Tag Archives: success

Rogue One: May the Force Still Be with You

1 Dec

Last December, we wrote about the smash holiday sales of Star Wars toys, tied in to Star Wars Episode III: Revenge of the Sith.

This year, on December 16, 2016, the latest Star Wars (Rogue One) installment will hit theaters. So, this post takes a look at some of the milestones the series has achieved — and at the new movie.

Here are some pre-Rogue One cumulative data for Star Wars, compiled by Statistics Brain:

  • More than $30 billion of revenue has been generated.
  • The global movie box office has reached $6.25 billion.
  • VHS/DVD/Digital revenues have hit $5.5 billion.
  • TWELVE billion Star Wars toys have been sold.
  • Book sales have exceeded $1.8 billion.
  • $3.5 billion worth of videogames have been sold.

Here are some interesting tidbits about the tie-in blitz (yes, these items are ready for you to buy!) for the upcoming Rogue One, reported by Erik Kain for Forbes [Note: This list is NOT a commercial; that’s why there are no product links. The list is only intended to show the mania surrounding any new Star Wars release.]:

  • LEGO Sets — “LEGO has been at the forefront of all things Star Wars for ages. This year is no different. LEGO has released some truly awesome sets to celebrate the new film.”
  • Rebel U-Wing Fighter — “If you’re looking for something a bit more heroic, look no further than the Rebel U-Wing Fighter. This is a nice twist for Star Wars fans, since we’re all pretty used to X-Wings by now. The set is a bit less complicated than the previous one, with an 8-14 age rating and just 659 pieces.The U-Wing may be the main attraction, but the characters it comes with are awesome.”
  • Video Games — “Star Wars: Battlefront is an online multiplayer shooter that pits the Rebels vs the Empire in maps on planets from across a galaxy far, far away. There’s content from Episode VII like Jakku, and there’s content from the original trilogy, including the moon of Endor. On December 6th, the final DLC pack drops, and it includes content from Rogue One. The Rogue One: Scarif pack will let gamers experience battles on the film’s planet Scarif a full ten days before they can on the big screen.”
  • Books — “Most of the books coming out about Rogue One won’t release until after the movie (because of obvious things like spoilers). Still, here are some options for die-hard Star Wars fans looking for some art and literature tie-ins to Rogue One.
  • Action Figures — “The larger ‘Black’ series figurines are especially great both for kids and collectors. You can get the 6″ Jyn Erso figurine for $12.50, Rogue One pilot Cassian Andor for $15.49; and the sleek Imperial Death Trooper for $15.99.”
  • Figurines — “An alternative to action figures, Funko’s POP figurines are as cute as they are addictive. Be careful when you start buying POP characters, because there always seems to be another one that’s even cuter. In any case, there’s tons of characters from Rogue One to choose from, ranging from a little over $5 to a little over $8.”
  • Razors — “A little off the beaten path of toys, books, and video games, we come to very sharp blades. Razors, to be precise.Gillette has some pretty cool razors available with some Rogue One branding. The boxes are cool because they have some great artwork, but the insides are also pretty neat.”

 

 

A Post for iPhone Loyalists

4 Nov

Over the years, Apple has revolutionized the smartphone industry — sometimes, with great advances from model to model; and other times, with more modest changes.

According to Statista:

“Since its introduction in 2007, Apple’s iPhone sales have consistently increased, going from around 40 million units sold in 2010 to more than 230 million iPhones sold in 2015 alone. iPhone sales worldwide generated more than 155 billion U.S. dollars in revenues in 2015. As sales increased, the iPhone gained space within the company, and has become the most successful Apple product to date. “

“The iPhone’s share of the company’s total revenue has jumped from about 25 percent in the beginning of 2009 to around 70 percent in the first quarter of 2015. As of the first quarter of 2016 (4Q ’15 calendar year), iPhone’s share of Apple’s revenue was at 68 percent, the third highest figure to date. Much of the iPhone’s success can be attributed to Apple’s ability to keep the product competitive throughout the years, with new releases and updates.”

 
Here’s an interesting video that shows how the iPhone has evolved over the years across several attributes.


 

Can You Start a Business in Your Garage?

1 Nov

Forty years ago, Apple was founded by 20-something young guys– some say, in a garage (Steve Wozniack disagrees with that depiction 🙂 ). Despite a number of ups and downs over the years, we know that Apple has emerged as the most valuable company in the world. Here is a video on the history of Apple.

 

In today’s post, we want to show that other small startups have also been very successful and remain so today. So, the answer to this question — Can you start a business in your garage? — is a resounding yes. And this remains true today.

As Matthew Anderson recently observed for TheSelfEmployed.com:

“For many people, the idea of just starting their own business lies somewhere in the realm of fantasy. It’s something for someone else to do, something that requires investors and business know-how, or something an average person could never think of doing. The truth, however, is that starting your own business requires only one thing – determination. Well, if history is any indicator, a garage might help as well.”

