Over the years, we have written several times about Kantar’s annual global brand ratings. Let us now turn to the latest report. Brand Z Global Ratings 2022.
The Marketing of Mother’s Day
Happy Mother’s Day. It is a holiday for honoring all moms. Here, we focus on the marketing of Mother’s Day. Which is a huge business.
To begin, take a …
Read moreHow to Devise a Better Product Innovation Strategy
Over the years, we have presented more than 150 posts about product management. Today, we consider how to devise a better product innovation strategy. With a lot to learn.…
L’Oréal Groupe’s CMO Talks About Customer Engagement
For several years, interest in customer engagement has been steadily growing. Now, technology allows for better interactions. Let us look at an example. L’Oréal Groupe’s CMO talks about customer engagement.…
Read moreUpdate on Business Social Responsibility and Ukraine
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Social and Digital Media business model, infographic, Jeffrey Sonnenfeld, Russia, trust, Ukraine, Yale Chief Executive Leadership Institute
Last Monday, we discussed corporate strategies regarding Ukraine and Russia. In just one week, the number of firms exiting or reducing their Russia footprints grew substantially. For many latecomers, …