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Amazing But True: Netflix More Popular Than DVR

17 Mar

For years, cable and satellite TV service providers have used the DVR as a major competitive advantage. But, today, streaming services are changing the playing field. To the dismay of TV service providers, channels, and their advertisers, a huge number of customers are cutting the TV cord and turning to Amazon, Netflix, and other streaming subscriptions for their content — aided by smart TV sets as well as plug-in devices that can allow people to stream video content on their sets.

It may be hard to believe, given the dominance of the DVR just a few years ago, but today, slightly more U.S. households (and growing) have access to Netflix than to a DVR — according to Leichtman Research Group. The Leichtman study findings are summarized in the following Statista chart.
 

 

Informative IoT Video

15 Mar

As we reported before, according to TechTarget: “The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects, animals, or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction.”

Now, there is a new video on IoT by Banyan Hills Technologies:

“There’s a lot of hype and discussion about IoT these days. This video explains IoT, and what it means for the enterprise. IoT is very real, and the next great technology era of our time. In this video, you’ll learn about the similarities between IoT and E-commerce and what it means to retailers and businesses looking to implement IoT to innovate, improve operational efficiency, automate, and drive new revenue.”

 

 

What Type of Autonomous Car Is for YOU?

6 Mar

As we get closer and closer to the commercial launch of autonomous (self-driving) cars, one key factor has not been addressed enough: What is an autonomous car — because one type of car does not fit all? The answer is not simply “a car that takes over all/most driving functions for you.” The possible configurations of cars complicates things for both manufacturers and potential customers!

Here is a very good list of the types of autonomous driving experiences, from Lauren Flanigan (writing for The American Genius) that are ahead. Which type is best for YOU?

“From self-parking to collision avoidance, there are an array of different features that will be made available to consumers. But before you start saving for your next dream, take a look at which kind is best for you and your futuristic needs.”

Level 0 (zero automation) — “Your car is most likely a zero automation car. A human driver is required to operate and fully control the vehicle.”

Level 1 (driver assisted/function specific) — “These cars are for those who don’t trust automobiles with their lives. They still require a driver to operate the vehicle, but act as an aid to the driver, providing [specific] intelligent features.”

Level 2 (partial automation/combined autonomous functions) — “At this level, a self-driving automobile can perform two or more simultaneous tasks like steering, lane keeping, and speed maintenance while in cruise control mode.”

Level 3 (conditional automation/limited self-driving) — “The car assumes more than just partial control, and acts instead as a co-pilot. Although the driver can relinquish a lot of tasks to the car, the driver must to be ready at all times to resume control.”

Level 4 (high automation) — “These cars can perform all safety-critical driving functions while monitoring environments in defined-use cases without human intervention. Drivers enter the destination and navigation details and the car does the rest.”

Level 5 (fully autonomous) — “This car does not require any effort or driving on behalf of the human owner. There is no driving equipment in the car, which is designed to resemble comfortable environments like lounges and offices. The vehicle is in full control.”

 
Click the image to read more.


 

Is the Stock Market Over-Exuberant for Snap?

3 Mar

Snap Inc. is a U.S.-based technology and social media company that was started in 2011 .Products include the popular Snapchat app and Spectacles eye wear; it also owns the Bitmoji app.

Yesterday (March 2, 2017) was a big day for Snap Inc. and the tech industry overall because of Snap’s highly anticipated IPO (initial public offering) on the New York Stock Exchange. Some analysts are excited at the popularity of this IPO; others wonder whether investors are being overly exuberant. What do YOU think?

As reported by CNBC:

“Snap soared as much as 45% when it opened for trading at $24 a share on Thursday. Market makers at the New York Stock Exchange indicated the stock was set to open from $23.50 to $24.50 a share. At 200 million shares, Snap raised $3.4 billion and was valued at nearly $24 billion as of its pricing. Sources had told CNBC earlier this week that investors were expecting a pricing of $17 to $18 per share, above the $14 to $16 per share range originally given by the company. The IPO is 12 times oversubscribed, sources said Thursday morning, meaning that there were 12 times more orders for than there were shares offered. Some managers told CNBC they got as little as 2 percent of what they were asking for.”

 

Yet, Felix Richter commented thusly for Statista:

“Snap’s IPO valuation of $24 billion is quite a tall order for a company that has never turned a profit and warned investors that it never might. The company is now valued at 59 times its total revenue for 2016. Even for a fast-growing tech company that is a lot. Facebook in comparison has a price-to-sales ratio of around 14. As our chart illustrates, Snap is valued considerably higher than many American household names. That includes companies such as Ralph Lauren and Harley-Davidson that have been around for decades and probably will be for decades to come.”

Infographic: Snap Is More Valuable Than These Household Names | Statista You will find more statistics at Statista

 

Be Careful in Making Promises to Customers

2 Mar

In the current highly competitive global marketplace, marketers face a difficult balancing act. On the one, they must promote their goods or services as superior to other firms’ offerings. On the other hand, if customers become unhappy because they buy something that does not meet their expectations, they may be lost to the overpromising firm forever. What we should do? Here’s one perspective from a company dealing with high-value clients.

As Joshua Hebert (CEO of Magellan Jets) writes for Fortune magazine:

“We know that everyone stumbles, and when that happens, the most important thing to do is minimize the damage and turn the mistakes into a positive. One of our most memorable setbacks was with a private travel customer who wanted us to help out when one of our competitors let her down. This was no small deal — one of the top celebrities in the world had a mechanical issue with her jet, and needed us to get her from London to New York overnight. What we did next wasn’t the best idea: We promised the world. Although we didn’t quite have everything lined up, we said we could make it happen on a moment’s notice. When we put the pieces together for the flight, we found the pilots would have too much time in the air that day. That would violated safety standards, so we had to tell them we could not complete the flight.”

“Here are a few things to keep in mind when big mistakes feel like the end of the world. Don’t delay bad news. If you don’t let people know about an issue, you’re hurting them and potentially creating an even bigger problem. Trust yourself When you make a mistake and say, ‘Here’s what I’m willing to do to fix it, and here’s what I’m not willing to do,’ it lets people know what’s most important to you. Being honest and only committing to submit high-quality work are examples of standards to stick by, even in tough situations. Institutionalize your lessons. It’s important to prevent mistakes from reoccurring. After the celebrity incident, we added a new flight support element to our team. Now, when “ASAP” trips are booked, we call customers every 15 minutes within a few hours of the flight for updates on their upcoming flight. Even if there is nothing to report, we touch base so there is no miscommunication.”

 

Click the image to learn about Magellan Jets.

 

Do You Have a Really Good Concept for a Startup Business?

23 Feb

Thinking of starting a new business? Can you properly and uniquely address the nine topics that are shown in the infographic below by StartBloggingOnline?

 

9 Ways to Validate Your Startup Ideas
 

What Was Hot in 1997?

16 Feb

We tend to spend a lot of time looking at the “hot new things,” such as connected vehicles, virtual assistants, and a lot more. But, as marketers, we seldom look back to the past to see what was hot then in terms of fads and long-running successes. What hot high-tech products from 20 years ago can YOU name?

Recently, CNET published an entertaining slideshow: “Flashback fun! Return with us now to the thrilling days of the late 1990s, when the Interweb was young, the CD was king, and the cloud was a white, fluffy thing that floated above your head while you gabbed on your cordless telephone.”

 

Click the image to see the CNET slideshow. Which of the items shown in the slideshow were fads; which were long-run successes?


 

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