For many marketers, understanding the shifts in the global population is imperative. Take a look at this video to learn more.
This Sunday is the Super Bowl of advertising (oh yeah, there’s a football game, too). It’s the time when advertisers pay $5 million per 30 second spot — besides production costs — and try to stand out in the crowd.
Today, we are previewing the upcoming February 5, Super Bowl. Next week, we’ll do a postmortem of the 2017 ads.
Here are some things to expect for this Super Bowl:
Here several ads to look forward to seeing:
Budweiser — “Born The Hard Way”
Ford — “Go Further”
Febreze — “Half-Time Bathroom Break”
Kia — Teaser for “Iceberg” ad
Mercedes — Peter Fonda from “Easy Rider” fame
Mr. Clean — “Cleaner of Your Dreams”
The Golden Globe Awards were presented last Sunday. As more of a “party” show than others, the Golden Globe show attracts edgier ads. Here are two examples.
As reported by T. L. Stanley for Adweek:
“For fans who didn’t know that A-list movie star Drew Barrymore is shilling for a Weight Watchers-like program, surprise! And for those who didn’t know she’s playing a cannibal in her new Netflix show: double surprise!A new ad campaign that kicked off during Sunday night’s Golden Globes for the upcoming black comedy Santa Clarita Diet. The 10-episode show, launching Feb. 3 on the prolific streaming service, also stars Timothy Olyphant, who plays Barrymore’s real-estate broker (non-zombie) husband.”
“When she asks if you’re ‘ready to take your life to a whole new level of wow,’ with a crimson streak of blood dripping from her mouth, there’s no longer any question that this is a tongue-in-cheek (literally?) ad for a twisted piece of entertainment.”
“Just two months after Snapchat’s video-capturing Spectacles hit the market, they made their red carpet debut. L’Oréal Paris, the official makeup sponsor of the Golden Globe Awards, used Snapchat Spectacles to give viewers a sneak peek into the awards show.”
“The $130 devices were worn by its celebrity makeup artist Sir John as well as two other L’Oréal Paris brand ambassadors, who used them to stream behind-the-scenes content, from celebrities getting ready backstage to the walk down the red carpet.”
Now that the 2016 holiday shopping season is over (except for spending gift cards), a vital question to consider from both the customer’s and retailer’s perspective is: What kind of return policy best serves my needs? For many consumers, the answer may be: an unlimited time frame to return a purchase. For many retailers, the answer may be: holding down costs as much as possible. In either case, the return policy is a key element of customer service.
These are some return practices disliked by consumers: [Note: Many good retailers do not follow these practices.]
As a prelude to a YouTube video about returns at L.L. Bean, Business Insider’s Sam Rega recently stated: “Here’s what makes L.L.Bean’s ‘100% satisfaction guarantee’ the best return policy of any retailer.”
Is your business ready for the effects of change on employees?
“Traditionally, when employers have sought to prepare their work teams for big upcoming changes — e.g., new processes, a new organizational structure, new software, etc. — in the workplace, the focus has been on ‘change management.’ Speaking to an audience of human resources (HR) and employers at BLR’s Advanced Employment Issues Symposium (AEIS), keynote speaker Kelli Hinshaw of Reality-Based Leadership, argues that change management is a transactional concept that helps people cope with and survive change, placing burden on the leadership team to do the heavy lifting.”
“What employers should focus on instead, says Hinshaw, is ‘business readiness’ –a transformational process that aims to make change less disruptive to the business and requires employees to quickly align and adapt. In this video, Hinshaw provides business leaders and HR with advice on how to both reduce resistance to change and turn your employees into advocates and drivers of change.”
Marketing Professor Anne Hamby of the Zarb School of Business at Hofstra University is an expert on consumer behavior. Recently, she participated in a video interview about the holiday shopping season.
Yes, Black Friday WEEK is finally here — after weeks of being bombarded by holiday shopping ads. This post has two goals: (1) To alert you to the possible deceptions this week and (2) to again present our THIRTY-FIVE holiday shopping tips.
Our first topic is this: Is Black Friday week really a good time to shop? Are there bargains that won’t be available after Friday? Let’s turn to Brian Chen, writing for the New York Times (1, 2), for an assessment of Black Friday deals:
“The overwhelming majority of Black Friday deals are duds. Retailers’ sales promotions begin weeks before Thanksgiving, with a smattering of modest deals that eventually build up to the shopping bonanza that is Black Friday. That is followed by Cyber Monday, a so-called online shopping extravaganza after Thanksgiving weekend.”
“It has become fashionable for online retailers to build up anticipation for Black Friday with so-called flash deals. These last only a few hours, putting pressure on consumers to buy with little or no research. Yet, however you shop, chances of snatching a great deal for a quality item are slim, because Black Friday is mainly for retailers to clear out unwanted goods and best-sellers rarely drop much in price.”
“Year round, The Wirecutter tracks prices across the Web to unearth true deals on high-quality items. Less than 1 percent of the tens of thousands of Black Friday deals online last year were good deals — that is, discounts on high-quality, well-reviewed, and durable products. This year, the situation is likely to be the same.
“A quick search on Camel Camel Camel, which looks up price histories on Amazon, [can be quite enlightening]. Some mediocre deals can be tricky to catch. Toward the end of October, Amazon listed a deal for its Kindle Paperwhite E-reader for $100. This may seem like a good deal because the retail price is $120. But at the beginning of October, the Paperwhite was discounted to $90 — a price drop that Camel Camel Camel could not detect because the discount was applied at the end of the checkout.”
Take a look at the following New York Times video for further insights.
Our second topic is this: How can you be a better shopper for the 2016 holiday season? Here are 35 tips (originally posted two weeks ago).
Tags: 2016, advice, Black Friday, customer expectations, customer satisfaction, deceptive pricing, ethics, experiental marketing, holiday shopping, joel evans, sales, save money, shopping, tips, video
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