Advertising’s Impact: A WebpageFX Infographic

As marketers, we know how important that advertising can be. Nonetheless, with all of the message clutter due to competition and the expansion of multiple ad platforms — especially digital ones, getting advertising to stand out can be quite a challenge. Consider these observations by content marketer Chris Zook, writing for WebpageFX: “With so much […]

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Resume Mistakes to Avoid

You’ve spent a lot of time on your resume, right? And you’re really proud of it, right? Then, you surely want to avoid these six careless errors cited by career coach Don Goodman for Careerealism: “You forget to update your contact information.” “You don’t provide enough details on your last job.” “You don’t update your […]

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The WWE Really Knows How to Give Back to the Community

The WWE, the extremely popular wrestling company, has avid fans who attend the firm’s wrestling matches and watch its many cable TV shows. It also has detractors who pan the “fake” nature of the matches and its glorification of certain over-the-top activities. But the WWE certainly scores a 10+ for its involvement in the community, […]

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Proving Marketing ROI Is Difficult

As we’ve posted before (see, for example, 1, 2), measuring marketing’s return on investment is both important and difficult. Now, according to B2B Marketing, the situation is changing: “The old perception of marketing as an immeasurable dark art whose benefits could not be quantified by mere numbers seems to be over. In its place, the […]

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How to Know If Your Product Idea Has Potential

Not all product ideas that we come up with have commercial potential. So, how do we determine which ideas have the best odds of succeeding? For some tips, check out this Inc. video interview with Valerie Casey, who is the chief product officer at Samsung’s Global Innovation Center. She talks about the difference among a […]

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Online Marketing Resources

Looking for more online, easy-to-use, inexpensive marketing resources? If yes, then check out this slideshow from Damon Nofar, a freelance presentation designer who helps marketers and speakers with their presentations. These nine resources are featured in the slideshow: BuzzSumo Mention Ducksboard (since acquired by New Relic) Socedo Canva Tropical Autosend Oktopost VWO    

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In 2015, Online Video Is Booming

As we’ve reported before, online video marketing has become BIG! (for example, see 1, 2). How big? take a look at this 2015 statistical infographic on the popularity of online videos by HighQ, a producer of software for the world’s largest law firms, investment, banks and corporations. Click the image for a larger version.   […]

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For What Career Are You Best Suited?

Are you uncertain about the best career path for you? Have you ever taken a career aptitude quiz? Here’s an interesting, easy, and fun “Career Decoder” quiz from Careerealism to encourage you to think more about your career options: “Using a series of ‘would you rather’ questions, we navigate you through a quiz that determines […]

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Small Firms Need Bootstrap Marketing

Bootstrap marketing is another term for guerrilla marketing, a small-firm approach to competing in the marketplace. As Brandon T. Luong, founder of Guanxi Innovations,  defines it: Bootstrap marketing involves a “tactical marketing plan giving the maximum ROI (Return on Investment) at the lowest cost while aligning with the brand’s goals.” Take a look at Luong’s […]

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Small Business Social Media Trends

Interested in seeing how small businesses use social media to generate sales? Curious about which social media platforms are working well for small firms? For its seventh annual Social Media Marketing Industry Report, Social Media Examiner surveyed 3,720 marketers, business owners, and solopreneurs from the United States and overseas, to uncover various trends. Here are […]

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