Archive | Technology and Marketing RSS feed for this section

Winning at Omnichannel Marketing: A Video Overview

19 Apr

Check out this video and paper on omnichannel marketing from BRP and Radial:

“Today’s customer is always connected and always on. Digital and mobile commerce have elevated consumer expectations of the shopping experience. She expects service anytime, anywhere, and any way she wants it. Marketers realize they need a different approach to enable a unified experience, one supporting the convergence of digital and physical worlds.”

“A unified commerce platform becomes a single consolidation point for all transactions, inventory, pricing, order management, CRM, call center, etc. This platform provides a single version of the truth across all channels to enable transparency, or the ‘glass pipeline’ of real-time visibility to inventory, product, and customer information. This is the nirvana, or end-state, that many marketers are trying to achieve with their customer experience and unified commerce goals. By moving the heart of the transaction, merchandising, and fulfillment activities to a centralized platform, marketers can allow their digital commerce applications to be more innovative and agile. This enables marketers to utilize their digital commerce offerings to contribute to the personal, ubiquitous, and unified experience that customers expect.”

 

 

A New Way to Track Shoppers

28 Mar

Over the years, marketers have done lots of research on shopper behavior. including eye tracking and facial recognition. Now, we can add shoe (foot) tracking to the list of research techniques used by retailers.

As Oliver Smith reports for The Memo:

“Now,  there’s a novel new technology that can figure out your age, gender, and social class, just by looking at your feet. Hoxton Analytics has created a small camera unit which, placed close to the floor near the doors of a shop, watches people’s shoes as they walk by.”

“As well as counting the sheer number of people walking past (the ‘footfall’ of the store), the cameras use artificial intelligence to figure out the kind of people who are walking. Hoxton can deduce gender, age, social class, and whether people are alone or in a couple, all from looking at their shoes. What makes Hoxton so unique is that retailers get all this data without any ‘creepy’ privacy invasions, like tracking your smartphone or watching your face.”

Click the image to learn more.
 

Hoxton’s low-profile cameras track people’s shoes.


 

Which Are the Leading B2B Firms?

23 Mar

A lot of public attention is paid to business-to-consumer (B2C) companies, far more than to business-to-business (B2B) firms — even though B2B firms generate trillions of dollars of revenue per year. Interestingly, some of the leaders in B2B are also leaders in B2B!

To partly close the public visibility gap, Sacunas annually publishes a list of the top 100 business-to-business companies:

“We believe the best brands don’t just command the most market share; they’re the companies that also make experience a part of their success. We took a holistic approach to identifying the Top 100 Global B2B Brands of 2016 to find those that focused on more than revenue. We measured multiple brand data points across their people, products, digital footprints, market command, and innovation. Our companies to watch are digitally-savvy market leaders who will be defining their industry landscapes for 2017. They are forward thinkers who know how to push the right boundaries, treat employees, and simply have some serious B2B swag.”

“In today’s economy, price point no longer defines market share; experiences are the strategic differentiator for brands. Consumers, especially millennials, are willing to pay a premium for optimally designed experiences. The companies that rose to our top ten B2B brands are experience connoisseurs – they know how to design for their customers and end consumers. These companies not only do their research and make great products, but they also design seamless experiences and invest significantly in innovation – driving the design economy towards the next big thing.”

The top 5 organizations in the new B2B list are [click the company names to see why]:

  1. Google/Alphabet
  2. General Electric
  3. Intel
  4. AECOM
  5. Apple

Note: About 15 of the top 100 B2B firms also have a significant in B2C markets.
 
Click the image to see the full list of 100 organizations.

 

Informative IoT Video

15 Mar

As we reported before, according to TechTarget: “The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects, animals, or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction.”

Now, there is a new video on IoT by Banyan Hills Technologies:

“There’s a lot of hype and discussion about IoT these days. This video explains IoT, and what it means for the enterprise. IoT is very real, and the next great technology era of our time. In this video, you’ll learn about the similarities between IoT and E-commerce and what it means to retailers and businesses looking to implement IoT to innovate, improve operational efficiency, automate, and drive new revenue.”

