Tag Archives: success

Brands That Millennials Love

4 Oct

As we have noted before, Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What brands are doing best among Millennials?

Recently, Moosylvania — a company involved with branding, digital, and experiential (“Digital connectivity has changed the way we interact with one another – people no longer want to consume marketing, they want to participate in brands.”) asked more than 1,5000 Millennials to select their favorite brands. The findings are interesting and some rankings may be surprising!!

In describing the top five companies in the 2016 Moosylvania study, Mallory Schlossberg and Kate Taylor report the following for Business Insider. [Note: In their article, all 100 companies are described.]:

  1. Apple — “has a fanatical following, and many of its customers are Millennials. The company’s iPhones, iPads, and Macbooks, and Apple Watches are wildly popular. The company has a cultish following.”
  2. Target “owns the intersection of style and affordability. It has been giving its kids’ clothing business a makeover to be more stylish. The company also sells gender-neutral room decor and stopped labeling its toys by gender.”
  3. Nike — “When it comes to active wear — and apparel in general — Nike is the go-to brand. Nike has focused on incorporating top-tier technology into its clothing. It helps that it’s a massive retailer.”
  4. Sony — “is ready for innovation, from robots that can interact with humans to its wildly popular PlayStation.”
  5. Samsung — “Galaxy phones and tablets are extremely popular with Millennials. The brand’s Galaxy S6 smartphone received rave reviews. Tech Insider’s Steve Kovach said that Samsung’s designs have eclipsed those of competitor Apple.” [NOTE: The Moosylvania study and these comments preceded the problems that Samsung is now facing due to product safety issues. It’s unlikely that the firm would be ranked so highly today. Right?]

Click the image to see the top brands for Millennials, from 100 to 1.

Photo by Business Insider / Matt Johnston


Humanizing and Entertaining Ads

28 Sep

HubSpot recently identified 12 enjoyable video marketing campaigns: “What better medium to propel the new wave of humanized marketing than video? It’s one of the most effective media for marketers. Seventy-three percent of respondents in a 2015 Web Video Marketing Council study indicated that video had a positive impact on their marketing results.

Click here to see all of the campaigns cited by HubSpot (and to read why HubSpot selected these campaigns).
Below are videos from HubSpot’s 5 top-rated campaigns.






Real-Time Infographic on U.S. Shopping

20 May

What do Americans eat, drink, buy, and spend by the second — in real time?

Click the image to see an interactive infographic from Couponbox.com. The image below is static and shows only a small amount of the infographic.




Under 40s Impacting the World

21 Apr
For the purposes of this post, we are defining “young adults” as any adults under 40 years of age. [Yes, there will be some 20-year-olds who view 39 as ancient. LOL). But this definition enables us to closely look at the World Economic Forum’s (WEF) “Young Global Leaders: Class of 2016” reports.


According to WEF:

“The World Economic Forum, committed to improving the state of the world, is the International Organization for Public-Private Cooperation.The Forum engages the foremost political, business, and other leaders of society to shape global, regional, and industry agendas.”

“Meet the Young Global Leaders class of 2016. Brilliant scientists. Emerging entrepreneurs. Tech investors. Activist MPs. Each year, we select the most innovative, enterprising, and socially minded men and women under the age of 40 who are pushing boundaries and rethinking the world around them. This year’s class of Young Global Leaders gives hope that they are ready to tackle the world’s most complex and pressing challenges. They are invited to join a community and a five-year leadership journey that we believe will help them break down silos, bridge cultures and use their collective skills to get things done for positive impact across private, public, and civil society organizations.”

Click this image to access the “The Forum of Young Global Leaders.”

Click on the image below to access the 121 members of Class of 2016, with a short bio on each. Regional distribution: Asia Pacific (15); Eurasia (4); Europe (23); Greater China (13); Latin America (7); Middle and North Africa (10); North America (27); South Asia (11); and Sub-Saharan Asia (11).



The Sock Queen: Slideshow

19 Apr

With the advent of the popular Happy Socks in 2008, the sock industry has changed dramatically. Here’s the story of Happy Socks by Happy Socks:

“Happy Socks started in the spring of 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. A concept now brought to perfection by the Happy Socks collective of creators.Today Happy Socks are sold in more than 70 countries and on every continent.Happy Socks features an almost endless variety of models and designs, using a broad spectrum of color combinations and original patterns. Simply put: there’s a pair of high-quality socks and underwear for every occasion, mindset and style.”

