Creating a Business Plan

In creating a business plan, care must be taken. A sloppy, incomplete, and/or unrealistic plan may lead to a quick failure. Or cause a company to not reach its goals. Thus, a simple planning process may be helpful. And that is especially true for new or small firms. See these past posts on planning: 2018 […]

Read more

Fast Fashion Getting Faster

Today, numerous fashion marketers are following one very strong trend: fast fashion getting faster. And this represents a competitive advantage. These prior posts also look at fashion activities: Macy’s Social Media Superstars Young Adult Views Toward Brands Virtual Reality Live at Vera Bradley Stores Five Fashionistas That Are Thriving What Is the State of Global […]

Read more

Young Adult Views Toward Brands

In recent years, we know that many manufacturer brands have come under price pressure. With more people turning to less-expensive brands. But did you know that brand perceptions differ by generation? Today, we look at young adult views toward brands. To start, consider these posts about branding: Making YOUR Brand Stand Out Customers Like Caring […]

Read more

IHOP Becoming IHOb

  Last week, IHOP tweeted that it would be changing its name to IHOb. With an announcement on Monday June 11, 2018 as to what the “b” stood for. It encouraged the media and customers to guess what the “b” would be with IHOP becoming IHOb. Some times, public relations work. See Iconic PR Campaigns […]

Read more

Electric Cars Are Booming Worldwide

  Despite the news surrounding Tesla’s recent financial woes, technology keeps advancing. [For example, see 1 and 2.] Thus, today’s post looks at how electric cars are booming worldwide. Even though they still represent only a fraction of overall car sales. And we need to build Customer Relationships in a High-Tech World.   Electric Cars […]

Read more

Big Mac’s Special Coke Can

In honor of its 50th anniversary, McDonald’s and Coca-Cola are teaming up for Big Mac’s special Coke can. And this is a very entertaining approach. Too bad it’s not geared for the U.S. market. 🙁 The new campaign complements some of the marketing tactics separately applied by McDonald’s and Coca-Cola. For example: An “Upscale” McDonald’s […]

Read more

Bonobos Showcases Diversity

Bonobos showcases diversity. At Bonobos, an online men’s clothier, the focus is on the following: “Shopping for clothes is a pain. We’re here to make it painless, and maybe even fun. A Better Experience. Like most guys, we’re not big fans of shopping. That’s why we set out to build the best online shopping experience […]

Read more

Making YOUR Brand Stand Out

As we know, brand recognition, brand preference, and brand loyalty often make or break a company. Making your brand stand out is especially important for startups. And these firms must enter the customer’s mindset! Before reading below, look at these prior posts on branding: Best Brand Strategy Books Greatest All-Time Brand Logos Brand Campaigns Pay […]

Read more