Scary: What Google Knows About Us

As we have noted several times before (click here, for example), we are not very much in control of our privacy when online. And the steady beat of new stories on this topic gets scarier and scarier. Consider the latest from the Wall Street Journal, as reported by Amir Efrati: “Every hour, an active Google […]

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Marketer Versus Consumer Perceptions

As a rule, companies are the most successful when their strategies are perceived  by consumers as intended by those companies. According to a recent study of U.S. British executives and consumers by the Economist Intelligence Unit of Lyris — titled Mind the Marketing Gap: Sizing up Marketer and Consumer Perceptions by Industry: “Although traditional marketing […]

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Good Customer Service Can Raise Satisfaction AND Reduce Costs

Some companies view customer service as an “extra” that they provide to shoppers. These firms need to reconsider their approach. In a 1to1Media report sponsored by Oracle: “we outline best practices for providing ‘a little extra service’ that saves your company money and drives high customer satisfaction at the same time. First, we discuss the […]

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How Anxious Are People Around the World?

According to JWT, the answer is very anxious — as the video below indicates:  “For the latest installment of JWT’s AnxietyIndex, we compared levels of anxiety across 27 markets, as well as the drivers of that anxiety. Using SONAR™, JWT’s proprietary online research tool, we surveyed people in Western Europe (Finland, France, Germany, Italy, Spain, […]

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Who Owns Athletes’ Likenesses? The Athletes Or the NCAA?

There is a major lawsuit in process regarding the NCAA’s use of college athletes and former athletes in a commercial manner — without compensating the athletes. Click the image to read a recent ESPN article on this.   As a result of the controversy, the NCAA has decided to not renew its contract with EA […]

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Lifestyle Branding – Reaching the Market-of-One

A guest post by Alan L. Codkind — Thanks! __________________________________________ Anonymous, one of the most dynamic and creative thinkers of our time, once said, “There is no brand loyalty that two cents off can’t overcome.” How profound. A simple way to understand how brand loyalty works. But is it the least bit true? And, just […]

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Nielsen’s Global Consumer Survey

Annually, Nielsen conducts surveys of consumers around the world. In describing its 2013 research, Nielsen notes the following: “Appreciate the similarities, embrace the differences. With seven billion people living in the world, new findings from a Nielsen global survey revealed that when it comes to core fundamental lifestyle values centered on family, education, or religious […]

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Google’s New Dashboard for Research Insights

Recently, Google introduced a new data analytics tool called Dashboard for Research Insights: “Need some stats for a presentation? You shouldn’t have to go data mining. We’ve created this interactive tool to help you quickly find what you need from our vast archives of industry-leading research. It’ll even help you tell a story from the […]

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From YouSendIt to Hightail: What’s in a Name?

One of the biggest marketing decisions that any firm makes is to change its corporate brand, which represents the foundation of its positioning message. So, what do YOU think of YouSendIt’s rebranding itself as Hightail? Here’s the company description of itself from its Web site: “Founded in 2004, YouSendIt was working in the cloud before […]

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Communication Vehicles Used in Sponsorships

Many companies actively engage in sponsorship of music tours, sports stadiums, nonprofit organizations, and more. For those firms, sponsorships are an integral part of their marketing communication efforts — often, for both revenue and image purposes. As reported by eMarketer: “For many marketers, sponsorship is a multichannel game, where the activity in one channel supports […]

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