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Ads on the Golden Globes Are Different!

12 Jan

The Golden Globe Awards were presented last Sunday. As more of a “party” show than others, the Golden Globe show attracts edgier ads. Here are two examples.
 
As reported by T. L. Stanley for Adweek:

“For fans who didn’t know that A-list movie star Drew Barrymore is shilling for a Weight Watchers-like program, surprise! And for those who didn’t know she’s playing a cannibal in her new Netflix show: double surprise!A new ad campaign that kicked off during Sunday night’s Golden Globes for the upcoming black comedy Santa Clarita Diet. The 10-episode show, launching Feb. 3 on the prolific streaming service, also stars Timothy Olyphant, who plays Barrymore’s real-estate broker (non-zombie) husband.”

“When she asks if you’re ‘ready to take your life to a whole new level of wow,’ with a crimson streak of blood dripping from her mouth, there’s no longer any question that this is a tongue-in-cheek (literally?) ad for a twisted piece of entertainment.”

 

 

And as Tanya Dua reports for Digiday:

“Just two months after Snapchat’s video-capturing Spectacles hit the market, they made their red carpet debut. L’Oréal Paris, the official makeup sponsor of the Golden Globe Awards, used Snapchat Spectacles to give viewers a sneak peek into the awards show.”

“The $130 devices were worn by its celebrity makeup artist Sir John as well as two other L’Oréal Paris brand ambassadors, who used them to stream behind-the-scenes content, from celebrities getting ready backstage to the walk down the red carpet.”

 

 

Rogue One Is Finally Here!

13 Dec

Professor Evans recently did a radio interview following up on our prior post on Rogue One.

Click to listen to that interview.
 

 

Rogue One: May the Force Still Be with You

1 Dec

Last December, we wrote about the smash holiday sales of Star Wars toys, tied in to Star Wars Episode III: Revenge of the Sith.

This year, on December 16, 2016, the latest Star Wars (Rogue One) installment will hit theaters. So, this post takes a look at some of the milestones the series has achieved — and at the new movie.

Here are some pre-Rogue One cumulative data for Star Wars, compiled by Statistics Brain:

  • More than $30 billion of revenue has been generated.
  • The global movie box office has reached $6.25 billion.
  • VHS/DVD/Digital revenues have hit $5.5 billion.
  • TWELVE billion Star Wars toys have been sold.
  • Book sales have exceeded $1.8 billion.
  • $3.5 billion worth of videogames have been sold.

Here are some interesting tidbits about the tie-in blitz (yes, these items are ready for you to buy!) for the upcoming Rogue One, reported by Erik Kain for Forbes [Note: This list is NOT a commercial; that’s why there are no product links. The list is only intended to show the mania surrounding any new Star Wars release.]:

  • LEGO Sets — “LEGO has been at the forefront of all things Star Wars for ages. This year is no different. LEGO has released some truly awesome sets to celebrate the new film.”
  • Rebel U-Wing Fighter — “If you’re looking for something a bit more heroic, look no further than the Rebel U-Wing Fighter. This is a nice twist for Star Wars fans, since we’re all pretty used to X-Wings by now. The set is a bit less complicated than the previous one, with an 8-14 age rating and just 659 pieces.The U-Wing may be the main attraction, but the characters it comes with are awesome.”
  • Video Games — “Star Wars: Battlefront is an online multiplayer shooter that pits the Rebels vs the Empire in maps on planets from across a galaxy far, far away. There’s content from Episode VII like Jakku, and there’s content from the original trilogy, including the moon of Endor. On December 6th, the final DLC pack drops, and it includes content from Rogue One. The Rogue One: Scarif pack will let gamers experience battles on the film’s planet Scarif a full ten days before they can on the big screen.”
  • Books — “Most of the books coming out about Rogue One won’t release until after the movie (because of obvious things like spoilers). Still, here are some options for die-hard Star Wars fans looking for some art and literature tie-ins to Rogue One.
  • Action Figures — “The larger ‘Black’ series figurines are especially great both for kids and collectors. You can get the 6″ Jyn Erso figurine for $12.50, Rogue One pilot Cassian Andor for $15.49; and the sleek Imperial Death Trooper for $15.99.”
  • Figurines — “An alternative to action figures, Funko’s POP figurines are as cute as they are addictive. Be careful when you start buying POP characters, because there always seems to be another one that’s even cuter. In any case, there’s tons of characters from Rogue One to choose from, ranging from a little over $5 to a little over $8.”
  • Razors — “A little off the beaten path of toys, books, and video games, we come to very sharp blades. Razors, to be precise.Gillette has some pretty cool razors available with some Rogue One branding. The boxes are cool because they have some great artwork, but the insides are also pretty neat.”

 

 

2016 China-Based Singles’ Day to Dominate Global Holiday Season

14 Nov

Last year, we wrote about the phenomenally successful 2015 online Chinese Singles’ Day, an annual event scheduled for November 11 that dwarfs Cyber Monday, which occurs on the first Monday after Thanksgiving each year. As reported by The Street: “Singles’ Day is the biggest retail event in the year, beating Cyber Monday and Black Friday.”

What is Single’s Day? As recently described by Lauren Davidson, Emily Allen, and  Ashley Armstrong for the Telegraph:

“Singles Day started as an obscure ‘anti-Valentine’s’ celebration for single people in China back in the 1990s, but it has spawned into the world’s biggest online shopping day. Astute readers will notice that November 11 is written 11.11, or one-one-one-one. Known in China as ‘bare sticks holiday’ because of how it looks numerically, Singles Day began as an anti-Valentine’s Day in the 1990s when students at Nanjing University started celebrating their singledom. It was then adopted by E-commerce giant Alibaba (China’s Amazon equivalent) in 2009; and it is now a day when everyone, regardless of their single status buys themselves gifts.”

