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Month: November 2019

Brief Return of McDonald’s Happy Meal Toys

November 12, 2019 Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Sports and Entertainment Marketing, Trends business model, customer expectations, experiential marketing, Happy Meal, McDonald's, toys 1

McD is working hard to drive revenues.

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Holiday 2019 Revenues Expected to Reach $1 Trillion

November 11, 2019 Evans on Marketing Consumers and Their Behavior, Distribution, Online Marketing, Trends 2019 holiday shopping, eMarketer, infographic, online shopping, shopping 3

Holiday 2019 to hit a milestone. With two charts.

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Should Firms Use Comparative Advertising

November 7, 2019 Evans on Marketing Consumers and Their Behavior, Marketing Communications, Sports and Entertainment Marketing, Trends Ad Age, advertising, comparative advertising, customer expectations, opportunity, planning, promotion, tips 3

Are attack ads a good idea?

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Pay Attention to Profitable Customers

November 6, 2019 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Technology and Marketing, Trends CLV, customer lifetime value, Peter Fader, planning, Wharton, YouTube 1

Learn more about customer lifetime value (CLV).

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Social Media Interest by Generation

November 5, 2019 Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Trends baby boomer, Gen X, Gen Z, millennial 3

Baby boomers trailing behind. Why?

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Artificial Intelligence and Customer Personalization

November 4, 2019 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Technology and Marketing, Trends AI, artificial intelligence, Marketo, personalization 3

Tailoring marketing to specific customer wants.

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  • Brief Return of McDonald’s Happy Meal Toys
  • Holiday 2019 Revenues Expected to Reach $1 Trillion
  • Should Firms Use Comparative Advertising
  • Pay Attention to Profitable Customers
  • Social Media Interest by Generation

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