Advertisers Get Ready for the Super Bowl

Sunday’s a big day. And not just for football! It’s also the Super Bowl of Advertising. As you can see from the chart below, companies spent $262.5 million just for advertising time in 2012 (and this did not include the cost of producing those ads). The numbers for the 2013 Super Bowl are even higher […]

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Do You Want to Be in the Music Industry? Then, Read This!

Everyone in the music industry is caught between a rock and a hard place. Sales of physical albums are way down. Free pirated music downloads abound. The industry thought it had a great solution with Apple’s iTunes and the iTunes Store — music could be easily and rather inexpensively downloaded in a standardized virus-free format. […]

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The U.S. Leads in People’s Use of QR Codes

QR codes are becoming big tools for marketers and much more popular for smartphone and tablet users. Here is what a typical QR code looks like. What exactly is a QR code? As described by Marc Lyne for Search Engine Land: “They come to us from Japan where they are very common. QR is short […]

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