As we reported last year, “Halloween Spending Is Big Business.” Here, we examine expected Halloween 2018 spending. How much are people spending? And on what? Will 2018 Halloween sales exceed …Read more
Consumer Promotions and Engagement Tips
How may we improve the consumer purchase process? And go further than we do now? In this post, we study consumer promotions and engagement tips.
First, look at these past …Read more
Behavior of Belief-Driven Consumers
As we noted last week, too often, brands disappoint consumers. And we also know that consumers like caring brands. Also provocative ads may affect shopping, with Nike being …Read more
Too Many Brands Disappointing Consumers
Whoa! That’s some blog title: Too Many Brands Disappointing Consumers. And it’s based on recent research. So, how did we get to this point? Also, what’s next?
Before reading …Read more
Do We ALL Want a Deal
Evans on Marketing Consumers and Their Behavior, Pricing competition, discount, experiential marketing, NRF, shopping 17
Today, we ask: Do We ALL Want a Deal? Research says deal-seeking cuts across shopper demographics. And we want to feel smart. 🙂
In prior posts, we studied:Read more