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What Do You Know About Selfies?

25 Jul

What do you know about selfie behavior — other than that there are many unusual (“strange”) selfies displayed on social media?

According to Isabel von Kessel, reporting for Statista:

“Nearly 52 percent of selfies taken are about appearance, the Georgia Institute of Technology found in a study. The idea behind the research was to understand how people give statements on their identity by taking and posting selfies. To obtain the data, the institute analyzed 2.5 million selfie posts on Instagram and assigned them to 14 different categories.”

“Accordingly, photos about appearance were two times more popular than the other categories combined and most often depict the photographer’s makeup, clothes, lips, or other individual features. Similarly prevalent are selfies about the person’s ethnicity or nationality, accounting for 13 percent within the study. The researchers interpreted this as an indication of the person’s pride in his or her ethnic background. In general, women (59%) take more selfies than men (41%).”

 

Infographic: Selfies Are All About Appearance | Statista You will find more statistics at Statista

 

What Magazines Have the Most Instagram Followers?

21 Jul

Here are the magazines that are doing the best on Instagram. Interestingly, National Geographic leads!!

The chart below was developed by Statista, based on a wide variety of data on magazines and social media compiled by Magazine Media 360.

 

Infographic: Photo-Centric Magazines Are Doing Well on Instagram | Statista You will find more statistics at Statista

 

Top All-Time YouTube Videos

19 Jul

For years, Psy (“Gangnam Style”) had the most popular video on YouTube. But now, there is a  new YouTube champion: Wiz Khalifa (“See You Again”).

As reported by Niall McCarthy for Statista:

“Wiz Khalifa and Charlie Puth’s ‘See You Again’ has overtaken Psy’s “Gangnam Style” to become the most popular music video on YouTube. The South Korean megahit took the site by storm five years ago, amassing a whopping 2,147,483,647 views and breaking the website’s play counter. Written for the movie Furious 7 and playing during the end credits as a tribute to late actor Paul Walker, ‘See You Again’ was the best-selling song worldwide in 2015 and had 2 billion YouTube views by last September [2016]. It has now powered past ‘Gangnam Style’ with 2,901,258,827 views at the time of writing compared to the K-pop song’s 2,896,057,465.”

“It’s reign as the most-viewed video on YouTube is likely to be short lived, however. Puerto Rican hit Despacito,’ by Luis Fonsi has gotten 2.5 billion views in six months and it isn’t slowing down. By comparison, Khalifa and Puth’s song got one billion views in its first six months. Looking at the overall top-10 most played YouTube videos of all time, Justin Bieber comes third with ‘Sorry’ collecting 2.64 billion views. Taylor Swift has two videos in the top 10. ‘Shake It Off’ comes 6th with 2.25 billion views while ‘Blank Space’ comes 10th, having been played 2.10 billion times.”
 
Here are the top ten from Statista.

Infographic: Psy Dethroned: Wiz Khalifa Is The New King Of YouTube | Statista You will find more statistics at Statista

 

What People Want from Brands On Social Media

18 Jul

Last week, we posted about “Are You Always “On”? Living in a Connected World.” (1, 2, 3) As we noted, whether we are referring to companies’ behavior on social media or to our own efforts on social media, care must always be taken — and bad/inappropriate behavior avoided.

Consider these observations and charts from a study conducted by Sprout Social (“Bringing Businesses & People Closer Together”):

“Plenty of brands are doubling down on social snark [an attitude or expression of mocking irreverence and sarcasm] and reaping the benefits of more media visibility. But does this correlate to sales? To understand how brand personality impacts purchasing decisions, Sprout Social surveyed 1,000 consumers on which traits they want brands to demonstrate on social and what action specific brand responses such as humor or friendliness prompt.”

 

“The limelight most often falls on big brands with big social personalities, but what’s in it for the rest of us? While 75% of consumers believe there’s value in brands exhibiting humor on social, only 36% are willing to purchase from brands they believe are funny. And those brands have to bring it, because funny can quickly slide into annoying if not fresh, relevant, and interesting. That’s a big problem when 50% of consumers say they would unfollow a brand that annoyed them on social and 23% would walk away from your brand completely by vowing to never buy you again. Ouch.”

 

 

 

 

Click the image below for the full report.


 

Are YOU Buying These Scam Products?

17 Jul

Are YOU susceptible to buying products that over-promise their benefits or are otherwise deceptive?

In this video from Planet Dolan, do you agree that these are all scam products? [Note: The Planet Dolan YouTube channel has 5.5 million subscribers. and 1.4 billions views]
 

 

 

How to Do Better with Online Marketing Content

13 Jul

Globally, an overwhelming number of companies utilize content marketing as part of their online efforts. According to the Content Marketing Institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Rather than “sell” goods and services to customers, companies strive to “provide truly relevant and useful content” to both their prospects and their customers — so as to “help them solve their issues.”

 

Take a look at this infographic from One Productions (‘Ireland’s leading video production agency’). It includes a lot of good information on how to do better with content marketing.


 

Are You Always “On”? Living in a Connected World: Segment 3

12 Jul

We live in a digitally connected world, where many of us are regularly “on.” However, some firms are still fighting back against this phenomenon. Consider this example (from Jane E. Brody, writing for the NY Times):

“Hurray for the HotBlack Coffee cafe in Toronto for declining to offer Wi-Fi to its customers. It’s HotBlack’s reason for the electronic blackout that is cause for praise. As its president, Jimson Bienenstock, explained, his aim is to get customers to talk with one another instead of being buried in their portable devices. “It’s about creating a social vibe. We’re a vehicle for human interaction, otherwise it’s just a commodity.”

 
Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne B. Phillips, Psy.D. on living in a connected world and the growing phenomenon of always being “on.” Connectivity involves using digital devices to interact with the outside world, including smartphones, smart TVs, wearable devices, GPS, computers, tablets, home security systems, and more. This interview is divided into three segments for YouTube. Click here to see Segment 1 and click here to Segment 2.
 

Segment 3 highlights these topics:

• Connectivity by social media platform
• Demographics of followers by social media platform
• Growth of mobile connectivity
• Many benefits of connectivity
• Many downsides of connectivity
• Recommendations
• Always be smart and protect yourself
• Think before posting
 
 

 

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