Nike has been a leading advertiser for many years. And it has sponsored social causes. For example, see Behind the Scenes Nike Just Does It. But beginning this week, Nike pushes the envelope more than ever. It has decided to feature Colin Kaepernick, the NFL player behind the national anthem protests, in new ads. In […]
Read moreMusic Is Scoring Big on Social Media
As we know, music is scoring big on social media. And people are willing to pay for streaming. Today’s guest post is from Russ Crupnik, Managing Partner of MusicWatch. [Aside: Evans on Marketing is proud to say Russ is a former student of mine at Hofstra University!! 🙂 ] ALL of the material below is […]
Read moreFourth of July Fascinating Facts
As we posted last year, the Fourth of July holiday remains a big deal. Below are two infographics on Fourth of July fascinating facts. What will YOU do this Year? PLEASE BE SAFE. Drive carefully. Be careful with fireworks. And do not overeat. Infographics with Fourth of July Fascinating Facts From WalletHub: “Fireworks and […]
Read moreBest Motivational Speeches
Evans on Marketing Careers, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing HupSpot, motivation, speech, Steve Jobs, video
In general, how good a public speaker are YOU? With any answer on your part, you should check out this post. How to Be a Better Public Speaker. And we all should learn and gain inspiration by viewing the best motivational speeches. For us (Evans on Marketing), the most inspiring speech we’ve seen is […]
Read moreNBA Players Give Back
As we reported last week, world-class athletes are extremely popular. And they often do more than just make a lot of money. They also work with various charities. For example, NBA players give back in many ways. Around the world. The NBA merely illustrates what athletes in all sports do. In some cases, negative […]
Read more2018 World’s Most Popular Athletes
Today, we will cite 2018 world’s most popular athletes according to ESPN’s most recent research. This is ESPN’s third annual report. And it comes with a funny video. As we noted last year in highlighting the 2017 report: “A number of athletes are celebrities and well-known around the globe. Why does matter from a marketing […]
Read moreMusic Streaming Payment Rates Differ by Platform
We know that music streaming has taken off in a big way. But if you are a music company or an artist, how do music streaming payment rates differ by platform? The answer is they differ a lot. To see who pays most and least, read on. In fact, we have come a long way […]
Read moreBig Mac’s Special Coke Can
In honor of its 50th anniversary, McDonald’s and Coca-Cola are teaming up for Big Mac’s special Coke can. And this is a very entertaining approach. Too bad it’s not geared for the U.S. market. 🙁 The new campaign complements some of the marketing tactics separately applied by McDonald’s and Coca-Cola. For example: An “Upscale” McDonald’s […]
Read moreBudweiser Ramping Up Its World Cup 2018 Marketing Efforts
Evans on Marketing Global Marketing, Marketing Communications, Sports and Entertainment Marketing 2018, Budweiser, drone, World Cup
Once again, Anheuser-Busch is a major sponsor of the World Cup, this time in Russia. And already, we see Budweiser ramping up Its World Cup 2018 marketing efforts. The firm’s total costs of marketing/advertising will run into the hundreds of millions of dollars. During the last World Cup in 2014, we asked Are Sports Sponsorships […]
Read moreSelf-Publishing Your Own Work
Evans on Marketing Careers, Distribution, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Pricing, Social and Digital Media, Sports and Entertainment Marketing Amanda Hocking, best-sellers, E.L. James, James Redfield, self-publishing
You’re probably a writer. Even if you fail to perceive this. Written a resume? Posted to a blog or other social media? Contributed to a newsletter. Sent a letter to the editor? And the list goes on. A “yes” to any of these questions makes you a writer. Not necessarily a published author. Or one […]
Read more