For several years, interest in customer engagement has been steadily growing. Now, technology allows for better interactions. Let us look at an example. L’Oréal Groupe’s CMO talks about customer engagement.…
Read moreTim Cook Benefited from Apple’s Excellent 2021
It was only in August 2020 that Apple reached a $2 trillion market capitalization. Now, it keeps hovering around $3 trillion as a market cap. Along with the Apple …
LinkedIn’s Top Employers for 2021
Over the years, we have written several times about highly-ranked employers. Now, we feature LinkedIn’s top employers for 2021. It includes 50 companies on its list.
Fifty Firms to
… Read moreThe Evolving Popularity of the MBA
For several years, the U.S. MBA was a treasured degree to employers. And accordingly to students as well. Then, the degree lost some of its popularity. With some companies …
Read moreApple Is the First 2 Trillion Dollar US Company
Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Uncategorized Apple, business model, competition, infographic, market cap, Microsoft, opportunity, planning, success 1
At the end of March 2020, we discussed the comeback of Microsoft. On March 27, 2020, Microsoft had the lead over Apple for market capitalization: “As of March 27, 2020, …