Technology and Marketing Archives

Pay Attention to Profitable Customers

Learn more about customer lifetime value (CLV).

Artificial Intelligence and Customer Personalization

November 4, 2019 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Technology and Marketing, Trends AI, artificial intelligence, Marketo, personalization 3

Tailoring marketing to specific customer wants.

When People Will Accept Facial Recognition

October 31, 2019 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Technology and Marketing bad behavior, customer expectations, facial recognition, good manners, Pew Research Center, Statista 3

How do YOU feel about facial recognition software?

Sustainability and Brand Trust

October 17, 2019 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Pricing, Privacy, Identity Theft, and Ethical Issues, Product Management, Technology and Marketing, Trends brand trust, customer expectations, experiential marketing, Nielsen, sustainability 3

How much would YOU pay for sustainable products? See the results of a Nielsen study.

Guilt-Free Laundry Coming Soon

October 16, 2019 Evans on Marketing Consumers and Their Behavior, Global Marketing, Product Management, Technology and Marketing, Trends Arçelik, environment, microplastics, Trendwatching, Trendwatching.com 4

Reducing microplastic proliferation.

Potential of a New Price Comparison App

October 2, 2019 Evans on Marketing Consumers and Their Behavior, Global Marketing, Pricing, Social and Digital Media, Technology and Marketing customer expectations, customer satisfaction, experiential marketing, price comparisons, Price Kaki, trends 2

Know when prices really are low.

Never Forget September 11, 2001

September 11, 2019 Evans on Marketing Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Technology and Marketing, Trends interactive video, museum, never forget, remembering, September 11, video

It’s already 18 years. 🙁

Characteristics of Unicorns

September 4, 2019 Evans on Marketing Business-to-Business, Distribution, Global Marketing, Technology and Marketing Embroker, entrepreneur, infographic, startup, unicorn

Learn about unicorns. Do you know what they are?

More Marketing Uses of AI

August 28, 2019 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Technology and Marketing, Trends AI, analytics, artificial intelligence, business model, innovation, Single Grain 1

AT moving even further into marketing. See how.

Recycling EV Batteries

August 8, 2019 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Product Management, Technology and Marketing electric car, EV battery, International Energy Agency, McKinsey, recycling electric batteries, video

How do we recycle electric vehicle batteries?

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Category: Technology and Marketing

Pay Attention to Profitable Customers

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Artificial Intelligence and Customer Personalization

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When People Will Accept Facial Recognition

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Sustainability and Brand Trust

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Guilt-Free Laundry Coming Soon

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Never Forget September 11, 2001

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Characteristics of Unicorns

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More Marketing Uses of AI

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Recycling EV Batteries

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