Evans on Marketing

Yesterday, we posted an infographic on “Which Newer Apps Are Poised to Take Off? “ But, the apps cited there are by no means the only new apps to know about and consider utilizing.

Recently, The Guardian (a British publication) named other 20 new apps that are “coming to a screen near you.” Here is the list in alphabetical order):

• Airtime — “Created by Napster co-founder Sean Parker, this is a new spin on chats, using live video of you and up to five friends, while enabling you to pull in videos, music, and GIFs to share.”
• Beme — “Launched by YouTube star Casey Neistat, this video-sharing app tries to make ‘honesty’ its virtue with an emphasis on unfiltered videos. You can’t review what you’ve shot before sharing it, but you can see people’s reactions.”
• Flipagram — “A bit like Instagram, but with the ability to add music to photos and videos before sharing. Licensing deals mean the music is legit, and the app can share to Instagram and other social networks as well as its own community.”
• FreshTeam — “As a messaging app for office teams, FreshTeam gets colleagues pinging messages back and forth, as well as jumping into voice calls and checking one another’s location on a map.”
• Kimoji — “Kimoji has a stinking 2.5-out-of-5 stars rating on Apple’s app store, although it’s tempting to wonder how many people are reviewing its figurehead Kim Kardashian rather than the app. If you’ve ever wished there were more shoes, nails, and bottoms in your emoji keyboard, it’s worth a look.”
• Miitomo — “Nintendo’s long-awaited first mobile app. It’s based on the company’s Mii avatars: you create a character and dress it up, insert it into photos, and send it off to interact with friends’ Miis.”
• MSQRD  — “This app has made a smartphone craze out of ‘face-swapping,’  proving so popular that Facebook bought it. There are other ‘selfie animations’ to explore.”
• Mush — “This is a location-based social app for mothers, helping them meet other parents in their area for messaging and playdates. It also offers advice on all things involving British motherhood.”
• Musical.ly — “This is a social network for amateur music-video creators. It  is an app for making and sharing lip-sync videos with friends.”
• Once — “Is modern dating just about swiping through dozens of  profiles looking for matches? Once is different, showing you a single match every day and giving you 24 hours to get in touch. Or not.”
• Peach — “It’s about messaging friends, but also sending doodles, sharing music, and rating…  anything you like.”
• QuizChat — “News site BuzzFeed’s quizzes are regularly shared on social networks, but its standalone QuizChat app aims to get you completing them with friends in pairs.”
• Rando — “This sounds like a dreadful idea: pick a photo at random from your smartphone; then send it to a friend. You can also send GIFs or quotes. Its developer says he made it to make people think about what’s lurking in their camera rolls, and whether they’re happy to share it.”
• Rapha RCC — “This is a social app for cyclists, tied to the Rapha Cycling Club. It costs £135 a year, with the app helping you see nearby rides with other members (and organise them yourself) as well as managing your profile and sharing bike talk.”
• Shelfie — “Take a photo of your bookshelf and it’ll tell you which books are available as free (or at least discounted) E-books. It’s also a social reading network for chatting.”
• Stylezz — “This is the latest in social fashion apps. You can browse the latest outfits from fashion bloggers by following their profiles, but you can also share photos of your own.”
• Talkshow — “Subtitled ‘texting in public,’ this app aims to get people hosting virtual chatrooms about any topic they like, encouraging visitors to contribute their thoughts and images.”
• Vidku — “It is entering a crowded market of video-sharing apps, but its selling point is control. You can share your clips publicly or in private groups, with the option to ‘unshare’ them from individual friends or whole groups whenever you want.”
• WonderBox — “From children’s apps firm Duck Duck Moose, this is a social app designed to be used within families. That means private messaging between parents and children, and creative challenges to share.”
• Yubl — “A UK social startup, this is another app with an emphasis on groups: friends, not co-workers in this case. It focuses on visuals created by you.”

 
Here is a video clip about Yubl.

Tags: 2016, apps, competition, customer expectations, experiental marketing, global, Guardian, mobile, new, social media, trends, YouTube