Best Business Books to Read in 2018

As we head into the new year, what are the best business books to read in 2018 ? With this in mind, we present links to many “best” business book lists. So, click a link below. And start reading a business book that interests you. 🙂 🙂 🙂 🙂 For comparison, take a look at […]

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Advice from U.S. Entrepreneurs: Starting, Growing, Staying Inspired

We can learn a lot from successful entrepreneurs in terms of how to start a business, how to scale a business, and how to stay inspired. Recently, Tracey Wallace published (for Big Commerce) “234 American Business Owners on Starting, Scaling, and Staying Inspired:” “This is about following your passion. This is about hope in the […]

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Hysterical [to Us] Spoofs of Chevy Ads

For the last couple of years, Chevy has run a number of TV commercials that feature its success in winning numerous J.D. Power customer satisfaction awards and that highlight the reactions of “real people.” These ads have been well received and have done well on social media. The first of the two real Chevy ads […]

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Leadership Infographic (2): Are You Using the Best Approach for YOU?

As we posted yesterday, there are various leadership styles from which to select. Today, we ask: What leadership style is best for you? This infographic is also from Headway Capital.   Click on the image for a larger view.    

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Leadership Infographic (1): What Type of Leader Are You?

What is your leadership style? Are you happy with it? Are there areas you need to work on to improve? As Barbara Davidson notes for Headway Capital: “Leadership can be a rewarding experience, but there are many different ways to lead your team to success. Do you know which is best for you? Could you […]

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Customer Service Means a Good Return Policy

Now that the 2016 holiday shopping season is over (except for spending gift cards), a vital question to consider from both the customer’s and retailer’s perspective is: What kind of return policy best serves my needs? For many consumers, the answer may be: an unlimited time frame to return a purchase. For many retailers, the […]

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Congratulations Hofstra Marketing

The Marketing Faculty in the Zarb School of Business at Hofstra University is proud that our programs are included in TWO new 2017 rankings by College Choice, which “is an independent online publication dedicated to helping students and their families find the right college. We publish rankings and reviews that make choosing the best college […]

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Rogue One Is Finally Here!

Professor Evans recently did a radio interview following up on our prior post on Rogue One. Click to listen to that interview.    

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Bravo, Patagonia!

Patagonia is a remarkable company that is true to its original mission: “Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis.” Today, it “is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running.” […]

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Rogue One: May the Force Still Be with You

Last December, we wrote about the smash holiday sales of Star Wars toys, tied in to Star Wars Episode III: Revenge of the Sith. This year, on December 16, 2016, the latest Star Wars (Rogue One) installment will hit theaters. So, this post takes a look at some of the milestones the series has achieved […]

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