Over the years, we have written several times about Kantar’s annual global brand ratings. Let us now turn to the latest report. Brand Z Global Ratings 2022.
Most businesses are affected everyday by what goes on around the world. So, understanding the dynamics of global marketing is essential.
Over the years, we have written several times about Kantar’s annual global brand ratings. Let us now turn to the latest report. Brand Z Global Ratings 2022.
Happy Mother’s Day. It is a holiday for honoring all moms. Here, we focus on the marketing of Mother’s Day. Which is a huge business.
To begin, take a …
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Over the years, we have presented more than 150 posts about product management. Today, we consider how to devise a better product innovation strategy. With a lot to learn.…
For several years, interest in customer engagement has been steadily growing. Now, technology allows for better interactions. Let us look at an example. L’Oréal Groupe’s CMO talks about customer engagement.…
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Last Monday, we discussed corporate strategies regarding Ukraine and Russia. In just one week, the number of firms exiting or reducing their Russia footprints grew substantially. For many latecomers, …