Analytics enable us to measure how closely we come to reaching our goals across various factors. For example, earlier this year, we reviewed Competitive Analytics for Social Media and…
What Customer Centric SHOULD Really Mean
Despite marketing’s common wisdom, the customer is not always right. With that in mind, let us examine what customer centric SHOULD really mean.
They Are Not Always Right:
… Read moreThe Evolving Popularity of the MBA
For several years, the U.S. MBA was a treasured degree to employers. And accordingly to students as well. Then, the degree lost some of its popularity. With some companies …
Read moreThe Ethics of Pricing by Hospitals
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Good and Bad Examples of Marketing, Health, Marketing Communications, Pricing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing bad behavior, business model, customer expectations, hiding price information, hospitals, social responsibility, transparency, Wall Street Journal
There is more scrutiny on health-care pricing than ever before. With lots of questionable practices in the marketplace. One aspect of this issue involves the ethics of pricing by …
NFL Video Rights Stream Ahead
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends advertising, broadcasting rights, business model, competition, entertainment marketing, experiential marketing, NFL, opportunity, planning, promotion, streaming, video
In 2020, the TV viewing audience for National Football League games dropped across the board. As a result, for its forthcoming televised contracts? (a) The rights fees will drop. …