In recent years, we know that many manufacturer brands have come under price pressure. With more people turning to less-expensive brands. But did you know that brand perceptions differ by …
Read moreIHOP Becoming IHOb
Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Product Management, Social and Digital Media brand, company name change, Ihob, IHOP, Twitter, video
Last week, IHOP tweeted that it would be changing its name to IHOb. With an announcement on Monday June 11, 2018 as to what the “b” stood for. It …
Read moreMaking YOUR Brand Stand Out
Evans on Marketing Marketing Communications, Product Management, Social and Digital Media brand, branding tips, infographic, startup 2
As we know, brand recognition, brand preference, and brand loyalty often make or break a company. Making your brand stand out is especially important for startups. And these firms …
Self-Branding for Professional Success: An In-Depth Discussion
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media, Trends advice, brand, career, Hofstra, joel evans, opportunity, personal branding, planning, positioning, professional development, promotion, self assessment, self branding, Slideshare, tips, Zarb School 3
Want to learn more about branding and its features—including the evolution of branding and brand positioning? Want to learn more about how to create and nurture your own self-brand to …
Read moreIntended Meanings of Popular Brands
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends brand, brand design, brand value, customer expectations, infographic, promotion, social media, Translation Company, trends, trust 30
Companies often spend a lot of time and money to build brand popularity and have a unique brand image — and then work hard to sustain it over time.
Below …
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