Customer Service — Or Lip Service?

Are companies doing a good job with customer service (the customer experience) — or is it just hype? Some companies are doing well, other not so much. Forrester recently released the results of its research involving its U.S. 2017 Customer Experience Index. Forrester at looks more than 300 brands in deciding its rankings. In a […]

Read more

Impact on Phone Carriers of Unlimited Plans

The price competition among wireless phone service providers has certainly benefited consumers. But the extensive marketing of unlimited usage plans — at the same time that prices have been dropping — is impacting on network speed for Verizon and AT&T customers.   Rayna Hollander describes it thusly for Business Insider: Verizon’s and AT&T’s reactive moves […]

Read more

IoT Infographic

The Internet of Things (IoT) is a much-discussed and rapidly evolving topic. For example, see 1, 2. Today’s post focuses on a 2017 IoT report and related infographic synopsis by the folks at BI Intelligence. As reported by Peter Newman for Business Insider: “The Internet of Things is disrupting businesses, governments, and consumers and transforming how […]

Read more

Brand Positioning Strategy: An Infographic

Interested in doing a better job in describing and positioning your brands? Take a look at the infographic below from EquiBrand. It focuses on brand positioning, brand architecture, and brand extension.   Click on the image for a larger view of the infographic.    

Read more