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Global Web Users: A Work in Progress

25 Aug

Recently, the International Communication Union, a UN agency conducted research on Web usage around the globe. Click here for a PDF of the highlights of its 2016 report based on this research.

Statista has devised an interesting chart from the ICU data. [See below.] And its Felix Richter  offered these insights:

“25 years ago, August 23, 1991, a British computer scientist made the World Wide Web available to the public. Tim Berners-Lee, who was then working at CERN, could not have imagined the impact his actions would have on the world over the next two-and-a half decades. Honoring this milestone in the history of the Internet, August 23 has become known as Internaut Day.”

“However, even 25 years after what some call its inception, the World Wide Web is not nearly as universally available as its name suggests. According to the latest estimates by the International Communication Union, a UN agency specializing in information and communication technologies, only 47 in 100 world citizens use the internet these days. While Internet access in regions such as North America and Europe has become a commodity not unlike electricity and running water, people in less-developed regions often still lack access to what has arguably become the most important source of information of our times.”

 

Infographic: The Not So World Wide Web | Statista
You will find more statistics at Statista.

 

Nike’s “Unlimited You” Airs During Olympics Opening Ceremonies

5 Aug

Nike has been widely known as the “Just Do It” advertiser and the world leader of sports apparel and equipment — but soon not in golf equipment.

In the past, it was also an “ambush marketer” (not an official sponsor, but one who tried to appear as one) at the 2012 Summer Olympics. Noel Young reported then that:

“It was one of the most prominent non-sponsors of the Olympics – yet Nike managed to hi-jack the greatest show on earth with an amazing yellow-green neon shoe. The man behind the Volt Shoe was Martin Lotti. The shoe is described in an Ad Age cover story: ‘The beautifully crafted, incandescent kicks that whizzed by on the feet of 400 Olympic athletes, including USA’s Ashton Eaton and Trey Hardee, Great Britain’s Mo Farah, and France’s Renaud Lavillenie.'”

 

For the 2016 Rio Summer Games, Nike is an official sponsor — paying millions of dollars for this privilege.  And to kick off its Olympics advertising, Nike is running the extended-length “Unlimited You” ad shown below during the Opening Ceremonies on August 5.

As Ann-Christine Diaz reports for Advertising Age:

“Nike goes way beyond ‘Just Do It’ in a new spot airing during the Rio Olympics opening ceremony that depicts athletes both unknown and famous in a real-meets-unreal spectacular. The Olympics spot, ‘Unlimited You,’ picks up in the crib of a baby and then onto scenes of athletes struggling on the small stage — an amateur golfer, a young tennis player, a toddler playing basketball in his living room. ‘Star Wars: Force Awakens’ actor Oscar Isaac provides the voice-over, predicting that these folks aren’t going to be newbies forever. ‘All of these athletes are terrible now, but they’ll all do big things one day,’ he says.”

 


 

Ma and Chenault: An Interview with 7 Major Points

18 Jul

Jack Ma, who started life with very little, is now one of the richest people in the world. He is the  founder and executive chairman of retail behemoth Alibaba Group, which generates hundreds of billions of dollars each year.

In an interview with Kenneth Chenault,  chairman and chief executive officer of American Express, Ma enumerated seven key points. These points are valuable to those at any point in their careers:

  1. Rejection comes with benefits. “When Ma graduated university, he applied to 30 different large companies — and no one would hire him.  So, he started a translation agency, earning $50 his first month. Years later, in 1999, he gathered 17 investors in his apartment, explaining to them his vision to use the Internet to help small-business owners sell. With $50,000, they started Alibaba.”
  2. Get your business global. “Innovative products and services bring those small and medium-size companies to China. I would say China, in the next 20 years, will become the largest importer country in the world because China’s resources can never support such huge demand.”
  3. Don’t wait to innovate. Ma said: “Repair the roof while there is still sunshine. “When the company is good, change the company. When the company is in trouble, be careful. Don’t move. Just like if the storm comes, don’t go up and repair the roof.”
  4. Learn from the failures of others. “For Ma, it’s the mistakes that business owners should really learn from. ‘A lot of people fail for the same reason. If you know why people fail and you learn [from] that, you can make a correction.'”
  5. Be passionate. “If you’re just in the business for money, you’re going about it wrong. Ma and Chenault both emphasized the need for passion in what you do, and agreed that that fervor is a hallmark of successful small-business owners.”
  6. Customers come first. Ma said: “The ones supporting you are not the shareholders. Not government. It’s the customers, the people, the employees. Focus on the customer. Focus on making employees happy. And focus on integrity to everything you’re committed. That is the only thing.”
  7. Help build strong leaders. “If a business is to continue after the owner has moved on, the younger generations must understand and embrace its vision and values. ‘Give them the chance to make mistakes. Listen to them. Respect them,’ said Ma.”

