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A Clever Ad: Coke and Recycling

17 Aug

In Great Britain, Coca-Cola has been running an entertaining and clever commercial to encourage recycling. Below are two videos: one that shows the commercial itself and another that describes the making of the ad.

As reported by Alexandra Jardine for Advertising Age:

“Coca-Cola Great Britain is encouraging people to think more about recycling with an animated film, portraying a love story between a plastic Coke and Fanta bottle, that is crafted entirely out of recyclable packaging. The set for ‘Love Story,’ by Ogilvy & Mather Berlin, was created by Berlin-based duo Cris Wiegandt and Lacy Barry who used more than 1,500 Coca-Cola, Fanta, Sprite, Smartwater, and Honest bottles and cans during production. In the story, the two plastic bottles banter about their romance, and how they kept giving another a ‘second chance’ after being recycled again and again.”

 

 

 

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How Physically Active Are YOU?

15 Aug

For the last few years, we at EOM have been actively involved with our FitBit and monitoring our daily activities. How are we doing. So-so. 😦  In comparison, we know that others — in the United States and around the globe — are doing much worse. 😦 😦 😦 😦   Where do YOU stand? 🙂

As Niall McCarthy writes for Statista:

“Have you ever wondered where people tend to walk the most daily on average? Scientists at Stanford University have answered this question by collecting data on a ‘planetary-scale’ to learn how active people are in different countries. While Japan’s Ministry of Health, Labour and Welfare recommends a person walk 8,000 to 10,000 steps a day, the UK’s National Obesity Forum says somebody walking 7,000 to 10,000 would be moderately active.”

“The research found that on average, people walk 4,961 steps a day, far less than the recommended amount above. People in Hong Kong are the most active with 6,880 steps a day, while they are least active in Indonesia, averaging a mere 3,513. The Statista infographic below shows the average steps taken in a selection of larger countries included in the research. In China, people average 6,189 steps a day, while in Japan that number is 6,019. Americans are less active and can be found in the middle of the pack, averaging 4,774 daily steps.“

 

Infographic: The World's Most And Least Active Countries | Statista You will find more statistics at Statista

 

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Apple Cuts Back on iPod Product Line

31 Jul

In 1979, the Sony Walkman revolutionized the portable music industry. It was marketed for 30 years; and 400 million units were sold. The Walkman’s decline and ultimate demise was brought on by the Apple iPod, whose first version was introduced in fall 2001. Now after years of great success, like the Walkman, the iPod has seen a steady decline. And last week, Apple announced the withdrawal of the iPod Shuffle and iPod Nano. Why? The rapid growth of streaming music.

Consider these observations and the chart below from Statista’s Malin Ridder:

“Apple killed the iPod Shuffle and iPod Nano, trimming its portable music players to one model: the iPod Touch. According to Business Insider, Apple confirmed the discontinuation of both devices in an email after they had disappeared from the Apple Store Web site. The announcement doesn’t come as a surprise considering that both iPods haven’t been updated in years and do not support streaming services such as Apple Music and Spotify.”

“The decision to further reduce the iPod lineup marks another chapter in the popular music player’s slow but steady decline. When the first iPod was released in fall 2001, it rang in the age of digital music and quickly became Apple’s cash cow. As our chart illustrates, the iPod accounted for as much as 40 percent of Apple’s revenue in 2006, just before the iPhone was released. With the growing popularity of smartphones however, MP3 players were gradually pushed towards obsolescence and iPod sales started declining in 2009. In 2014, the last year Apple broke down iPod sales as a separate category, the company sold 14.4 million iPods, down from nearly 55 million units in 2008.”

 

Infographic: The Slow Goodbye of Apple's Former Cashcow | Statista You will find more statistics at Statista

 

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Top All-Time YouTube Videos

19 Jul

For years, Psy (“Gangnam Style”) had the most popular video on YouTube. But now, there is a  new YouTube champion: Wiz Khalifa (“See You Again”).

As reported by Niall McCarthy for Statista:

“Wiz Khalifa and Charlie Puth’s ‘See You Again’ has overtaken Psy’s “Gangnam Style” to become the most popular music video on YouTube. The South Korean megahit took the site by storm five years ago, amassing a whopping 2,147,483,647 views and breaking the website’s play counter. Written for the movie Furious 7 and playing during the end credits as a tribute to late actor Paul Walker, ‘See You Again’ was the best-selling song worldwide in 2015 and had 2 billion YouTube views by last September [2016]. It has now powered past ‘Gangnam Style’ with 2,901,258,827 views at the time of writing compared to the K-pop song’s 2,896,057,465.”

“It’s reign as the most-viewed video on YouTube is likely to be short lived, however. Puerto Rican hit ‘Despacito,’ by Luis Fonsi has gotten 2.5 billion views in six months and it isn’t slowing down. By comparison, Khalifa and Puth’s song got one billion views in its first six months. Looking at the overall top-10 most played YouTube videos of all time, Justin Bieber comes third with ‘Sorry’ collecting 2.64 billion views. Taylor Swift has two videos in the top 10. ‘Shake It Off’ comes 6th with 2.25 billion views while ‘Blank Space’ comes 10th, having been played 2.10 billion times.”
 
Here are the top ten from Statista.

Infographic: Psy Dethroned: Wiz Khalifa Is The New King Of YouTube | Statista You will find more statistics at Statista

 

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Prof. Joel Evans’ YouTube Channel

11 Jul
Follow me at Pinterest and YouTube.

 
Source: Prof. Joel Evans’ YouTube Channel
 

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Happy Fourth of July!!

4 Jul

In honor of the U.S. July 4 holiday, we offer a video clip and three informative and entertaining infographics. Have a great day — and please be safe. 🙂
 

Video: History of Independence Day from History Channel

 

Infographic: How Americans Celebrate July 4th  from Fronetics


 

July 4th by the Numbers [1] from History Channel and Column Five 


 

July 4th by the Numbers [2] from WalletHub


 

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The Most Popular Athletes in the World

2 Jun

A number of athletes are celebrities and well-known around the globe. Why does matter from a marketing perspective? Companies pay huge endorsement fees to have these athletes promote their products — from sports equipment to sports apparel to energy drinks and to a whole lot more.

There are many interesting questions in terms of the top celebrity athletes, such as: Which sports do they represent? Which countries are their home bases?

Recently, ESPN produced its second annual “ESPN World Fame 100 rankings.” ESPN’s director of analytics, Ben Alamar, came up with a formula that combines endorsement income with social media following and Internet search popularity:

  • Of the top 100 athletes in the world fame ratings, 38 play soccer (known as football outside the U.S.), 13 play basketball, 11 play golf, 10 play tennis, and 8 play American football. Twenty other sports are also represented; but NONE of the top 100 is a baseball player.
  • Thirty-five athletes are from the U.S., 9 from Brazil, 7 from Germany, 5 from England, 4 from India, and 4 from Spain. Thirty-six other countries are also represented in the list.
  • Among the top 100 athletes, 92 are male and 8 are female.
  • The top 5 endorsers each earned at least $36 million in the most recent year studied.

  • Ronaldo, the Portuguese soccer superstar, has more than 260 million followers on social media.

 
Click the image below to see the ESPN top 100 and a lot more interesting data.


 

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