Will Calorie Counts Stop the Criticisms Directed at Coke?

The answer to the question raised in the title above is probably no — especially with the most severe critics of the company and its soft drinks. Here’s what Coke is planning to do, as reported by Mike Esterl and Paul Ziobro for the Wall Street Journal: “Coca-Cola Co. is broadening distribution of its low-calorie […]

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Should PepsiCo Change Its Company Name?

This not so tongue-in-check question in a recent Wall Street Journal blog post covers an important aspect of a company’s product positioning message. As the WSJ reported: “With 60% of EBIT [earnings before interest and taxes] from snacks and less than 25% from brand Pepsi, isn’t it time to change the name? That line from […]

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Cereal Marketing Goes Global

Until recently, U.S.-style cereal brands were not popular in many countries around the world for a variety of cultural and taste differences. Now, the largest cereal marketers are fine-tuning their offerings and aggressively seeking foreign markets — as the United States marketplace is saturated and seeing very slow growth. The leading global hot cereal brands […]

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