The Marketing of Mother’s Day

 
Happy Mother’s Day. It is a holiday for honoring all moms. Here, we focus on the marketing of Mother’s Day. Which is a huge business.

To begin, take a

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L’Oréal Groupe’s CMO Talks About Customer Engagement

For several years, interest in customer engagement has been steadily growing. Now, technology allows for better interactions. Let us look at an example. L’Oréal Groupe’s CMO talks about customer engagement.

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NFTs Are Soaring Higher and Higher

 
It’s hard to believe that our first post on NFTs (non-fungible tokens) was less than a year ago. To be exact, March 2021. Since then, NFTS blossomed in the

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Assessing Super Bowl LVI Ads – Quantitatively

 
Yesterday, we examined a variety of qualitative evaluations of this year’s Super Bowl advertising. Opinions diverge by reviewer. Now, we’re assessing Super Bowl LVI ads – quantitatively. The two

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Assessing Super Bowl LVI Ads – Qualitatively

 
In 2021, we presented one post-Super Bowl post about ad effectiveness.
For 2022’s Super Bowl of Advertising, we break this out into two posts. Today, assessing Super Bowl LVI

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