Budweiser Ramping Up Its World Cup 2018 Marketing Efforts

Once again, Anheuser-Busch is a major sponsor of the World Cup, this time in Russia. And already, we see Budweiser ramping up Its World Cup 2018 marketing efforts. The firm’s total costs of marketing/advertising will run into the hundreds of millions of dollars. During the last World Cup in 2014, we asked Are Sports Sponsorships […]

Read more

Self-Publishing Your Own Work

You’re probably a writer. Even if you fail to perceive this. Written a resume? Posted to a blog or other social media? Contributed to a newsletter. Sent a letter to the editor? And the list goes on. A “yes” to any of these questions makes you a writer. Not necessarily a published author. Or one […]

Read more

Wherefore Art TV Advertising

Wherefore art TV advertising is a play on Shakespeare. But the stakes couldn’t be higher for TV firms at any point along the supply chain. Viewing shifts — with the related advertising shifts — are playing havoc with both traditional and cable TV audiences. Yes, the Super Bowl remains an ad powerhouse. But, social media […]

Read more

Useful Free TrendWatching Resources

On a regular basis, many of of us anticipate and stay current with the latest trends. And predictions for future trends. As we reported before, TrendWatching represents one valuable source in this area. Thus, today’s post considers useful free TrendWatching resources. During just this past year, these posts highlighted the importance of studying trends: U.S. […]

Read more

Rating Super Bowl LII Advertising

Today, we conclude our three-part series on the 2018 Super Bowl. On Sunday, we looked at a number of 2018 Super Bowl LII Fun Facts. Yesterday, we watched Several Super Bowl LII Company Ads. Now, we look at three sources rating Super Bowl LII advertising . If you want to easily access all Super Bowl […]

Read more

Watch Several Super Bowl LII Company Ads

As we reported yesterday, the Super Bowl remains the most viewed program in the United States. And Super Bowl Bowl LII was no exception. In this post. let us watch several Super Bowl LII company ads. Then, YOU decide which ones you like best. And tomorrow, we will look at what experts say about Super […]

Read more

2018 Super Bowl LII Fun Facts

In a couple of days, we will write about the impact of Super Bowl LII advertising. But as we begin Super Bowl Sunday, lets look at 2018 Super Bowl LII fun facts . 🙂 Are you ready for some football? And a lot of advertising? [The Super Bowl of Advertising.] As we  asked last year, […]

Read more

Behind the Scenes Nike Just Does It

Behind the scenes Nike just does It. And this is a truly iconic brand. Nike really gets the value and nature of great marketing. And we demonstrate this here: Greatest All-Time Brand Logos. Brands That Millennials Love. Personalized Marketing’s Future Looks Engaging: Tips. Competitive Advantage Via Animated Logos. As Nike’s Web site notes: “Our Mission […]

Read more

Great Brand Campaigns Pay Dividends

Recently, we discussed two aspects of branding. Purpose-Driven Brands’ Marketing Lessons. And Top Authentic Global Brands — Credibility Pays. Today, we look at how great brand campaigns pay dividends. In particular, this is an important topic. Especially given the present environment of price shoppers and distrust of mass media and .com Web sites. Great Brand […]

Read more

Stay Safe This Holiday Season

Now that our shopping is over, we should enjoy the end of the year. Let’s visit with family and friends over the next several days. But, please be aware and careful. Stay safe this holiday season. And remember: “Customer Service Means a Good Return Policy.”   Stay Safe This Holiday Season: Better Manage Stress Yes, […]

Read more