Young Adult Views Toward Brands

In recent years, we know that many manufacturer brands have come under price pressure. With more people turning to less-expensive brands. But did you know that brand perceptions differ by generation? Today, we look at young adult views toward brands. To start, consider these posts about branding: Making YOUR Brand Stand Out Customers Like Caring […]

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IHOP Becoming IHOb

  Last week, IHOP tweeted that it would be changing its name to IHOb. With an announcement on Monday June 11, 2018 as to what the “b” stood for. It encouraged the media and customers to guess what the “b” would be with IHOP becoming IHOb. Some times, public relations work. See Iconic PR Campaigns […]

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Making YOUR Brand Stand Out

As we know, brand recognition, brand preference, and brand loyalty often make or break a company. Making your brand stand out is especially important for startups. And these firms must enter the customer’s mindset! Before reading below, look at these prior posts on branding: Best Brand Strategy Books Greatest All-Time Brand Logos Brand Campaigns Pay […]

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Self-Branding for Professional Success: An In-Depth Discussion

Want to learn more about branding and its features—including the evolution of branding and brand positioning? Want to learn more about how to create and nurture your own self-brand to enhance your professional growth opportunities? If you answer yes to either question, then this article is “must reading.” The first part of the article (pages […]

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Intended Meanings of Popular Brands

Companies often spend a lot of time and money to build brand popularity and have a unique brand image — and then work hard to sustain it over time. Below is an interesting infographic on the images that several popular brands seek to present to consumers, from the Translation Company: “Creating a strong brand identity […]

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Global Brand Simplicity

What makes a good global brand? Can you think of five features? What are they? Answer that question in a comment for this post. According to Siegel+Gale, a global branding company, simplicity is one of the key drivers of brand excellence. Click here to download the full 2014 Global Brand Simplicity Index report. Each year, […]

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Does Rebranding Always Work?

Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up. Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject of a recent analysis by Erik Devaney for HubSpot: ” If you’ve ever been part of a company or worked on a product that’s undergone […]

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What Are the 50 Most Socially Influential Brands?

There are various reports on the social influence of brands. A new brand rating from Lithium Technologies (whose social software helps companies respond on social networks and build trusted content on a community they own) rates the  importance of the leading 50 social global brands. In its ranking system, Lithium notes the following: “The Klout […]

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Inventive “Foreign” Brand Names for Chinese Firms

Many domestic Chinese companies want to project a more foreign (exotic) image. So, they have created brands that are not perceived as Chinese. As reported by Dan Levin for the New York Times: “Eager to glaze their products with the sheen of international sophistication, many homegrown retail brands have hit upon a similar formula: Choose […]

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