Tag Archives: video

The Fast-Growing Era of Tailored Ads by Country

30 Jun

Unlike in the past when firms could use universal themes in their ads around the globe, with just minor changes, today, companies need to use a more tailored approach in the face of stiff competition.

As an example, KFC has really stepped up its advertising strategy — and not just in the United States. Here are a selection of tailored ads from around the world. We feature YouTube ads from SEVEN countries here.
 

From the USA YouTube Channel: There is now an “extra crispy” Colonel Sanders played by actor George Hamilton, known for his perpetual tan.


 

From the India YouTube Channel: The new limited edition KFC Watt A Box will not only fill you up but also your smartphone.


 

From the UK and Ireland YouTube Channel: KFC Rollerskater — Bring home the weekend with KFC.


 

From the South Africa YouTube Channel: Through #‎TasteGuarantee, KFC is making sure that customers are happy and satisfied with every meal, and continue to get the great tasting food you know and love!


 

From the Hong Kong YouTube Channel: “Finger Lickin’ Good Edible Nail Polish.” [This ad is in Chinese.]


 

From the Philippines YouTube Channel: For those preferring hot tasting chicken, KFC Hot Shots is getting customers all fired up! 


 

From the Thailand YouTube Channel: The legend is back by popular demand — KFC crispy chicken Chilliwack, cheese, onions, peppers , dark burn. [This ad is in Thai.]

 

Multimedia View of 2016 Most Valuable Global Brands

27 Jun

The 2016 BrandZ most valuable global brands report by WPP’s MillwardBrown is now available.

This year, a lot of FREE information about valuable brands is presented online, in addition to what is shown visually in our post. To access these other materials, click the links provided below the three visuals we highlight.

When you have finished looking over all of these materials, click here for a fun quiz.

 

The infographic reveals a lot of information about the 2016 report in an easy-to-read format. Click the image for a larger version.


 

The full 2016 report (141 pages) may be accessed by clicking on the image.


 

Here is a video on the fastest-rising brands.


 

Other information about global brands:

 

Expert Insights on Auto Industry Disruptions

22 Jun

Automotive News regularly runs an EY Automotive & Transportation Insights page from the EY consulting firm, “featuring videos, insights, opinions, thought leadership, stories, and better questions from EY to help automotive leaders in business build a better working world.”

Below is a six-minute video seminar — featuring Julia Steyn, General Motors head of urban mobility and Dr. Chris Borroni-Bird, Qualcomm vice-president of strategic development). They focus on the factors causing disruption in the auto industry and how automakers can evolve given the trend toward mobility.
 
 

 

TV Interview on Database Marketing

21 Jun

This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with several aspects of database marketing — from a small firm perspective.
 

 

More Bad News on Our Privacy

9 Jun

As we have noted several times (see, for example, 1, 2, 3, 4, 5, 6), the hacking and theft of people’s vital information remains quite rampant around the globe, despite some technological advances.

To show how bad the situation is, consider this recent Russian example reported by Eric Auchaud for Reuters:

“Hundreds of millions of hacked user names and passwords for E-mail accounts and other Web sites are being traded in Russia’s criminal underworld, a security expert told Reuters. The discovery of 272.3 million stolen accounts included a majority of users of Mail.ru, Russia’s most popular E-mail service, and smaller fractions of Google, Yahoo, and Microsoft E-mail users, said Alex Holden, founder and chief information security officer of Hold Security. It is one of the biggest stashes of stolen credentials to be uncovered since cyber attacks hit major U.S. banks and retailers two years ago.”

“The latest discovery came after Hold Security researchers found a young Russian hacker bragging in an online forum that he had collected and was ready to give away a far larger number of stolen credentials that ended up totaling 1.17 billion records. After eliminating duplicates, Holden said, the cache contained nearly 57 million Mail.ru accounts — a big chunk of the 64 million monthly active E-mail users Mail.ru said it had at the end of last year. It also included tens of millions of credentials for the world’s three big E-mail providers, Gmail, Microsoft, and Yahoo, plus hundreds of thousands of accounts at German and Chinese E-mail providers.”

 
Click the image to access a video clip featuring Auchard.
 
Reuters TV
 

Improve Your Career Planning: A Slideshow and Two Videos

13 May

Here are three very different types of information that should aid you in career planning:

“How much you make is a topic few people like to reveal. It’s considered impolite in many circles and it’s also fairly subjective, depending on your position and skill level, as well as gender, age, and race, among other factors.”

“To better understand where you really fall on the income scale, Creditrepair.com broke down the median income in the U.S. by education, age, race, geography and gender using Census Bureau data. How does your paycheck stack up?”

Click on the chart to see a very information-filled slideshow.


 

“Becoming a successful entrepreneur is no easy feat. However, just about every business owner who has created a sustainable self-employed career, will tell you that they wouldn’t have achieved their goals, without guidance from others. They’re not afraid to ask for help, take great business advice, and adjust their strategies based on insights from those who’ve done well before them.”

“Most accomplished entrepreneurs are successful in a large part, because they’ve made it a point to surround themselves with trusted advisors, mentors, and industry experts. That’s why we asked these top business leaders to share their single most impactful piece of advice for aspiring entrepreneurs.”

Click the link above to read more by Robinson and take a look at the video below.
 

 

“You’re doing everything right at work, taking all the right advice, but you’re just not moving up. Why? Susan Colantuono shares a simple, surprising piece of advice you might not have heard before quite so plainly. This talk, while aimed at an audience of women, has universal takeaways — for men and women, new grads, and mid-career workers.”

 

 

Five Trending Industries

12 May

What industries are trending upward and represent good opportunities for small business?

Weekly, MSNBC’s “Your Business” program:

“features experts to share their secrets for improving your business. Want your business to excel in new areas or thinking about starting an additional business, but not sure which industries are pushing forward? If so, here are five industries likely to see technology advancements courtesy of SmallBizTrends.com.”

 

 

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