Apple and Planned Obsolescence: Is This Good Or Bad?

As defined in Evans Berman’s Marketing: “Planned obsolescence is a marketing practice that capitalizes on short-run material wearout, style changes, and functional product changes. In material planned obsolescence, firms choose materials and components that are subject to comparatively early breakage, wear, rot, or corrosion. In style planned obsolescence, a firm makes minor changes to differentiate […]

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The Visions and Missions of Leading Firms

Check out this informative slide show from Alar Kolk on the “Visions & Missions of Fortune Global 100.”    

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Advertising Comes to Instagram

Instagram describes itself as “a fast, beautiful, and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram — it’s that easy. You can even share to Facebook, Twitter, Tumblr and more. It’s a new way to […]

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