As we have noted several times before (click here, for example), we are not very much in control of our privacy when online. And the steady beat of …Read more
Marketer Versus Consumer Perceptions
As a rule, companies are the most successful when their strategies are perceived by consumers as intended by those companies.
According to a recent study of U.S. British executives and …Read more
Good Customer Service Can Raise Satisfaction AND Reduce Costs
How Anxious Are People Around the World?
Evans on Marketing Consumers and Their Behavior, Global Marketing, Trends analytics, Anxiety Index, customer expectations, global, JWT, trends, video, YouTube 2
According to JWT, the answer is very anxious — as the video below indicates: “For the latest installment of JWT’s AnxietyIndex, we compared levels of anxiety across 27 …Read more
Who Owns Athletes’ Likenesses? The Athletes Or the NCAA?
There is a major lawsuit in process regarding the NCAA’s use of college athletes and former athletes in a commercial manner — without compensating the athletes.
Click the image to …Read more