Today we offer our 2018 smart holiday shopping tips in the form of an infographic. Shop well.
Read moreAre Online Reviews Real Or Fake
With the onset of the holiday season, online reviews become more important for many shoppers. So, we want to know — are online reviews real or fake? Since the inception of this blog, we wrote about online reviews: Getting Great Online Customer Reviews Do Shoppers Really Believe Customer Reviews? Online Customer Reviews Important for […]
Read moreTakeaways from Best Marketing Campaigns
Evans on Marketing Marketing Communications, Product Management, Social and Digital Media advertising, best practices, HubSpot, promotion, Spotify, Venmo 7
Let’s look at takeaways from the best marketing and advertising campaigns.
Read moreExpected Halloween 2018 Spending
As we reported last year, “Halloween Spending Is Big Business.” Here, we examine expected Halloween 2018 spending. How much are people spending? And on what? Will 2018 Halloween sales exceed those in 2018? Given the state of the economy, we would certainly expect that. What Is the Level of Expected Halloween 2018 Spending? Halloween is […]
Read moreToo Many Brands Disappointing Consumers
Whoa! That’s some blog title: Too Many Brands Disappointing Consumers. And it’s based on recent research. So, how did we get to this point? Also, what’s next? Before reading below, take a look at these posts: 2018 Global Most Valuable Brands Young Adult Views Toward Brands Customers Like Caring Brands Does YOUR Brand Creep Out […]
Read moreSave Like a Millionaire
Would it surprise you to know that many millionaires and billionaires can also be frugal?
Read moreState of Play
TrendWatching provides very useful insights about coming trends. Today, we focus on the state of play. Is there anywhere that we don’t want to play?
Read moreWeb Design Is a Tricky Business
To see why Web design firms may fail, look at this infographic from FitSmallBusiness.
Read moreUse Traditional Marketing to Boost Mobile Apps
As we previously noted, Mobile Ads Keep on Booming in 2018. Yet, firms should still use traditional marketing to boost mobile apps. In this post, we see how.
Read moreNike Pushes the Envelope
Nike has been a leading advertiser for many years. And it has sponsored social causes. For example, see Behind the Scenes Nike Just Does It. But beginning this week, Nike pushes the envelope more than ever. It has decided to feature Colin Kaepernick, the NFL player behind the national anthem protests, in new ads. In […]
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