Social Media Future of Customer Care

  Due to its importance, social marketing is a hot topic for us. In looking ahead, let’s study the social media future of customer care. These posts highlight our recent social media coverage: Following Proper Social Media Etiquette Hottest Social Media Marketing Tools Using Social Media to Boost In-Store Shopping More Social Media Marketing Tips […]

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Better Retaining Customers

  Customer retention is a major driver of long-term success. Yet, it can be elusive. Thus, today’s post relates to the goal of better retaining customers. Before reading below, please check out these two posts. Post-Purchase Communication Is a BIG DEAL. THREE Infographics to Help Improve Customer Satisfaction.   Better Retaining Customers Thanks to Justin […]

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AT&T Time Warner Merger Approved

  On Tuesday, a federal judge approved the merger of AT&T and Time Warner without any restrictions. This was a blow to the Justice Department, which opposed the merger. So, what’s next with the AT&T Time Warner merger approved? Will this open the floodgates to other big mergers? And will the merger positively or negative […]

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IHOP Becoming IHOb

  Last week, IHOP tweeted that it would be changing its name to IHOb. With an announcement on Monday June 11, 2018 as to what the “b” stood for. It encouraged the media and customers to guess what the “b” would be with IHOP becoming IHOb. Some times, public relations work. See Iconic PR Campaigns […]

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Best Motivational Speeches

  In general, how good a public speaker are YOU? With any answer on your part, you should check out this post. How to Be a Better Public Speaker. And we all should learn and gain inspiration by viewing the best motivational speeches. For us (Evans on Marketing), the most inspiring speech we’ve seen is […]

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Are Americans Shopaholics?

  Last week, we looked at Shopper Online-Offline Psychology: Inside the Minds of Shoppers. Today, we consider this question. Are Americans shopaholics? For a lot of people, the answer may be yes. Let’s see.   An Infographic Look: Are Americans Shopaholics? Thanks to Josh Wardini for authoring this section of today’s post. “You think ‘shop […]

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Handling Different Kinds of Difficult Customers

  A lot of companies follow the advice in these posts. Be Careful in Making Promises to Customers. 10 Tips on How Companies Can Be More Customer-Centric. Why the Customer Experience May Fail. But many also struggle with handling different kinds of difficult customers, And that is the topic of today’s post. As Megan Darmody […]

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Positivity Beats Negativity

  For most of us, we realize that positivity beats negativity in our lives. That seems obvious. But it may be tough to have our positive feelings drown out our negative ones. In particular, our results may depend on our personality, social interactions, and the situation. Consider: Are YOU Focused Enough? Insightful Self-Branding Advice Free […]

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Shopper Online-Offline Psychology

  We need to well understand shopper online-offline psychology to beat our competitors. And it is a key part of consumer decision making. These posts look at an aspect of consumer psychology: FORTY Facts on the Psychology of Color Which Elements of YOUR Emotional Intelligence Do YOU Need to Improve? Better Customer Experience   Shopper […]

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2018 World’s Most Popular Athletes

Today, we will cite 2018 world’s most popular athletes according to ESPN’s most recent research. This is ESPN’s third annual report. And it comes with a funny video. As we noted last year in highlighting the 2017 report: “A number of athletes are celebrities and well-known around the globe. Why does matter from a marketing […]

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