As we previously noted, Mobile Ads Keep on Booming in 2018. Yet, firms should still use traditional marketing to boost mobile apps. In this post, we see how.
Read moreVoice Assistants Have Come to In-Store Shopping
The technology behind virtual assistants, such as Alexa and Siri, keeps rapidly advancing. Not only can we order from our homes. But some voice assistants have come to in-store shopping. See How Voice Assistants Have Come to In-Store Shopping As Jen King reports for eMarketer: “Need help finding a specific item in-store? Just ask […]
Read moreApplying Artificial Intelligence
As we know, the use of artificial intelligence (AI) is taking off. Thus, today’s post takes another perspective on applying artificial intelligence. For a good understanding of AI, read these two posts: Artificial Intelligence Insights from Intel and Artificial Intelligence Predictions. “With artificial intelligence (AI), a computer acts similar to human learning and decision making. […]
Read moreChatbots Perceived Effects on Customer Service
As we know, firms regularly look at new ways to enhance the customer experience. One tool growing steadily more popular is the chatbot. Yet, we must better understand chatbots perceived effects on customer service. In other words, how happy are shoppers with chatbots? To learn more about chatbots, look at these posts: Changing Customer […]
Read moreElectric Cars Are Booming Worldwide
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Product Management, Technology and Marketing electric car, global, hybrid car, innovation, Tesla
Despite the news surrounding Tesla’s recent financial woes, technology keeps advancing. [For example, see 1 and 2.] Thus, today’s post looks at how electric cars are booming worldwide. Even though they still represent only a fraction of overall car sales. And we need to build Customer Relationships in a High-Tech World. Electric Cars […]
Read moreOur Most Popular 2018 Posts
Evans on Marketing Business Analytics and Marketing Information, Careers, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Technology and Marketing 2018, Evans on Marketing, joel evans, most popular posts
At Evans on Marketing, we have presented about 75 posts through May 11. Today, we cite our most popular 2018 posts to date. If you haven’t read them, please do. As you will see, they cover a wide variety of topics. Our Most Popular 2018 Posts In 2018, these are Evans on Marketing’s 10 […]
Read moreMobile Marketing Automation Growing Fast
Evans on Marketing Technology and Marketing, Trends infographic, MMA, mobile marketing automation, mobile media, tips 2
With the rapid rise in mobile media usage, marketers must optimize their automated tools. Thus, today’s topic: mobile marketing automation growing fast. In the discussion, we note mobile media automation (MMA) basics. And we look at MMA’s evolution. Thanks to Jessica Pyykkonen of Ghergich & Co. for suggesting this post. 🙂 Before reading below, check […]
Read moreWhat Is Next for Smartphones
Last year marked the 10th anniversary of the iPhone. As we know, over this time, the smartphone has certainly evolved. And revolutionized the way we communicate, shop, use social media, etc. Thus, an apt question to ask now: What is next for smartphones? For sure, forecasts indicate looming changes. First, we consider what the smartphone […]
Read moreCloud Computing and Payment Options
As we discussed last month, “Cloud computing lets workers access company data and applications via the Internet. Anywhere and anytime. As a result, everyday tasks can be automated and performed on laptops, tablets, or even smartphones. Thus, by managing your cash flow with cloud accounting software, workers could end up more efficient and productive.” Today, […]
Read moreLevi Strauss Adopts New FLX Operating Model
Evans on Marketing Distribution, Product Management, Technology and Marketing, Trends digital, FLX operations, future-led execution, Levi Strauss, video
In the current competitive marketplace around the globe, firms want the most cost-efficient operating models possible. For instance, click these links: 1 and 2. While they want to manage costs, they also want to be customer friendly. That is why today’s post examines: Levi Strauss adopts new FLX operating model. What exactly is Levi Strauss? […]
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