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Category: <span>Global Marketing</span>

Most businesses are affected everyday by what goes on around the world. So, understanding the dynamics of global marketing is essential.

The Prevalence of Fake Reviews on Amazon

May 13, 2021 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing Amazon, bad behavior, fake reviews, Multichannel Merchant, PayPal, SafetyDetectives, trust

Ever read glowing reviews on Amazon and wonder if they are real? As by far the world’s leading online retailer, Amazon deals with a wide variety issues. From counterfeit …

The Most Trusted Brands for 2021

May 10, 2021 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends brand trust, experiential marketing, infographics, Morning Consult, promotion, trust 1

To establish and maintain consumer loyalty, companies need to gain and retain their customers’ confidence. With that in mind, we look at the most trusted brands for 2021.…

H-U-G-E Changes in the Auto Industry Supply Chain

May 6, 2021 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Global Marketing, Product Management, Technology and Marketing, Trends business model, customer expectations, experiential marketing, just-in-time, logistics, planning, supply chain, trust, Wall Street Journal

Previously, we wrote about supply chain disruptions due to COVID-19. Due to these disruptions, long-term practices will evolve. To learn more, this post looks at h-u-g-e changes in the …

2021 Marketing Superstars of Sustainability

April 21, 2021 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing Adweek, Ben & Jerry's, customer expectations, ethics, experiential marketing, marketing superstars of sustainability, planning, social responsibility, trust

As previously noted, we have covered numerous aspects of sustainability in various posts. Today, we conclude our two-part series on sustainability circa 2021. Yesterday, we examined seventeen sustainable development …

Seventeen Sustainable Development Goals

April 20, 2021 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Health, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Trends bad behavior, business model, customer expectations, ethics, planning, social responsibility, sustainability, sustainable development, United Nations 1

Due to its vital importance, we have covered aspects of sustainability in various posts. Now, we offer a two-part series on sustainability circa 2021. Here, we examine seventeen sustainable …

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