 
Click the AP Photography image to read more.
 

 

Meet Pepper: The Humanoid Robot

15 Jul

As we have noted numerous times over the past few years, technology has been changing the face of business — for both small and large firms. So, are we ready for personalized robots taking our orders and payment at restaurants?

According to Maria LaMagna, reporting for MarketWatch:

“Soon, when restaurant-goers hear ‘May I take your order?’, those words may be coming from a robot. Some restaurants have started experimenting with human-like robots instead of human cashiers, allowing consumers to pay for their meals without interacting with another person. Although many restaurants have allowed digital ordering, either online, by kiosk, or on tablets at the table, the practice of using humanoid, or human-like robots, is still in its earliest stages, and it’s primarily happening in Asia so far. Experts say the robots could benefit restaurants and lead to wider adoption — if diners aren’t too freaked out by them.”

“Pizza Hut is the latest company to try a robot cashier, in a partnership with robotics company SoftBank Robotics and MasterCard, which has created the payment app. The application works only with MasterCard’s MasterPass, a digital wallet that allows payment by MasterCard cards, as well as credit, debit, or prepaid cards.”

“SoftBank’s robot is named Pepper. It has a face and can even respond to human customers with some emotional intelligence. For example, if a customer seems more tentative to interact with a robot, Pepper will be more reserved, whereas if a customer is more energetic, Pepper will be, too. It looks like an alien, with eyes and a touchscreen on its chest, and it’s the size of a small child.”

Here is a photo of Pepper from MasterCard. Below the photo, there is a fun YouTube video.
 

 

 

An Oracle Infographic on the Internet of Things

5 Jul

With the rapid advancement of technology around the globe — and our expanded use of connected devices — the Internet of Things (IoT) is here in full force, and major IT companies are acting accordingly in expanding their client offerings.

But for those who are unfamiliar with or unsure about the concept, what exactly is the Internet of Things? According to TechTarget:

“The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects, animals, or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction.”

 
Here is an interesting infographic on the IoT and its importance from B2B giant Oracle.

 

The Fast-Growing Era of Tailored Ads by Country

30 Jun

Unlike in the past when firms could use universal themes in their ads around the globe, with just minor changes, today, companies need to use a more tailored approach in the face of stiff competition.

As an example, KFC has really stepped up its advertising strategy — and not just in the United States. Here are a selection of tailored ads from around the world. We feature YouTube ads from SEVEN countries here.
 

From the USA YouTube Channel: There is now an “extra crispy” Colonel Sanders played by actor George Hamilton, known for his perpetual tan.


 

From the India YouTube Channel: The new limited edition KFC Watt A Box will not only fill you up but also your smartphone.


 

From the UK and Ireland YouTube Channel: KFC Rollerskater — Bring home the weekend with KFC.


 

From the South Africa YouTube Channel: Through #‎TasteGuarantee, KFC is making sure that customers are happy and satisfied with every meal, and continue to get the great tasting food you know and love!


 

From the Hong Kong YouTube Channel: “Finger Lickin’ Good Edible Nail Polish.” [This ad is in Chinese.]


 

From the Philippines YouTube Channel: For those preferring hot tasting chicken, KFC Hot Shots is getting customers all fired up! 


 

From the Thailand YouTube Channel: The legend is back by popular demand — KFC crispy chicken Chilliwack, cheese, onions, peppers , dark burn. [This ad is in Thai.]

