Cyber Security Facts Infographic

Cyber security remains a growing threat to our Internet usage. Thus, today we look at a new cyber security facts infographic.

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Use Traditional Marketing to Boost Mobile Apps

As we previously noted, Mobile Ads Keep on Booming in 2018. Yet, firms should still use traditional marketing to boost mobile apps. In this post, we see how.

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Consumer Behavior in an Omnichannel World

In the present marketplace, consumers have more choices than ever before. A lot of this relates to omnichannel marketing. With this approach, consumers can shop online and offline, purchase online and pick up in a store, etc. So, let’s consider consumer behavior in an omnichannel world. First, look at these posts: Winning at Omnichannel Marketing: […]

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Psychology and Digital Marketing

In marketing, an understanding of psychology is essential. Today, we look at psychology and digital marketing. First, consider these posts: Shopper Online-Offline Psychology FORTY Facts on the Psychology of Color Which Elements of YOUR Emotional Intelligence Do YOU Need to Improve?   An Infographic Look at Psychology and Digital Marketing As reported by Connext Digital: […]

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Music Is Scoring Big on Social Media

As we know, music is scoring big on social media. And people are willing to pay for streaming. Today’s guest post is from Russ Crupnik, Managing Partner of MusicWatch. [Aside: Evans on Marketing is proud to say Russ is a former student of mine at Hofstra University!! 🙂 ] ALL of the material below is […]

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Interesting Facts Online Versus Offline Commerce

As we have noted before, marketers must understand shopper online-offline psychology. In this post, we add several interesting facts online versus offline commerce.   Interesting Facts Online Versus Offline Commerce Thanks to Josh Wardini for authoring this section of today’s post. And to Shopping.fm for the infographic. “With the dawn of the Internet, E-commerce retailers […]

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What Tactics Increase Customer Loyalty

To succeed in the long run, customer loyalty is a must. Yet, it may not necessarily be attainable. Thus, what tactics increase customer loyalty? Consider these posts: Certain U.S. Travelers Like Loyalty Programs — And Use Them Coming Up Short with Customer Loyalty Programs What Customers Want from a Program Loyalty Videos on How to […]

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