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Month: <span>July 2020</span>

Coca-Cola Seeking to Turn Things Around

July 30, 2020 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Trends advertising, business model, Coca-Cola, competition, infographic, Kantar, most chosen brands, planning

It’s hard to believe that this headline is true. Coca-Cola Seeking to Turn Things Around. But, in the COVID-19 era, things are evolving for the firm.

As we reported last …

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B2B Influencer Marketing

July 29, 2020 Evans on Marketing Business-to-Business, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Social and Digital Media influencer marketing, MarketingProfs, podcast, TopRank Marketing 25

Not enough research exists on B2B influencer marketing. While lots of research on B2C influencers exists.

For a background on the general topic of influencer marketing, read these articles:

Twenty-Two

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Status of Female Supply Chain Managers

July 28, 2020 Evans on Marketing Business-to-Business, Careers, Distribution, Trends Gartner, infographic, supply chain, women in leadership

As we discussed recently, supply chain disruptions exploded with the onset of COVID-19. In this environment, we look at the status of female supply chain managers. It seems that it …

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What Social Class Are YOU?

July 27, 2020 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Trends income, opportunity, Pew Research Center, planning, social class, trends

What Social Class Are YOU? That is sure an interesting question. Do you know the answer? Whether you do or do not, this post should be interesting for you.

To …

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Planning for the New Normal

July 23, 2020 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends business model, customer expectations, infographic, innovation, McKinsey, new normal, opportunity, planning, tips, trust 2

Yesterday, we discussed best practices for marketing communications. Now, we examine best practices in planning for the new normal.

Seven Shifts That Affect Planning for the New Normal

So, …

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