 

20 More New Apps to Check Out

28 Jun

Yesterday, we posted an infographic on Which Newer Apps Are Poised to Take Off? But, the apps cited there are by no means the only new apps to know about and consider utilizing.

Recently, The Guardian (a British publication) named other 20 new apps that are “coming to a screen near you.” Here is the list in alphabetical order):

  • Airtime “Created by Napster co-founder Sean Parker, this is a new spin on chats, using live video of you and up to five friends, while enabling you to pull in videos, music, and GIFs to share.”
  • Beme — “Launched by YouTube star Casey Neistat, this video-sharing app tries to make ‘honesty’ its virtue with an emphasis on unfiltered videos. You can’t review what you’ve shot before sharing it, but you can see people’s reactions.”
  • Flipagram — “A bit like Instagram, but with the ability to add music to photos and videos before sharing. Licensing deals mean the music is legit, and the app can share to Instagram and other social networks as well as its own community.”
  • FreshTeam — “As a messaging app for office teams, FreshTeam gets colleagues pinging messages back and forth, as well as jumping into voice calls and checking one another’s location on a map.”
  • Kimoji — “Kimoji has a stinking 2.5-out-of-5 stars rating on Apple’s app store, although it’s tempting to wonder how many people are reviewing its figurehead Kim Kardashian rather than the app. If you’ve ever wished there were more shoes, nails, and bottoms in your emoji keyboard, it’s worth a look.”
  • Miitomo — “Nintendo’s long-awaited first mobile app. It’s based on the company’s Mii avatars: you create a character and dress it up, insert it into photos, and send it off to interact with friends’ Miis.”
  • MSQRD  — “This app has made a smartphone craze out of ‘face-swapping,’  proving so popular that Facebook bought it. There are other ‘selfie animations’ to explore.”
  • Mush — “This is a location-based social app for mothers, helping them meet other parents in their area for messaging and playdates. It also offers advice on all things involving British motherhood.”
  • Musical.ly — “This is a social network for amateur music-video creators. It  is an app for making and sharing lip-sync videos with friends.”
  • Once — “Is modern dating just about swiping through dozens of  profiles looking for matches? Once is different, showing you a single match every day and giving you 24 hours to get in touch. Or not.”
  • Peach — “It’s about messaging friends, but also sending doodles, sharing music, and rating…  anything you like.”
  • QuizChat — “News site BuzzFeed’s quizzes are regularly shared on social networks, but its standalone QuizChat app aims to get you completing them with friends in pairs.”
  • Rando — “This sounds like a dreadful idea: pick a photo at random from your smartphone; then send it to a friend. You can also send GIFs or quotes. Its developer says he made it to make people think about what’s lurking in their camera rolls, and whether they’re happy to share it.”
  • Rapha RCC — “This is a social app for cyclists, tied to the Rapha Cycling Club. It costs £135 a year, with the app helping you see nearby rides with other members (and organise them yourself) as well as managing your profile and sharing bike talk.”
  • Shelfie — “Take a photo of your bookshelf and it’ll tell you which books are available as free (or at least discounted) E-books. It’s also a social reading network for chatting.”
  • Stylezz — “This is the latest in social fashion apps. You can browse the latest outfits from fashion bloggers by following their profiles, but you can also share photos of your own.”
  • Talkshow — “Subtitled ‘texting in public,’ this app aims to get people hosting virtual chatrooms about any topic they like, encouraging visitors to contribute their thoughts and images.”
  • Vidku — “It is entering a crowded market of video-sharing apps, but its selling point is control. You can share your clips publicly or in private groups, with the option to ‘unshare’ them from individual friends or whole groups whenever you want.”
  • WonderBox — “From children’s apps firm Duck Duck Moose, this is a social app designed to be used within families. That means private messaging between parents and children, and creative challenges to share.”
  • Yubl — “A UK social startup, this is another app with an emphasis on groups: friends, not co-workers in this case. It focuses on visuals created by you.”

 
Here is a video clip about Yubl.


 

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