In recent years, we know that many manufacturer brands have come under price pressure. With more people turning to less-expensive brands. But did you know that brand perceptions differ by …Read more
Last week, IHOP tweeted that it would be changing its name to IHOb. With an announcement on Monday June 11, 2018 as to what the “b” stood for. It …Read more
As we know, brand recognition, brand preference, and brand loyalty often make or break a company. Making your brand stand out is especially important for startups. And these firms …
Want to learn more about branding and its features—including the evolution of branding and brand positioning? Want to learn more about how to create and nurture your own self-brand to …Read more
Companies often spend a lot of time and money to build brand popularity and have a unique brand image — and then work hard to sustain it over time.
Below …Read more