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Useful Free TrendWatching Resources

9 Feb

On a regular basis, many of of us anticipate and stay current with the latest trends. And predictions for future trends. As we reported before, TrendWatching represents one valuable source in this area. Thus, today’s post considers useful free TrendWatching resources.

During just this past year, these posts highlighted the importance of studying trends:


Background: Useful Free TrendWatching Resources

According to its Web site, TrendWatching describes itself as follows:

“Established in 2002, we have hubs in London, Singapore, New York, Amsterdam, São Paulo, and Lagos. And we help forward-thinking business professionals in 180+ countries understand the new consumer. As a result, they can unlock compelling, profitable innovation opportunities.”

In monitoring trends, the firm uses 2,000+trend spotters and in-house experts across 55 countries. Why? Take a look at this chart. To see a larger version, click on the image.

Useful Free Trendwatching Resources

And click here to access a “3 minute overview” of TrendWatching.


Links to Useful Free TrendWatching Resources

Besides to its paid clients, TrendWatching offers a number of FREE resources. And here we cite just some of them:

  • At this page, TrendWatching summarizes its free resources.
  • As an ongoing resource, TrendWatching publishes “TrendWatching Quarterly: the definitive viewpoint on consumerism’s most pressing issues.” For the free signup, click here. [You can also opt to receive “Innovation of the Day .”]
  • Now, click the images to see examples of trends around the globe. To illustrate, featured below are articles on these areas. Overall trends. And trends in Africa. And trends in Asia. In addition, Latin trends. Also, read the stories on brands, the customer experience, truthful consumerism.

These are just a selection of the free resources from TrendWatching. Do not be a copy cat or laggard. Be a trendsetter. And awareness is the key to good strategies.

Overall Trends

Useful Free TrendWatching Resources -- Overview

Trends in Africa

Useful Free TrendWatching Resources -- Africa

Trends in Asia

Useful Free TrendWatching Resources -- Asia

Latin Trends

Useful Free TrendWatching Resources -- Latin



Useful Free TrendWatching Resources -- Brands

Customer Experience

Useful Free TrendWatching Resources -- Customer Experience

Truthful Consumerism

Useful Free TrendWatching Resources -- Truthful Consumerism

Rating Super Bowl LII Advertising

6 Feb

Today, we conclude our three-part series on the 2018 Super Bowl. On Sunday, we looked at a number of 2018 Super Bowl LII Fun Facts. Yesterday, we watched Several Super Bowl LII Company Ads. Now, we look at three sources rating Super Bowl LII advertising .

If you want to easily access all Super Bowl LII ads, click here. AND, if you want to see past Super Bowl ads, click here. At that site is Ad Age‘s Super Bowl archive.

Unfortunately for advertisers, early ratings show that viewership for Super LII was the lowest since 2009. At $5 million per 30-second ad during the game, this is disappointing. Even with the highest-scoring Super Bowl ever!


Rating Super Bowl LII Advertising

In general, how good were this year’s Super Bowl ads? To Evans on Marketing, this did not seem like an overly distinguished group of ads. Boring and copy cat came to mind. But yes, we did think there were a few standouts.

And we’re not alone in our overall rating. As one ad industry  expert noted for the NY Times:

“’It’s really a pretty lame year,’ said Marianne Malina, president of the agency GSD&M in Austin, Tex. ‘When the TV promos for the Olympics and ‘The Voice,’ and the N.F.L. — and Justin Timberlake — overshadow a lot, that says everything.’”

That said, here are the five best ads. According to three different sources.


USA Ad Meter

In USA Today’s annual Super Bowl Ad Meter, online volunteers rate ads on a score of 1 to 10. Viewers must watch all of the ads for their votes to count.

According to USA Today, the top five ads were:

Rating Super Bowl LII Advertising -- USA Today

Ad Age Super Bowl Ad Rank

As described by Ad Age:For the inaugural Ad Age Super Bowl Ad Rank With Morning Consult, a survey was conducted online among 3,956 respondents in the advertising and marketing industry. And each ad was rated between 1 to 10 on effectiveness and entertainment.”

According to Ad Age, these 5 ads ranked best:

  1. Amazon — Alexa Loses Her Voice
  2. Tide — It’s a Tide Ad
  3. Tourism Australia — Dundee
  4. NFL — Touchdown Celebrations to Come
  5. Budweiser — Stand By You

To view the full Ad Age ranking, click on the image from the Alexa ad.

