Because of COVID-19, marketing budgets hit record lows in 2021. Now, we see 2022 marketing budgets back on the upswing. Thankfully!
As we noted last year, “For several years, …
Read moreGetting Your Resume Past AI
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Good and Bad Examples of Marketing, Marketing Communications, Technology and Marketing artificial intelligence, customize resume, experiential marketing, planning, resume writing tips, self branding, tips
Several years ago, we wrote about companies’ early use of computer software to screen resumes. Since then, firms have greatly upped their use of automated screeners. And software has …
Benchmarking Your Digital Strategy in 2022
Over the years, we presented about two dozen posts on benchmarking topics. For readers involved with digital marketing, today’s post will be quite useful. Benchmarking your digital strategy …
L’Oréal Groupe’s CMO Talks About Customer Engagement
For several years, interest in customer engagement has been steadily growing. Now, technology allows for better interactions. Let us look at an example. L’Oréal Groupe’s CMO talks about customer engagement.…
Read moreEnhance Your Digital Profile on LinkedIn
Through Evans on Marketing, we have discussed valuable information from LinkedIn more than 100 times. Today, we look at how to enhance your digital profile on LinkedIn. Certainly, …