Big Data Becomes BIG

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The New York Times recently published a special section titled “Sizing Up Big Data,” which is available online by clicking on the image.     Here are links to some of the more marketing-oriented articles from this special section: Data-Driven Aesthetics Digitizing Sports to Slake a Thirst for Stats New Ways Marketers Are Manipulating Data […]

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B2B Marketing Online: An Infographic

Evans on Marketing Business-to-Business, Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media , , , , , , , , ,

Check out this business-to-business infographic from Content Crossroads.    

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Being Prepared for the Job Search

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Before starting the job search, make sure you have all of your materials in order. And check them for accuracy and currency. Consider these tips from Amanda Green, writing for Careerealism.com: “Never apply for a job without making sure your online presence is as ready to interview as you are. Employers will look at the […]

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What Is an Entrepreneur?

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For a good discussion on that question, watch this video clip. Entrepreneur magazine editor-in-chief Amy Cosper converses with Mondelez International global media guru Bonin Bough about what the word “entrepreneur” means today: “Once the term conjured images of snake-oil purveyors and out-of-work scamsters. In the popular lexicon, entrepreneurs have become known as people who create […]

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