Tag Archives: video

How to Get Digital Media Right

29 Sep

MillardBrown Digital has produced an excellent report and Webinar on how to best engage in digital marketing:

It’s no longer about traditional or digital. It’s all marketing. Digital marketing has emerged as a vital part of the marketing landscape, forcing marketers to grapple with scaling across a variety of engagements. And while there’s a surplus of data available to help inform decisions, selecting the right data, and combining, analyzing, and creating actions from that data is challenging. With input from over 300 senior executives across advertisers, agencies, and media companies, our 3rd annual Getting Digital Right study identified four key findings for getting digital right and creating extraordinary marketing in a connected world.”

Click here to access the full report. A free login is required.

Click here to view/hear the Webinar.

Here are two charts from MillardBrown Digital.  To view a larger version, click on each chart. The first chart identifies the steps necessary to undertake a great digital strategy.

 

The second chart highlights the ease/difficulty of measuring ROI (return on investment) with various media platforms.  [This shows why E-mail marketing is NOT dead. It ranks first in measuring ROI.]


 

Remembering 9/11/01

11 Sep

It has now been 15 years since one of the worst days in American history — a tragedy that many of us will remember forever. On this anniversary, it is a good time to reflect.

Each year on this date, the 9/11 Memorial & Museum has a “Tribute in Light”. This is

“an [iconic] art installation that is produced annually in New York on the anniversary of the September 11, 2001 attacks. Tribute in Light illuminates the New York City sky just south of the Memorial site. On 9/11, the 9/11 Memorial plaza is open to the public from 3 p.m. to midnight for the viewing of Tribute in Light.”


 
The 9/11 Memorial & Museum also has available online multimedia information about an incredible exhibit called “Rendering the Unthinkable: Artists Respond to 9/11.” Click on the preceding link to see the summary.

If you click on this link, you can see a video clip about one of the works of art. It is very moving. The 9/11 Memorial & Museum says the following about the clip:

“Papers, letters, business forms, and personal notes flutter through the air in this film by the creative collective, Blue Man Group. Inspired by the scraps of paper that blew from the World Trade Center into the yard of their rehearsal space in Brooklyn on Sept. 11, the members of Blue Man Group wrote the song, “Exhibit 13,” featuring spoken recitations of the papers’ contents, and created the accompanying video, both named after one of the scorched pieces of paper they found. Blue Man Group members Chris Wink, Matt Goldman,and Phil Stanton are New York residents and were in various locations in Manhattan on 9/11. The performance group is based in New York.”

 

The Fast-Growing Era of Tailored Ads by Country

30 Jun

Unlike in the past when firms could use universal themes in their ads around the globe, with just minor changes, today, companies need to use a more tailored approach in the face of stiff competition.

As an example, KFC has really stepped up its advertising strategy — and not just in the United States. Here are a selection of tailored ads from around the world. We feature YouTube ads from SEVEN countries here.
 

From the USA YouTube Channel: There is now an “extra crispy” Colonel Sanders played by actor George Hamilton, known for his perpetual tan.


 

From the India YouTube Channel: The new limited edition KFC Watt A Box will not only fill you up but also your smartphone.


 

From the UK and Ireland YouTube Channel: KFC Rollerskater — Bring home the weekend with KFC.


 

From the South Africa YouTube Channel: Through #‎TasteGuarantee, KFC is making sure that customers are happy and satisfied with every meal, and continue to get the great tasting food you know and love!


 

From the Hong Kong YouTube Channel: “Finger Lickin’ Good Edible Nail Polish.” [This ad is in Chinese.]


 

From the Philippines YouTube Channel: For those preferring hot tasting chicken, KFC Hot Shots is getting customers all fired up! 


 

From the Thailand YouTube Channel: The legend is back by popular demand — KFC crispy chicken Chilliwack, cheese, onions, peppers , dark burn. [This ad is in Thai.]

 

Multimedia View of 2016 Most Valuable Global Brands

27 Jun

The 2016 BrandZ most valuable global brands report by WPP’s MillwardBrown is now available.

This year, a lot of FREE information about valuable brands is presented online, in addition to what is shown visually in our post. To access these other materials, click the links provided below the three visuals we highlight.

When you have finished looking over all of these materials, click here for a fun quiz.

 

The infographic reveals a lot of information about the 2016 report in an easy-to-read format. Click the image for a larger version.


 

The full 2016 report (141 pages) may be accessed by clicking on the image.


 

Here is a video on the fastest-rising brands.


 

Other information about global brands:

 

Expert Insights on Auto Industry Disruptions

22 Jun

Automotive News regularly runs an EY Automotive & Transportation Insights page from the EY consulting firm, “featuring videos, insights, opinions, thought leadership, stories, and better questions from EY to help automotive leaders in business build a better working world.”

Below is a six-minute video seminar — featuring Julia Steyn, General Motors head of urban mobility and Dr. Chris Borroni-Bird, Qualcomm vice-president of strategic development). They focus on the factors causing disruption in the auto industry and how automakers can evolve given the trend toward mobility.
 
 

 

TV Interview on Database Marketing

21 Jun

This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with several aspects of database marketing — from a small firm perspective.
 

 

More Bad News on Our Privacy

9 Jun

As we have noted several times (see, for example, 1, 2, 3, 4, 5, 6), the hacking and theft of people’s vital information remains quite rampant around the globe, despite some technological advances.

To show how bad the situation is, consider this recent Russian example reported by Eric Auchaud for Reuters:

“Hundreds of millions of hacked user names and passwords for E-mail accounts and other Web sites are being traded in Russia’s criminal underworld, a security expert told Reuters. The discovery of 272.3 million stolen accounts included a majority of users of Mail.ru, Russia’s most popular E-mail service, and smaller fractions of Google, Yahoo, and Microsoft E-mail users, said Alex Holden, founder and chief information security officer of Hold Security. It is one of the biggest stashes of stolen credentials to be uncovered since cyber attacks hit major U.S. banks and retailers two years ago.”

“The latest discovery came after Hold Security researchers found a young Russian hacker bragging in an online forum that he had collected and was ready to give away a far larger number of stolen credentials that ended up totaling 1.17 billion records. After eliminating duplicates, Holden said, the cache contained nearly 57 million Mail.ru accounts — a big chunk of the 64 million monthly active E-mail users Mail.ru said it had at the end of last year. It also included tens of millions of credentials for the world’s three big E-mail providers, Gmail, Microsoft, and Yahoo, plus hundreds of thousands of accounts at German and Chinese E-mail providers.”

 
Click the image to access a video clip featuring Auchard.
 
Reuters TV
 

%d bloggers like this: