Tag Archives: video

Harry & David’s Modernizing

9 Nov

Long-time businesses need to live in the present and plan for the future. Harry & David has been a leader in selling gift products for more than 80 years. Take a look at this video for a quick overview of the retailer. Harry & David’s modernizing is important for its future.

 

As these examples show, customer gift shopping is an interesting phenomenon. There is much to be learned about it. U.S. Consumers Start 2017 Holiday Shopping.   What Influences Gift Giving Behavior?   Are YOU a Gift Splurger?

Harry & David has been a key part of the 1-800-flowers.com family of businesses since 2014. Besides, Harry & David, 1-800-flowers. com operates these businesses. 1-800-baskets.com (which includes gifts for pets). fruitbouquets.com. Cheryl’s Cookies. Popcorn Factory. Stock Yards (steaks and chops). And Wolferman’s (baked goods).

Let’s look at Harry & David’s modernizing. We emphasize its revamped customer-friendly Web site, which is now much stronger.

 

Harry & David’s Modernizing

Harry & David recently introduced a major overhaul of its Web site. Much of its business these days is online, rather than by mail order.

As reported by  Jacqueline Renfrow for FierceRetail: 

“Harry & David has a new look across its Web site, mobile site, catalogs, E-mails, and social media channels. As part of its refresh, the brand is making its E-commerce site easier to use in time for the holiday season. ‘The Harry & David brand refresh reflects our commitment to continually enhance the customer experience,’ Steve Lightman, president of Harry & David, told FierceRetail. ‘It’s also why the site redesign incorporates not only our new brand look but new functionality, improved navigation, and enhancements based on customer suggestions we’ve received. The holiday season is when is Harry & David shines, so it’s the perfect time to launch our new brand look, feel, and tone.'”

 

Click the image to read more from Renfrow about the Harry & David Web redesign. 

Harry & David's Modernizing. Check out its greatly revamped Web site
 

Great Career Advice: Faster Learning Tips

7 Nov

For our career development, there is much to learn from experts in any field. That is the topic for today. Great career advice: faster learning tips. Take a look at these past posts on career advice. 

 

Great Career Advice: Faster Learning Tips

One of the biggest mistakes that we can make is to rely on our friends and family for career advice. Your friends may be smart. And they have will your best interests at heart. But they represent a limited perspective on what it takes to be successful in  a job search. Or what job really fits your personal attributes.

One of our attributes that affects our career development is our ability to grasp concepts quickly. So, what can we do to learn faster? Really, to do better in grasping concepts? Hence, great career advice: faster learning tips.

As Jessica Stillman reports for Inc.:

“In the video below, the always entertaining Tim Ferriss explains techniques he used to teach himself to play a song on the drums in front of a live audience in only a week. This is a fun feat that pushed Ferriss to think carefully about how to learn fast and come up with useful rules of thumb. But it’s hardly the most impressive example of learning one can imagine. In a world that includes the theory of relativity, the plays of Shakespeare, and a Worldwide Web of instantly connected supercomputers, it’s not difficult to come up with other people who might have even more authority to talk about how to learn hard things quickly. Thankfully, the geniuses behind just these sorts of jaw-dropping feats of intellect have been more than willing to share their tips. In fact, figures no less respected that Albert Einstein, his fellow physics Nobel laureate Richard Feynman, and super entrepreneur Elon Musk have all offered practical advice anyone can use to accelerate their learning of the subject of their choice.”

 

 

After viewing the video, click the Inc. logo to learn more about faster learning.

Great Career Advice: Faster Learning Tips. It's not difficult to come up with people who might have strong wisdom to talk about how to learn hard things quickly.
 

Homer Simpson, New Product Guru?

2 Nov

In designing new products, do firms research their customers in depth? For many firms, the answer would be no.  For example, consider our recent Trix postIn 2016, General Mills removed the original Trix. The firm replaced it with a natural version. General Mills thought was a great idea. Yet, it it did not work. Kids loved Trix as it was, not the new version. Today’s posts deals with consumer input in new product planning. Thus, we address the tongue-in-cheek question. Homer Simpson, New Product Guru?

 

Homer Simpson, New Product Guru?

Getting the RIGHT input from the RIGHT consumers is crucial. The right input, right consumer theory probably does not apply to Homer Simpson.

As Daniel Burstein observes for the MarketingSherpa blog:

“Customers can offer valuable insights. But if you’ve spent any time monitoring customer feedback, you know they can have interesting opinions. Controversial perhaps. Wacky even. Impossible to bring to market in a profitable way. And occasionally downright bizarre. So how do you square this circle? Customer feedback is extremely valuable, but customers don’t always know what they’re talking about.”

