Tag Archives: success

Advice from U.S. Entrepreneurs: Starting, Growing, Staying Inspired

7 Jul

We can learn a lot from successful entrepreneurs in terms of how to start a business, how to scale a business, and how to stay inspired.

Recently, Tracey Wallace published (for Big Commerce) “234 American Business Owners on Starting, Scaling, and Staying Inspired:”

“This is about following your passion. This is about hope in the face of all odds. This is about hard work that builds a legacy of American business success. This is about building your own personal American Dream.”

 

Click the image to read more.


 

Hysterical [to Us] Spoofs of Chevy Ads

20 Mar

For the last couple of years, Chevy has run a number of TV commercials that feature its success in winning numerous J.D. Power customer satisfaction awards and that highlight the reactions of “real people.” These ads have been well received and have done well on social media. The first of the two real Chevy ads shown here has been viewed on YouTube by more than 3.1 million people.
 

 
Because of the popularity of the actual Chevy commercials from GM, they have spawned spoofs on YouTube that are quite funny (at least to us). Together, the three parodies shown below have been viewed more than 3.2 million times on YouTube. NOTE: There is a little profanity in one of the spoof ads.
 

Question: Do these spoofs hurt or help Chevy?


 

Leadership Infographic (2): Are You Using the Best Approach for YOU?

21 Feb

As we posted yesterday, there are various leadership styles from which to select. Today, we ask: What leadership style is best for you? This infographic is also from Headway Capital.
 

Click on the image for a larger view.

 
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Leadership Infographic (1): What Type of Leader Are You?

20 Feb

What is your leadership style? Are you happy with it? Are there areas you need to work on to improve?

As Barbara Davidson notes for Headway Capital:

“Leadership can be a rewarding experience, but there are many different ways to lead your team to success. Do you know which is best for you? Could you be a pace-setting leader, dishing out hard deadlines to motivate fast results? Or maybe you’re a coach, working closely with your star players to help them achieve top results. Whatever your management style, the important thing is to know what your strengths are and which skills need to develop. Our new infographic offers a great flowchart to help you identify what type of leader you are.”

 

Click on the image for a larger view.

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Customer Service Means a Good Return Policy

3 Jan

Now that the 2016 holiday shopping season is over (except for spending gift cards), a vital question to consider from both the customer’s and retailer’s perspective is: What kind of return policy best serves my needs? For many consumers, the answer may be: an unlimited time frame to return a purchase. For many retailers, the answer may be: holding down costs as much as possible. In either case, the return policy is a key element of customer service.

These are some return practices disliked by consumers: [Note: Many good retailers do not follow these practices.]

  • An overly short time period to make a return for a full refund.
  • The amount of the refund for a gift item when the gift recipient does not have a receipt.
  • A discounted refund merely for opening the product’s box.
  • The time to process a refund for a return.
  • Items excluded from refunds, such as computer software.
  • The shipping fee to return a purchase made online.

 
Two of the acknowledged leaders are Amazon, whose return policy is easy to use and consumer friendly, and L.L. Bean, whose return policy has received various honors and awards.

As a prelude to a YouTube video about returns at L.L. Bean, Business Insider’s Sam Rega recently stated: Here’s what makes L.L.Bean’s ‘100% satisfaction guarantee’ the best return policy of any retailer.”
 

 

Congratulations Hofstra Marketing

26 Dec

The Marketing Faculty in the Zarb School of Business at Hofstra University is proud that our programs are included in TWO new 2017 rankings by College Choice, which “is an independent online publication dedicated to helping students and their families find the right college. We publish rankings and reviews that make choosing the best college easier, as well as resources to help students get into, pay for, and thrive at the college of their choice.”
 

Top 50 Bachelor’s in Marketing Programs for 2017

“Marketing managers—as well as their close cousins, advertising and promotions managers—generate interest in products and services. They work with just about everyone in an organization to do one thing really well: getting the word out! That’s not always as easy as it sounds. In order to get the word out, marketers have to understand what their promoting as well as the demand that’s out there for it—or in some cases, isn’t out there at all!There’s also the question of competition—in order to succeed, you have to know your enemy, and marketers will have intimate knowledge of their competitors’ products and services as well in order to best position themselves for success. They are also media wizards who use all sorts of mediums and platforms to get their message out.”

“There’s good news for the future of this profession, too. Nearly all sectors of marketing are slated to grow between 5 and 9 percent over the next several years according to the Bureau of Labor and Statistics, and pay continues to look rewarding with median annual wages holding steady between $95,000 and $130,000 per year. Not too shabby!”

Number 36: “Through Hofstra’s Frank G. Zarb School of Business, students can earn a Bachelor of Business Administration with a major in Marketing. Dual degree programs are also available, allowing students to earn a bachelor’s and a master’s degree at an accelerated pace. Regardless of the degree program, Hofstra’s Department of Marketing & International Business provides exposure to award-winning faculty, internships with well-known companies in a variety of industries, and study abroad options.”

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Top 35 Master’s in Marketing Programs for 2017

“From building an entire brand ethos to developing a network of relationships with people equally committed to innovative and sustainable progress, a career in marketing has literally innumerable possibilities. The degree can be applied to nearly every aspect of the business industry as well as the non-profit, government, health, and education sectors. Whatever your passion, marketing can be easily combined with it.”

“The Bureau of Labor Statistics anticipates a 19 percent growth in marketing research analysis in the next ten years, and a 9 percent growth in marketing management. On average, those with bachelors degrees in marketing make around $62,000 annually; however, for those who go on to get a masters degree—either in marketing specifically, or a MBA with specialization in marketing—those numbers easily double. In juxtaposing the job growth with the return on investment, it becomes clear that obtaining a graduate degree in marketing will serve you now and in the long run.”

Number 29: “Marketing graduate students, working toward a Masters of Science in Marketing, at Hofstra University take classes on distribution, internet marketing, social media utilization, marketing across cultures, analytics, customer behavior, innovation and new product marketing, business-to-business marketing, and sustainability marketing. Most notably, Hofstra students are prepared to become leaders in middle- to upper-level positions in an range of business settings. The program at Hofstra is unique in its emphasis on diversity and global perspective. Students are taught to communicate effectively, whatever the setting, to work well in teams, and to evaluate the social and ethical responsibilities of marketing in business organizations. They are also able to work and study outside of the traditional classroom and participate in several of real-world projects.”

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Rogue One Is Finally Here!

13 Dec

Professor Evans recently did a radio interview following up on our prior post on Rogue One.

Click to listen to that interview.
 

 

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