NFL Video Rights Stream Ahead

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , , , , , , , ,

 
In 2020, the TV viewing audience for National Football League games dropped across the board. As a result, for its forthcoming televised contracts? (a) The rights fees will drop. …

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Facial Recognition Becoming More Problematic

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , 1

 
About a year-and-a-half ago, we looked at how Americans have mixed feelings about facial recognition. At that time, this software was emerging. In 2021, we see much more widespread …

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The Shifting Consumer Electronics Marketplace

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , , , ,

 
For technology-based products, the product life cycle — from birth to decline — tends to be finite. Indeed, industry trends often affect individual companies. For further insights, we examine …

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Designing and Pricing Luxury Watches

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Pricing, Product Management, Sports and Entertainment Marketing, Trends , , , , , , , , , , , , ,

Despite the pandemic, some luxury items continue to do quite well. Which we illustrated in yesterday’s discussion of a $69 million crypto art sale. Now, we turn to the more …

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