Advertising’s Impact: A WebpageFX Infographic

As marketers, we know how important that advertising can be. Nonetheless, with all of the message clutter due to competition and the expansion of multiple ad platforms — especially digital ones, getting advertising to stand out can be quite a challenge. Consider these observations by content marketer Chris Zook, writing for WebpageFX: “With so much […]

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Resume Mistakes to Avoid

You’ve spent a lot of time on your resume, right? And you’re really proud of it, right? Then, you surely want to avoid these six careless errors cited by career coach Don Goodman for Careerealism: “You forget to update your contact information.” “You don’t provide enough details on your last job.” “You don’t update your […]

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The WWE Really Knows How to Give Back to the Community

The WWE, the extremely popular wrestling company, has avid fans who attend the firm’s wrestling matches and watch its many cable TV shows. It also has detractors who pan the “fake” nature of the matches and its glorification of certain over-the-top activities. But the WWE certainly scores a 10+ for its involvement in the community, […]

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Proving Marketing ROI Is Difficult

As we’ve posted before (see, for example, 1, 2), measuring marketing’s return on investment is both important and difficult. Now, according to B2B Marketing, the situation is changing: “The old perception of marketing as an immeasurable dark art whose benefits could not be quantified by mere numbers seems to be over. In its place, the […]

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