To do as well as possible with social media, firms should build a social media checklist.
Read moreWeb Design Is a Tricky Business
To see why Web design firms may fail, look at this infographic from FitSmallBusiness.
Read moreHottest Social Media Marketing Tools
What are the hottest social media marketing tools today? Given the importance of social media marketing, addressing that question is imperative. And the topic of this post. To see prior posts on social media marketing, click on the following: More Social Media Marketing Tips Building Social Media Marketing Strategies Best Times to Post to Social […]
Read moreSelf-Publishing Your Own Work
Evans on Marketing Careers, Distribution, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Pricing, Social and Digital Media, Sports and Entertainment Marketing Amanda Hocking, best-sellers, E.L. James, James Redfield, self-publishing
You’re probably a writer. Even if you fail to perceive this. Written a resume? Posted to a blog or other social media? Contributed to a newsletter. Sent a letter to the editor? And the list goes on. A “yes” to any of these questions makes you a writer. Not necessarily a published author. Or one […]
Read moreMore Social Media Marketing Tips
At Evans on Marketing, we pay a lot of attention to social media marketing. Today, we present more social media marketing tips for you. First, take a look at these past posts: Social Media and E-Commerce Interesting Facts Building Social Media Marketing Strategies Brand Complaints and Social Media Best Times to Post to Social Media […]
Read moreOnline Security Means Many Things
As the title of this post suggests, online security means many things. Let us look at three crucial aspects. Cyber Security. Passwords. HTTPS URLs. Are YOU prepared to handle online security for you and/or your firm? Unfortunately, security today is worse today than ever. For our followers, you already know that we take security issues […]
Read moreHow Good Is Your Web Site
Here’s an important question: How good is your Web site? And the answer depends on setting criteria to measure. As well as monitoring Web site results. That’s our topic for today. Related topics we’ve written about include: Best Times to Post to Social Media How Credible/Authentic Is Your Web Site? SEO FAQs Don’ts for Businesses […]
Read moreEasily Create Great Infographics
Have YOU ever wanted to create an infographic? Infographics are visually attractive and informative. They are easy and fun to create. You can build one with PowerPoint. Today’s post covers how to easily create great infographics. We have posted many times using infographics. These are examples. Getting People to Spend More Time on Your Web […]
Read moreBest Times to Post to Social Media
There have been a lot of changes related to social media over the last several years regarding social media. Five years ago, we presented an infographic about “The Best and Worst Times to Post on Social Networks.” Today, the best times to post on social media are quite different. Coschedule has great in-depth information related […]
Read moreHow Credible/Authentic is Your Web Site Perceived?
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media authenticity, Business 2 Community, Content Ranked, credibility, customer expectations, infographic 1
Why do most people trust those whom they know and .org Web sites more than mass media and .com Web sites? In a word: credibility (authenticity) — people’s trust is hard to earn and to retain. As Bob Hutchins reports for Business 2 Community: “Did you hear the story about how Kim Kardashian lost 100,000 Instagram […]
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