“Alibaba chiefs spotted the commercial opportunity in Singles Day back in 2009 and began launching ‘Double 11’ deals just as online shopping was starting to explode. It was also seen as a chance to boost sales in the lull between China’s Golden Week national holiday in October and the Christmas season. When sales almost quadrupled the following year, Alibaba trademarked Singles’ Day. Some of the featured sales center around singledom, such as boyfriend pillows and single travel tickets, but the day has now widened to an all-inclusive shopping holiday.”

Angela Doland, writing for Advertising Age about the 2016 Singles’ Day, notes that:

“Alibaba’s annual online shopping festival started with just 27 merchants taking part. It has grown into the world’s biggest shopping day, and has just smashed its own record, with sellers on its platforms logging nearly $17.8 billion in transactions in 24 hours. Over 11,000 foreign brands joined in [from more than 25 countries], including first-timers Apple, Sephora, Target, Victoria’s Secret, and Maserati.”

“The Chinese Internet giant has created a whole entertainment offering around its shopfest, including a 4-hour live-streamed variety show that drew stars like Scarlett Johansson, Kobe Bryant, and David and Victoria Beckham. That’s a surprising departure from its small-scale start in 2009, when Alibaba latched on to the fact that some Chinese college students were celebrating Nov. 11 as a day for singles, an anti-Valentine’s day. Other E-commerce firms have joined in, including Alibaba’s chief rival JD.com, and much of China shops on Nov. 11. It’s not just for singles anymore.”

How well did the 2016 Single’s Day just do? It has crushed last year’s revenues — going from $14.3 billion in 2015 to $17.8 billion in 2016. Here are a sales curve (reported by BBC News) since online giant Alibaba first embraced Single’s Day in 2009 and a 2016 video from CCTV News.
 
singles-day_-alibaba-breaks-record-sales-total-bbc-news
 

 

When Marketing’s Good, It Can Do GOOD

8 Nov

Cause-related marketing can be inspirational and touch us. Hopefully, it can also make us want to better ourselves and the world. 🙂

Consider the annual Wildlife Conservation Film Festival (WCFF):

“The WCFF’s mission is to inform, engage, and inspire audiences about the need for and importance of the protection of global biodiversity. The WCFF does this through the annual film festival and biodiversity conference in New York. Also through an education outreach program to college/university campuses. WCFF engages in monthly programs in New York and other cities that include film screenings, business & social networking events, and presentations. People that attend and participate in the WCFF are international wildlife conservationists, filmmakers, photographers, scientists and people across the globe that work toward the preservation of global biodiversity.”

As reported by HubSpot, the 2016 film, was “set to “I Dreamed a Dream” from Les Misérables.” It was “created pro bono [free!!] by DDB New York as part of a larger campaign to raise awareness for wildlife conservation and global biodiversity protection. Zombie Studio produced the animation for the spot, which features a cast of uniquely expressive animals and sinister humans.”
 
Will this short film move YOU?

 


 

Social Media and Selfies

2 Nov

The “selfie” phenomenon has gone global and viral in a flash. Millions and millions of people have posted their selfies all over the Web. Surely, you know at least a few people who are selfie fanatics on their social media pages.

One of the most well-known celebrity selfies was taken at the Academy Awards when Ellen DeGeneres hosted. The clip shown below has been viewed more than 4.4 million times at just one YouTube page. It’s pretty funny.
 

 
Marketers are also looking to capitalize on selfies in their advertising. Sometimes, though we have to say, will this really sell the product — while we’re laughing? Here’s one example, involving the “Cinnamon Toast Crunch Selfie Spoon.” And yes, it is a real product, that is sold out (yes, really!); but General Mills still maintains a humorous Web page for the product.
 

 

Monotasking Vs. Multitasking

18 Oct

In today’s high-tech, immersive society, “multitasking” has become B-I-G.  And many people frown on “monotasking.” But is this good? Can you really text and pay attention to your professor simultaneously? (LOL 🙂 )

According to study after study, no we can’t really multitask well. Here are four examples:

12 Reasons to Stop Multitasking Now!

Multitasking Is Killing Your Brain

Neuroscientists Say Multitasking Literally Drains the Energy Reserves of Your Brain

Why Humans Are Bad at Multitasking

 

Now consider these observations by Verena von Pfetten (a freelance writer, editor, and consultant with 10 years of digital publishing experience) for the New York Times:

“Stop what you’re doing. Well, keep reading. Just stop everything else that you’re doing. Mute your music. Turn off your television. Put down your sandwich and ignore that text message. While you’re at it, put your phone away entirely. (Unless you’re reading this on your phone. In which case, don’t. But the other rules still apply.) Just read. You are now monotasking.”

“Maybe this doesn’t feel like a big deal. Doing one thing at a time isn’t a new idea. Indeed, multitasking, that bulwark of anemic résumés everywhere, has come under fire in recent years. A study in the Journal of Experimental Psychology found that interruptions as brief as two to three seconds — which is to say, less than the amount of time it would take you to toggle from this article to your E-mail and back again — were enough to double the number of errors participants made in an assigned task.”

“Monotasking is a 21st-century term for what your high school English teacher probably just called ‘paying attention.’ As much as people would like to believe otherwise, humans have finite neural resources that are depleted every time we switch between tasks, which, especially for those who work online, can happen upward of 400 times a day, according to a 2016 University of California, Irvine study.”

“The term ‘brain dead’ suddenly takes on a whole new meaning.”

 

Click the image to read more from von Pfetten.

Art by Andy Rash

Art by Andy Rash

 

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