Burger King Looking to Keep It More Real

 
Curious about this title? “Burger King Looking to Keep It More Real.” Well, it refers to the fast-food chain’s newest attempt to present itself as healthier to consumers. Building

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Customer Satisfaction With Cable TV

 
Service providers especially rely on great customer experiences for their continued success. Yet, unlike with many physical products, service performance tends to be more intangible.  In this post, we

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Evans on Marketing Hits 2500 Posts

When we began this blog in May 2012, we had no idea where we would be in August 2021. Certainly, there was no expectation that this blog would reach its

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2020 Tokyo Olympics as a Financial Disaster

 
Last week, we covered the health controversy of holding the 2020 Olympics. Seemingly, the main reason for going ahead is financial. With no fans, a loss of sponsors, reduced

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Should the Tokyo Olympics Go On?

 
With just days until the opening ceremonies, controversy still remains. From a social responsibility perspective, should the Tokyo Olympics go on?

 

A Controversial Question: Should the Tokyo Olympics

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