For electric vehicle sales to ramp up further, consumers must believe in the convenience of charging stations. Thus, we need to know what countries lead in electric vehicle chargers. And how the United States performs in this area. For some background information, check out Electric Cars Are Booming Worldwide. Marketers Be Aware: What Countries Lead […]
Read moreIdeas for Your Mobile Marketing Campaign
Due to its growing importance, we have written a lot about mobile marketing. As examples, see Mobile Marketing Facts. Mobile Ads Keep on Booming in 2018. And Mobile Marketing Automation Growing Fast. Today, we show several ideas for your mobile marketing campaign. For this post, Max Chekalov of Appgeeks.org serves as guest blogger. Appgeeks reviews and ranks app development […]
Read moreTransforming Marketing Departments
We look at how firms are transforming marketing departments. In sum, how should marketing departments act in today’s evolving competitive environment?
Read moreTools to Accelerate Product Development
In recent years, faster product development has emerged. Thus, today’s post explores some of the tools to accelerate product development.
Read moreLast Mile Delivery
Evans on Marketing Distribution, Global Marketing, Technology and Marketing, Uncategorized customer expectations, customer satisfaction, delivery, Go People, last mile, logistics 6
One area receiving greater scrutiny: last mile delivery. Let’s look at this stage of the distribution system.
Read moreUse Traditional Marketing to Boost Mobile Apps
As we previously noted, Mobile Ads Keep on Booming in 2018. Yet, firms should still use traditional marketing to boost mobile apps. In this post, we see how.
Read moreVoice Assistants Have Come to In-Store Shopping
The technology behind virtual assistants, such as Alexa and Siri, keeps rapidly advancing. Not only can we order from our homes. But some voice assistants have come to in-store shopping. See How Voice Assistants Have Come to In-Store Shopping As Jen King reports for eMarketer: “Need help finding a specific item in-store? Just ask […]
Read moreApplying Artificial Intelligence
As we know, the use of artificial intelligence (AI) is taking off. Thus, today’s post takes another perspective on applying artificial intelligence. For a good understanding of AI, read these two posts: Artificial Intelligence Insights from Intel and Artificial Intelligence Predictions. “With artificial intelligence (AI), a computer acts similar to human learning and decision making. […]
Read moreDo Not Lose the Human Touch
As we noted last week, more and more companies are turning to technology-based consumer interactions. While doing so, these firms need to follow this advice. Do not lose the human touch. A careful balance of human and non-human interactions will work best. Marketing Caveat: Do Not Lose the Human Touch Recently, McKinsey’s Christopher Angevine, […]
Read moreChatbots Perceived Effects on Customer Service
As we know, firms regularly look at new ways to enhance the customer experience. One tool growing steadily more popular is the chatbot. Yet, we must better understand chatbots perceived effects on customer service. In other words, how happy are shoppers with chatbots? To learn more about chatbots, look at these posts: Changing Customer […]
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