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Humanizing and Entertaining Ads

28 Sep

HubSpot recently identified 12 enjoyable video marketing campaigns: “What better medium to propel the new wave of humanized marketing than video? It’s one of the most effective media for marketers. Seventy-three percent of respondents in a 2015 Web Video Marketing Council study indicated that video had a positive impact on their marketing results.

Click here to see all of the campaigns cited by HubSpot (and to read why HubSpot selected these campaigns).
 
Below are videos from HubSpot’s 5 top-rated campaigns.
 

 

 

 

 

 

Great Video Brand Examples on Instagram

21 Sep

Instagram now has 500 million active users, and it is rapid pulling away from Twitter (whose user base has been rather stagnant). Instagram’s popularity has not gone unnoticed by brand marketers who have been posting pictures and videos in great numbers.

Recently, HubSpot wrote about some of the best video examples of brands using Instagram. According to  Lindsay Kolowich:

Remember when Instagram first started allowing users to post videos back in 2013? The first Instagram videos had to be recorded on your phone and could only be up to 15 seconds long. Those were the days that people compared Instagram video to its Twitter-owned counterpart, Vine. Instagram’s come a long way since then, and it’s blown Vine out of the water. Like most of the other popular social networks, the folks at Instagram have made changes to its platform that make it easier for people to post and share videos.”

“In late March 2016, Instagram announced it would start rolling out the ability for Instagram users to upload 60-second videos. For iOS users, it added that users would soon be able to make videos out of multiple clips from their camera rolls. Thanks to these changes, marketers can use the Instagram app to relate with their fans and customers, to communicate their business’ personalities and brand stories, and to express artistic creativity.”

 
Here are a few of the 17 brands cited by HubSpot. Click on their names to access their Instagram pages. The posts with video have a video camera in the upper right corner:

 

A Fun Infographic on Scheduling Daily Activities

7 Sep

How do we spend our time during the day? Do we plan these activities in advance? Are we obsessive about sticking to a schedule? Do we succeed in completing our activities every day?

Consider these observations from Jennifer Gueringer, writing for the NetCredit blog:

“From breakfast to bedtime, we are creatures of habit. For those of us with a more settled lifestyle, our schedules remain consistent from day to day for weeks on end. Chances are, though, your routine has taken shape without much forethought — or at least without the kind of scientific insight that can help to maximize energy levels, productivity, and happiness. If this is the case, it could be time to rewrite that schedule with more attention to how the time of day affects your body, your colleagues’ moods, and even the outlook for your dog.”

“If you like to ease yourself into the day, your new regime may take a bit of work. Exercising before breakfast has been shown to help with weight loss — and that doesn’t mean you can shove breakfast back to 11 A.M.! No, breakfast is a dish best served within an hour of waking if you want to kick-start your metabolism. If that’s all a bit of a shock to the system, you may want to check in on Twitter before you leave for work. Studies have shown that’s when the happiest tweets hit the press — a perfect post-workout pick-me-up.

 
Take a look at NetCredit’s infographic on “The Peak Time of Day for Everything You Do.” [It’s a little — ok, a lot — rigorous for me. 🙂 ]

Courtesy of: NetCredit

 

Nike’s “Unlimited You” Airs During Olympics Opening Ceremonies

5 Aug

Nike has been widely known as the “Just Do It” advertiser and the world leader of sports apparel and equipment — but soon not in golf equipment.

In the past, it was also an “ambush marketer” (not an official sponsor, but one who tried to appear as one) at the 2012 Summer Olympics. Noel Young reported then that:

“It was one of the most prominent non-sponsors of the Olympics – yet Nike managed to hi-jack the greatest show on earth with an amazing yellow-green neon shoe. The man behind the Volt Shoe was Martin Lotti. The shoe is described in an Ad Age cover story: ‘The beautifully crafted, incandescent kicks that whizzed by on the feet of 400 Olympic athletes, including USA’s Ashton Eaton and Trey Hardee, Great Britain’s Mo Farah, and France’s Renaud Lavillenie.'”

 

For the 2016 Rio Summer Games, Nike is an official sponsor — paying millions of dollars for this privilege.  And to kick off its Olympics advertising, Nike is running the extended-length “Unlimited You” ad shown below during the Opening Ceremonies on August 5.

As Ann-Christine Diaz reports for Advertising Age:

“Nike goes way beyond ‘Just Do It’ in a new spot airing during the Rio Olympics opening ceremony that depicts athletes both unknown and famous in a real-meets-unreal spectacular. The Olympics spot, ‘Unlimited You,’ picks up in the crib of a baby and then onto scenes of athletes struggling on the small stage — an amateur golfer, a young tennis player, a toddler playing basketball in his living room. ‘Star Wars: Force Awakens’ actor Oscar Isaac provides the voice-over, predicting that these folks aren’t going to be newbies forever. ‘All of these athletes are terrible now, but they’ll all do big things one day,’ he says.”

 


 

An In-Depth Infographic on Blogging

6 Jul

Thinking of starting or improving your own blog? Do you want your blog to go from good to great?

The Wise Startup Blog has developed a terrific infographic with more than one hundred ideas on developing and posting a blog. Take a look.

