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Tag: <span>color</span>

Global Perspectives on the Psychology of Color

March 23, 2021 Evans on Marketing Consumers and Their Behavior, Global Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing color, customer expectations, infographic, Inkbot Design, perception 1

 
Among our most popular posts are those dealing with color. Today, we expand coverage of this topic to include global perspectives on the psychology of color. Culture makes a …

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FORTY Facts on the Psychology of Color

April 5, 2017 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications color, experiential marketing, infographic, psychology, Skilled.co 3

 
Color is a very important component  of the marketer’s toolbox, as we have reported before (see 1, 2.) Today, we present forty facts on psychology of Color.…

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The Psychology of Color

December 21, 2016 Evans on Marketing Consumers and Their Behavior, Global Marketing, Product Management, Social and Digital Media, Trends color, customer expectations, experiential marketing, infographic, perception, product positioning, shopping 11

 
As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing…

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How Colors Affect Consumers’ Product Perceptions

May 2, 2014 Evans on Marketing Consumers and Their Behavior, Marketing Communications, Product Management color, customer expectations, experiential marketing, infographic, perception, product positioning, shopping 36

From a marketing perspective, we tend to believe “perception is reality” — which means that what shoppers believe about product features is more important than the reality of those features.…

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The Power of Color in Product and Logo Design

February 20, 2013 Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Product Management, Trends brend, color, design, identity, infographic, logo, market segment, mood, opportunity, product management, product positioning, promotion, social media, success, tips, trends 21

Color is a key element in product and logo development.

As discussed by Simon Bonello, Director of British Design Experts: “Don’t underestimate the power of color. Choosing the colors …

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