How Healthy Is YOUR Lifestyle?

Evans on Marketing Consumers and Their Behavior, Global Marketing, Marketing Communications, Trends , , , ,

What’s your answer to this question? How healthy Is YOUR lifestyle? In reality, the honest response for many Americans would be not very! In 2014, we wrote about How Healthy Are We? Perceptions Vs. Reality. And overall health has declined since then. Americans Eat a Lot AND Fast. Thus, we return to this topic again.  […]

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How Affluent Americans Live

Evans on Marketing Consumers and Their Behavior, Global Marketing, Marketing Communications, Trends , , , ,

Income/wealth is distributed quite unevenly in the United States and around the world. And high poverty rates exist globally. But today, we look at the upper end of the income spectrum. How affluent Americans live. Their demographics and behavior impact many firms. In the United States, 28 percent of households earn at least $100,000 per […]

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Will Tracking Cookies Become Obsolete

Evans on Marketing Distribution, Global Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Trends , , , , 1

One question arising among Web experts: Will Tracking Cookies Become Obsolete? First, let us define the term. According to PC Magazine: “A tracking cookie involves data stored in the user’s computer by a Web site being visited. ‘Third-party’ advertisers place these cookies there to monitor the user’s Web surfing habits. And many people consider them […]

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Americans Eat a Lot AND Fast

Evans on Marketing Consumers and Their Behavior, Global Marketing, Trends , , , 1

In 2017, $5.61 trillion was spent on U.S. restaurants and bars. And this amounted to to 4.3 percent of all personal consumption. We also spent trillions on food for in home-use use. That’s impressive, right. On the other hand, Americans eat a lot AND fast. Furthermore, our obesity level is at an all-time high — […]

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