Archive | Social and Digital Media RSS feed for this section

Unfriend Social Media Content?

19 Oct

As we have noted before, we spend lots of time on social media. And sometimes, we commit blunders! So here’s a question for you. Should YOU unfriend social media content?

Consider these prior posts: Do You Protect Your Reputation?   Social Media Policy for Employees.   Does Social Media Use Harm Your Career?   Don’ts for Businesses on Social MediaWhat People Want from Brands On Social Media.


Unfriend Social Media Content? TMI

Sometimes, we realize as soon as we hit the enter key that we should not have posted certain content. Other times, we may not know that our content is improper until someone points that out. Still other times, we never recognize that we have improper content. In those instances, no one points it out to us. And this can be a BIG problem if a potential employer sees improper content. It may be even worse if our present employer notices such content.

Trend Micro is a leader in secure content and threat management. Its headquarters are in Tokyo. The firm operates in more than 30 countries around the globe. The Security Intelligence Blog represents the official blog of TrendLabs, the research, development, and support arm of Trend Micro. “Researchers, engineers, and other experts in various security threats work 24 hours a day, seven days a week to deliver solutions to the plethora of threats that confront users and businesses on a daily basis.”

One TrendLabs blog post covers the risk of placing content on social media. The infographic focuses on the risks of social media content. “You have the right to remain private. Anything you post can and will be used against you.” The infographic includes Facebook, Google +, LinkedIn, Mixi (from Japan), Pinterest, Sina Weibo (from China), Tumblr, and Twitter. Click the infographic for a larger view.


Unfriend Social Media Content? TMI: Too Much Information on social media.

Eating, Living Better

16 Oct

Are you healthy? Do you feel stressed out? If these topics interest you, today’s post is for you. Eating, Living Better.

We have posted many times on these topics, including these: How Physically Active Are YOU? How Healthy Are We? Perceptions Vs. Reality What’s the State of Healthcare Information Online? Want to Attract the Health-Conscious Consumer? Which Elements of YOUR Emotional Intelligence Do YOU Need to Improve? Reducing Your Stress.

Thank you to Gin Garton, Director of Communication at, for giving us access to the material that follows.



As the MoneyGeek staff report:

“We’ve all been there. You’re in the 10-items-or-less checkout line at the grocery store. The clerk rings up your purchases and announces the total. As you load your meager foodstuffs into the car, you must grapple with grim reality. You’ve just spent $16 for a box of cereal, three protein bars, and a bag of carrots. But this disturbing scene need not be repeated. Contrary to what many people believe, you don’t have to break the bank to buy healthy, nutritious food. You just need to plan ahead a bit, become a savvy consumer, and understand some basics about nutrition.”

“Of course, the food we eat is not the only factor that contributes to our health and wellness. Our sleeping habits and stress level also affect how we feel, both physically and mentally. This guide shows you how to save money while eating well and living fully. It also includes some special tips for three groups of people who often find it hard to find the time to eat well and get enough sleep: College students, parents and children.”

What’s the solution? Low Stress + Good Sleep + Balanced Diet = The Recipe for Healthy Living.

Eating, Living Better. Low Stress + Good Sleep + Balanced Diet = The Recipe for Healthy Living

Chart by


Eating, Living Better

According to MoneyGeek, we can do these things to feel better.

   Eat Better

  • “Focus on What You Should Eat, Not What You Shouldn’t — Let’s face it, pizza at 2 A.M. hits the spot, but maybe you don’t feel too great about it the next morning. Rather than quit cold turkey, fill up on fresh, whole foods during the day and then see if you still want that late night pizza.
  • Make Sure to Eat Enough Throughout the Day — It’s tempting to skip meals while rushing around, but food is absolutely essential for maintaining your focus, energy levels, and immune function during the day.
  • Avoid Dieting — Don’t put the extra stress of a diet on yourself when you’re already swamped.”

   Reduce Stress

  • “Exercise Moderately — Get some exercise to stay focused and energetic. Begin with a realistic and attainable goal such as 15 to 30 minutes of walking a day.
  • Meditate — Meditation is “mental hygiene” for its impact on managing stress. Start with 5 minutes a day, and it will be there for you when you need it later in life.
  • Be Kind to Yourself — Life is demanding. You can’t be perfectly healthy all the time. Stressing about your health will make matters worse. Give yourself a pat on the back for the healthy choices you do make, however small, and keep on going!”

Sleep Better

  • “Don’t Bring Worries to Bed — Keep a journal next to your bed and spend a few minutes writing your thoughts before you go to sleep.
  • Create a Comfortable Sleeping Environment — Avoid being on your laptop in bed, especially within a half hour of asleep. If you live in a college dorm or with roommates, an eye mask and earplugs may help to drown out noise and light.”
  • Avoid Caffeine in the Afternoon and at Night — Consuming caffeine late in the day can hinder your quality of sleep. Reach for green tea instead.”

