Among our most popular posts are those dealing with color. Today, we expand coverage of this topic to include global perspectives on the psychology of color. Culture makes a …
FORTY Facts on the Psychology of Color
The Psychology of Color
As we approach the end of 2016, we are going to present some of the most popular of the nearly 1,500 posts that have appeared on Evans on Marketing…
How Colors Affect Consumers’ Product Perceptions
From a marketing perspective, we tend to believe “perception is reality” — which means that what shoppers believe about product features is more important than the reality of those features.…
Read moreThe Power of Color in Product and Logo Design
Color is a key element in product and logo development.
As discussed by Simon Bonello, Director of British Design Experts: “Don’t underestimate the power of color. Choosing the colors …
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