As marketers, we know how important that advertising can be. Nonetheless, with all of the message clutter due to competition and the expansion of multiple ad platforms — especially digital …
Read moreResume Mistakes to Avoid
Evans on Marketing Careers bad behavior, career, Careerealism, Don Goodman, good manners, resume, tips 7
You’ve spent a lot of time on your resume, right? And you’re really proud of it, right?
Then, you surely want to avoid these six careless errors cited by career …
Read moreThe WWE Really Knows How to Give Back to the Community
Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Sports and Entertainment Marketing community involvement, ethics, experiential marketing, Jon Cena, Make-A-Wish Foundation, trust, WWE 6
Proving Marketing ROI Is Difficult
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Product Management, Trends analytics, Android, big data, business model, data mining, tips 1
As we’ve posted before (see, for example, 1, 2), measuring marketing’s return on investment is both important and difficult.
Now, according to B2B Marketing, the situation is …
Read moreHow to Know If Your Product Idea Has Potential
Evans on Marketing Business Analytics and Marketing Information, Global Marketing, Product Management, Trends Inc., opportunity, planning, product management, Samsung, tips, Valerie Casey, video 3
Not all product ideas that we come up with have commercial potential. So, how do we determine which ideas have the best odds of succeeding?
For some tips, check out …
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