple

In January, we presented three posts on budgeting. 2018 Marketing Budget Trends. 2018 Marketing Budget Strategies. And 2018 Marketing Budget Free Templates. Today, we examine why break-even point calculations are not so easy. We sometimes misunderstand this rather simple metric.    Break-Even Point Calculations Are Not So Simple According to Braden Becker, writing for HubSpot: “You’ve heard […]

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Self-Publishing Your Own Work

You’re probably a writer. Even if you fail to perceive this. Written a resume? Posted to a blog or other social media? Contributed to a newsletter. Sent a letter to the editor? And the list goes on. A “yes” to any of these questions makes you a writer. Not necessarily a published author. Or one […]

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US News Credit Card Advice for Young Adults

In prior posts, we have studied such aspects of credit as these. What’s in Your Wallet? Cash, Credit Card, Debit Card? Do YOU Understand YOUR Credit Report? And now, we look at credit for young adults. Hence, US News credit card advice for young adults . US News & World Report is a highly credible source […]

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What’s in Your Wallet? Cash, Credit Card, Debit Card?

What’s in Your Wallet? [And yes, we are borrowing this question from Capital One.] Cash, Credit Card, Debit Card? An interesting question, right? In this post, we look at U.S. and worldwide payment trends. Cash used to be king — now? As reported by the Federal Reserve Bank of San Francisco (FRBSF), in 2012, cash […]

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Happy Thanksgiving. Black Friday Shopping Next?

We wish you Happy Thanksgiving. Now, we ask you a question. Is Black Friday shopping next?     And remember to look at our holiday shopping tips.   Black Friday Shopping Next? Despite many shoppers avoiding Black Friday, millions are getting revved up. And they spend billions of dollars over Thanksgiving weekend. What about YOU? […]

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Smart Holiday Shopping 2017

In Case You Missed This Valuable Post Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Be smart holiday shopping 2017. Below are our 2017 holiday shopping tips in the form of an infographic. Follow them. And be the smartest consumer that you can. […]

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2017 Smart Holiday Shopping Tips

Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Below are our 2017 smart holiday shopping tips in the form of an infographic. As we noted last month (“U.S. Consumers Start 2017 Holiday Shopping“), the holiday season starts earlier each year. Thus the date […]

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Singles’ Day 2017 Will Set New Records

If you live in the U.S. (and many other places), you may be unaware of Singles’ Day. This annual event, from China’s Alibaba, falls on November 11 each year (11.11). Singles’ Day 2017 will set new records. Before we examine expectations for 11.11.2017, let’s describe what Singles’ Day is.   The Phenomenon of Singles’ Day […]

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