“Exhibit A: One Homer J. Simpson. In an episode of ‘The Simpsons,’ Homer finds his long-lost half brother, who happens to be rich and owns a car company. His brother offers him a free car. Then he soon realizes none of his firm’s cars are what Homer really wants. Sensing an opportunity, he sees Homer as the proxy for the ‘average man.’ He unleashes him with total authority to design a car. The result — a monstrosity. (“You know that little ball on the antenna that helps you find your car in the parking lot? That should be on every car!”) And a monstrosity that costs $82,000, to boot.”

 

 

Get the RIGHT Input from the RIGHT Consumers

Does this mean consumers should not be part of new product planning? No, it means the right input from the right consumers is crucial. Homer Simpson’s input is wrong. And he is not typical of the target market. Burstein says: “Here’s the problem. Homer is not the ideal customer. He drives an old, beat-up, used car.”

Burstein offers these tips:

  1. Identify ideal customer(s).  “Every product isn’t right for every customer. And when you try to serve everyone, you serve no segment well. Instead, you serve all segments mediocrely or poorly.” 
  2. Create feedback mechanisms for ideal customer. If your ideal customer is a senior citizen, and you have a product like an E-book reader, listen to that customer and serve them through an in-person presence in brick-and-mortar locations. Show them how to use the product. However,  millennials may desire very different interactions.”
  3. Determine if feedback is from an outlier. “Consistently document customer feedback. Also add surveys and customer reviews. You’re trying to identify common themes from customers. You may receive in-depth feedback from a passionate customer. However, they may be an outlier.”
  4. Analyze feedback to see if it’s any good. “It’s easy to be defensive when you get feedback. Once you know the customer fits your ideal customer set and is not an outlier, take a real, honest look at the feedback. Do this even if it calls out something your firm did wrong. Or maybe they have a good idea.” 
  5. See if you can profitably address the issue or idea.  “Much like Homer’s car, not all ideas can be profitable. It helps to reach beyond the marketing team with your customer-first mission. Build a multidisciplinary customer-first team and include folks from manufacturing, product design, service delivery, and customer service.”
  6. Once you implement it – live it! “Everyone’s actions, every one’s words, all marketing, and all product delivery must exemplify a customer-first commitment.”

 

Click the image to read more.

Homer Simpson, New Product Guru? Getting the RIGHT input from the RIGHT consumers is crucial.
 

Easily Create Great Infographics

27 Oct

Have YOU ever wanted to create an infographic?  Infographics are visually attractive and informative. They are easy and fun to create. You can build one with PowerPoint. Today’s post covers how to easily create great infographics.

We have posted many times using infographics. These are examples.   Getting People to Spend More Time on Your Web Page.   SEO FAQs: An Infographic with 16 Tips.   How to Do Better with Online Marketing Content. Note: About 325 of our 1,700 posts to date include infographics.

 

Overview: Easily Create Great Infographics

These are good sources to learn about infographic creation:

And look at this advice. How to Create an Awesome Infographic Resume.

Easily Create Great Infographics. Tips on how to create a spectacular infographic resume and what practices to avoid.

 

Simple Tools to Easily Create Great Infographics

In addition to the above, there are many tools to simply create infographics.

Jillian Petrova (on jeffbullas.com) discusses “20 Cool Tools for Creating Infographics.”  

“Readers want quick access to brief information. Web site visitors love infographics. They are a  popular form of digital marketing. Why? We receive 5 times more information than in 1986. And 80% of us are more apt to read anything with colors. Infographics are great with colors45% more users click a link if it features an infographic.”

“What if you, the infographic maker, are short on time. And you want to create infographics? Forget Photoshop and other time-consuming tools. Create infographics with tools online.”

These are 5 “cool tools” from Petrova. To see all 20, click the image below.

  • Visme lets you create interactive presentations, infographics, and more. It has a library of templates, shapes, and objects. It’s ‘specially priced’ for teachers and students.”
  • Easel.ly helps you compose an image in a few clicks. First, pick a template. Then, add shapes, backgrounds, and text to personalize it. The basic version is free.”
  • Visualize.me focuses on ‘infographic resumes.’ Yet, designs are not limited to that purpose. You select from many themes, pictograms, and more.” As the site notes, “create your infographic resume for free.”
  • PiktoChart let’s non-designers create infographics in as few as 10 minutes. It has 400+ customizable themes with images, graphs, and colors.” You can start for free.
  • Canva trains designers and non-designers to devise creative stuff. After a tutorial, you create your project. It can be a presentation, Facebook cover photo, or infographic.” Canva is free.

 

Easily Create Great Infographics. Let’s take a look at how to create infographics with the best tools available online.

 

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