Bye 2017, Hello 2018: Live Life Every Day

With the end of 2017, let’s say: Bye 2017, Hello 2018: Live Life Every Day.  As I noted last year, this represents a meaningful post for me. And a very personal one: “Since beginning more than four years ago [now more than five years ago], Evans on Marketing has always presented posts in a professional and […]

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2017 American Personal Consumption Spending

Due to a strong economy, this year has seen an uptick in consumer spending. So how good a shopping year has it been? Let’s look at 2017 American personal consumption spending.   Good Times: 2017 American Personal Consumption Spending Before noting total-year spending, consider these posts: Small Business Saturday 2017. Support Local Businesses. Happy Thanksgiving. […]

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Influencer Marketing Keeps Evolving

At the end of 2017, we offer another post on influencer marketing. With the growth of social media, influencer marketing is vital. Today, we examine how influencer marketing keeps evolving. To recap, these are some 2017 posts. And they appear from the earliest to most recent: Influencer Marketing: Coming of Age How to Best Reach […]

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