Archive | Product Management RSS feed for this section

Most Valuable Global Brands 2017: An Infographic

14 Aug

Each year, BrandZ publishes its list of the top 100 global brands. Click here to access the 2017 report, produced by WPP and Kantar Millward Brown: “In its 12th year, this is the most comprehensive study into brand value, grounded in unique attitudinal data from over 3 million consumer interviews. The report includes an in-depth analysis of consumer and business-facing brands across 14 categories as well as the Global Top 100 ranking.”

Here is an interesting look — by Visual Capitalist — at the evolution of the most valuable brands in the world since 2006 (based on BrandZ data):

“A decade ago, the list of the world’s top brands was dominated by old guard names like Coca-Cola and Marlboro. However, the global scale of technology – and today, the top five brands by value are tech-related.”

 

 

Apple on the Rise — Again

9 Aug

Apple is currently number three on the U.S. Fortune 500 list. It is on the rise again after some mixed results. According to Fortune:

“After more than a decade of solid growth fueled first by the iPod music player and then by the even more popular iPhone, Apple finally appeared to hit a wall, with lackluster sales — relatively speaking — for other products such as the iPad and Apple Watch and a heavy reliance on upgraded phone models. But the most profitable publicly-traded company in the world is investing heavily in software and its efforts in new areas of opportunity, including automobiles, remain in development (and under wraps). Apple was founded in 1977 and is headquartered in Cupertino, Calif.”

 

The following chart from NASDAQ shows the ups and downs of Apple’s stock price over the past five years. Click the image for an INTERACTIVE, REAL-TIME view of Apple’s stock price.

 

The Fortune video below provides a provocative view of Apple’s prospects in the future. What do YOU think?

 

A Brand Strategy Road Map

3 Aug

Are you approaching your company branding or your self-branding strategy in a systematic and comprehensive manner?

Here are some valuable insights from Ken Hanson, CEO of Hansen Dodge —  an integrated agency that solves complex problems through strategy and an idea-first approach:

“Some see a brand as merely a logo and a tagline. At Hanson Dodge Creative, we know it’s much more. That’s why our brand strategies are far-reaching. And why we cull insights and beliefs from your team, the consumer and the market, and weave those insights into a strategy and three-year road map that will integrate with and help drive the strategic plan of the organization.We’ve been creating brands for some of the greatest companies in the world for more than 30 years. During that time, our approach has identified 16 key components that every brand strategy should include.”

 
Click the image for a larger view.

 

Apple Cuts Back on iPod Product Line

31 Jul

In 1979, the Sony Walkman revolutionized the portable music industry. It was marketed for 30 years; and 400 million units were sold. The Walkman’s decline and ultimate demise was brought on by the Apple iPod, whose first version was introduced in fall 2001. Now after years of great success, like the Walkman, the iPod has seen a steady decline. And last week, Apple announced the withdrawal of the iPod Shuffle and iPod Nano. Why? The rapid growth of streaming music.

Consider these observations and the chart below from Statista’s Malin Ridder:

“Apple killed the iPod Shuffle and iPod Nano, trimming its portable music players to one model: the iPod Touch. According to Business Insider, Apple confirmed the discontinuation of both devices in an email after they had disappeared from the Apple Store Web site. The announcement doesn’t come as a surprise considering that both iPods haven’t been updated in years and do not support streaming services such as Apple Music and Spotify.”

“The decision to further reduce the iPod lineup marks another chapter in the popular music player’s slow but steady decline. When the first iPod was released in fall 2001, it rang in the age of digital music and quickly became Apple’s cash cow. As our chart illustrates, the iPod accounted for as much as 40 percent of Apple’s revenue in 2006, just before the iPhone was released. With the growing popularity of smartphones however, MP3 players were gradually pushed towards obsolescence and iPod sales started declining in 2009. In 2014, the last year Apple broke down iPod sales as a separate category, the company sold 14.4 million iPods, down from nearly 55 million units in 2008.”

 

Infographic: The Slow Goodbye of Apple's Former Cashcow | Statista You will find more statistics at Statista

 

What People Want from Brands On Social Media

18 Jul

Last week, we posted about “Are You Always “On”? Living in a Connected World.” (1, 2, 3) As we noted, whether we are referring to companies’ behavior on social media or to our own efforts on social media, care must always be taken — and bad/inappropriate behavior avoided.

Consider these observations and charts from a study conducted by Sprout Social (“Bringing Businesses & People Closer Together”):

“Plenty of brands are doubling down on social snark [an attitude or expression of mocking irreverence and sarcasm] and reaping the benefits of more media visibility. But does this correlate to sales? To understand how brand personality impacts purchasing decisions, Sprout Social surveyed 1,000 consumers on which traits they want brands to demonstrate on social and what action specific brand responses such as humor or friendliness prompt.”

 

“The limelight most often falls on big brands with big social personalities, but what’s in it for the rest of us? While 75% of consumers believe there’s value in brands exhibiting humor on social, only 36% are willing to purchase from brands they believe are funny. And those brands have to bring it, because funny can quickly slide into annoying if not fresh, relevant, and interesting. That’s a big problem when 50% of consumers say they would unfollow a brand that annoyed them on social and 23% would walk away from your brand completely by vowing to never buy you again. Ouch.”

 

 

 

 

Click the image below for the full report.


 

Prof. Joel Evans’ YouTube Channel

11 Jul
Follow me at Pinterest and YouTube.

 
Source: Prof. Joel Evans’ YouTube Channel
 

Advice from U.S. Entrepreneurs: Starting, Growing, Staying Inspired

7 Jul

We can learn a lot from successful entrepreneurs in terms of how to start a business, how to scale a business, and how to stay inspired.

Recently, Tracey Wallace published (for Big Commerce) “234 American Business Owners on Starting, Scaling, and Staying Inspired:”

“This is about following your passion. This is about hope in the face of all odds. This is about hard work that builds a legacy of American business success. This is about building your own personal American Dream.”

 

Click the image to read more.


 

%d bloggers like this: