Test YOUR Digital Marketing IQ

Each week, eMarketer runs a five-question quiz. The most recent quiz deals with how digital savvy you are. It involves 5 questions that enable you to test your digital marketing IQ. The quiz takes less than five minutes to complete. So, what is your digital marketing IQ? Good luck. 🙂 Test YOUR Digital Marketing IQ […]

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Mobile Marketing Facts

As we have noted multiple times, mobile marketing is booming. See, for example, these posts. Mobile Ads Keep on Booming in 2018. Mobile Drives E-Commerce Globally. Mobile Ads Keep on Booming in 2018. Today, we look at 104 mobile marketing facts. Yes, 104 facts!! 🙂   104 Mobile Marketing Facts Thanks to Josh Wardini for authoring […]

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Advertising Media Still Shifting

As we have noted before, this is an era with advertising media still shifting. For example, see these posts. Wherefore Art TV Advertising —  U.S. B2B Digital Advertising Spending Trends —  A Timeline on Advertising’s History In this post, we focus on two interesting charts from Statista. How do YOU perceive these data? No surprises, right? […]

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Do Shoppers Like Dynamic Pricing?

  We all like to feel that we get bargains when shopping. But that’s not always the case. See More Gamesmanship on Retail Prices — Even Online.  And When Is a “Sale” a Sale? Today, we look at do shoppers like dynamic pricing — or not? First, let’s define dynamic pricing. According to Luke Metcalfe, […]

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Social Media Future of Customer Care

  Due to its importance, social marketing is a hot topic for us. In looking ahead, let’s study the social media future of customer care. These posts highlight our recent social media coverage: Following Proper Social Media Etiquette Hottest Social Media Marketing Tools Using Social Media to Boost In-Store Shopping More Social Media Marketing Tips […]

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IHOP Becoming IHOb

  Last week, IHOP tweeted that it would be changing its name to IHOb. With an announcement on Monday June 11, 2018 as to what the “b” stood for. It encouraged the media and customers to guess what the “b” would be with IHOP becoming IHOb. Some times, public relations work. See Iconic PR Campaigns […]

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Best Motivational Speeches

  In general, how good a public speaker are YOU? With any answer on your part, you should check out this post. How to Be a Better Public Speaker. And we all should learn and gain inspiration by viewing the best motivational speeches. For us (Evans on Marketing), the most inspiring speech we’ve seen is […]

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Gen Z Marches Ahead

  As years roll by, it is no surprise that Gen Z marches ahead. According to Wikipedia, “Generation Z refers to the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth dates. Some sources start this generation at the mid or late 1990s. Or from […]

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2018 World’s Most Popular Athletes

Today, we will cite 2018 world’s most popular athletes according to ESPN’s most recent research. This is ESPN’s third annual report. And it comes with a funny video. As we noted last year in highlighting the 2017 report: “A number of athletes are celebrities and well-known around the globe. Why does matter from a marketing […]

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Music Streaming Payment Rates Differ by Platform

We know that music streaming has taken off in a big way. But if you are a music company or an artist, how do music streaming payment rates differ by platform? The answer is they differ a lot. To see who pays most and least, read on. In fact, we have come a long way […]

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