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Artificial Intelligence Predictions

18 Oct

Artificial intelligence. Virtual reality. Augmented reality. This post focuses on artificial intelligence predictions. However, let us begin with definitions of these concepts.

As summarized by Scott Jennings for Qlick:

Artificial Intelligence (AI). A computer acts similar to human learning and decision making. It works via an expert system or a program. An example is a digital personal assistant on an online store. It works with a customer. It learns from that customer. And it recommends for that customer.”

Virtual Reality (VR). It is an artificial, computer-generated simulation. It might recreate a real-life environment or situation. An example is a 3-D store shelf that adapts based on past purchases.”

Augmented Reality (AR). It adds computer enhancements for meaning and interaction. An example is those who digitally view rugs in diverse colors and styles.”

 

And according to Brian J. Dooley, reporting for TDWI (Transforming Data with Intelligence):

“Firms can combine virtual reality and artificial intelligence. VR is an emerging technology that modern businesses track. But it tends to remain at the lower end of the interest scale. On the other hand, many enterprises consider AI important. However, between AI and VR connections are deeper than they appear. And their integration provides a new range of experiences and options.”

“Applying AI to VR allows AI-based continuous image recognition . It can report results in a VR display. In security, this can adopted for identity detection. It could flag images or people for a security guard.”

 

Evans on Marketing Posts

These are among our posts on emerging intelligence technologies:

Artificial Intelligence Predictions. Now, we can add shoe (foot) tracking to the list of research techniques used by retailers.

 

Artificial Intelligence Predictions by SEVEN Experts

In 2017, Inc. interviewed 7 tech billionaires to see their AI predictions for. Do YOU agree with the predictions made by these leaders?

 

2017 Most Attractive U.S. Employers

12 Oct

Yesterday’s post covered the 2017 most attractive global employers for business students. Today, we cover the 2017 most attractive U.S. employers.

Click below to access information on the prior two surveys:

 

Background

In sum, these are Universum’s survey goals:

“Today’s businesses operate in a highly competitive employment landscape. You you can gain a valuable insight into how firms are perceived by tomorrow’s workforce with the results of our 2017 Talent Survey in the U.S. In addition, we highlight career aspirations and desirable industries identified by the respondents. “

 

2017 Most Attractive Employers for U.S. Business Students

For the 2017 Most Attractive Global Employers U.S. report, Universum surveyed 27,000 business students in the United States.

These 25 employers rank highest by U.S. college business students.

2017 Most Attractive U.S. Employers. Top 25 ranked by U.S. business students.
 
Click below to access the full 2017 U.S. employer report. Note: A free login is required.

2017 Most Attractive U.S. Employers. Click to download the full U.S. report.

 

E-Mail Popular. Complements New Media.

3 Oct

Experts regularly predict E-mail marketing’s demise. Instead, our title disagrees.  E-Mail Popular. Complements New Media. Let’s discuss.

First, these are examples of E-mail posts by us.   Product Launch: Tips and Infographic.   Post-Purchase Follow-Up BIGMore Marketing Trends for 2016.    Better Communicate with Loyal Customers.

 

Background

In short, computer engineer Ray Tomlinson sent the first E-mail in 1971. During 2017, we exchange 205 BILLION E-mails each day!

All in all, these factors affect the state of E-mail. (1) We send most E-mail through mobile media. (2) Other formats include texts, chats, social media, etc.

These comments represent the E-mail critics’ view. They come from Computing.

“Unified platforms will see chat boom. The vision Fuze lays out is a ‘significant shift’ in instant messaging. It feels E-mail will not dominate. ‘Chat collaboration apps like Slack and Huddle may rule.’ Also, Fuze says this. IM apps are seen as informal tools. For this reason, vital information is shared by E-mail. Integration of chat apps will shift how people use IM. Chat functions will replace E-mail for office communication.'”

In contrast, these links highlight E-mail’s power. 25 E-Mail Marketing Statistics for 2017.   Ultimate Mobile E-Mail Statistics.   E-Mail Statistics 2017.   E-Mail Is Not Dead. But IS Changing.   Potent Stats on E-Mail Marketing.

 

E-Mail Popular, Complements New Media

Check out the in-depth infographic from Every Cloud.

“It’s not a new craze sweeping the nation. It’s a rock-solid, time-tested method. It keeps your customers hooked and coming back. With this infographic, you see how effective email marketing statistics can change your business.”