 

 

The Best Firms If You Want to Work in Tech

8 Mar

If you want to work for a technology company, TechRepublic has ranked these as the best employers [Click the company names to visit their jobs’ Web sites.]:

  1. Facebook — “Never pay for lunch (or dry cleaning) again when you start your career at Facebook. In addition to health insurance, employees are given benefits such as $700 a year for fitness and $250 annually for running Facebook ads.”
  2. Google — “This pet-friendly workplace is designed so no employee is ever more than 150 feet food.  massages are subsidized, transportation is sustainable, and game rooms are pretty much everywhere. And every employee is encouraged to spend 20 percent of time working on a personal passion project.”
  3. World Wide Technology –“The CEO’s Glassdoor approval rating is 100 percent. About 75 percent of employees use the firm’s telecommuting option. And World Wide Technology has an on-site clinic where employees and family members can see doctors and stay healthy.”
  4. FAST Enterprises — “Its Annual General Meeting (AGM) is an all-expense paid, annual trip for employees and their families where they are recognized for accomplishments. These workers are known as FASTies.”
  5. LinkedIn — “Its speaker series has hosted the likes of President Obama. The cafe has kombucha on tap, and there’s a rock wall right there in the office.”

 
Click the image for a TechRepublic slideshow of TWENTY top technology employers.

Courtesy of Apple


 

What Type of Autonomous Car Is for YOU?

6 Mar

As we get closer and closer to the commercial launch of autonomous (self-driving) cars, one key factor has not been addressed enough: What is an autonomous car — because one type of car does not fit all? The answer is not simply “a car that takes over all/most driving functions for you.” The possible configurations of cars complicates things for both manufacturers and potential customers!

Here is a very good list of the types of autonomous driving experiences, from Lauren Flanigan (writing for The American Genius) that are ahead. Which type is best for YOU?

“From self-parking to collision avoidance, there are an array of different features that will be made available to consumers. But before you start saving for your next dream, take a look at which kind is best for you and your futuristic needs.”

Level 0 (zero automation) — “Your car is most likely a zero automation car. A human driver is required to operate and fully control the vehicle.”

Level 1 (driver assisted/function specific) — “These cars are for those who don’t trust automobiles with their lives. They still require a driver to operate the vehicle, but act as an aid to the driver, providing [specific] intelligent features.”

Level 2 (partial automation/combined autonomous functions) — “At this level, a self-driving automobile can perform two or more simultaneous tasks like steering, lane keeping, and speed maintenance while in cruise control mode.”

Level 3 (conditional automation/limited self-driving) — “The car assumes more than just partial control, and acts instead as a co-pilot. Although the driver can relinquish a lot of tasks to the car, the driver must to be ready at all times to resume control.”

Level 4 (high automation) — “These cars can perform all safety-critical driving functions while monitoring environments in defined-use cases without human intervention. Drivers enter the destination and navigation details and the car does the rest.”

Level 5 (fully autonomous) — “This car does not require any effort or driving on behalf of the human owner. There is no driving equipment in the car, which is designed to resemble comfortable environments like lounges and offices. The vehicle is in full control.”

 
Click the image to read more.


 

What Was Hot in 1997?

16 Feb

We tend to spend a lot of time looking at the “hot new things,” such as connected vehicles, virtual assistants, and a lot more. But, as marketers, we seldom look back to the past to see what was hot then in terms of fads and long-running successes. What hot high-tech products from 20 years ago can YOU name?

Recently, CNET published an entertaining slideshow: “Flashback fun! Return with us now to the thrilling days of the late 1990s, when the Interweb was young, the CD was king, and the cloud was a white, fluffy thing that floated above your head while you gabbed on your cordless telephone.”

 

Click the image to see the CNET slideshow. Which of the items shown in the slideshow were fads; which were long-run successes?


 

%d bloggers like this: