More companies are involved with social media today. But, many of them can still do much better. Anna Papachristos writes for 1to1 Magazine that: “As social media’s popularity continues to gain momentum, companies must grow their social presence into active participation, thereby using social networks to develop a dialogue with these vocal consumers. Yet, while […]
Read moreNegotiating Your Salary
Check out this helpful video on negotiating your compensation. Yes, you can negotiate!
Read moreNintendo and the Evolving World of Video Gaming
Evans on Marketing Good and Bad Examples of Marketing, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends analytics, competition, customer expectations, experiential marketing, game, Kinect, Microsoft, Nintendo, opportunity, planning, social media, success, trends, video, Wii, Xbox 12
It was less than a decade ago (November 2006) when Nintendo revolutionized the video game marketplace with its interactive — and highly successful — Wii. But, the landscape has gotten a lot more competitive since then, especially since Microsoft’s Xbox Kinect introduction. As Nick Winfield reports for the New York Times: “Nintendo’s enemies have arrived […]
Read moreSocial Media Ethics: Is This an Oymoron?
What do you think about this provocative scenario and questions from Level343, an international SEO and content marketing company? This is the link to the full story: Social Media Ethics – Have You Thought About It? The premise: You specialize in some form of Internet Marketing that includes Social Media. You take on a client […]
Read moreEmotional Engagement: A Key to Marketing Success
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media analytics, customer expectations, customer satisfaction, emotional engagement, experiential marketing, message, promotion, shopper, shopping, social media, tips, viral marketing 2
A long-time challenge for marketers has been how to get customers and potential customers emotionally engaged with their companies, products, and brands. Today, this is especially challenging — there are more social engagement tools than ever before (which can be an aid or a hindrance). As Martin Jones writes for Business 2 Community: “Emotional engagement […]
Read moreMarketing Laptops in a Complex Market Space
Evans on Marketing Distribution, Good and Bad Examples of Marketing, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends Apple, innovation, laptop, Mac, Microsoft, PC, tablet, tips, trends, video, Walter Mossberg, Windows 8 9
What is a laptop computer? This used to be a straightforward question to answer: a portable personal computer. But, today the way laptops are marketed and bought is rapidly changing. As Walter Mossberg reports for the Wall Street Journal: “Just when you thought it was safe to shop for a new laptop, a fresh problem […]
Read moreThe Best Advice Received — and Passed On — by Leaders of Industry
Evans on Marketing Business Analytics and Marketing Information, Careers, Global Marketing, Good and Bad Examples of Marketing, Trends advice, career, Fortune, opportunity, slide show, success, tips 9
Fortune magazine recently published an article titled “The Best Advice I Ever Got.” This article starts with a clever question: “What happens when you ask 21 luminaries from all walks — finance, law, tech, the military, and beyond – for the one piece of advice that got them to where they are today?” Click the […]
Read moreBe Careful Shopping on Black Friday
Preparing for a Job Interview: Do Your Research on the Firm
Evans on Marketing Careers career, experiential marketing, job interview, online information, opportunity, planning, research, tips, video 1
Don’t just walk into an interview cold. Learn as much as you can about the firm that is interviewing you before you get there. Show as much interest in the firm as you want the firm to show in you. Here’s a short YouTube video on the topic.
Read moreSocial Media Buzz
Take a look at this social media infographic from Chief Marketer. To access the full report, click the infographic. [A free sign up is required.] Post suggested by KCJ
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