With the end of 2017, let’s say: Bye 2017, Hello 2018: Live Life Every Day. As I noted last year, this represents a meaningful post for me. And a …
Read more2017 American Personal Consumption Spending
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Trends 2017, 24/7 Wall St., consumer spending, trends 1
Due to a strong economy, this year has seen an uptick in consumer spending. So how good a shopping year has it been? Let’s look at 2017 American personal consumption …
Read moreGreatest All-Time Brand Logos
Evans on Marketing Global Marketing, Marketing Communications, Product Management, Social and Digital Media Apple, best logo, FedEx, Nike, Red Cross, Shell 2
In this post, we will look at one list of greatest all-time brand logos . Remember, this just one list. There are many others. 🙂
Read moreInfluencer Marketing Keeps Evolving
At the end of 2017, we offer another post on influencer marketing. With the growth of social media, influencer marketing is vital. Today, we examine how influencer marketing keeps evolving.…
Read moreGreat Brand Campaigns Pay Dividends
Recently, we discussed two aspects of branding. Purpose-Driven Brands’ Marketing Lessons. And Top Authentic Global Brands — Credibility Pays. Today, we look at how great brand campaigns …
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