For other great tips, go to MoneyGeek’s “A Saver’s Guide to Eating and Living Well.


Take a Fun Nutrition Quiz

Click the image below. Enter your answers at the MoneyGeek site. What do YOU learn?


AOL Instant Messenger RIP

9 Oct

After 20 years on the market, AOL will discontinue AOL Instant Messenger (AIM) as of December 15, 2017. To that, we  say, AOL Instant Messenger RIP. Rest in Peace.

AOL Instant Messenger RIP. After 20 years, AIM is being shut down on December 15, 2017. There is too much newer technology for it to compete successfully.

Why is AIM being eliminated? One big reason is the growth of chat and other messaging services. As a result, AIM is obsolete. Today, many companies also offer online chat for shoppers.  For example, see this post. Using Live Chat Software to Enhance the Online Experience.


The Hey Day of AIM

In looking back at 1997, keep these factors in mind. The Internet was in its infancy. E-mail was emerging. There was no chat software. People connected with modems, not through broadband. The opportunity for the new service of “instant messaging” was enormous. Enter AIM.

As Josh Constine reports for TechCrunch:

“Initially, the chat experience was built into AOL desktop. AIM launched as a standalone app in 1997. Its iconic Away Messages were the ancestor to modern tweets and status updates. It battled for supremacy with ICQ and messengers from Yahoo and Microsoft MSN.”

And these are Scott Neuman’s observations for NPR:

“For many of us, AIM conjures up memories of dial-up modems, the sound of a ‘handshake’, and the phrase ‘You’ve Got Mail.’ ‘AIM tapped into new digital technologies and ignited a cultural shift, but the way in which we communicate with each other has profoundly changed,’ says Michael Albers, of  Oath Inc., a subsidiary of Verizon that bought AOL.”

At its peak in 2001, AIM attracted 100 million subscribers. In 2017 terms, that number may seem small. Think Facebook. But in 2001, this figure was huge. And as late as 2006, AIM accounted for a 52 percent market share for instant messaging market in the United States.

Nostalgic? Watch this YouTube video.



AOL Instant Messenger RIP

In sum, Neuman notes:

“Eventually text messaging, Google’s GChat, and Facebook took over. At the same time, AIM never fully figured out the shift to mobile. That led to AOL’s fall from grace, going from being valued at $224 billion in today’s money to $4.4 billion when sold to Verizon in 2015. For context on the business AOL let slip away, WhatsApp sold that same year to Facebook for more than $19 billion.”

How low has AIM fallen? As Rani Molli reports for Recode“As of August 2017, AIM had about 500,000 unique monthly visitors in the U.S., according to data from measurement company comScore. That doesn’t tell us exactly how many users AIM has, but it gives us a good idea of its audience.”



Better Customer Experience: Factor Consideration

29 Sep

At our other blog, Berman Evans Retail, we focus on retailing. In 2017, we have several posts on better customer experience. The topic is that important! So is factor consideration. The best companies win prestigious awards.

For instance, these are some Berman Evans customer experience posts from 2017:


Better Customer Experience

For today, we discuss creating better customer experience. What can we do to make customers happier and apt to be loyal?

With that in mind, consider these insights from Kali Hawlk for Shopify. Notably, the insights apply to all types of marketing firms:

“All in all, products in your store speak for themselves. Accordingly, for some retailers, that’s all the experience customers need. Instead, people want delight by interacting with great items on your shelves. In fact, many retailers slip and get stuck.”

“Doug Stephens has a blog post at Retail Prophet. In that post, he says ‘most retailers assume customer experience is aesthetic.  They feel it deals with how stores and Web sites look and feel’ and not anything else. Settling for this definition will limit your brand. Indeed, it may cause you to miss chances to craft something great for customers. In fact, any firm can have memorable customer experiences.”


Factor Consideration

In brief, these are Stephens’ factors to consider for great customer experience:

  1. Engaging Find ways to engage with customers. Again, this means at the store and other spots (like the Web). When you are not sure what engages shoppers, build a customer persona. This helps better understand preferences and pain points to address.”
  2. Unique —  Think different than others. Provide something that no other brand gives to shoppers. This includes your signs and logo. It even means colors you use or music you play. A unique branded experience makes a lasting impression.”
  3. Personalized — You can customize loyalty programs.  Or, create curated collections and special  shops. This lets you tailor to customer needs and wants in a personal way.”
  4. Surprising — Brush up on your consumer behavior psychology. At that point, engineer experiences that beat expectations.”
  5. Repeatable — A customer experience can fail if it’s a one-time event. Instead, create processes that give each customer the experience you design. And do so every time they interact with your brand.”


Click the image to learn additional material.

Better customer experience. Factor consideration. Concentrate on 5 main experience considerations: Engaging. Unique. Personalized. Surprising. Repeatable.

%d bloggers like this: