As defined in Evans Berman’s Marketing: “Planned obsolescence is a marketing practice that capitalizes on short-run material wearout, style changes, and functional product changes. In material planned obsolescence, firms choose materials and components that are subject to comparatively early breakage, wear, rot, or corrosion. In style planned obsolescence, a firm makes minor changes to differentiate […]
Read moreThe Visions and Missions of Leading Firms
Check out this informative slide show from Alar Kolk on the “Visions & Missions of Fortune Global 100.”
Read moreB2B: Marketing to Marketers
Evans on Marketing Business-to-Business B to B, B2B, customer expectations, infographic, LeadJen, opportunity, tips 2
As marketers, we have some idea of what works when marketing to our customers. But what about when B2B firms market to marketers? Here’s an interesting infographic from LeadJen.
Read moreAdvertising Comes to Instagram
Instagram describes itself as “a fast, beautiful, and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram — it’s that easy. You can even share to Facebook, Twitter, Tumblr and more. It’s a new way to […]
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