Rating Super Bowl LII Advertising -- Ad Age


Variety’s Super Bowl Ad Ranking

Varietyis [a] premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for timely, credible, and straightforward news and analysis — information vital to their professions.”

According to Variety, these 5 ads ranked best:

  1. Amazon — Alexa Loses Her Voice
  2. Doritos Mountain Dew — DORITOS BLAZE vs. MTN DEW ICE
  3. Tide — It’s a Tide Ad
  4. Tourism Australia — Dundee
  5. NFL — Touchdown Celebrations to Come

To view the full Variety ranking, click on the image from the NFL ad.

Rating Super Bowl LII Advertising -- Variety


Watch Several Super Bowl LII Company Ads

5 Feb

As we reported yesterday, the Super Bowl remains the most viewed program in the United States. And Super Bowl Bowl LII was no exception. In this post. let us watch several Super Bowl LII company ads. Then, YOU decide which ones you like best.

And tomorrow, we will look at what experts say about Super Bowl LII ads.


Watch Several Super Bowl LII Company Ads

Because of Business Insider and iSpot TV, we can easily access 34 of the ads that appeared yesterday. And they are available at YouTube.

First, can you identity the celebrity reprising her role in this Pepsi ad?

Watch Several Super Bowl LII Company Ads

Now, here are 5 Super Bowl LII ads, with brief commentaries from Business Insider. In this grouping, ads are in alphabetical order. To see the other 29 ads at Business Insider, click the link above.

Amazon Alexa — “In the ad, Alexa loses her voice, only to be replaced by a host of celebrities, including Rebel Wilson and Sir Anthony Hopkins. Even Amazon founder and CEO Jeff Bezos makes an appearance.”

Coca-Cola — “Coke celebrates diversity and inclusivity in ‘The Wonder of Us.’ As the ad opens: ‘There’s a Coke for he, and she, and her, and me, and them’.”

Lexus In this offering, “Lexus partnered with Marvel Studios to create an ad that features characters from the movie ‘Black Panther,’ which will open on February 16. It released an extended version of the ad online. And a 30-second version was shown during the game.”

M&M’s — “During the game ad, Danny DeVito starred as a human M&M. In addition, a mini ad ran before the game started.”

Universal Orlando Resort — “Former quarterback Peyton Manning is back in this year’s Super Bowl, but in a very different capacity. Manning has a starring role in Universal Parks & Resorts’ ad.”


2018 Super Bowl LII Fun Facts

4 Feb

In a couple of days, we will write about the impact of Super Bowl LII advertising. But as we begin Super Bowl Sunday, lets look at 2018 Super Bowl LII fun facts . 🙂

Are you ready for some football? And a lot of advertising? [The Super Bowl of Advertising.] As we  asked last year, Rating the Super Bowl Ads: What’s YOUR Take? We ask the same question for 2018’s game.

What’s the big deal about the Super Bowl for marketers? Consider these observations from Mitchell Carey, writing for Diligant:

“Despite the recent exodus of many viewers from broadcast TV. On Sunday, February 4th it’ll be hard to find someone who doesn’t plan to tune in to Super Bowl LII on NBC at 6:30 PM EST. And whether you’re a religious football follower or a fair-weather fan, a cable subscriber or a cord-cutter. You’ll probably check in to make sure that your preferred team stays ahead. Or to catch a glimpse of some of the most engaging ads of the year. Reining in an average of 111.3 million viewers last year, Super Bowl LI was the fifth most-watched TV broadcast in history.”


2018 Super Bowl LII Fun Facts

Since this game-day post takes a light-hearted view of SB LII, we offer the following information and infographics.

Want to be immersed in trivia? If yes, take a look at “Super Bowl 2018 preview: The 52 things you need to know about Patriots vs. Eagles” from CBS Sports. One of the 52 things = “The temperature in Minneapolis is forecast to be around 6 degrees Sunday, but the game will be played indoors.”

Now, on to some entertaining infographics.


To begin, this one is from Niall McCarthy

2018 Super Bowl LII Fun Facts


Next are TWO infographics from Diligant — digital marketer’s playbook 1 and digital marketer’s playbook 2.

2018 Super Bowl LII Fun Facts

Digital Marketer’s Playbook 1

2018 Super Bowl LII Fun Facts

Digital Marketer’s Playbook 2


And look at this infographic from WalletHub.

2018 Super Bowl LII Fun Facts


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