The Prevalence of Fake Reviews on Amazon

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing , , , , , ,

 
Ever read glowing reviews on Amazon and wonder if they are real? As by far the world’s leading online retailer, Amazon deals with a wide variety issues. From counterfeit …

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H-U-G-E Changes in the Auto Industry Supply Chain

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Global Marketing, Product Management, Technology and Marketing, Trends , , , , , , , ,

 
Previously, we wrote about supply chain disruptions due to COVID-19. Due to these disruptions,  long-term practices will evolve. To learn more, this post looks at h-u-g-e changes in the …

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LinkedIn’s Top Employers for 2021

Evans on Marketing Business Analytics and Marketing Information, Careers, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Technology and Marketing, Trends , , , , , ,

Over the years, we have written several times about highly-ranked employers. Now, we feature LinkedIn’s top employers for 2021. It includes 50 companies on its list.

 

Fifty Firms to

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Print Books Still Outsell E-Books

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends , , , , , ,

 
We know that Amazon has reinvented business in so many ways since its 1995 founding. Through its Kindle and easy ordering, the firm revolutionized the book industry. Yet, p…

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An E-Commerce Analytics Handbook

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Online Marketing, Social and Digital Media, Technology and Marketing, Trends , , , , , ,

 
Analytics enable us to measure how closely we come to reaching our goals across various factors. For example, earlier this year, we reviewed Competitive Analytics for Social Media and…

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