How and Why We Are Tracked Online

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing, Trends , , , , , , ,

 
Over the years, we have written about privacy issues roughly 400 times. As we continue noting, things keep getting worse. Not better. Thus, we look at how and why …

Read more

2020 Tokyo Olympics as a Financial Disaster

Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Sports and Entertainment Marketing , , , , ,

 
Last week, we covered the health controversy of holding the 2020 Olympics. Seemingly, the main reason for going ahead is financial. With no fans, a loss of sponsors, reduced …

Read more

Should the Tokyo Olympics Go On?

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Health, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , 1

 
With just days until the opening ceremonies, controversy still remains. From a social responsibility perspective, should the Tokyo Olympics go on?

 

A Controversial Question: Should the Tokyo Olympics

… Read more

What Types of Videos Rule on YouTube

Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , ,

 
Consider these current YouTube facts: 300 hours of video uploaded every minute! Almost 5 billion videos watched every single day. And over 30 million visitors per day.  Today, …

Read more

Celebrity Influencers Make Big Bucks on Instagram

Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing, Trends , , , , , ,

 
As we have reported before, influencer marketing is growing in popularity. Thereby, enhancing relationships among companies, influencers, and customers. This means certain celebrity influencers make big bucks on Instagram.…

Read more
1 2 … 121