Are companies doing a good job with customer service (the customer experience) — or is it just hype? Some companies are doing well, other not so much.
Read moreImpact on Phone Carriers of Unlimited Plans
The price competition among wireless phone service providers has certainly benefited consumers. But the extensive marketing of unlimited usage plans — at the same time that prices have been dropping …
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Brand Positioning Strategy: An Infographic
Interested in doing a better job in describing and positioning your brands? Take a look at the infographic below from EquiBrand. It focuses on brand positioning, brand architecture, …
Read moreAre Product Sizes Getting Smaller?
For many products — food products, in particular — we have seen the package sizes get smaller in order to stabilize prices and/or to increase profits. How often is this …
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