Self-Branding for Professional Success: An In-Depth Discussion

Want to learn more about branding and its features—including the evolution of branding and brand positioning? Want to learn more about how to create and nurture your own self-brand to enhance your professional growth opportunities? If you answer yes to either question, then this article is “must reading.” The first part of the article (pages […]

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Intended Meanings of Popular Brands

Companies often spend a lot of time and money to build brand popularity and have a unique brand image — and then work hard to sustain it over time. Below is an interesting infographic on the images that several popular brands seek to present to consumers, from the Translation Company: “Creating a strong brand identity […]

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Global Brand Simplicity

What makes a good global brand? Can you think of five features? What are they? Answer that question in a comment for this post. According to Siegel+Gale, a global branding company, simplicity is one of the key drivers of brand excellence. Click here to download the full 2014 Global Brand Simplicity Index report. Each year, […]

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