For most firms, a high level of creativity serves as a key asset. The challenge: How to become more creative. With that in mind, we turn to suggestions for …
Devising Influencer Marketing Campaigns
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing customer expectations, experiential marketing, influencer marketing, infographic, opportunity, planning, The Shelf 21
Over the past few years, we presented 45 articles relate to influencers. To complement these discussions, we now look at devising influencer marketing campaigns.
To review, what is …Read more
Areas of Google Strength and Weakness
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Global Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing analytics, antitrust, competition, Google, Google Android, Google Chrome, Google Maps, infographic, Wall Street Journal
Yesterday, we offered a lengthy discussion of the new antitrust suit filed against Google.Today, we examine the areas of Google strength and weakness.
Understanding the Areas of… Read more
The Power of Google Leads to an Antitrust Case
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Technology and Marketing antitrust, BI, Department of Justice, Google, NYT Times, Sherman Act, video, WSJ 1
Last week, the U.S. Justice Department filed an antitrust suit against Google. Certainly, Google is one of the most important firms in people’s and companies’ daily lives. Yet, …
Social Media Content Suggestions
Since Evans on Marketing began, we have published more than 1,000 articles on social and digital media. In this post, we present several social media content suggestions.