Following Proper Social Media Etiquette

Yesterday, we presented 20 tools for better social media marketing. However, we waste these tips if not following proper social media etiquette. Thus, do YOU use social media properly? If not, you may get viewers upset and lose followers. And get negative comments and shout outs online. Good manners must be followed. Also remember these […]

Read more

Hottest Social Media Marketing Tools

What are the hottest social media marketing tools today? Given the importance of social media marketing, addressing that question is imperative. And the topic of this post. To see prior posts on social media marketing, click on the following: More Social Media Marketing Tips Building Social Media Marketing Strategies Best Times to Post to Social […]

Read more

Making YOUR Brand Stand Out

As we know, brand recognition, brand preference, and brand loyalty often make or break a company. Making your brand stand out is especially important for startups. And these firms must enter the customer’s mindset! Before reading below, look at these prior posts on branding: Best Brand Strategy Books Greatest All-Time Brand Logos Brand Campaigns Pay […]

Read more

Our Most Popular 2018 Posts

At Evans on Marketing, we have presented about 75 posts through May 11. Today, we cite our most popular 2018 posts to date. If you haven’t read them, please do. As you will see, they cover a wide variety of topics.   Our Most Popular 2018 Posts In 2018, these are Evans on Marketing’s 10 […]

Read more

Using Social Media to Boost In-Store Shopping

Social media can help or hurt companies in many ways. For example, see these two posts. Social Media Marketing Tips and Social Media and E-Commerce. Today, we examine using social media to boost in-store shopping. Special thanks to Chris Landry of Colourfast for serving as guest blogger. The content and infographic below are from him […]

Read more

Write YOUR Own Unique Personal Brand Story

In this new post, we consider how to better write YOUR own unique personal brand story. Self-branding/personal branding is one of our most popular topics. [For example, see 1, 2, and 3.]  As Evans on Marketing has noted before: We have three major challenges in self-branding: (1) We must first understand ourselves and have personal […]

Read more

Free Advertising Tools for Small Businesses

In this post, we cite free advertising tools for small businesses. By using these tools, a firm can hold down its costs. And it can advertise more effectively. Because we like free, also consult these other resources: Useful Free TrendWatching Resources 2018 Marketing Budget Free Templates Small Business Promotion: Free Resources FREE Marketing Planning Tools! […]

Read more

Would YOU Willingly Share Data with Third Parties?

As we have discussed several times, people are becoming more reluctant to share their personal data. And the recent and ongoing criticisms of Facebook illustrate this. Thus, where do you stand on this question? Would YOU willingly share data with third parties? To read our post from earlier this month on tracking cookies and privacy, […]

Read more

Comparing Customer Satisfaction Assessment Tools

The level of customer satisfaction leads to customer repeat business — or abandonment. To be a leader in customer satisfaction, firms must understand how to measure it. Thus, today’s topic: comparing customer satisfaction assessment tools. To start, look at these prior posts: Consistency Makes Good Customer Experiences Better Closing the Customer Experience Gap What Customers […]

Read more

Self-Publishing Your Own Work

You’re probably a writer. Even if you fail to perceive this. Written a resume? Posted to a blog or other social media? Contributed to a newsletter. Sent a letter to the editor? And the list goes on. A “yes” to any of these questions makes you a writer. Not necessarily a published author. Or one […]

Read more