Big Data Becomes BIG

The New York Times recently published a special section titled “Sizing Up Big Data,” which is available online by clicking on the image.     Here are links to some of the more marketing-oriented articles from this special section: Data-Driven Aesthetics Digitizing Sports to Slake a Thirst for Stats New Ways Marketers Are Manipulating Data […]

Read more

B2B Marketing Online: An Infographic

Check out this business-to-business infographic from Content Crossroads.    

Read more

Being Prepared for the Job Search

Before starting the job search, make sure you have all of your materials in order. And check them for accuracy and currency. Consider these tips from Amanda Green, writing for Careerealism.com: “Never apply for a job without making sure your online presence is as ready to interview as you are. Employers will look at the […]

Read more

What Is an Entrepreneur?

For a good discussion on that question, watch this video clip. Entrepreneur magazine editor-in-chief Amy Cosper converses with Mondelez International global media guru Bonin Bough about what the word “entrepreneur” means today: “Once the term conjured images of snake-oil purveyors and out-of-work scamsters. In the popular lexicon, entrepreneurs have become known as people who create […]

Read more