Home
About

Month: <span>October 2013</span>

Apple and Planned Obsolescence: Is This Good Or Bad?

October 31, 2013 Evans on Marketing Consumers and Their Behavior, Global Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management Apple, brand loyalty, business model, customer expectations, customer satisfaction, opportunity, planned obsolescence, planning, technology, trends, trust 23

As defined in Evans Berman’s Marketing: “Planned obsolescence is a marketing practice that capitalizes on short-run material wearout, style changes, and functional product changes. In material planned obsolescence…

Read more

The Visions and Missions of Leading Firms

October 30, 2013 Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Marketing Communications, Product Management business model, customer expectations, global, mission, opportunity, planning, positioning, success, vision 1

Check out this informative slide show from Alar Kolk on the “Visions & Missions of Fortune Global 100.”

…

Read more

B2B: Marketing to Marketers

October 29, 2013 Evans on Marketing Business-to-Business B to B, B2B, customer expectations, infographic, LeadJen, opportunity, tips 2

As marketers, we have some idea of what works when marketing to our customers. But what about when B2B firms market to marketers?

Here’s an interesting infographic from LeadJen…

Read more

Advertising Comes to Instagram

October 28, 2013 Evans on Marketing Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing advertising, business model, customer expectations, customer satisfaction, experiential marketing, Instagram, planning, social media, trends 32

Instagram describes itself as “a fast, beautiful, and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look …

Read more

Nine Tips for Writing a Blog Post

October 27, 2013 Evans on Marketing Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media blog, customer expectations, planning, post, social media, tips 7

Still struggling with your efforts at blogging? Still not sure how to write effective blog posts? If your answer is yes, then read on.

According to Rachel Sprung, writing for …

Read more

1 2 … 5

Follow Blog via Email

Enter your email address to follow this blog and receive notifications of new posts by email.

Email Address

Evans on Marketing

Recent Posts

Avoid Being Scammed
Will Volkswagen Be Electric?
Looking Ahead to 2030
Video Game Consoles Keep Rocking
In Honor of Ruth Bader Ginsburg

Categories

Business Analytics and Marketing Information
Business-to-Business
Careers
Consumers and Their Behavior
Distribution
Global Marketing
Good and Bad Examples of Marketing
Health
Learning How to Blog, Design Web Sites, and Innovate with Mobile Media
Marketing Communications
Online Marketing
Pricing
Privacy, Identity Theft, and Ethical Issues
Product Management
Social and Digital Media
Sports and Entertainment Marketing
Technology and Marketing
Trends
Uncategorized

Archives

All rights reserved | Draco theme by Webpsilon