As defined in Evans Berman’s Marketing: “Planned obsolescence is a marketing practice that capitalizes on short-run material wearout, style changes, and functional product changes. In material planned obsolescence, firms choose materials and components that are subject to comparatively early breakage, wear, rot, or corrosion. In style planned obsolescence, a firm makes minor changes to differentiate […]
Read moreThe Visions and Missions of Leading Firms
Check out this informative slide show from Alar Kolk on the “Visions & Missions of Fortune Global 100.”
Read moreB2B: Marketing to Marketers
Evans on Marketing Business-to-Business B to B, B2B, customer expectations, infographic, LeadJen, opportunity, tips 2
As marketers, we have some idea of what works when marketing to our customers. But what about when B2B firms market to marketers? Here’s an interesting infographic from LeadJen.
Read moreAdvertising Comes to Instagram
Instagram describes itself as “a fast, beautiful, and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram — it’s that easy. You can even share to Facebook, Twitter, Tumblr and more. It’s a new way to […]
Read moreNine Tips for Writing a Blog Post
Still struggling with your efforts at blogging? Still not sure how to write effective blog posts? If your answer is yes, then read on. According to Rachel Sprung, writing for HubSpot: “As marketers, blogging is essential to our jobs — but it isn’t easy. We have to come up with a topic, write something engaging, […]
Read moreAnother Look at Demographics and Social Media Use
Based on the interesting comments on our post about “Teacher Versus Student Perceptions of Social Media,” let’s re-visit the topic of demographics and social media use. The infographic below is based on research by the Pew Research Center. What do you think about the data reported here?
Read moreThe Airlines Find Yet Another Way to Annoy Us
If you are a typical economy fare flier, the airlines have come up with many ways to aggravate you over the years: Want to check a bag? Pay a fee. Want a meal? Buy it before you board the plane. Want a window seat? Pay an extra fee. Want a little extra leg room? Pay […]
Read moreTeacher Versus Student Perceptions of Social Media
We know that different people use social media in distinct ways, often based on gender, age, income, etc. But how about looking at the perceptions of social media use by public school teachers versus students? Consider these observations by Kati Lepi, writing for Edudemic: “It turns out I was right – at least according to […]
Read moreA Restaurant Where There Is Rarely Any Waiting
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing analytics, China, opportunity, planning, success, West Lake Restaurant 25
Are you planning to eat out and wondering if the restaurant can accommodate you and 4,999 of your closest friends? If yes, you may have to travel a ways — all the way to Changsha, China. That is where the world’s largest Chinese restaurant is located. How about these statistics for the West Lake Chinese […]
Read moreWay to Go Dr. Rick Wilson
A public congratulations to Hofstra colleague Dr. Rick Wilson. Check this out: Marketing Prof Works on $2.2 Mil Grant to Educate Commuters about Climate Change 🙂
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