Know If a Sale Is Really a Sale

Sadly, many firms seek to deceive us about the true price of items. In response, shoppers must be prepared.

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Jeff Weiner Says Compassion Matters

According to Gallup’s most recent annual study, consumers view many professions as unethical. Without proper ethics, can a firm or person be seen as compassionate? And LinkedIn’s Jeff Weiner says compassion matters. Before turning to Weiner, consider these posts on ethics: Purpose-Driven Brands’ Marketing Lessons The Impact of Company Ethics on Consumer Behavior Ethical Selling: […]

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How Many Job Interviews Should Companies Conduct?

As we know, the job search tends to be stressful. And that especially applies to the interview stage of the process. In some cases, firms conduct numerous interviews with their best candidates. We realize that job candidates get frustrated by this. But are even firms well served by that approach? Today, we address this question. […]

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IHOP Becoming IHOb

  Last week, IHOP tweeted that it would be changing its name to IHOb. With an announcement on Monday June 11, 2018 as to what the “b” stood for. It encouraged the media and customers to guess what the “b” would be with IHOP becoming IHOb. Some times, public relations work. See Iconic PR Campaigns […]

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Best Motivational Speeches

  In general, how good a public speaker are YOU? With any answer on your part, you should check out this post. How to Be a Better Public Speaker. And we all should learn and gain inspiration by viewing the best motivational speeches. For us (Evans on Marketing), the most inspiring speech we’ve seen is […]

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United States Sees Facebook Trending Down

Since its 2004 inception, Facebook has seen an annual increase in viewers. And that is in the U.S. and around the world. Just this year, we posted Great Tips to Better Use Facebook. But now, the United States sees Facebook trending down. It lost viewers in 2017. Is this the wave of the future? In […]

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