As defined in Evans Berman’s Marketing: “Planned obsolescence is a marketing practice that capitalizes on short-run material wearout, style changes, and functional product changes. In material planned obsolescence…
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B2B: Marketing to Marketers
Evans on Marketing Business-to-Business B to B, B2B, customer expectations, infographic, LeadJen, opportunity, tips 2
Advertising Comes to Instagram
Nine Tips for Writing a Blog Post
Still struggling with your efforts at blogging? Still not sure how to write effective blog posts? If your answer is yes, then read on.
According to Rachel Sprung, writing for …
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