2022 Marketing Budgets Back on the Upswing

 
Because of COVID-19, marketing budgets hit record lows in 2021. Now, we see 2022 marketing budgets back on the upswing. Thankfully!

As we noted last year, “For several years,

Read more

Getting Your Resume Past AI

 
Several years ago, we wrote about companies’ early use of computer software to screen resumes. Since then, firms have greatly upped their use of automated screeners. And software has

Read more

Benchmarking Your Digital Strategy in 2022

 
Over the years, we presented about two dozen posts on benchmarking topics. For readers involved with digital marketing, today’s post will be quite useful. Benchmarking your digital strategy

Read more

L’Oréal Groupe’s CMO Talks About Customer Engagement

For several years, interest in customer engagement has been steadily growing. Now, technology allows for better interactions. Let us look at an example. L’Oréal Groupe’s CMO talks about customer engagement.

Read more