Over the years, we have written several times about Kantar’s annual global brand ratings. Let us now turn to the latest report. Brand Z Global Ratings 2022.
NFTs Are Soaring Higher and Higher
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It’s hard to believe that our first post on NFTs (non-fungible tokens) was less than a year ago. To be exact, March 2021. Since then, NFTS blossomed in the …
Sponsors for Super Bowl LVI
As we noted again yesterday, Super Bowl LVI is a huge advertising event. Some experts believe Sunday’s game will draw the largest viewing audience ever. So, who has made the …
Read moreQ and A About the Business of Super Bowl LVI
As we noted last week, the Super Bowl is probably the most important U.S. marketing event of any year. Yet, many of us have limited knowledge about the …
The NFL Nails TV Ratings for 2021-2022
In March 2021, we wrote about the NFL’s enormous future media rights deals. Despite the declining audience in 2020, the NFL secured a massive rise in fees. Now, we …