Projecting Scenarios in a COVID-19 World

A VERY important report from Deloitte and Salesforce.

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Data Privacy in the COVID-19 Era

  Since we started Evans on Marketing, we have written nearly 100 times about data privacy. We include both online and offline examples. And they Include data tracking. But now, as consumers, we face another huge challenge — data privacy in the COVID-19 era. There are trade-offs in tracking individuals to help reduce the ongoing […]

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What Is Marketing Today?

How do YOU describe “marketing” today? Valuable insights from McKinsey.

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Ticktock for TikTok

A primer on and forecast for TikTok. With charts and an infographic.

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