Tag Archives: brand

Self-Branding for Professional Success: An In-Depth Discussion

10 Jan

Want to learn more about branding and its features—including the evolution of branding and brand positioning? Want to learn more about how to create and nurture your own self-brand to enhance your professional growth opportunities? If you answer yes to either question, then this article is “must reading.”

The first part of the article (pages 1-10) covers the evolution of branding concepts, brand positioning, brand equity, the role of communications (including new media), and corporate branding.

The second part of the article (starting on the bottom of page 10) focuses on such aspects of self-branding as these: the factors impacting one’s professional self-brand, steps in self-branding, personal branding SWOT analysis, a career ladder approach to self-branding, self-brand management and re-invention, and creating and sustaining an online self-brand.

To enhance the discussion, there are several practical and colorful figures that illustrate the keys to superior professional self-branding.

[Click the IN logo at the bottom of the slideshow to access and download a PDF version of the paper.]

Intended Meanings of Popular Brands

22 Apr

Companies often spend a lot of time and money to build brand popularity and have a unique brand image — and then work hard to sustain it over time.

Below is an interesting infographic on the images that several popular brands seek to present to consumers, from the Translation Company:

“Creating a strong brand identity is an integral aspect of any consumer business, and a large part of any brand identity lies in its name. While many brands are simply named after their founders, others have more interesting origins. Some brand names take inspiration from ancient mythology, some are completely made-up, and some arrive in the world out of pure luck. We’ve taken a look at some of the most recognizable brands from around the world to find out just how and why they got their names – we’re sure that a fair few will surprise you!

 


 

Global Brand Simplicity

11 Sep

What makes a good global brand? Can you think of five features? What are they? Answer that question in a comment for this post.

According to Siegel+Gale, a global branding company, simplicity is one of the key drivers of brand excellence. Click here to download the full 2014 Global Brand Simplicity Index report.

Each year, the firm publishes various Brand Simplicity Indexes. Here are links to its 2014 regional and country ratings, the most recent available:

 

To learn more about the Global Simplicity Index, take a look at this video.

 

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