  • Amazon — “At one time, Amazon was simply an online bookstore; and founder Jeff Bezos ran the company out of his garage in Bellevue, Washington. Needless to say, the Amazon of today is just a bit bigger – the world’s largest online retailer. In keeping with its bookstore beginnings, the Amazon Kindle is widely regarded as the best E-reader on the market.”
  • Disney — “Walt Disney and his brother Roy moved to California and set up the first Disney studio in a one- car garage behind their uncle Robert’s house in Los Angeles in 1923 to film and sell his Alice Comedies, which combined a live-action actress with an animated cat. Nearly a century later, Disney is one of the largest media corporations in the world.”
  • Harley Davidson — “William Harley and his friend Arthur Davidson worked in a shed to make the motorized bicycle a reality. In 1903, Harley-Davidson was founded. Today, it is one of the most well-known motorcycle brands in the world; and you can buy  anything from aprons to clocks and outdoor oil-can-shaped lights with the Harley-Davidson logo.”
  • Maglite — “In 1955, Tony Maglica  bought a lathe and set up a tool shop in his garage. After operating his business for 25 years, the innovative Mag-Lite was released in 1979. It is now the standard-issue flashlight for U.S. police officers and was referred to by the Wall Street Journal as the ‘Cadillac of flashlights.’”
  • Yankee Candle Co. — “Sixteen-year-old Michael Kittredge created his first scented candles out of melted crayons for his mother in the family’s garage in 1969. When neighbors showed interest, he began producing the candles in larger quantities. With help from two high school friends, Yankee Candle Company was founded. Fast forward to 1998, Kittredge sells the firm that began with a gift for his mom to a private equity company for $500 million dollars.”

 

Click the image to read more from Anderson.

 

Brands That Millennials Love

4 Oct

As we have noted before, Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What brands are doing best among Millennials?

Recently, Moosylvania — a company involved with branding, digital, and experiential (“Digital connectivity has changed the way we interact with one another – people no longer want to consume marketing, they want to participate in brands.”) asked more than 1,5000 Millennials to select their favorite brands. The findings are interesting and some rankings may be surprising!!

In describing the top five companies in the 2016 Moosylvania study, Mallory Schlossberg and Kate Taylor report the following for Business Insider. [Note: In their article, all 100 companies are described.]:

  1. Apple — “has a fanatical following, and many of its customers are Millennials. The company’s iPhones, iPads, and Macbooks, and Apple Watches are wildly popular. The company has a cultish following.”
  2. Target “owns the intersection of style and affordability. It has been giving its kids’ clothing business a makeover to be more stylish. The company also sells gender-neutral room decor and stopped labeling its toys by gender.”
  3. Nike — “When it comes to active wear — and apparel in general — Nike is the go-to brand. Nike has focused on incorporating top-tier technology into its clothing. It helps that it’s a massive retailer.”
  4. Sony — “is ready for innovation, from robots that can interact with humans to its wildly popular PlayStation.”
  5. Samsung — “Galaxy phones and tablets are extremely popular with Millennials. The brand’s Galaxy S6 smartphone received rave reviews. Tech Insider’s Steve Kovach said that Samsung’s designs have eclipsed those of competitor Apple.” [NOTE: The Moosylvania study and these comments preceded the problems that Samsung is now facing due to product safety issues. It’s unlikely that the firm would be ranked so highly today. Right?]

 
Click the image to see the top brands for Millennials, from 100 to 1.
 

Photo by Business Insider / Matt Johnston

 

Humanizing and Entertaining Ads

28 Sep

HubSpot recently identified 12 enjoyable video marketing campaigns: “What better medium to propel the new wave of humanized marketing than video? It’s one of the most effective media for marketers. Seventy-three percent of respondents in a 2015 Web Video Marketing Council study indicated that video had a positive impact on their marketing results.

Click here to see all of the campaigns cited by HubSpot (and to read why HubSpot selected these campaigns).
 
Below are videos from HubSpot’s 5 top-rated campaigns.
 

 

 

 

 

 

Real-Time Infographic on U.S. Shopping

20 May

What do Americans eat, drink, buy, and spend by the second — in real time?

Click the image to see an interactive infographic from Couponbox.com. The image below is static and shows only a small amount of the infographic.

 

realtime

 

Under 40s Impacting the World

21 Apr
For the purposes of this post, we are defining “young adults” as any adults under 40 years of age. [Yes, there will be some 20-year-olds who view 39 as ancient. LOL). But this definition enables us to closely look at the World Economic Forum’s (WEF) “Young Global Leaders: Class of 2016” reports.

 

According to WEF:

“The World Economic Forum, committed to improving the state of the world, is the International Organization for Public-Private Cooperation.The Forum engages the foremost political, business, and other leaders of society to shape global, regional, and industry agendas.”

“Meet the Young Global Leaders class of 2016. Brilliant scientists. Emerging entrepreneurs. Tech investors. Activist MPs. Each year, we select the most innovative, enterprising, and socially minded men and women under the age of 40 who are pushing boundaries and rethinking the world around them. This year’s class of Young Global Leaders gives hope that they are ready to tackle the world’s most complex and pressing challenges. They are invited to join a community and a five-year leadership journey that we believe will help them break down silos, bridge cultures and use their collective skills to get things done for positive impact across private, public, and civil society organizations.”

Click this image to access the “The Forum of Young Global Leaders.”

Click on the image below to access the 121 members of Class of 2016, with a short bio on each. Regional distribution: Asia Pacific (15); Eurasia (4); Europe (23); Greater China (13); Latin America (7); Middle and North Africa (10); North America (27); South Asia (11); and Sub-Saharan Asia (11).

YGLS

 

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