Scary: What Google Knows About Us

As we have noted several times before (click here, for example), we are not very much in control of our privacy when online. And the steady beat of new stories on this topic gets scarier and scarier. Consider the latest from the Wall Street Journal, as reported by Amir Efrati: “Every hour, an active Google […]

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Marketer Versus Consumer Perceptions

As a rule, companies are the most successful when their strategies are perceived  by consumers as intended by those companies. According to a recent study of U.S. British executives and consumers by the Economist Intelligence Unit of Lyris — titled Mind the Marketing Gap: Sizing up Marketer and Consumer Perceptions by Industry: “Although traditional marketing […]

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Good Customer Service Can Raise Satisfaction AND Reduce Costs

Some companies view customer service as an “extra” that they provide to shoppers. These firms need to reconsider their approach. In a 1to1Media report sponsored by Oracle: “we outline best practices for providing ‘a little extra service’ that saves your company money and drives high customer satisfaction at the same time. First, we discuss the […]

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How Anxious Are People Around the World?

According to JWT, the answer is very anxious — as the video below indicates:  “For the latest installment of JWT’s AnxietyIndex, we compared levels of anxiety across 27 markets, as well as the drivers of that anxiety. Using SONAR™, JWT’s proprietary online research tool, we surveyed people in Western Europe (Finland, France, Germany, Italy, Spain, […]

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