Over the years, we have written several times about Kantar’s annual global brand ratings. Let us now turn to the latest report. Brand Z Global Ratings 2022.
Most businesses are affected everyday by what goes on around the world. So, understanding the dynamics of global marketing is essential.
Happy Mother’s Day. It is a holiday for honoring all moms. Here, we focus on the marketing of Mother’s Day. Which is a huge business.
To begin, take a …Read more
For several years, interest in customer engagement has been steadily growing. Now, technology allows for better interactions. Let us look at an example. L’Oréal Groupe’s CMO talks about customer engagement.…Read more
Last Monday, we discussed corporate strategies regarding Ukraine and Russia. In just one week, the number of firms exiting or reducing their Russia footprints grew substantially. For many latecomers, …