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Social Media and E-Commerce Interesting Facts

16 Feb

As we have noted before, social media and E-commerce are booming. So, lets a look at a detailed infographic with social media and E-commerce interesting facts.

Previous posts include:

 

We Are Living in a Social World

Thanks to Josh Wardini for authoring this section of today’s post.

Twenty years ago, we were all living in a material world according to Madonna. While that can still be said to be true, the focus has shifted somewhat. It would be more apt to say that we live in a social world now. As a result, if you have a business, marketing these day means more than just offering a few discounts and running promos. These things are still important marketing tools but only when used as a part of social commerce strategy.

Today’s consumers want more out of businesses than just the best prices. They want to engage with a brand and know that they are valued by that brand. Social commerce is a fairly new concept but one that you really have to get right. It’s about having a defined presence on social media, but it encompasses a lot more than that as well. Social commerce makes it as easy as possible for your clients to buy from you – more and more brands are incorporating sales apps into their social media pages.

It’s also about using client data to examine exactly what your clients want and what they might need in future. In essence, it’s about knowing what they want before they do. And, if you get it right, it’s about skyrocketing your sales because you can meet their needs at exactly the right time.

 

An Infographic on Social Media and E-Commerce Interesting Facts

According to 16best.com: As outlined in the infographic below, major social media platforms are becoming more commercial, while eCommerce platforms are becoming more social, and the social commerce trend is gaining in popularity with each passing day.”

 

Social Media and E-Commerce Interesting Facts
 

Motivating Remote Employees

23 Jan

With more people telecommuting in the U.S. than ever before, we need to look at motivating remote employees . This is not necessarily easy to do.

Before moving on to our coverage of remote employees (telecommuters), take a look at these three posts:

First, we cover some background information. Then, motivational tools.

 

Remote Employees by the Numbers

Although remote employment (telecommuting) has been around a long time, it has really gained traction in the era of the Internet.

“The number of telecommuting workers has increased 115% in a decade, according to a report from Global Workplace Analytics and FlexJobs. That translates to 3.9 million workers, or almost 3% of the total U.S. workforce, working from home at least half the time in 2015, an increase from 1.8 million in 2005. ‘The impact of remote work is changing; employers really need to pay attention to it and not ignore it any longer,’ Sara Sutton Fell, CEO of FlexJobs. While more firms offer telecommuting options, larger firms are the most apt to offer the option to workers.”

GlobalWorkplaceAnalytics.com:

  • “50% of the U.S. workforce has a job that is compatible with at least partial telework. And 20-25% of the workforce teleworks at some frequency.
  • 80% to 90% of U.S. workers say they would like to telework at least part time.
  • A typical telecommuter is college-educated, 45 years old or older, and earns an annual salary of $58,000 while working for a company with more than 100 employees. 75% of employees who work from home earn over $65,000 per year, putting them in the upper 80th percentile of all employees, home or office-based.”

“We’ve culled through data to offer interesting stats about remote work. 1. Remote work can increase worker productivity. 2. It drives employee efficiency. 3. This lowers stress and boosts morale. 4. And it reduces employee turnover. 5. Remote work decreases real-estate costs and overhead. 6. Also, it often leads to greater employee engagement. 7. It positively impacts the environment. 8. It meets demands of younger workers. 9. It’s the future of work. 10. It’s a global phenomenon.”

 

Motivating Remote Employees

With the growth of remote workers, it becomes more challenging to motivate them across the board.

With that in mind, here is an infographic with motivational tips from

With more people telecommuting than ever, we need to look at motivating remote employees . This is not necessarily easy to do.

Influencer Marketing Keeps Evolving

27 Dec

At the end of 2017, we offer another post on influencer marketing. With the growth of social media, influencer marketing is vital. Today, we examine how influencer marketing keeps evolving.

To recap, these are some 2017 posts. And they appear from the earliest to most recent:

 

Influencer Marketing Keeps Evolving

Within a short period, influencer marketing has made its mark. And the variety and number of influencers are both growing. In addition, social media stars may outdo big-name celebrities.

Consider these observations from Tom Hopkins. He is the Managing Director of One Productions. It is a video production firm based in Dublin, Ireland:

“Did you know that 94% of marketers find influencer marketing effective? Research shows it can generate 11 times the ROI of traditional ads. Micro influencers (non-celebrities) have great power. It may exceed macro influencers (celebrities). People seem to trust non-celebrity bloggers. And 60% consult blogs, vlogs, and social media posts prior to purchases. Thus, I have devised this infographic. And it looks at the impact of influencer marketing.”

The infographic reviews:

  • Influencer marketing stats.
  • Choosing influencers.
  • Influencer-generated engagement.
  • Trust in influence marketing.
  • Reach of influencers.
  • Impact of influencers.
  • Costs of influencer marketing.
  • Influencer marketing pricing models.

 

Influencer Marketing Keeps Evolving -- Join the Revolution
 
As A.T. Kearney reports. And as we have noted before:

First. The shift from affluence to influence rises from these factors. Demographic shifts. Changing values. Hyper-connectivity. That rewrites rules of global consumer purchases. Second. As a result, the future mass market will thrive on this. Influence. Customizing. Trust. Third. Last, brands will appeal to consumers. Why? Because they use technology to influence and sell. And the ability to engage people will be key.”

To conclude: Please, grasp your ability to influence. And your ability to be influenced.
 

Ad Features Which Annoy Consumers Most

21 Dec

Advertising — in one format or another — is a key to success for many firms. And we know that “Consumer trust is important if companies and industries are to succeed, certainly in the long run.” As a result, ad blocking is an enormous problem for online marketers. In addition, many firms misuse the term “sale” in ads. And marketers are sometimes ethically challenged in their quest to generate more revenues and profits. Thus, we need to address the ad features which annoy consumers most.

For example, as Marketing Land reports: “37% of consumers say ads placed next to offensive content impact brand perception. A CMO Council survey of 2,000 consumers reveals how ads influence how consumers think about brands.”

 

Ad Features Which Annoy Consumers Most

According to the CMO Council:

Nearly half of consumers say they would rethink purchasing from brands, or even boycott products. Why? If ads from these brands appear alongside digital content that offends them. This finding is based on a poll of 2,000 consumers in North America and the U.K. Our report assesses the impact of digital ad experiences on consumer perceptions and purchase intent. It shows that consumers punish even their preferred brands. Why? If they don’t use trusted media or take active steps to control the integrity of the ad environment. We highlight consumer responses to brand misplacement in crowd-sourced content channels, as well as the level of satisfaction with digital ad effectiveness, economics, efficiency, and transparency.”

 
In its study, the CMO Council asked this overarching question. What would you consider to be a negative advertising experience? And the top two answers were “obnoxious or intrusive ads” and “discriminatory or hateful ads.”

Ad Features Which Annoy Consumers Most
 
As part of this research project, the CMO Council also produced the following infographic. By understanding the negative ad factors, we can strive to avoid them.

Ad Features Which Annoy Consumers Most. How Brands Annoy Fans
 

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