Today, there is a tremendous amount of competition in this part of the sock industry, including Little River Sock Mill. It is now run by Gina Locklear, dubbed the “Sock Queen of Alabama” by the New York Times:

“Nine years ago, when she was 27 and unhappily selling real-estate, Gina Locklear went to her parents with a proposition. She wanted to make socks. Not the basic white socks the family had specialized in, but fashionable socks, with organic cotton and dyes. A ‘mood board’ of socks, patterns and colors hangs in Ms. Locklear’s office at Emi-G Knitting. She produces two lines: Zkano, an online brand she started in 2008, and Little River Sock Mill, which was started in 2013 and is sold in stores like Margaret O’Leary in Manhattan.”

“Last fall (2015), Martha Stewart and the editors of Martha Stewart Living presented Ms. Locklear with an American Made award, which they give each year to a few artisans and small-business owners to provide a boost of recognition. Besides, ‘It’s a sensible business,’ Ms. Stewart said. “Everyone needs socks. Women are wearing socks as a fashion statement like never before. Turn the pages of Vogue and almost every fancy dress is worn with a pair of socks.”

Click the image for a NY Times’ slideshow of the Sock Queen.


Tamara Ingram: The Woman Now Leading JWT

4 Apr

One of the world’s great advertising agencies, J. Walter Thompson Company LLC,  is now being headed by a womanTamara Ingram — for the first time.

As reported by Lindsay Stein for Advertising Age:

“J. Walter Thompson Co.’s new worldwide CEO has an impressive track record, a wealth of experience leading global teams, and is a former Ad Age Woman to Watch. With the appointment, Ms. Ingram becomes one of the rare women sitting atop a major ad agency. Since 2015, Ms. Ingram has overseen 45 global account teams, which made up one-third of the holding company’s $20 billion of revenue and included more than 38,000 staffers working on the accounts.”

“Her team building and client handling skills are well known. In 2007 (while working for Grey Global), she was named president-CEO of Team P&G, a company she previously told Ad Age with which she was ‘passionately in love.’ She said at the time: ‘I like their human values. They want to make the world a bit better with their products. They are excited by innovation and changing things.’ As the leader of Team P&G she was responsible for $1 billion in business across 40 agencies. Ms. Ingram also concurrently served as exec VP-exec managing director of Grey Global Group.”

Click the image to read more.

Tamara Ingram, WPP’s former Chief Client Team Officer has been appointed CEO of J. Walter Thompson Company following the resignation of Gustavo Martinez. Credit: via Twitter.



Don’t Let ANYONE Or ANYTHING Discourage You

21 Mar

We can ALL be a success. Don’t let anyone tell you otherwise. Just be persistent and confident in your abilities, work hard, and learn as much as you can about every facet of your life! This is about YOU being the master of your own self brand, and not having others define you  instead.

As the late Jim Valvano said in an inspirational 1993 speech about his battle with cancer, “Never Give Up… Don’t Ever Give Up.” [The V Foundation has raised more than $150 million for cancer research.] Valvano’s speech certainly inspires me. That’s why this blog’s description ends with “Live Life Every Day.”

On a personal note:

When I was 19 and a college sophomore, I went to talk to one of my professors about a midterm exam. I was NOT there to complain about my grade (of C+), only to find out how I could improve my essay answers for the final. My conversation with the professor lasted less than 5 minutes. His only response? “I don’t know why you’re here in my office. You’re from a blue-collar family and a first-generation college student. What makes you think you can do any better?” That was it.

Although this incident was decades ago, I still remember it. The comments by that insulting and condescending professor have served as a major impetus for me to prove him wrong. As the About section of this blog indicates, I have done a lot to prove his assessment of me to be wrong.🙂

The video below from Motivating Success is encouragement for all of us. It is an “inspiring video on persevering no matter how many times you have failed in life. This video mentions well known people who had failed, but kept pressing on until they became successful.”

Among those featured in the video are Michael Jordan, Albert Einstein, Oprah Winfrey, Walt Disney, Lionel Messi (the soccer superstar), and Steve Jobs. All of them had at least one failure before going on to enormous success.


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