Career Planning: Gain a Marketing Edge

Evans on Marketing Business Analytics and Marketing Information, Careers, Trends , , , , , , , 11

Marketing Edge (http://marketingEDGE.org) is a terrific career resource for those interested in a marketing-related career (OR ANY CAREER!): “For 50 years, Marketing EDGE, a nonprofit organization, has developed top students to give them the EDGE they need to succeed in a competitive job market, while also providing companies the competitive EDGE of access to top […]

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Tech Skills for Today’s Job Marketplace

Evans on Marketing Business Analytics and Marketing Information, Careers, Trends , , , , , , , , 19

Interested in a job in big data analysis or in other aspects of information technology? If yes, check to be sure you have the proper skill set. As Sharon Florentine writes for CIO: “Technology is constantly evolving, and IT pros need to keep up with changing skills demands to remain relevant. A recent report from […]

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Are You Current with Your Social Media Jargon?

Evans on Marketing Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media , , , , , , , , 29

We sometimes LOL when watching a funny movie, ask for questions with AMA (Ask Me Anything), DM when talking to someone on Twitter, and so on. So, are you ready for some new jargon? Here are several social media terms from Jennifer Beese, writing for Sprout Social: ¯\_(ツ)_/¯ A shrug expression often referred to “whatever,” […]

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Avoid These Mistakes When Selling to China

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Trends , , , , , , , , , , 23

Selling goods and services to companies and consumers in China is not an easy task for foreign firms. Here are some mistakes to avoid. Based on an interview with Frank Lavin, CEO of Export Now, a company that assists Western businesses that enter the Chinese market, Darren Dahl (writing for American Express Open Forum), describes […]

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