Strong Black Friday 2018 Ahead

Black Friday discounts may not represent the lowest prices of the holiday season. Nonetheless, many people actively shop on Black Friday.  Experts predict a strong Black Friday 2018 ahead.

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Know If a Sale Is Really a Sale

Sadly, many firms seek to deceive us about the true price of items. In response, shoppers must be prepared.

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2018 Smart Holiday Shopping Tips

Today we offer our 2018 smart holiday shopping tips in the form of an infographic. Shop well.

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Do We ALL Want a Deal

Today, we ask: Do We ALL Want a Deal? Research says deal-seeking cuts across shopper demographics. And we want to feel smart. 🙂 In prior posts, we studied: What Tactics Increase Customer Loyalty Disconnect Between Consumers and Companies Expand Your Brand with Digital Deals Do Shoppers Like Dynamic Pricing? Are Americans Shopaholics?   Do We […]

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Money Tips for International Business Travel

At Evans on Marketing, we have looked at financial issues from different perspectives. For example, see — Do Shoppers Like Dynamic Pricing? Music Streaming Payment Rates Differ by Platform. Break-Even Point Calculations Are Not So Simple. Today, we offer money tips for international business travel. Please note: Most of these tips also apply to international […]

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Do Shoppers Like Dynamic Pricing?

  We all like to feel that we get bargains when shopping. But that’s not always the case. See More Gamesmanship on Retail Prices — Even Online.  And When Is a “Sale” a Sale? Today, we look at do shoppers like dynamic pricing — or not? First, let’s define dynamic pricing. According to Luke Metcalfe, […]

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Music Streaming Payment Rates Differ by Platform

We know that music streaming has taken off in a big way. But if you are a music company or an artist, how do music streaming payment rates differ by platform? The answer is they differ a lot. To see who pays most and least, read on. In fact, we have come a long way […]

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Break-Even Point Calculations Are Not So Simple

In January, we presented three posts on budgeting. 2018 Marketing Budget Trends. 2018 Marketing Budget Strategies. And 2018 Marketing Budget Free Templates. Today, we examine why break-even point calculations are not so easy. We sometimes misunderstand this rather simple metric.    Break-Even Point Calculations Are Not So Simple According to Braden Becker, writing for HubSpot: “You’ve heard […]

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