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Category: <span>Technology and Marketing</span>

Marketing relies more on technology than ever. See why and how.

New FCC Rules in the Fight Against Robocalls

July 7, 2021 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Technology and Marketing bad behavior, customer expectations, FCC, Robocall Mitigation Database, robocalls, STIR/SHAKEN caller ID authentication, trust, video

Since we last wrote about robocalls two years ago, the situation has only gotten worse. Both legitimate marketers and consumers are fed up. And they want more action to …

Pizza Vending Machines in Rome?

June 22, 2021 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Technology and Marketing Claudio Torghele, customer expectations, customer satisfaction, experiential marketing, innovation, Massimo Bucolo, New York Times, Rome, vending machine pizza, video

Seems like we marketers will try almost anything. But, pizza vending machines in Rome? That seems iffy for two reasons. In general, we are skeptical that people will want …

The Average Age of U.S. Cars

June 17, 2021 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Pricing, Product Management, Technology and Marketing, Trends average age of cars, business model, customer satisfaction, infographic, new vs. used cars, planning, Wall Street Journal

As the U.S. economy has bounced back, so have auto sales. But, not necessarily as expected. Because the average age of U.S. cars on the road now exceeds 12 …

Ransomware Clobbers Our Infrastructure

June 3, 2021 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Technology and Marketing, Trends bad behavior, Colonial Pipeline, JBS, ransomware, Reuters, trust, video, Wall Street Journal

Ransomware software locks our computers and holds them hostage until a ransom is paid. Sometimes, even then, the hackers will not unlock the computers. As a result, now more than …

What Is Next for Cybercurrency

June 2, 2021 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Social and Digital Media, Technology and Marketing Bitcoin, cybercurrency, forecasting, infographic, Statista, volatility, Wall Street Journal

A couple of months ago, we wrote about the phenomenon of crypto collectibles. Purchased with cybercurrency. As we enter June 2021, the volatility of cybercurrency is high. What is …

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