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Social Media Demographics by Platform

21 Jun

For companies to best use different social media platforms in their marketing strategies, it is imperative that they understand how viewers differ across these platforms — especially in terms of viewer demographics. For example, the typical Facebook social media user does not have the same demographic profile as the typical Pinterest social media user.

As Alex York reports for Sprout Social:

“The best marketers you’ll come across don’t sleep until they have a better idea about their audience and segmentation strategy. It pays to have your message reach the right people at the right time. In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. Each business has their own unique audience identity, but that segmentation might not pan across each social media network successfully. Instead, it takes better brand alignment, thought-out social conversations and meaningful connections with your core group of brand loyalists.”

 
Take a look at Sprout Social’s in-depth infographic on viewer demographics by platform — including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
 

 

Important New Report on 2017 Internet Trends

5 Jun

For more than two decades, Kleiner Perkins Caufield & Byers (KPCB) has produced a comprehensive annual Internet Trends Report.

The latest report was introduced at the Code Conference in Rancho Palos Verdes, California, on May 31, 2017: “The annual report compiles and analyzes data from a wide range of sources, providing insights on the state of the Internet Economy. The slideshow deck covers a broad array of topics, including global Internet user trends, advertising and E-commerce, gaming, online media, digital health, and much, much more. This guide is intended to highlight some of the key topics of discussion in this year’s edition – and to help media navigate the report.”

Thanks to KPCB for making this 355-page slideshow available through Slide Share.
 

 

Seniors More Active on the Net

3 Jun

For years, there has been a pretty direct correlation between age and Internet use — with those 65+ and older having relatively interest. But times are changing!!

As just reported by Felix Richter for Statista:

“While young people in the United States have grown up using technology and spend a substantial part of their lives online, people from older generations are not what we often refer to as ‘digital natives.’ A record 46 million seniors live in the United States and many of them are still disconnected from the digital world.”

“However, according to Pew Research Center, technology adoption of Americans aged 65 and older is on the rise. 67 percent of U.S. seniors now use the Internet, up from just 12 percent in 2000. As our chart illustrates, older Americans still trail the overall adult population in terms of tech usage, but the digital gap is no longer as pronounced as it used to be.”

 

Infographic: U.S. Seniors No Longer Disconnected From the Digital World | Statista You will find more statistics at Statista

 

The Most Popular Athletes in the World

2 Jun

A number of athletes are celebrities and well-known around the globe. Why does matter from a marketing perspective? Companies pay huge endorsement fees to have these athletes promote their products — from sports equipment to sports apparel to energy drinks and to a whole lot more.

There are many interesting questions in terms of the top celebrity athletes, such as: Which sports do they represent? Which countries are their home bases?

Recently, ESPN produced its second annual “ESPN World Fame 100 rankings.” ESPN’s director of analytics, Ben Alamar, came up with a formula that combines endorsement income with social media following and Internet search popularity:

  • Of the top 100 athletes in the world fame ratings, 38 play soccer (known as football outside the U.S.), 13 play basketball, 11 play golf, 10 play tennis, and 8 play American football. Twenty other sports are also represented; but NONE of the top 100 is a baseball player.
  • Thirty-five athletes are from the U.S., 9 from Brazil, 7 from Germany, 5 from England, 4 from India, and 4 from Spain. Thirty-six other countries are also represented in the list.
  • Among the top 100 athletes, 92 are male and 8 are female.
  • The top 5 endorsers each earned at least $36 million in the most recent year studied.

  • Ronaldo, the Portuguese soccer superstar, has more than 260 million followers on social media.

 
Click the image below to see the ESPN top 100 and a lot more interesting data.


 

Easy Ways to Post Across Social Platforms

1 Jun

For those who are active across many social platforms, the ability to easily publish to all (or most) of those platforms is critical. Otherwise, the time and energy expended can be enormous. In this post, let’s discuss a few ways to make our social media posting simpler.

If you blog on a platform such as WordPress.com (which is utilized by Evans on Marketing), there is a sharing tool:

“To connect your site to your social networks, go to My Site → Sharing in your dashboard. You’ll see various services in the Publicize section: Facebook, Twitter, Google+, LinkedIn, Tumblr, Path, and Eventbrite. To connect to a service, click the Connect button and follow the prompts. Once you’ve approved a connection to any of these services, you’ll see a Publicize section in the Publish box on your post writing screen each time you write a new post.”

 
Here are other simple ways of publishing across multiple platforms, as reported by David Nield for Popular Science. “One way to cut down on the time you spend inside your social apps is to post the same update across all of them at once. That way, just about all of your friends and followers should get the message. A variety of tools will help you do this — we picked a few of our favorites.”

    • “If This Then That, or IFTTT, is a fantastic — and free — way to send commands to and from apps, mobile phones, smart home gear, and more, by letting you build ‘applets.’ Each applet waits for a trigger (if this). When that event occurs, the applet commands an action to happen (then that). To use IFTTT for your social posts, make the trigger a post on one social network, and the action the same post on another social network. So every time you post on, say, Facebook, IFTTT will send the same post to your Twitter, Tumblr, Instagram, Pinterest, and other social accounts.”
    • Buffer works across Twitter, Facebook, Pinterest, and Instagram. Whenever you compose a post inside the Buffer Web app, you can choose which accounts it gets sent to, complete with any picture attachment you’ve added. As an extra bonus, you can schedule posts — aka ‘buffering’ them in a queue, which is where the service gets its name. You just compose your post, add your attachments, choose your networks, and then hit the publish button.”
    • Flow is a new Microsoft product that’s very much in the mold of IFTTT and does more or less the same tasks — like posting the same message to more than one social network. At the moment, it supports Facebook, Twitter, and Instagram. While Flow isn’t not quite as straightforward to use as IFTTT, it does give you a bit more control. To use Flow, you need a Microsoft account. Then, use the main search box to look for templates relating to social networks. Search for Facebook, for instance, and then select the entry marked Create new tweets from Facebook posts.”
    • “Built-in tools — These days, many of your favorite social networks are already connected, so cross-posting is built right in. Take blogging platform Tumblr, for example: You can send text and image posts straight to Facebook and Twitter as well as to your blog. Instagram is another master of cross-posting: You can connect your account to Facebook, Tumblr, and Twitter if you want to, so your photos will get posted to all of these networks at once. You can also turn these connections on or off on a post-by-post basis.”

 
Click the image to read more from Nield.

David Nield/Popular Science

 

A Video to Help YOU Be Inspired — and Kind!!

28 May

We may be busy. We may be cranky. We may be tired. But, especially in these overly cynical times, it’s important that we also be kind — and respectful.

The video embedded below (“Don’t Judge People You Don’t Know”) has been viewed 28 million times on Facebook!
 

Please think about the message conveyed, and do an act of kindness.

 

 

Comparing WordPress, Joomla, and Drupal

24 May

Are you interested in starting or enhancing a Web site or blog? Then, it is important to distinguish among  various content management system (CMS) platforms. Three popular ones are WordPress (by far, the leader and used by this blog 🙂 ), Joomla, and Drupal. So, how does one pick among CMS platforms?

As Katherine Keller reports for Entrepreneur:

[A key] “Web site decision is which content management system to use. Often times, the most user-friendly systems are also the most limiting. On the other end of the spectrum, the most versatile systems require a larger learning curve. Joomla, WordPress, and Droopal make up 58.4 percent of the market share of content management systems. Make A Website Hub created an in-depth infographic to show the pros and cons of each.”

 

 

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