Career Planning: Gain a Marketing Edge

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Marketing Edge (http://marketingEDGE.org) is a terrific career resource for those interested in a marketing-related career (OR ANY CAREER!): “For 50 years, Marketing EDGE, a nonprofit organization, has developed top students to give them the EDGE they need to succeed in a competitive job market, while also providing companies the competitive EDGE of access to top […]

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Tech Skills for Today’s Job Marketplace

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Interested in a job in big data analysis or in other aspects of information technology? If yes, check to be sure you have the proper skill set. As Sharon Florentine writes for CIO: “Technology is constantly evolving, and IT pros need to keep up with changing skills demands to remain relevant. A recent report from […]

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Are You Current with Your Social Media Jargon?

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We sometimes LOL when watching a funny movie, ask for questions with AMA (Ask Me Anything), DM when talking to someone on Twitter, and so on. So, are you ready for some new jargon? Here are several social media terms from Jennifer Beese, writing for Sprout Social: ¯\_(ツ)_/¯ A shrug expression often referred to “whatever,” […]

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Avoid These Mistakes When Selling to China

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Trends , , , , , , , , , , 23

Selling goods and services to companies and consumers in China is not an easy task for foreign firms. Here are some mistakes to avoid. Based on an interview with Frank Lavin, CEO of Export Now, a company that assists Western businesses that enter the Chinese market, Darren Dahl (writing for American Express Open Forum), describes […]

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Native Advertising Is Here to Stay. Is This Good?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , , , , , , , 4

In recent years, native advertising has been gaining in popularity. According to Sharethrough: “Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Form — Native ads match the visual design of the experience they live within, and […]

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Videos on How to Map the Customer Loyalty Cycle

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Trends , , , , , , , , , , , 9

American Express Merchant Services has developed two videos on mapping customer loyalty. These videos are mostly oriented to small businesses and fall under the American Express OPEN banner, which is the small business division of American Express. Besides the videos below, American Express offers an extensive FREE Knowledge Center.   The first video is Mapping […]

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Intended Meanings of Popular Brands

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Companies often spend a lot of time and money to build brand popularity and have a unique brand image — and then work hard to sustain it over time. Below is an interesting infographic on the images that several popular brands seek to present to consumers, from the Translation Company: “Creating a strong brand identity […]

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Under 40s Impacting the World

Evans on Marketing Careers, Global Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing, Trends , , , , , , , , 19

For the purposes of this post, we are defining “young adults” as any adults under 40 years of age. [Yes, there will be some 20-year-olds who view 39 as ancient. LOL). But this definition enables us to closely look at the World Economic Forum’s (WEF) “Young Global Leaders: Class of 2016” reports.   According to […]

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The Sock Queen: Slideshow

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With the advent of the popular Happy Socks in 2008, the sock industry has changed dramatically. Here’s the story of Happy Socks by Happy Socks: “Happy Socks started in the spring of 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard […]

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A Graduating B School Student Talks About Her Job Search

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Guest Blogger Alyson Guarino, Hofstra University _______________________________________________ In a detailed commentary about the post “Are You Ready for a Months-Long Job Interview?”, Alyson Guarino, a graduating Zarb School of Business BBA student [and President of the Student Government Association at Hofstra] wrote the following about her job search. There are many lessons for job and […]

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