Homer Simpson, New Product Guru?

In designing new products, do firms research their customers in depth? For many firms, the answer would be no.  For example, consider our recent Trix post. In 2016, General Mills removed the original Trix. The firm replaced it with a natural version. General Mills thought was a great idea. Yet, it it did not work. Kids […]

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Product Launch Timeline: Tips and an Infographic

Conceiving new products and then developing them into commercially viable products can be time-consuming and complex. First of all, many needed steps in new-product planning do receive proper attention by firms. However, the buildup to the product launch also needs planning through a product launch timeline. That’s why careers in product management are so appealing. […]

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A Novel Use for Office 365: Product Innovation

When we hear the brand name Microsoft Office, we normally think of the communications suite of Word, Excel, PowerPoint, and Access. But Office 365 for Business can also be used for product innovation. [NOTE: This post is NOT a sales pitch for Office 365. The product is used as an illustration only. Other software can […]

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How to Generate Better Product Ideas

New, actionable ideas are the long-term lifeblood of both large and small firms. It is rare that a business can survive over time with just the products being marketing today. Many companies recognize that idea generation and assessment are aided by following a series of steps. Others are totally haphazard in their approach and hope […]

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“Samsung’s Road to Global Domination”

This is the provocative title of a recent Fortune article by Michael Lev-Ram. After Apple’s dominating several markets in the early part of the 21st century (see this post, for example), 2013 promises to be a very competitive marketplace for all sorts of electronic devices. And many experts expect Korea’s Samsung, not Apple, to lead […]

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Why Ideas Have a Two Week Shelf Life

Having an innovative mindset means actively looking into the merits of new ideas rather than letting the ideas just sit around in the back of one’s head. Procrastination = a lack of innovativeness. In an article provocatively titled “Idea Rot: Why Ideas Have a Two Week Shelf Life,” Steve Corona (chief technology officer of Twitpic) […]

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Finding and Acting on the Best Business Ideas

As one of America’s most famous inventors, Thomas Edison, once said: “Genius is one percent inspiration and ninety-nine percent perspiration.” So, how does one become a product-innovation genius today? According to Scott Belsky, writing for Entrepreneur: “Ideas for business — good and bad — tend to proliferate at a dizzying speed. But how exactly do […]

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Product Innovation: A Timeline

Nissan is sponsoring an interactive timeline of innovations dating from the 1800s to today. It is both informative and fun to look at these innovative highlights. Click the image to access the timeline and then choose “Browse Innovations.” by visually  

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