In designing new products, do firms research their customers in depth? For many firms, the answer would be no. For example, consider our recent Trix post. In 2016, General …
Read moreProduct Launch Timeline: Tips and an Infographic
Conceiving new products and then developing them into commercially viable products can be time-consuming and complex. First of all, many needed steps in new-product planning do receive proper attention by …
Read moreA Novel Use for Office 365: Product Innovation
Evans on Marketing Business-to-Business, Marketing Communications, Product Management, Technology and Marketing, Trends analytics, entrepreneur, innovation, new product, Office 365, opportunity, planning, technology, video 1
When we hear the brand name Microsoft Office, we normally think of the communications suite of Word, Excel, PowerPoint, and Access. But Office 365 for Business can also be used …
Read moreHow to Generate Better Product Ideas
New, actionable ideas are the long-term lifeblood of both large and small firms. It is rare that a business can survive over time with just the products being marketing today.…
Read more“Samsung’s Road to Global Domination”
Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends Apple, competition, customer expectations, electronics, innovation, mobile, new product, opportunity, phone, planning, product management, product positioning, Samsung, success, technology, trends 17
This is the provocative title of a recent Fortune article by Michael Lev-Ram. After Apple’s dominating several markets in the early part of the 21st century (see this post…
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