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Great Brand Campaigns Pay Dividends

26 Dec

Recently, we discussed two aspects of branding. Purpose-Driven Brands’ Marketing Lessons. And Top Authentic Global Brands — Credibility Pays. Today, we look at how great brand campaigns pay dividends.

In particular, this is an important topic. Especially given the present environment of price shoppers and distrust of mass media and .com Web sites.

Great Brand Campaigns Pay Dividends

As Kayla Matthews reports for Marketing Dive:

“Unsurprisingly, digital media dominated brand campaigns in 2017. But the most popular efforts added an extra pop in key areas that have emerged as trends to watch. Better tying together real-world and social media channels. And catering to the ever-shorter attention spans of consumers. How? Through extra-short video ads. Or quick-hit visual formats like GIFs.”

Now, let us examine three great brand campaigns discussed by Matthews.

First, Bud Light and the NFL: “Beyond TV ads, Bud Light is tackling NFL marketing by linking packaging to Snapchat. In doing so, it offers dedicated football fans exclusive content and more. With Snapcodes on product,  users can scan with smartphone cameras. And see behind-the-scenes videos from their favorite teams. As well as enter sweepstakes.”

Great Brand Campaigns Pay Dividends: Bud Light and the NFL
Second, Duracell’s use of short video clips: “A big marketing challenge marketers is the short attention span of consumers. A oft-cited statistic suggests most people are more easily distracted than a goldfish. This matters more now that the internet gives users more control over media views. To combat this, some brands use super-short video ads that are hard to skip. Duracell’s six-second spots for YouTube became a major success.”


Third, Converse GIFs with Millie Bobby Brown: “Converse teamed up with the star of Netflix’s ‘Stranger Things,’ Millie Bobby Brown, for a timely back-to-school campaign in August. For the ads, Brown acts out 32 different emotions teens feel heading into the first bell. They were made into GIFs. Converse pushed the ads on its social pages.”


Click here to read more. And to see three other top brand campaigns.


Stay Safe This Holiday Season

25 Dec

Now that our shopping is over, we should enjoy the end of the year. Let’s visit with family and friends over the next several days. But, please be aware and careful. Stay safe this holiday season.

And remember: “Customer Service Means a Good Return Policy.”


Stay Safe This Holiday Season: Better Manage Stress

Yes, this time of year can be stressful. Because of several factors. Seeing relatives you don’t get along with. Worrying about money. Looking back on things not accomplished this year. And fretting about what’s ahead in 2018.

Consider these observations from True Stress Management:

“When the holiday bell goes off, yearly traditions come to play. With them comes a long list of tasks to accomplish. Whether it’s hosting family members and friends to catch up. Or entertaining, cleaning up, buying gifts, or merely attending all the parties going on, demands can be overwhelming. If you aren’t careful, you can invite holiday stress into your home and end up becoming more like Scrooge than Jolly Saint Nick.”

These are some stress indicators. Followed by tips to reduce stress.

Stay Safe This Holiday Season. Holiday Stress Symptoms.

True Stress Management Offers seven tips:

  1. Plan Ahead.
  2. Make a Budget and Stick to It.
  3. Scale Down Expectations and Live One Day at a Time.
  4. Be Kind to Treat Yourself (Not Just Others).
  5. Accept Your Anxiety and Holiday Stress.
  6. Take Some Time for Yourself.
  7. Be Grateful for What You Have.


Stay Safe This Holiday Season: Eat Healthy

Because this is a festive time, we may be tempted with unhealthy food. Or with overeating. So, be careful with your holiday eating traditions.

According to the Cleveland Clinic:

“Research studies show that most adults gain some weight over the holidays. But don’t despair. This year can be different! Here are some great ways to enjoy the holidays without adding pounds. View our infographic. And read about the tips in detail.”

Stay Safe This Holiday Season: Be Careful in Your Eating


Stay Safe This Holiday Season: Beware Over-Celebrating Drivers

We know that holidays may bring out bad driving behavior.  So be particularly careful yourself. And always encourage others who have celebrated too much to use designated drivers.