E-Mail Popular. Complements New Media. It's not a new craze sweeping the nation – it's just a rock-solid, time-tested method to keep your customers hooked and coming back for more. With the help of this epic infographic, you are about to witness how effective email marketing statistics can truly change your business.

Next-Day Delivery and Same-Day Delivery

2 Oct

Next-day delivery and same-day delivery are hot shipping topics. And they impact shopping. Their use will grow for the foreseeable future.

First, these are a few of our posts related to delivery (shipping).   Transforming Logistics.   What’s Ahead for the Subscription Box Service?    Is Uber Eat(s) Setting Itself for Defeat?

 

Background

For a long time, buyers knew mail and deliveries would take days or weeks. In fact, the U.S. Postal Service dates to 1775! Ben Franklin was the first Postmaster General. Due to limited shipping options, mail and package delivery were slow.

In the past 110 years, the USPS has gained a lot of competition. Two of the best-known private delivery firms are UPS and Fed Ex. UPS started in 1907, Fed Ex in 1971.

In 1964, Xerox introduced LDX (Long Distance Xerography). This was the first “commercial” fax machine. It worked over phones. Fax use soared with the development of faster-speed modems. Today, faxes are largely replaced by E-mail, texts, and other online formats.

In terms of package delivery, three trends dominate. (1) Higher-speed shipping modes exist. (2)Other firms emulate the Fed Ex hub-and-spoke regional network system. (3) Resellers such as Amazon have their own regional warehouses.

 

Adding Delivery Options

Throughout the latter part of the 20th century, delivery options rose.

In particular, consumers could choose from three options. Regular delivery. 3-5 business day delivery. And 1-2 business day delivery. USPS, UPS, and Fed Ex — respectively — were the leaders for each of these options.

But in 2005, Amazon disrupted consumer delivery expectations. It introduced Amazon Prime. J.P. Mangalindan reports for Fortune. “Amazon Prime aimed to get customers to increase spending. For $79 a year, members got free two-day delivery on unlimited items.”

And wow, Amazon Prime has grown. For instance, see the chart from Statista and Business Insider. Note: Today’s annual cost is $99. It includes streaming video and other services. U.S. Amazon Prime members total 85 million in 2017.

 

Next-Day Delivery. Same-Day Delivery. Emerging. Launched in 2005, Amazon Prime aimed to get customers to spend more. For $79 a year, members got free two-day delivery on an unlimited number of items. Amazon sweetened the pot from there.

 

Next-Day Delivery and Same-Day Delivery

In recent years, delivery options have further evolved. Next-day delivery and same-day delivery are key choices.

USPS, UPS, and Fed Ex pioneered next-day delivery. Today, express mail service (EMS) exists in 190 countries. EMS promises delivery in as little as 1 day. In the U.S., EMS takes 1-2 days. EMS has earned a strong following. Remember, Amazon Prime promotes 1-2 day delivery. It relies on USPS, UPS, and Fed Ex. But, Amazon keeps adding its own delivery services.

Years ago, same-day delivery started at the local level. Think food delivery and prescription delivery. It took time for large firms to see the advantages. In addition, big firms found same-day delivery costs to be too high.

20 years ago, Webvan (an online grocer) began same-day delivery. It started in 1996 and went bankrupt in 2001. At its peak, Webvan served 10 U.S. cities. Most were in California. Due to high expenses, Webvan had lost $800+ million. On the other hand, we have Peapod (founded in 1989). It works with its chain supermarkets to deliver locally. It is successful.

To  summarize, same-day delivery is HOT! For example, these illustrate same-day delivery services.

 

Delivery and the On-Demand Economy

In short, delivery options transform shopping. At the same time, consumer expectations soar. At any rate, we are in the on-demand economy.  To this end: See it. Want it. Buy it. Then, get it immediately. All in all, no matter where we shop.

 

According to Robert Memery of 2flow, an Irish logistics firm:

“I have produced an infographic analyzing the on-demand economy. It offers advice to firm about short delivery times. This is important if they want to keep happy. 43% of shoppers report post-delivery satisfaction is influenced by whether purchases were delivered on-time? Same-day or next-day delivery might not be possible for some firm. But, it’s vital that all firm try to reduce delivery times. Long delivery times are a killer.”

 

Look at the infographic for a number of insights.

Next-Day Delivery. Same-Day Delivery. In short, delivery options are transforming. At the same time, consumer expectations soar. At any rate, we are in the on-demand economy. To this end: See it. Want it. Buy it. Then, get it immediately. All in all, no matter where we shop.
 

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