Suggestions for Better Brainstorming

For most firms, a high level of creativity serves as a key asset. The challenge: How to become more creative. With that in mind, we turn to suggestions for

Read more

Devising Influencer Marketing Campaigns

Over the past few years, we presented 45 articles relate to influencers. To complement these discussions, we now look at devising influencer marketing campaigns.

To review, what is

Read more

Areas of Google Strength and Weakness

Yesterday, we offered a lengthy discussion of the new antitrust suit filed against Google.Today, we examine the areas of Google strength and weakness. 


Understanding the Areas of

Read more

The Power of Google Leads to an Antitrust Case

Last week, the U.S. Justice Department filed an antitrust suit against Google. Certainly, Google is one of the most important firms in people’s and companies’ daily lives. Yet,

Read more

Social Media Content Suggestions

Since Evans on Marketing began, we have published more than 1,000 articles on social and digital media. In this post, we present several social media content suggestions.



Read more