PLEASE take a good look at the infographic from SCRAM Systems.

Stay Safe This Holiday Season: Watch Out for Bad Drivers

Keep Smiling This Holiday Season: Humor Required

11 Dec

Each holiday season seems to be more stressful. We worry about getting the right gifts. And at the right prices. Also, we may get uptight about seeing family members. Hopefully, that is not the case. This post is intended to help you keep smiling this holiday season: humor required. 🙂


Try to Keep Smiling This Holiday Season: Humor Required

We want you to be less stressed out. So, here goes.

According to 

“The holiday party season is upon us. So, what could go wrong? This is that time of year where you get to interact with your colleagues (somewhat) outside of a professional setting. These parties are meant to be a reward and an opportunity to foster company culture. But, they can also turn awkward real quick. Something you don’t want since you still have to work on a team with these people. We’ve outlined 12 of the most classic office party personalities and visualized them in the various situations they commonly create. Check out the infographic below to see these office partiers at their finest!”

“In the infographic, what a festive bunch! If you’ve worked in the office setting long enough, you have undoubtedly come across one of these characters during the company holiday party. While it’s funny to visualize these party archetypes in a graphic, encountering them in real life can be very uncomfortable  – especially if they’re your boss. Even worse, if you’re not aware of your behavior during your firm’s annual party, you could become one of them! And we want you to avoid embarrassing yourself or having your colleagues hate you. So, click here for a list of do’s and don’ts.” [Then, scroll down the page.]

Please enjoy the infographic. To see a larger version, click on the infographic. And have a happy holiday season! Keep on chuckling. Or, at least, smile more often.


This infographic is intended to help you keep smiling this holiday season: humor required.

Key 2018 Influencer Marketing Trends

6 Dec

As we have noted: A popular new concept is “influencer marketing.” What is it? And how should it be used? This post deals with 2018 influencer marketing trends.


What Is Influencer Marketing”

According to Evans on Marketing: “Influencer marketing is a BIG deal. With it, we target well-known individuals. Their effect on the purchase decision is high for some consumers (followers).”

Consider these remarks from the CEO of TopRank Marketing:

What does ‘influencer marketing’ mean you? Do you think of celebrities with product photos on Instagram? Or having a famous YouTuber run a contest? Why not send products to bloggers? And hope they do a nice review? Surely that’s not all marketers want from influencer relationships.”

“Think of brands working with or paying influential people to create content. And how that lifts brand credibility and reach.”

Click the links to read further:


Key 2018 Influencer Marketing Trends

Now, we review 2018 influencer marketing trends.

As Vivian Michaels observes for TNW:

“The popularity of influencer marketing rose 90x from 2013 to 2016. And it doubled the first nine months of 2017. Reasons range from their versatility (for all businesses) to their noninvasive nature. Because of this, we need to study trends.”

Thus, Michaels identities seven key 2018 trends:

  1. Value of services to increase. Influencers are sought-after on social media. Witness the rise of accounts with thousands of followers. At the same time, more firms will use influencer marketing. Thus, demand for social media personalities increases the their service value.”
  2. KPI and ROI measuring vital. With high demands on influencer campaigns, we want to measure key performance indicators (KPI) and return on investment (ROI). Thus, we expect new software and marketing platforms.”
  3. The year of integration. 2018 will see brands combine different influencer types. Each group reaches a specific target. And that reaches more people.”
  4. Video marketing critical for online audience. Video reduces me-too messages. And it is engaging.”
  5. Lawsuits against brands and influencers. Influencers and brands are careful. Yet, in 2018 we expect lawsuits to grow.”
  6. ‘Fake’ influencers with bought followers. “For little cost, a social media user gets thousands of followers. They have a big fan base. But, they buy them.”
  7. Instagram to surpass one billion users. Instagram is popular. in 2018, its influencer marketing will rise.”


Click the image to learn further.

Key 2018 Influencer Marketing Trends. Seven to Consider.

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