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Can Mark Wahlberg Help AT&T?

26 Apr

The competition among TV service, Internet, and cellphone service providers is more intense than ever — especially with the discount cellphone service pricing from T-Mobile and Sprint. Both AT&T and Verizon have seen this competition hit their bottom lines.

As a result, AT&T has just signed up celebrity Mark Wahlberg to headline video commercials that encompass all of the services that AT&T offers. Will this “all in one” campaign succeed?
 
 
Here is is a 90-second ad that AT&T uploaded to YouTube on April 24, 2017.


 
No matter how well the campaign does, Mark Wahlberg will do VERY well!!! 🙂


 

Another United PR Disaster: You Can’t Make This Up!

18 Apr

After its recent public relations nightmare, when it forcibly removed a passenger from a seat due to overbooking (overloading)  and dragged him from his seat, you would think that United Airlines would have learned its lesson. Social media and TV reports skewered United for its actions. Just this one video received more than 3.6 million views in a single week after the incident.
 

 
As a result of the continuing social media barrage — and after several PR missteps, United’s CEO finally issued a more consumer-oriented message to the public. As reported by Brandon Morse for THE BLAZE:

“United CEO Oscar Munoz has stated that in light of the recent deplaning debacle [on April 9, 2017], United Airlines will no longer use police to remove passengers from planes. In an interview with Good Morning America, Munoz stated that he felt ‘ashamed’ over how passenger David Dao was forcibly removed from the flight, and promised to review his company’s passenger removal policy. According to United spokesperson Maddie King, the passengers who witnessed the incident of flight 3411 will be reimbursed for the price of their ticket [if they sign a waiver against suing]. This news comes on the heels of the announcement that two more officers that were involved in the incident have been put on leave.”

From Fox News:

“That is not who our family at United is,” Munoz said. “This will never happen again on a United flight. That’s my promise.” In the future, law enforcement will not be involved in removing a “booked, paid, seated passenger,” Munoz said. “We can’t do that.”

So did CEO Munoz really mean what he said? You decide! On April 15, 2017, less than one week after the above incident, United removed two passengers on the way to their wedding. NPR’s Doreen McCallister reports that: “A couple flying to Costa Rica for their wedding were removed from a United Airlines flight in Houston on Saturday. The incident happened nearly a week after a video showing a passenger being dragged off a Chicago-to-Louisville flight went viral. Michael Hohl and Amber Maxwell are scheduled to get married on Thursday.
 
Here’s a video clip from USA Today on this latest incident.
 

 
More!! The parodies of United Airlines are brutal. Here’s one example (recorded before the wedding couple incident).
 

 

Do Better in Budgeting for Social Media Marketing

14 Apr

Yesterday, we posted about social media analytics. Today, we address budgeting issues related to social media marketing.

As the following infographic from Salesforce indicates, there are several factors that must be taken into account; and social media marketing budgeting is important for companies of all types and sizes.
 

 

Social Media Analytics: A Tower Framework

13 Apr

Good social media analytics are essential if we are to properly assess our performance on social media platforms.

According to RazorSocial:

“In order to effectively leverage social media analytics in your organization, you need to implement repeatable processes that will enable you to consistently improve results. You also need to have the tools in place that make social intelligence possible. This is why we came up with the 4-step framework called ‘The Tower Implementation Framework for Social Media Analytics’ which details the critical steps to building a social media analytics practice in your company. The framework is brought to you by RazorSocial and Talkwalker, both recognized as international leaders in their respective fields. RazorSocial is known for its expertise in marketing technology, and Talkwalker has built a powerful social media analytics platform.”

 
Click here to learn more. And click on the infographic for a larger version of it.

https://i2.wp.com/6b7o7u172h-flywheel.netdna-ssl.com/wp-content/uploads/soc_media_analytics_tower-FINAL.jpg
 

Career Tips from the Best

10 Apr

Here are great YouTube video career tips from six superstars:

  • Microsoft CEO Satya Nadella
  • Alibaba CEO Jack Ma
  • Media mogul Oprah Winfrey
  • Berkhsire Hathaway CEO Warren Buffett
  • Facebook CEO Mark Zuckerberg
  • Tesla CEO Elon Musk

These videos are based on interviews conducted by Evan Carmichael — a Canadian entrepreneur, author, speaker, and business consultant.

 

 

 

 

 

 

 

Latest Social Media Demographics by Platform

22 Mar

As we know, most adults participate in some form of social media. But marketers want to know the current demographics of the users of various social media platforms.

Sprout Social has uncovered data on a number of social media platforms and published the terrific infographic shown below:

“In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. Each business has its own unique audience identity, but that segmentation might not pan across each social media network successfully. Instead, it takes better brand alignment, thought-out social conversations and meaningful connections with your core group of brand loyalists. But how do you reach this group without understanding the demographics of social media across networks? That’s why we’re here to help you dive right into the latest data.”

These platforms are covered by Sprout Social in the infographic: Facebook, Instagram, Twitter, LinkedIn, Pinterest, Messaging Apps, Auto-Delete Apps, Anonymous Apps, and All Social Media Demographics. For more in-depth information than shown in the infographic, click this link.
 

 

Consumer Trust: Interesting Research Findings

21 Mar

Consumer trust is important if companies and industries are to succeed, certainly in the long run. For example, see “Are You Vigilant in Protecting Your Reputation?”, “Don’ts for Businesses Using Social Media”, and “Americans Don’t Trust Mass Media” .

According to eMarketer:

“Brand trust seems to matter more than ever, though it may be harder than ever to build that trust. SheSpeaks and Womenkind recently conducted a study to find out how women in the U.S. think about trust and loyalty when it comes to brands. The study found that most women are skeptical of advertising. Nearly three in four U.S. female Internet users polled said they trust advertising ‘very little’ or ‘not at all,’ while just one in five said they trust it ‘somewhat’ or ‘a lot.'”

“Women also distrust certain industries, though some fare better than others. When asked about which industries they trust — or don’t trust — survey respondents were most likely to deem companies in the packaged goods, nonprofit, technology, and beauty and personal care industries as the most trustworthy. In contrast, women said they trusted companies in the financial services, automotive, and healthcare industries ‘very little’ or ‘not at all.'”

It is somewhat surprising that nonprofits are not trusted substantially more than for-profit packaged goods companies and technology firms. And the financial services, auto, and healthcare industries need to work harder to gain consumer trust.
 
Extent to Which US Female Internet Users Trust Companies, by Industry, Feb 2017 (% of respondents)
 

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