A Bundle of Resume Tips

In this post, let us discuss six aspects of resume design – and provide tips accordingly:   What is the purpose of a resume? A resume should attract the attention of a prospective employer and interest the prospective employer to invite the applicant to an interview. A resume is NOT the vehicle for a person […]

Read more

Like It Or Not: Native Advertising Is Here to Stay

Native advertising is a relatively new practice that is rather controversial. It is also booming!!!!! On the one hand, beleaguered publishers — print and online — are able to generate more ad dollars. On the other hand, consumers may not recognize that material that looks like a regular story is really a disguised ad. With […]

Read more

Aggravated by Airline Pricing?

The complexities and variability of airfares can be disconcerting even to the most patient people. Two recent articles appearing in the Wall Street Journal illustrate the situation. The second article referenced in this post shows how dire matters are to many fliers — the government is proposing a new disclosure rule.   First, Scott McCartney […]

Read more

Ad Age’s 2014 B-to-B Marketing Fact Pack

Advertising Age has just published the 2014 edition of its B-to-B Marketing Fact Pack. This fact pack “includes spending trends for the leading marketers, as well as covering topics such as CRM automation, content marketing, social marketing, mobile and E-mail marketing, and lead generation. A list of the top 50 agencies and leading agency profiles […]

Read more

“Injectible Ads”: A New Practice That Has Some Firms Fuming

We have another new term for our expanded marketing dictionary: “injected advertising.” This occurs when third parties with sophisticated software programs upload online ads onto the Web sites of unsuspecting companies. Only the third-party firm gets paid for the ad. This is clearly a practice that is upsetting to many companies on whose sites such […]

Read more

Why Do Many Ads Annoy Us?

Advertising is an important communication tool for most firms. Yet, a seemingly endless challenge is how to advertise in a way that attracts consumers while not annoying them. As Consumer Reports recently noted: “Everybody has an ad come-on they love to hate. The top five, according to a recent nationally representative survey by the Consumer […]

Read more

Debunking Social Media Myths

With the enormous popularity of social media, many myths have popped up. It is imperative to separate fact from fiction to be able to best utilize social media tools. As Sparks & Honey, an advertising agency, notes: “Staying in sync with culture, social media have transformed the way we communicate, how we consume content, and […]

Read more

The American Marketing Association as a Career Resource

Recently, the American Marketing Association revamped its Web site. Included was a modification of the EXCELLENT Career Resource Center section of the site. Many aspects of the resource canter can be accessed WITHOUT being an AMA member. And the career site is a valuable tool regardless of where you are in your career. At the […]

Read more

A New Social Media Marketing Report

Recently, SocialMediaMarketing.com sponsored its 2014 Social Media Marketing Industry Report. More than 2,800 marketers participated in the study: “We examine how B2B social media marketing varies from B2C businesses, how larger businesses vary from smaller businesses, and much more.” Click on the image to access the full 50+-page report.    

Read more

Is Sony in a Temporary or Permanent Decline?

Sony used to truly be iconic — both the company and its products. It was innovative across several product lines. Sony was a global consumer electronics leader. But, over the lat several years, Sony has fallen on hard times (as we noted before). Now, we have to question whether Sony is in denial about how […]

Read more