The New York Times recently published a special section titled “Sizing Up Big Data,” which is available online by clicking on the image. Here are links to some of the more marketing-oriented articles from this special section: Data-Driven Aesthetics Digitizing Sports to Slake a Thirst for Stats New Ways Marketers Are Manipulating Data […]
Read moreB2B Marketing Online: An Infographic
Check out this business-to-business infographic from Content Crossroads.
Read moreBeing Prepared for the Job Search
Before starting the job search, make sure you have all of your materials in order. And check them for accuracy and currency. Consider these tips from Amanda Green, writing for Careerealism.com: “Never apply for a job without making sure your online presence is as ready to interview as you are. Employers will look at the […]
Read moreWhat Is an Entrepreneur?
For a good discussion on that question, watch this video clip. Entrepreneur magazine editor-in-chief Amy Cosper converses with Mondelez International global media guru Bonin Bough about what the word “entrepreneur” means today: “Once the term conjured images of snake-oil purveyors and out-of-work scamsters. In the popular lexicon, entrepreneurs have become known as people who create […]
Read moreAdvice on Using Social Media for Business
Take a look at this serious, but tongue-in-cheek, video from Entrepreneur magazine.
Read moreKeeping Customer ‘Face Time’ with Digital Marketing
In this Entrepreneur magazine video, expert Jason Falls answers a business owner’s question on how to maintain that personal connection to customers when you’re using digital marketing methods.
Read moreWhat Happens When the Iconic Company Founder Departs?
Companies have used their founders as spokespeople in their TV commercials for decades — as with Colonel Sanders for Kentucky Fried Chicken and Dave Thomas for Wendy’s. And these founders often become extremely popular brand personifications of their firms. So, it is with great trepidation that firms and their founders part. George Zimmer founded the […]
Read moreIs It OK for Celebrities to Plug Products on Social Media?
Many celebrities have very active social media accounts, some attracting millions of followers. For the most part, those followers are happy to read about the lives and activities of the celebrities — including the products and brands that they use. But is there a dividing line between interesting stories and commercial plugs (that followers may […]
Read moreFinancing a Startup Through Crowdfunding
In the June 2013, Inc., there is an excellent article, including an insightful chart, on financing a startup through crowdfunding. Click on the image for a larger version.
Read moreGoogle Is the Clear Ad Leader for Mobile Media
Google dominates the global mobile media advertising market, with Facebook a distant second. Click on the eMarketer chart to learn more.
Read more