Global Marketing Archives - Evans on Marketing

Two Factors in Airline Dissatisfaction

May 21, 2019 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Trends bad behavior, baggage fees, business model, lost baggage, Statista

Covered here: baggage fees and lost baggage.

Worldwide Quest for Change

April 29, 2019 Evans on Marketing Business Analytics and Marketing Information, Distribution, Global Marketing, Trends business model, competition, customer expectations, Knowledge@Wharton, Lauder Institute, opportunity, planning

FREE 80-page report on global changes in 2019

BOPUS Gaining Steam

April 15, 2019 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Trends BOPUS, business model, buy one pick up in store, competition, customer expectations, McKinsey

Interest in buy online pickup in store growing.

Will Foldable Smartphones Be a Game Changer?

April 11, 2019 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Product Management, Technology and Marketing business model, competition, customer expectations, foldable phone, smartphone, trends

New foldable phones — game changer or limited fad?

Global Consumer Spending

April 3, 2019 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Trends customer expectations, global economic forecast, infographic, Nielsen, opportunity, planning, prosperity

Which regions are most optimistic?

Countries and Industries Most Affected by Counterfeiting

March 21, 2019 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management analytics, bad behavior, competition, counterfeit products, ethics, Statista

Global counterfeiting amounts to more than $500 billion in value.

Nike Pushes the Envelope Again

February 26, 2019 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing customer expectations, Dream Crazier, Just Do It, Nike, opportunity, Oscars, trends, YouTube 1

“Dream Crazier.” See Nike’s new ad empowering women.

Excellence in Global Marketing Strategies

February 6, 2019 Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Good and Bad Examples of Marketing, Product Management, Trends global strategy, HubSpot, planning, tips, YouTube 1

See 13 examples of excellent global marketing strategies.

Evolving State of Sustainability in Marketing

January 29, 2019 Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Trends environment, Nielsen, packaging, recycling, sustainability, waste

How important is sustainability to YOU? Read on!!

Smart Speakers’ Growing Appeal

January 16, 2019 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Product Management, Technology and Marketing business model, customer expectations, Echo, eMarketer, experiential marketing, smart speakers

See the popularity of smart speakers in six different countries.

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Category: Global Marketing

Two Factors in Airline Dissatisfaction

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Worldwide Quest for Change

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BOPUS Gaining Steam

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Will Foldable Smartphones Be a Game Changer?

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Global Consumer Spending

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Countries and Industries Most Affected by Counterfeiting

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Excellence in Global Marketing Strategies

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Evolving State of Sustainability in Marketing

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Smart Speakers’ Growing Appeal

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Category: Global Marketing

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