An E-Commerce Analytics Handbook

 
Analytics enable us to measure how closely we come to reaching our goals across various factors. For example, earlier this year, we reviewed Competitive Analytics for Social Media and

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What Customer Centric SHOULD Really Mean

 
Despite marketing’s common wisdom, the customer is not always right. With that in mind, let us examine what customer centric SHOULD really mean.

 

They Are Not Always Right:

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The Evolving Popularity of the MBA

 For several years, the U.S. MBA was a treasured degree to employers. And accordingly to students as well. Then, the degree lost some of its popularity. With some companies

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The Ethics of Pricing by Hospitals

 
There is more scrutiny on health-care pricing than ever before. With lots of questionable practices in the marketplace. One aspect of this issue involves the ethics of pricing by

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NFL Video Rights Stream Ahead

 
In 2020, the TV viewing audience for National Football League games dropped across the board. As a result, for its forthcoming televised contracts? (a) The rights fees will drop.

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