Kantar and WPP annually publish the BrandZ™ Top 100 Most Valuable Global Brands ranking and report. The 2018 global most valuable brands report is now available. And detailed here.
Read moreAt Evans on Marketing, we have looked at financial issues from different perspectives. For example, see — Do Shoppers Like Dynamic Pricing? Music Streaming Payment Rates Differ by Platform. Break-Even Point Calculations Are Not So Simple. Today, we offer money tips for international business travel. Please note: Most of these tips also apply to international […]
Read moreAs we have reported before, Europe’s General Data Protection Rule (GDPR) went into effect on May 25, 2018: It seeks to protect the personal data of EU citizens. In addition, it increases the obligations of firms that collect or process personal data. Thus, this rule does not just apply to firms based in the EU, […]
Read moreOn May 25, 2018, Europe’s General Data Protection Regulation (GDPR) went effect. Thus, a good topic for discussion involves whether Americans want GDRP-style laws. As Dyfed Loesche wrote for Statista: “Anybody doing business in the digital realm should be able to tell you what GDPR is. And it constitutes a major EU data protection […]
Read moreAs we know, firms regularly look at new ways to enhance the customer experience. One tool growing steadily more popular is the chatbot. Yet, we must better understand chatbots perceived effects on customer service. In other words, how happy are shoppers with chatbots? To learn more about chatbots, look at these posts: Changing Customer […]
Read moreAs we have noted multiple times, mobile marketing is booming. See, for example, these posts. Mobile Ads Keep on Booming in 2018. Mobile Drives E-Commerce Globally. Mobile Ads Keep on Booming in 2018. Today, we look at 104 mobile marketing facts. Yes, 104 facts!! 🙂 104 Mobile Marketing Facts Thanks to Josh Wardini for authoring […]
Read moreDespite the news surrounding Tesla’s recent financial woes, technology keeps advancing. [For example, see 1 and 2.] Thus, today’s post looks at how electric cars are booming worldwide. Even though they still represent only a fraction of overall car sales. And we need to build Customer Relationships in a High-Tech World. Electric Cars […]
Read moreAs we reported last week, world-class athletes are extremely popular. And they often do more than just make a lot of money. They also work with various charities. For example, NBA players give back in many ways. Around the world. The NBA merely illustrates what athletes in all sports do. In some cases, negative […]
Read moreWe need to well understand shopper online-offline psychology to beat our competitors. And it is a key part of consumer decision making. These posts look at an aspect of consumer psychology: FORTY Facts on the Psychology of Color Which Elements of YOUR Emotional Intelligence Do YOU Need to Improve? Better Customer Experience Shopper […]
Read moreToday, we will cite 2018 world’s most popular athletes according to ESPN’s most recent research. This is ESPN’s third annual report. And it comes with a funny video. As we noted last year in highlighting the 2017 report: “A number of athletes are celebrities and well-known around the globe. Why does matter from a marketing […]
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