 


 

The Fast-Growing Era of Tailored Ads by Country

30 Jun

Unlike in the past when firms could use universal themes in their ads around the globe, with just minor changes, today, companies need to use a more tailored approach in the face of stiff competition.

As an example, KFC has really stepped up its advertising strategy — and not just in the United States. Here are a selection of tailored ads from around the world. We feature YouTube ads from SEVEN countries here.
 

From the USA YouTube Channel: There is now an “extra crispy” Colonel Sanders played by actor George Hamilton, known for his perpetual tan.


 

From the India YouTube Channel: The new limited edition KFC Watt A Box will not only fill you up but also your smartphone.


 

From the UK and Ireland YouTube Channel: KFC Rollerskater — Bring home the weekend with KFC.


 

From the South Africa YouTube Channel: Through #‎TasteGuarantee, KFC is making sure that customers are happy and satisfied with every meal, and continue to get the great tasting food you know and love!


 

From the Hong Kong YouTube Channel: “Finger Lickin’ Good Edible Nail Polish.” [This ad is in Chinese.]


 

From the Philippines YouTube Channel: For those preferring hot tasting chicken, KFC Hot Shots is getting customers all fired up! 


 

From the Thailand YouTube Channel: The legend is back by popular demand — KFC crispy chicken Chilliwack, cheese, onions, peppers , dark burn. [This ad is in Thai.]

 

20 More New Apps to Check Out

28 Jun

Yesterday, we posted an infographic on Which Newer Apps Are Poised to Take Off? But, the apps cited there are by no means the only new apps to know about and consider utilizing.

Recently, The Guardian (a British publication) named other 20 new apps that are “coming to a screen near you.” Here is the list in alphabetical order):

  • Airtime “Created by Napster co-founder Sean Parker, this is a new spin on chats, using live video of you and up to five friends, while enabling you to pull in videos, music, and GIFs to share.”
  • Beme — “Launched by YouTube star Casey Neistat, this video-sharing app tries to make ‘honesty’ its virtue with an emphasis on unfiltered videos. You can’t review what you’ve shot before sharing it, but you can see people’s reactions.”
  • Flipagram — “A bit like Instagram, but with the ability to add music to photos and videos before sharing. Licensing deals mean the music is legit, and the app can share to Instagram and other social networks as well as its own community.”
  • FreshTeam — “As a messaging app for office teams, FreshTeam gets colleagues pinging messages back and forth, as well as jumping into voice calls and checking one another’s location on a map.”
  • Kimoji — “Kimoji has a stinking 2.5-out-of-5 stars rating on Apple’s app store, although it’s tempting to wonder how many people are reviewing its figurehead Kim Kardashian rather than the app. If you’ve ever wished there were more shoes, nails, and bottoms in your emoji keyboard, it’s worth a look.”
  • Miitomo — “Nintendo’s long-awaited first mobile app. It’s based on the company’s Mii avatars: you create a character and dress it up, insert it into photos, and send it off to interact with friends’ Miis.”
  • MSQRD  — “This app has made a smartphone craze out of ‘face-swapping,’  proving so popular that Facebook bought it. There are other ‘selfie animations’ to explore.”
  • Mush — “This is a location-based social app for mothers, helping them meet other parents in their area for messaging and playdates. It also offers advice on all things involving British motherhood.”
  • Musical.ly — “This is a social network for amateur music-video creators. It  is an app for making and sharing lip-sync videos with friends.”
  • Once — “Is modern dating just about swiping through dozens of  profiles looking for matches? Once is different, showing you a single match every day and giving you 24 hours to get in touch. Or not.”
  • Peach — “It’s about messaging friends, but also sending doodles, sharing music, and rating…  anything you like.”
  • QuizChat — “News site BuzzFeed’s quizzes are regularly shared on social networks, but its standalone QuizChat app aims to get you completing them with friends in pairs.”
  • Rando — “This sounds like a dreadful idea: pick a photo at random from your smartphone; then send it to a friend. You can also send GIFs or quotes. Its developer says he made it to make people think about what’s lurking in their camera rolls, and whether they’re happy to share it.”
  • Rapha RCC — “This is a social app for cyclists, tied to the Rapha Cycling Club. It costs £135 a year, with the app helping you see nearby rides with other members (and organise them yourself) as well as managing your profile and sharing bike talk.”
  • Shelfie — “Take a photo of your bookshelf and it’ll tell you which books are available as free (or at least discounted) E-books. It’s also a social reading network for chatting.”
  • Stylezz — “This is the latest in social fashion apps. You can browse the latest outfits from fashion bloggers by following their profiles, but you can also share photos of your own.”
  • Talkshow — “Subtitled ‘texting in public,’ this app aims to get people hosting virtual chatrooms about any topic they like, encouraging visitors to contribute their thoughts and images.”
  • Vidku — “It is entering a crowded market of video-sharing apps, but its selling point is control. You can share your clips publicly or in private groups, with the option to ‘unshare’ them from individual friends or whole groups whenever you want.”
  • WonderBox — “From children’s apps firm Duck Duck Moose, this is a social app designed to be used within families. That means private messaging between parents and children, and creative challenges to share.”
  • Yubl — “A UK social startup, this is another app with an emphasis on groups: friends, not co-workers in this case. It focuses on visuals created by you.”

 
Here is a video clip about Yubl.


 

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