A Bundle of Resume Tips

In this post, let us discuss six aspects of resume design – and provide tips accordingly:   What is the purpose of a resume? A resume should attract the attention of a prospective employer and interest the prospective employer to invite the applicant to an interview. A resume is NOT the vehicle for a person […]

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Like It Or Not: Native Advertising Is Here to Stay

Native advertising is a relatively new practice that is rather controversial. It is also booming!!!!! On the one hand, beleaguered publishers — print and online — are able to generate more ad dollars. On the other hand, consumers may not recognize that material that looks like a regular story is really a disguised ad. With […]

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Aggravated by Airline Pricing?

The complexities and variability of airfares can be disconcerting even to the most patient people. Two recent articles appearing in the Wall Street Journal illustrate the situation. The second article referenced in this post shows how dire matters are to many fliers — the government is proposing a new disclosure rule.   First, Scott McCartney […]

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Ad Age’s 2014 B-to-B Marketing Fact Pack

Advertising Age has just published the 2014 edition of its B-to-B Marketing Fact Pack. This fact pack “includes spending trends for the leading marketers, as well as covering topics such as CRM automation, content marketing, social marketing, mobile and E-mail marketing, and lead generation. A list of the top 50 agencies and leading agency profiles […]

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