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How Good Is Your Web Site

24 Jan

Here’s an important question: How good is your Web site? And the answer depends on setting criteria to measure. As well as monitoring Web site results. That’s our topic for today.

Related topics we’ve written about include:

 

Background: Bloggers and Analytics

Before addressing the question of how good is your Web site, let’s look at the use of Web site analytics.

In an ideal world, analytics about our Web sites should be essential. After all, we should want to know how well our site is doing. AND which type of content does best? AND which type of content does worst.

Virtually all large firms use data analytics to assess their sites. In addition, they do so regularly. On the other hand, many smaller firms don’t use analytics much. If at all.

Why is this? After all, Google and WordPress provide free analytics tools. And they are easy to use.

Each year, Orbit Media does in-depth research on 1,000+ bloggers. And one of its topics relates to analytics. Thus, these are some findings:

  • “Analytics aren’t fully embraced yet: Nearly 7 in 10 bloggers don’t always check content performance.
  • More bloggers are data-driven: A greater percentage check results every time. Over the last three years, there’s an 18% increase in those who ‘always’ check analytics.
  • In fact, most bloggers do check analytics: 56% ‘usually’ or ‘always’ check the results of a given post. That number hasn’t changed much over the last few years.
  • Yet, some bloggers don’t seem to care: 1 in 5 bloggers don’t even have access to Analytics or hardly ever look at results.”

This chart provides a good summary of Orbit’s most recent take on analytics.

How Good Is Your Web Site? Using Analytics
 

How Good Is Your Web Site ?

If it is essential to measure Web site quality and performance, what exactly should we measure?

According to Orbit Media’s Content Marketing Metrics — 10 Easy Ways to Measure Effectiveness, these factors should be reviewed:

  1. Website traffic
  2. Subscriber growth
  3. Search rankings
  4. Time on site
  5. Social media followers
  6. Social media shares
  7. Links and Authority
  8. Clickthrough rate (CTR)
  9. Leads
  10. Feedback

And these factors are described in the following infographic:

 

Easily Create Great Infographics

27 Oct

Have YOU ever wanted to create an infographic?  Infographics are visually attractive and informative. They are easy and fun to create. You can build one with PowerPoint. Today’s post covers how to easily create great infographics.

We have posted many times using infographics. These are examples.   Getting People to Spend More Time on Your Web Page.   SEO FAQs: An Infographic with 16 Tips.   How to Do Better with Online Marketing Content. Note: About 325 of our 1,700 posts to date include infographics.

 

Overview: Easily Create Great Infographics

These are good sources to learn about infographic creation:

And look at this advice. How to Create an Awesome Infographic Resume.

Easily Create Great Infographics. Tips on how to create a spectacular infographic resume and what practices to avoid.

 

Simple Tools to Easily Create Great Infographics

In addition to the above, there are many tools to simply create infographics.

Jillian Petrova (on jeffbullas.com) discusses “20 Cool Tools for Creating Infographics.”  

“Readers want quick access to brief information. Web site visitors love infographics. They are a  popular form of digital marketing. Why? We receive 5 times more information than in 1986. And 80% of us are more apt to read anything with colors. Infographics are great with colors45% more users click a link if it features an infographic.”

“What if you, the infographic maker, are short on time. And you want to create infographics? Forget Photoshop and other time-consuming tools. Create infographics with tools online.”

These are 5 “cool tools” from Petrova. To see all 20, click the image below.

  • Visme lets you create interactive presentations, infographics, and more. It has a library of templates, shapes, and objects. It’s ‘specially priced’ for teachers and students.”
  • Easel.ly helps you compose an image in a few clicks. First, pick a template. Then, add shapes, backgrounds, and text to personalize it. The basic version is free.”
  • Visualize.me focuses on ‘infographic resumes.’ Yet, designs are not limited to that purpose. You select from many themes, pictograms, and more.” As the site notes, “create your infographic resume for free.”
  • PiktoChart let’s non-designers create infographics in as few as 10 minutes. It has 400+ customizable themes with images, graphs, and colors.” You can start for free.
  • Canva trains designers and non-designers to devise creative stuff. After a tutorial, you create your project. It can be a presentation, Facebook cover photo, or infographic.” Canva is free.

 

Easily Create Great Infographics. Let’s take a look at how to create infographics with the best tools available online.

 

Best Times to Post to Social Media

24 Aug

There have been a lot of changes related to social media over the last several years regarding social media. Five years ago, we presented an infographic about “The Best and Worst Times to Post on Social Networks.”

Today, the best times to post on social media are quite different. Coschedule has great in-depth information related to several aspects of timing, including these topics:

 

 

How Credible/Authentic is Your Web Site Perceived?

8 Aug

Why do most people trust those whom they know and .org Web sites more than mass media and .com Web sites? In a word: credibility (authenticity) — people’s trust is hard to earn and to retain.

As Bob Hutchins reports for Business 2 Community:

“Did you hear the story about how Kim Kardashian lost 100,000 Instagram followers? Her problem? Authenticity. When it comes down to it, authenticity – or credibility, as it’s referred to in a recent infographic from Content Ranked – affects everything in your business. While, I’m primarily interested in authenticity as it pertains to marketing and communications, the effects of authenticity stretch far and wide across your entire business.”

“You can review the infographic below to check out several ways that the marketing and communication strategies used on your Web site affect your credibility.”

 

 

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