What’s Next for Sustainability in 2022?

Evans on Marketing Business-to-Business, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Health, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing , , , , , , ,

 
The concept of sustainability has garnered lots of attention in recent years. Not all of it good. A big question for us — what’s next for sustainability in 2022?…

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People Trust Business More Than Government

Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Trends , , , ,

 
During 2021, many news stories raised questions about various business practices. Nonetheless, now, people trust business more than government. Interesting, right?

In May, we discussed The Most Trusted Brands …

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Will Removing Cookies REALLY Help Privacy?

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Trends , , , , , , ,

 
Online privacy and tracking are topics we have addressed before. In response, Google and Apple, among others, have been working to restrict the use of cookies. In reality, this …

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Marketers Ramping Up Use of NFTs

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Sports and Entertainment Marketing , , , , ,

 
In early 2021, we first discussed NFTs (non-fungible tokens) as collectibles. In the months since then, we have seen marketers ramping up use of NFTs in their marketing …

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