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Latest Social Media Demographics by Platform

22 Mar

As we know, most adults participate in some form of social media. But marketers want to know the current demographics of the users of various social media platforms.

Sprout Social has uncovered data on a number of social media platforms and published the terrific infographic shown below:

“In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. Each business has its own unique audience identity, but that segmentation might not pan across each social media network successfully. Instead, it takes better brand alignment, thought-out social conversations and meaningful connections with your core group of brand loyalists. But how do you reach this group without understanding the demographics of social media across networks? That’s why we’re here to help you dive right into the latest data.”

These platforms are covered by Sprout Social in the infographic: Facebook, Instagram, Twitter, LinkedIn, Pinterest, Messaging Apps, Auto-Delete Apps, Anonymous Apps, and All Social Media Demographics. For more in-depth information than shown in the infographic, click this link.
 

 

Consumer Trust: Interesting Research Findings

21 Mar

Consumer trust is important if companies and industries are to succeed, certainly in the long run. For example, see “Are You Vigilant in Protecting Your Reputation?”, “Don’ts for Businesses Using Social Media”, and “Americans Don’t Trust Mass Media” .

According to eMarketer:

“Brand trust seems to matter more than ever, though it may be harder than ever to build that trust. SheSpeaks and Womenkind recently conducted a study to find out how women in the U.S. think about trust and loyalty when it comes to brands. The study found that most women are skeptical of advertising. Nearly three in four U.S. female Internet users polled said they trust advertising ‘very little’ or ‘not at all,’ while just one in five said they trust it ‘somewhat’ or ‘a lot.'”

“Women also distrust certain industries, though some fare better than others. When asked about which industries they trust — or don’t trust — survey respondents were most likely to deem companies in the packaged goods, nonprofit, technology, and beauty and personal care industries as the most trustworthy. In contrast, women said they trusted companies in the financial services, automotive, and healthcare industries ‘very little’ or ‘not at all.'”

It is somewhat surprising that nonprofits are not trusted substantially more than for-profit packaged goods companies and technology firms. And the financial services, auto, and healthcare industries need to work harder to gain consumer trust.
 
Extent to Which US Female Internet Users Trust Companies, by Industry, Feb 2017 (% of respondents)
 

Hysterical [to Us] Spoofs of Chevy Ads

20 Mar

For the last couple of years, Chevy has run a number of TV commercials that feature its success in winning numerous J.D. Power customer satisfaction awards and that highlight the reactions of “real people.” These ads have been well received and have done well on social media. The first of the two real Chevy ads shown here has been viewed on YouTube by more than 3.1 million people.
 

 
Because of the popularity of the actual Chevy commercials from GM, they have spawned spoofs on YouTube that are quite funny (at least to us). Together, the three parodies shown below have been viewed more than 3.2 million times on YouTube. NOTE: There is a little profanity in one of the spoof ads.
 

Question: Do these spoofs hurt or help Chevy?


 

Amazing But True: Netflix More Popular Than DVR

17 Mar

For years, cable and satellite TV service providers have used the DVR as a major competitive advantage. But, today, streaming services are changing the playing field. To the dismay of TV service providers, channels, and their advertisers, a huge number of customers are cutting the TV cord and turning to Amazon, Netflix, and other streaming subscriptions for their content — aided by smart TV sets as well as plug-in devices that can allow people to stream video content on their sets.

It may be hard to believe, given the dominance of the DVR just a few years ago, but today, slightly more U.S. households (and growing) have access to Netflix than to a DVR — according to Leichtman Research Group. The Leichtman study findings are summarized in the following Statista chart.
 

 

A Salute to State Farm for Promoting Community Service

16 Mar

For decades, State Farm Insurance has used the slogan, “Like a good neighbor, State Farm is there.” It’s community involvement is highlighted by the tag line, “Good neighbors always lend a helping hand.”

To highlight its community involvement programs, beginning in late 2015, State Farm introduced a series of videos/TV ads called “Neighborhood Sessions.” Here is one of those TV ads:

 “State Farm Neighborhood Sessions® celebrates good neighbors — the kind of good neighbors who have your back and work hard to make their communities better. Meet some Oklahoma superstars who inspire others through their passion for good.”


 
This month (March 2017), State Farm introduced a new TV ad called “The Following:”

“Let’s turn caring into doing. Visit http://NeighborhoodofGood.com to find volunteer opportunities in your community. Causes include education, health care, homelessness, veterans, animals, and many others.”


 

Informative IoT Video

15 Mar

As we reported before, according to TechTarget: “The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects, animals, or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction.”

Now, there is a new video on IoT by Banyan Hills Technologies:

“There’s a lot of hype and discussion about IoT these days. This video explains IoT, and what it means for the enterprise. IoT is very real, and the next great technology era of our time. In this video, you’ll learn about the similarities between IoT and E-commerce and what it means to retailers and businesses looking to implement IoT to innovate, improve operational efficiency, automate, and drive new revenue.”

 

 

Proud to Be Part of the Hofstra Community

5 Mar

Members of the Hofstra community came together to make a message assuring all students that they are welcome on Hofstra’s campus. Representatives from faculty, administration, athletics, student affairs, and a wide variety of student leaders want all students from across the globe to know #YouAreWelcomeHere
 
 

 

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