Tag Archives: video

Are YOU Buying These Scam Products?

17 Jul

Are YOU susceptible to buying products that over-promise their benefits or are otherwise deceptive?

In this video from Planet Dolan, do you agree that these are all scam products? [Note: The Planet Dolan YouTube channel has 5.5 million subscribers. and 1.4 billions views]
 

 

 

Are You Always “On”? Living in a Connected World: Segment 3

12 Jul

We live in a digitally connected world, where many of us are regularly “on.” However, some firms are still fighting back against this phenomenon. Consider this example (from Jane E. Brody, writing for the NY Times):

“Hurray for the HotBlack Coffee cafe in Toronto for declining to offer Wi-Fi to its customers. It’s HotBlack’s reason for the electronic blackout that is cause for praise. As its president, Jimson Bienenstock, explained, his aim is to get customers to talk with one another instead of being buried in their portable devices. “It’s about creating a social vibe. We’re a vehicle for human interaction, otherwise it’s just a commodity.”

 
Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne B. Phillips, Psy.D. on living in a connected world and the growing phenomenon of always being “on.” Connectivity involves using digital devices to interact with the outside world, including smartphones, smart TVs, wearable devices, GPS, computers, tablets, home security systems, and more. This interview is divided into three segments for YouTube. Click here to see Segment 1 and click here to Segment 2.
 

Segment 3 highlights these topics:

• Connectivity by social media platform
• Demographics of followers by social media platform
• Growth of mobile connectivity
• Many benefits of connectivity
• Many downsides of connectivity
• Recommendations
• Always be smart and protect yourself
• Think before posting
 
 

 

Are You Always “On”? Living in a Connected World: Segment 2

11 Jul

We live in a digitally connected world, where many of us are regularly “on.” According to Annie Kjellstrom:

“Until recently, we connected with one another in person. We planned activities around what we liked to do together, not the best status update. We made photo albums (real ones) as a tribute to good times and we only shared important updates about our lives with people who were a part of them. Being connected meant sharing ourselves with those closest to us — without a need to document, broadcast, or archive relationships.”

“Today, being ‘connected’ is a much more complicated concept. In some cases, digital connections are even required to validate offline relationships — after all, you’re not really dating unless it’s ‘Facebook official.’”

 

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne B. Phillips, Psy.D. on living in a connected world and the growing phenomenon of always being “on.” Connectivity involves using digital devices to interact with the outside world, including smartphones, smart TVs, wearable devices, GPS, computers, tablets, home security systems, and more. This interview is divided into three segments for YouTube. Click here to see Segment 1.

 

Segment 2 highlights these topics:

• • Smartphone’s impact on quality of work – distractions
• Myth of multitasking
• Challenges of teaching in a smartphone-connected world
• Societal acceptance of always being on – no code of conduct and few limits on use
• Explosion of connected devices and how they can be used (“smart” devices)
• 13 billion connected devices for people as of 2020
• Currently, 3.6 connected devices per person
• Growth of social media platforms
• [U.S.] Lifetime, more than 5 full years per person spent on social media – more than time on eating or personal interactions
• Social media by gender

 

 

Are You Always “On”? Living in a Connected World: Segment 1

10 Jul

We live in a digitally connected world, where many of us are regularly “on.” According to a study by A.T. Kearney of 10,000 ‘connected consumers’ (people who say they connect to the Internet at least once a week):

“Our findings are fascinating and at times counterintuitive. Here’s the quick view: Continuous connectivity. More than half of survey respondents say that they are connected to the Internet nearly every waking hour.Four motivations for connectivity. People go online because it meets four basic, universal needs: interpersonal connection, self-expression, exploration, and convenience. The power of social media. Social networks are where connected consumers spend the most time online. They are effective in gaining brand interest and purchases among younger consumers. Yet, number of users on a social network is not necessarily an indication of engagement or purchases. The convergence of physical and online stores. While most purchases today are still made in store, more than half of survey respondents say they prefer shopping online and the online experience. Connectivity does not mean consumers do everything online; but being connected offers access, speed, and convenience.”

 

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne B. Phillips, Psy.D. on living in a connected world and the growing phenomenon of always being “on.” Connectivity involves using digital devices to interact with the outside world, including smartphones, smart TVs, wearable devices, GPS, computers, tablets, home security systems, and more. This interview is divided into three segments for YouTube.
 

Segment 1 highlights these topics:

• Evolution of connectivity – today, it is much more high-tech and less personal
• How connected people are – from waking to going to sleep
• Reliance on the smartphone to access the Internet and social media
• Many of the motivations behind digital connectivity
• Time spent with and uses of digital connectivity
• Passive versus interactive connectivity
• Global perspective
• Differences by age
• Personal connectivity at work

 

 

2017 Status of Social Video

5 Jul

Recently, we posted about how to apply video content to the marketing funnel. Today’s post deals with the current state of social video.

 
As reported by Megan O’Neill for Animoto (a video production specialist):

“We surveyed 1,000 consumers and 500 marketers to find out how video is making an impact in today’s golden age of video. How are consumers watching? And what are marketers doing to reach viewers? Here are some highlights:

  • 64% of consumers say watching a marketing video on Facebook has influenced a purchase decision in the last month.
  • 92% of marketers make videos with assets they already have.
  • 81% of marketers are optimizing their social videos for mobile viewership, including 39% that are creating square and/or vertical videos.
  • Marketers feel the most confident about reaching customers with video on Facebook and YouTube. Consumers are still viewing on these platforms, but are also starting to expand the platforms where they’re watching branded video content. The top three channels they’re watching videos from brands are Facebook, Instagram Stories, and Snapchat.”

 
Check out the infographic from Animoto.


 

Happy Fourth of July!!

4 Jul

In honor of the U.S. July 4 holiday, we offer a video clip and three informative and entertaining infographics. Have a great day — and please be safe. 🙂
 

Video: History of Independence Day from History Channel

 

Infographic: How Americans Celebrate July 4th  from Fronetics


 

July 4th by the Numbers [1] from History Channel and Column Five 


 

July 4th by the Numbers [2] from WalletHub


 

Applying Video Content to the Marketing Funnel

3 Jul

Marketing through online videos is at its highest point ever — and growing quite a lot. As we know, YouTube leads the way. According to information compiled by Fortune Lords, 1.3 billion people worldwide use YouTube; each minute, there are 300 hours of video uploaded to YouTube; each day, nearly 5 billion videos are viewed on YouTube; and monthly, 80 percent of 18-49 year-olds watch YouTube.
 
Here is a very informative infographic on video content throughout the marketing funnel from One Directions, a video production firm.


 
 

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