Tag Archives: video

Revitalizing Toyota Camry’s Image

14 Sep

The Toyota Camry has been the best-selling non-pickup truck brand in the United States for several years. Nonetheless, the brand’s image has been been rather “vanilla.” It’s trying now to change that.

As Edmunds reported:

“Toyota pulled the wraps off the all-new 2018 Toyota Camry at the 2017 Detroit Auto Show. Though sedan sales have lost ground to crossovers in recent years, any manufacturer would be thrilled to offer a vehicle in its lineup that could emulate the Camry’s perennially robust sales performance. So, yes, the debut of new Camry is a big deal.”

“With that said, the Camry has a reputation of being plain vanilla (we’ll only point out that vanilla is far and away the most popular flavor of ice cream). The 2018 model apparently aims to reverse that perception. The SE and XSE trim levels represent what is easily the boldest Camry yet, with a hint of rear fender bulge, well-considered proportions, and a confident face. Entry-level LE and XLE models are more subdued, save for an imposing grille. Sure, the new Camry’s various creases on the hood and the flanks are a bit fussy, but the new car’s attitude is undeniable.”

“Beyond the striking new styling, Toyota promises that the new car is significantly more driver-focused, offering superior driving dynamics. Engineers point to its lower roof and seating position, both of which drop an inch compared to the current model to help lower its center of gravity. A 1.5-inch-lower hoodline is said to improve outward visibility in the bargain, so it won’t feel as if you’re sitting in bathtub.”

 

 

In addition to revamping the Camry for 2018, Toyota is updating its advertising strategy on social media and for TV — including the use of emojis.

Acording to E.J. Schultz, writing for Advertising Age:

“Twitter introduced emoji targeting last year, allowing advertisers to steer ads to people that have recently tweeted emojis or engaged with other emoji-laden tweets to determine a person’s interests and mood. Toyota’s campaign shows a huge array of videos featuring Camry drivers with emojis as heads. For instance, a person who recently tweeted a smiley face icon could be targeted with a promoted tweet. The campaign also includes more traditional elements, like TV ads. The spots pair music with music-like sounds coming from the Camry, such as an engine revving.”

 

 

 

 

Reflecting on the 16th Anniversary of 9/11

11 Sep

It has now been 16 years since one of the worst days in American history — a tragedy that many of us will remember forever. On this anniversary, it is a good time to reflect.

Each year on this date, the 9/11 Memorial & Museum has a “Tribute in Light”. This is

“a commemorative public art installation first presented six months after 9/11 and then every year thereafter, from dusk to dawn, on the night of September 11. It has become an iconic symbol that both honors those killed and celebrates the unbreakable spirit of New York.”

“For 2017, we are extraordinarily grateful to the Carnegie Corporation of New York, which stepped forward to be our first presenting sponsor for Tribute in Light. Through its generosity, we were also able to launch a program for small businesses in lower Manhattan — our neighboring hotels, retailers and restaurants — to come together and support this iconic tribute.”

“Assembled on the roof of the Battery Parking Garage south of the 9/11 Memorial, the twin beams reach up to four miles into the sky and are comprised of 88 7,000-watt xenon light bulbs in two 48-foot squares, echoing the shape and orientation of the Twin Towers. Tribute in Light was conceived by several artists and designers who were brought together by the Municipal Art Society and Creative Time.”


The 9/11 Memorial & Museum also has available online multimedia information about an incredible exhibit called “Rendering the Unthinkable: Artists Respond to 9/11.” Click on the preceding link to see the summary. Here is a video clip about one of the works of art. It is very moving. The 9/11 Memorial & Museum says about the clip:

“Papers, letters, business forms, and personal notes flutter through the air in this film by the creative collective, Blue Man Group. Inspired by the scraps of paper that blew from the World Trade Center into the yard of their rehearsal space in Brooklyn on Sept. 11, the members of Blue Man Group wrote the song, “Exhibit 13,” featuring spoken recitations of the papers’ contents, and created the accompanying video, both named after one of the scorched pieces of paper they found. Blue Man Group members Chris Wink, Matt Goldman,and Phil Stanton are New York residents and were in various locations in Manhattan on 9/11. The performance group is based in New York.”


 

A Clever Ad: Coke and Recycling

17 Aug

In Great Britain, Coca-Cola has been running an entertaining and clever commercial to encourage recycling. Below are two videos: one that shows the commercial itself and another that describes the making of the ad.

As reported by Alexandra Jardine for Advertising Age:

“Coca-Cola Great Britain is encouraging people to think more about recycling with an animated film, portraying a love story between a plastic Coke and Fanta bottle, that is crafted entirely out of recyclable packaging. The set for ‘Love Story,’ by Ogilvy & Mather Berlin, was created by Berlin-based duo Cris Wiegandt and Lacy Barry who used more than 1,500 Coca-Cola, Fanta, Sprite, Smartwater, and Honest bottles and cans during production. In the story, the two plastic bottles banter about their romance, and how they kept giving another a ‘second chance’ after being recycled again and again.”

 

 

 

The Evolving Generational Work Place

16 Aug

Given the fact that (on average) people are living longer — and that the recent recession affected millions of workers’ retirement savings, many people are working longer. As a result, employers and employees must deal with a more multi-generational work force.

Recently, MetLife ran a paid post online with the NY Times on the topic of the multi-generational work place:

“It’s a new workplace. Technological advancements, generational shifts, and fundamental changes in the way we do business are a few forces behind a new work environment. For the first time in history, four distinct generations work side by side, making employees and their expectations of employers more diverse. A paycheck is no longer enough: Workers want more meaningful relationships with the organizations that employ them.”

“In this short video series, T Brand Studio and MetLife worked with industry experts to provide insight into the deeper motivations that drive employee engagement and happiness. With the right guidance and tools, any organization can keep its employees happy and engaged, resulting in a productive workplace and a healthy work force.”

 

 

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