Young Adult Views Toward Brands

In recent years, we know that many manufacturer brands have come under price pressure. With more people turning to less-expensive brands. But did you know that brand perceptions differ by generation? Today, we look at young adult views toward brands. To start, consider these posts about branding: Making YOUR Brand Stand Out Customers Like Caring […]

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IHOP Becoming IHOb

  Last week, IHOP tweeted that it would be changing its name to IHOb. With an announcement on Monday June 11, 2018 as to what the “b” stood for. It encouraged the media and customers to guess what the “b” would be with IHOP becoming IHOb. Some times, public relations work. See Iconic PR Campaigns […]

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Electric Cars Are Booming Worldwide

  Despite the news surrounding Tesla’s recent financial woes, technology keeps advancing. [For example, see 1 and 2.] Thus, today’s post looks at how electric cars are booming worldwide. Even though they still represent only a fraction of overall car sales. And we need to build Customer Relationships in a High-Tech World.   Electric Cars […]

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Big Mac’s Special Coke Can

In honor of its 50th anniversary, McDonald’s and Coca-Cola are teaming up for Big Mac’s special Coke can. And this is a very entertaining approach. Too bad it’s not geared for the U.S. market. 🙁 The new campaign complements some of the marketing tactics separately applied by McDonald’s and Coca-Cola. For example: An “Upscale” McDonald’s […]

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Bonobos Showcases Diversity

Bonobos showcases diversity. At Bonobos, an online men’s clothier, the focus is on the following: “Shopping for clothes is a pain. We’re here to make it painless, and maybe even fun. A Better Experience. Like most guys, we’re not big fans of shopping. That’s why we set out to build the best online shopping experience […]

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Making YOUR Brand Stand Out

As we know, brand recognition, brand preference, and brand loyalty often make or break a company. Making your brand stand out is especially important for startups. And these firms must enter the customer’s mindset! Before reading below, look at these prior posts on branding: Best Brand Strategy Books Greatest All-Time Brand Logos Brand Campaigns Pay […]

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Our Most Popular 2018 Posts

At Evans on Marketing, we have presented about 75 posts through May 11. Today, we cite our most popular 2018 posts to date. If you haven’t read them, please do. As you will see, they cover a wide variety of topics.   Our Most Popular 2018 Posts In 2018, these are Evans on Marketing’s 10 […]

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Customers Like Caring Brands

As we have noted before, customers appreciate purpose-driven brands. And brands that do the right thing. At the same time, people may dislike brands that “creep them out”. Today, we delve further into why customers like caring brands.   Why Customers Like Caring Brands As Erik Wander writes for Adweek: “There’s a good reason marketers […]

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What Is Next for Smartphones

Last year marked the 10th anniversary of the iPhone. As we know, over this time, the smartphone has certainly evolved. And revolutionized the way we communicate, shop, use social media, etc. Thus, an apt question to ask now: What is next for smartphones? For sure, forecasts indicate looming changes. First, we consider what the smartphone […]

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Coca-Cola Will Enter Japanese Low-Alcohol Market

As we discussed before, Coca-Cola is a great marketing company. See How Coca-Cola Creates Stories and A Clever Ad: Coke and Recycling. Now, due to interest in healthier beverages, Coca-Cola keeps expanding its other product categories, such as juices and bottled water. As a result, Coca-Cola will enter Japanese low-alcohol market . Is this a […]

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