Jeff Weiner Says Compassion Matters

According to Gallup’s most recent annual study, consumers view many professions as unethical. Without proper ethics, can a firm or person be seen as compassionate? And LinkedIn’s Jeff Weiner says compassion matters. Before turning to Weiner, consider these posts on ethics: Purpose-Driven Brands’ Marketing Lessons The Impact of Company Ethics on Consumer Behavior Ethical Selling: […]

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How Many Job Interviews Should Companies Conduct?

As we know, the job search tends to be stressful. And that especially applies to the interview stage of the process. In some cases, firms conduct numerous interviews with their best candidates. We realize that job candidates get frustrated by this. But are even firms well served by that approach? Today, we address this question. […]

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IHOP Becoming IHOb

  Last week, IHOP tweeted that it would be changing its name to IHOb. With an announcement on Monday June 11, 2018 as to what the “b” stood for. It encouraged the media and customers to guess what the “b” would be with IHOP becoming IHOb. Some times, public relations work. See Iconic PR Campaigns […]

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Best Motivational Speeches

  In general, how good a public speaker are YOU? With any answer on your part, you should check out this post. How to Be a Better Public Speaker. And we all should learn and gain inspiration by viewing the best motivational speeches. For us (Evans on Marketing), the most inspiring speech we’ve seen is […]

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United States Sees Facebook Trending Down

Since its 2004 inception, Facebook has seen an annual increase in viewers. And that is in the U.S. and around the world. Just this year, we posted Great Tips to Better Use Facebook. But now, the United States sees Facebook trending down. It lost viewers in 2017. Is this the wave of the future? In […]

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Levi Strauss Adopts New FLX Operating Model

In the current competitive marketplace around the globe, firms want the most cost-efficient operating models possible. For instance, click these links: 1 and 2. While they want to manage costs, they also want to be customer friendly. That is why today’s post examines: Levi Strauss adopts new FLX operating model. What exactly is Levi Strauss? […]

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Artificial Intelligence Insights from Intel

As we head into the future, artificial intelligence (AI) will play an even more significant role. And some firms are leading the way. For that reason, today we cover artificial intelligence insights from Intel. Also, look at three of our prior posts on AI: Artificial Intelligence Predictions. GREAT YouTube Videos: Learn More About AI. Comparing […]

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Online Security Means Many Things

As the title of this post suggests, online security means many things. Let us look at three crucial aspects. Cyber Security. Passwords. HTTPS URLs. Are YOU prepared to handle online security for you and/or your firm? Unfortunately, security today is worse today than ever. For our followers, you already know that we take security issues […]

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Social Media Video Marketing

Social media video marketing continues growing at a very fast rate. As a result, many social media users watch videos on a regular basis. Take a look at these posts on social videos: Applying Video Content to the Marketing Funnel 2017 Status of Social Video First Media Blossom: Viral Facebook Ad King Oracle Uses B2B […]

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Rating Super Bowl LII Advertising

Today, we conclude our three-part series on the 2018 Super Bowl. On Sunday, we looked at a number of 2018 Super Bowl LII Fun Facts. Yesterday, we watched Several Super Bowl LII Company Ads. Now, we look at three sources rating Super Bowl LII advertising . If you want to easily access all Super Bowl […]

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