Over the years, we have written several times about Kantar’s annual global brand ratings. Let us now turn to the latest report. Brand Z Global Ratings 2022.
People with Disabilities as Marketing Influencers
Evans on Marketing Marketing Communications, Product Management, Social and Digital Media, Trends Ad Age, C Talent, influencer marketing, people with disabilities, Whalar 1
We have written numerous times about marketing influencers. As well as the value of niche marketing. In this post, we combine the two concepts; and examine an under-appreciated …
How to Devise a Better Product Innovation Strategy
Over the years, we have presented more than 150 posts about product management. Today, we consider how to devise a better product innovation strategy. With a lot to learn.…
L’Oréal Groupe’s CMO Talks About Customer Engagement
For several years, interest in customer engagement has been steadily growing. Now, technology allows for better interactions. Let us look at an example. L’Oréal Groupe’s CMO talks about customer engagement.…
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