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Month: <span>October 2013</span>

Apple and Planned Obsolescence: Is This Good Or Bad?

October 31, 2013 Evans on Marketing Consumers and Their Behavior, Global Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management Apple, brand loyalty, business model, customer expectations, customer satisfaction, opportunity, planned obsolescence, planning, technology, trends, trust 23

As defined in Evans Berman’s Marketing: “Planned obsolescence is a marketing practice that capitalizes on short-run material wearout, style changes, and functional product changes. In material planned obsolescence…

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The Visions and Missions of Leading Firms

October 30, 2013 Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Marketing Communications, Product Management business model, customer expectations, global, mission, opportunity, planning, positioning, success, vision 1

Check out this informative slide show from Alar Kolk on the “Visions & Missions of Fortune Global 100.”

…

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B2B: Marketing to Marketers

October 29, 2013 Evans on Marketing Business-to-Business B to B, B2B, customer expectations, infographic, LeadJen, opportunity, tips 2

As marketers, we have some idea of what works when marketing to our customers. But what about when B2B firms market to marketers?

Here’s an interesting infographic from LeadJen…

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Advertising Comes to Instagram

October 28, 2013 Evans on Marketing Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing advertising, business model, customer expectations, customer satisfaction, experiential marketing, Instagram, planning, social media, trends 32

Instagram describes itself as “a fast, beautiful, and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look …

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Nine Tips for Writing a Blog Post

October 27, 2013 Evans on Marketing Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media blog, customer expectations, planning, post, social media, tips 7

Still struggling with your efforts at blogging? Still not sure how to write effective blog posts? If your answer is yes, then read on.

According to Rachel Sprung, writing for …

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