How Companies Can Improve Their Social Media Engagement

More companies are involved with social media today. But, many of them can still do much better. Anna Papachristos writes for 1to1 Magazine that: “As social media’s popularity continues to gain momentum, companies must grow their social presence into active participation, thereby using social networks to develop a dialogue with these vocal consumers. Yet, while […]

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Nintendo and the Evolving World of Video Gaming

It was less than a decade ago (November 2006) when Nintendo revolutionized the video game marketplace with its interactive — and highly successful — Wii. But, the landscape has gotten a lot more competitive since then, especially since Microsoft’s Xbox Kinect introduction. As Nick Winfield reports for the New York Times: “Nintendo’s enemies have arrived […]

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Social Media Ethics: Is This an Oymoron?

What do you think about this provocative scenario and questions from Level343, an international SEO and content marketing company? This is the link to the full story: Social Media Ethics – Have You Thought About It? The premise: You specialize in some form of Internet Marketing that includes Social Media. You take on a client […]

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Marketing Laptops in a Complex Market Space

What is a laptop computer? This used to be a straightforward question to answer: a portable personal computer. But, today the way laptops are marketed and bought is rapidly changing. As Walter Mossberg reports for the Wall Street Journal: “Just when you thought it was safe to shop for a new laptop, a fresh problem […]

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The Best Advice Received — and Passed On — by Leaders of Industry

Fortune magazine recently published an article titled “The Best Advice I Ever Got.” This article starts with a clever question: “What happens when you ask 21 luminaries from all walks — finance, law, tech, the military, and beyond – for the one piece of advice that got them to where they are today?” Click the […]

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Preparing for a Job Interview: Do Your Research on the Firm

Don’t just walk into an interview cold. Learn as much as you can about the firm that is interviewing you before you get there. Show as much interest in the firm as you want the firm to show in you. Here’s a short YouTube video on the topic.  

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Social Media Buzz

Take a look at this social media  infographic from Chief Marketer. To access the full report, click the infographic. [A free sign up is required.] Post suggested by KCJ  

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