Bye 2017, Hello 2018: Live Life Every Day

With the end of 2017, let’s say: Bye 2017, Hello 2018: Live Life Every Day.  As I noted last year, this represents a meaningful post for me. And a very personal one: “Since beginning more than four years ago [now more than five years ago], Evans on Marketing has always presented posts in a professional and […]

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2017 American Personal Consumption Spending

Due to a strong economy, this year has seen an uptick in consumer spending. So how good a shopping year has it been? Let’s look at 2017 American personal consumption spending.   Good Times: 2017 American Personal Consumption Spending Before noting total-year spending, consider these posts: Small Business Saturday 2017. Support Local Businesses. Happy Thanksgiving. […]

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Influencer Marketing Keeps Evolving

At the end of 2017, we offer another post on influencer marketing. With the growth of social media, influencer marketing is vital. Today, we examine how influencer marketing keeps evolving. To recap, these are some 2017 posts. And they appear from the earliest to most recent: Influencer Marketing: Coming of Age How to Best Reach […]

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Great Brand Campaigns Pay Dividends

Recently, we discussed two aspects of branding. Purpose-Driven Brands’ Marketing Lessons. And Top Authentic Global Brands — Credibility Pays. Today, we look at how great brand campaigns pay dividends. In particular, this is an important topic. Especially given the present environment of price shoppers and distrust of mass media and .com Web sites. Great Brand […]

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Stay Safe This Holiday Season

Now that our shopping is over, we should enjoy the end of the year. Let’s visit with family and friends over the next several days. But, please be aware and careful. Stay safe this holiday season. And remember: “Customer Service Means a Good Return Policy.”   Stay Safe This Holiday Season: Better Manage Stress Yes, […]

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Infographic: Fighting Against Data Breaches

As many companies know, cybercrime continues to be an epidemic. And each time a type of breach is fixed, a new one pops up. Thus, the topic of today’s post is an infographic: fighting against data breaches from 3rd parties. In July, we noted the following. It still applies today: Interpol describes the types of […]

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Ad Features Which Annoy Consumers Most

Advertising — in one format or another — is a key to success for many firms. And we know that “Consumer trust is important if companies and industries are to succeed, certainly in the long run.” As a result, ad blocking is an enormous problem for online marketers. In addition, many firms misuse the term […]

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Optimizing Employer-Employee Relationships

As we realize, well-treated people are better employees. And these people are better motivated. And they achieve more productivity. In addition, they are more customer-friendly. For today’s post we study optimizing employer-employee relationships to motivate. In the next section, we show an employee engagement loop. Among our past posts on employee motivation are: Glassdoor’s 2018 […]

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Subscription Box Services Yield Mixed Results

Earlier this year, we asked: What’s Ahead for the Subscription Box Service? Now, we have more information to answer that question. According to recent research, subscription box services yield mixed results. So, what exactly are subscription boxes? According to Jameson Morris, an expert in this the field: “A subscription box is a recurring, physical delivery […]

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