Bonobos Showcases Diversity

Bonobos showcases diversity. At Bonobos, an online men’s clothier, the focus is on the following: “Shopping for clothes is a pain. We’re here to make it painless, and maybe even fun. A Better Experience. Like most guys, we’re not big fans of shopping. That’s why we set out to build the best online shopping experience […]

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Making YOUR Brand Stand Out

As we know, brand recognition, brand preference, and brand loyalty often make or break a company. Making your brand stand out is especially important for startups. And these firms must enter the customer’s mindset! Before reading below, look at these prior posts on branding: Best Brand Strategy Books Greatest All-Time Brand Logos Brand Campaigns Pay […]

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Our Most Popular 2018 Posts

At Evans on Marketing, we have presented about 75 posts through May 11. Today, we cite our most popular 2018 posts to date. If you haven’t read them, please do. As you will see, they cover a wide variety of topics.   Our Most Popular 2018 Posts In 2018, these are Evans on Marketing’s 10 […]

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Customers Like Caring Brands

As we have noted before, customers appreciate purpose-driven brands. And brands that do the right thing. At the same time, people may dislike brands that “creep them out”. Today, we delve further into why customers like caring brands.   Why Customers Like Caring Brands As Erik Wander writes for Adweek: “There’s a good reason marketers […]

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What Is Next for Smartphones

Last year marked the 10th anniversary of the iPhone. As we know, over this time, the smartphone has certainly evolved. And revolutionized the way we communicate, shop, use social media, etc. Thus, an apt question to ask now: What is next for smartphones? For sure, forecasts indicate looming changes. First, we consider what the smartphone […]

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Coca-Cola Will Enter Japanese Low-Alcohol Market

As we discussed before, Coca-Cola is a great marketing company. See How Coca-Cola Creates Stories and A Clever Ad: Coke and Recycling. Now, due to interest in healthier beverages, Coca-Cola keeps expanding its other product categories, such as juices and bottled water. As a result, Coca-Cola will enter Japanese low-alcohol market . Is this a […]

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Levi Strauss Adopts New FLX Operating Model

In the current competitive marketplace around the globe, firms want the most cost-efficient operating models possible. For instance, click these links: 1 and 2. While they want to manage costs, they also want to be customer friendly. That is why today’s post examines: Levi Strauss adopts new FLX operating model. What exactly is Levi Strauss? […]

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Artificial Intelligence Insights from Intel

As we head into the future, artificial intelligence (AI) will play an even more significant role. And some firms are leading the way. For that reason, today we cover artificial intelligence insights from Intel. Also, look at three of our prior posts on AI: Artificial Intelligence Predictions. GREAT YouTube Videos: Learn More About AI. Comparing […]

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How Coca-Cola Creates Stories

In October 2017, we talked about Ikea’s introduction of pet furniture. And we looked at its clever ad campaign. As part of our Ikea discussion, we showed a YouTube video on the making of its ads. Today, we consider how Coca-Cola creates stories to communicate with consumers. First, view the Ikea video.   Background of […]

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Amazon Prime Still Keeps Growing

As we know, Amazon dominates the world of online retailing. And it is a very creative firm.  Think about the Kindle, the Kindle Fire, Alexa, and Amazon Prime. [Click here to read more.] Also, it leads online retailers in customer service, including returns, Because Amazon Prime is the basis for a lot of the firm’s […]

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