Big Data Becomes BIG

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Online Marketing, Sports and Entertainment Marketing, Technology and Marketing , , , , , , , , , , , 2

The New York Times recently published a special section titled “Sizing Up Big Data,” which is available online by clicking on the image.     Here are links to some of the more marketing-oriented articles from this special section: Data-Driven Aesthetics Digitizing Sports to Slake a Thirst for Stats New Ways Marketers Are Manipulating Data […]

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B2B Marketing Online: An Infographic

Evans on Marketing Business-to-Business, Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , ,

Check out this business-to-business infographic from Content Crossroads.    

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Being Prepared for the Job Search

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Before starting the job search, make sure you have all of your materials in order. And check them for accuracy and currency. Consider these tips from Amanda Green, writing for Careerealism.com: “Never apply for a job without making sure your online presence is as ready to interview as you are. Employers will look at the […]

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What Is an Entrepreneur?

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For a good discussion on that question, watch this video clip. Entrepreneur magazine editor-in-chief Amy Cosper converses with Mondelez International global media guru Bonin Bough about what the word “entrepreneur” means today: “Once the term conjured images of snake-oil purveyors and out-of-work scamsters. In the popular lexicon, entrepreneurs have become known as people who create […]

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Keeping Customer ‘Face Time’ with Digital Marketing

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In this Entrepreneur magazine video, expert Jason Falls answers a business owner’s question on how to maintain that personal connection to customers when you’re using digital marketing methods.    

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What Happens When the Iconic Company Founder Departs?

Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , , , , ,

Companies have used their founders as spokespeople in their TV commercials for decades — as with Colonel Sanders for Kentucky Fried Chicken and Dave Thomas for Wendy’s. And these founders often become extremely popular brand personifications of their firms. So, it is with great trepidation that firms and their founders part. George Zimmer founded the […]

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Is It OK for Celebrities to Plug Products on Social Media?

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Many celebrities have very active social media accounts, some attracting millions of followers. For the most part, those followers are happy to read about the lives and activities of the celebrities — including the products and brands that they use. But is there a dividing line between interesting stories and commercial plugs (that followers may […]

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Financing a Startup Through Crowdfunding

Evans on Marketing Business-to-Business, Online Marketing, Pricing, Social and Digital Media, Technology and Marketing, Trends , , , , , , , ,

In the June 2013, Inc., there is an excellent article, including an insightful chart, on financing a startup through crowdfunding. Click on the image for a larger version.    

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