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How Credible/Authentic is Your Web Site Perceived?

8 Aug

Why do most people trust those whom they know and .org Web sites more than mass media and .com Web sites? In a word: credibility (authenticity) — people’s trust is hard to earn and to retain.

As Bob Hutchins reports for Business 2 Community:

“Did you hear the story about how Kim Kardashian lost 100,000 Instagram followers? Her problem? Authenticity. When it comes down to it, authenticity – or credibility, as it’s referred to in a recent infographic from Content Ranked – affects everything in your business. While, I’m primarily interested in authenticity as it pertains to marketing and communications, the effects of authenticity stretch far and wide across your entire business.”

“You can review the infographic below to check out several ways that the marketing and communication strategies used on your Web site affect your credibility.”

 

 

SEO FAQs: An Infographic with 16 Tips

1 Aug

For many firms, search engine optimization remains a challenge. After all, it can be hard to land on page one in a Google search.

Consider these observations from SEO Jury:

“When was the last time you checked out page three of Google search results? That’s right – never! The majority of users never even go to page two, let alone beyond that. This is why every Web site owner’s dream is to get to the top of the Google search results.”

“New search engine optimization (SEO) strategies are being developed constantly, and the rules of SEO keep changing. This can make it difficult for those new to SEO to keep up with the developments in this area and figure out what the best SEO strategy for their website is. While the history of SEO starts a while ago, we still see millions of people searching for ‘SEO’ every month, which means that there are still plenty of confusing things about SEO that most users are struggling to understand. This is why we bring you this informative infographic about 16 things we still struggle to understand about SEO.”

 


Presented by SEOjury.co.uk

 

How to Better Use Word Press in Blogging

26 Jul

Are you interested in blogging, but have not gotten around to setting one up? Do you have a blog that you would like to make better? If you answer yes to either question, then check out the sources cited below.

 
Click the icon to start a WordPress blog.


 

Easy Ways to Post Across Social Platforms

1 Jun

For those who are active across many social platforms, the ability to easily publish to all (or most) of those platforms is critical. Otherwise, the time and energy expended can be enormous. In this post, let’s discuss a few ways to make our social media posting simpler.

If you blog on a platform such as WordPress.com (which is utilized by Evans on Marketing), there is a sharing tool:

“To connect your site to your social networks, go to My Site → Sharing in your dashboard. You’ll see various services in the Publicize section: Facebook, Twitter, Google+, LinkedIn, Tumblr, Path, and Eventbrite. To connect to a service, click the Connect button and follow the prompts. Once you’ve approved a connection to any of these services, you’ll see a Publicize section in the Publish box on your post writing screen each time you write a new post.”

 
Here are other simple ways of publishing across multiple platforms, as reported by David Nield for Popular Science. “One way to cut down on the time you spend inside your social apps is to post the same update across all of them at once. That way, just about all of your friends and followers should get the message. A variety of tools will help you do this — we picked a few of our favorites.”

    • “If This Then That, or IFTTT, is a fantastic — and free — way to send commands to and from apps, mobile phones, smart home gear, and more, by letting you build ‘applets.’ Each applet waits for a trigger (if this). When that event occurs, the applet commands an action to happen (then that). To use IFTTT for your social posts, make the trigger a post on one social network, and the action the same post on another social network. So every time you post on, say, Facebook, IFTTT will send the same post to your Twitter, Tumblr, Instagram, Pinterest, and other social accounts.”
    • Buffer works across Twitter, Facebook, Pinterest, and Instagram. Whenever you compose a post inside the Buffer Web app, you can choose which accounts it gets sent to, complete with any picture attachment you’ve added. As an extra bonus, you can schedule posts — aka ‘buffering’ them in a queue, which is where the service gets its name. You just compose your post, add your attachments, choose your networks, and then hit the publish button.”
    • Flow is a new Microsoft product that’s very much in the mold of IFTTT and does more or less the same tasks — like posting the same message to more than one social network. At the moment, it supports Facebook, Twitter, and Instagram. While Flow isn’t not quite as straightforward to use as IFTTT, it does give you a bit more control. To use Flow, you need a Microsoft account. Then, use the main search box to look for templates relating to social networks. Search for Facebook, for instance, and then select the entry marked Create new tweets from Facebook posts.”
    • “Built-in tools — These days, many of your favorite social networks are already connected, so cross-posting is built right in. Take blogging platform Tumblr, for example: You can send text and image posts straight to Facebook and Twitter as well as to your blog. Instagram is another master of cross-posting: You can connect your account to Facebook, Tumblr, and Twitter if you want to, so your photos will get posted to all of these networks at once. You can also turn these connections on or off on a post-by-post basis.”

 
Click the image to read more from Nield.

David Nield/Popular Science

 

Comparing WordPress, Joomla, and Drupal

24 May

Are you interested in starting or enhancing a Web site or blog? Then, it is important to distinguish among  various content management system (CMS) platforms. Three popular ones are WordPress (by far, the leader and used by this blog 🙂 ), Joomla, and Drupal. So, how does one pick among CMS platforms?

As Katherine Keller reports for Entrepreneur:

[A key] “Web site decision is which content management system to use. Often times, the most user-friendly systems are also the most limiting. On the other end of the spectrum, the most versatile systems require a larger learning curve. Joomla, WordPress, and Droopal make up 58.4 percent of the market share of content management systems. Make A Website Hub created an in-depth infographic to show the pros and cons of each.”

 

 

Do Better in Budgeting for Social Media Marketing

14 Apr

Yesterday, we posted about social media analytics. Today, we address budgeting issues related to social media marketing.

As the following infographic from Salesforce indicates, there are several factors that must be taken into account; and social media marketing budgeting is important for companies of all types and sizes.
 

 

Don’ts for Businesses Using Social Media

30 Jan

In this new era of fake news, alternative truth, and inflammatory messages on social media, it is a good time for us to appraise (or reappraise) our own use of social media. Are we doing the best we can to avoid careless mistakes or inflammatory language?

Recently, Annie Pilon described “20 Taboo Topics to Stay Away from on Your Company’s Social Media Channels” for Small Business Trends. Here are some of her observations. PLEASE keep them in mind when utilizing social media and reacting to comments by others:

“If you use social media to promote your business online, you’ve probably put a lot of thought into what types of posts to share. But sometimes it can be just as important to consider what NOT to post on social media.”

             “Making fun of specific groups of people can go too far.

Even the occasional complaint about customers can be enough to damage your brand.

Avoid complaining about your employees online.

Customers want to know that you have a team that they can trust.

Nonconstructive criticism about public figures can seem petty to your social media followers.

You don’t want to be too intrusive when asking questions of your followers.

Be careful not to share anything that’s not true, as it can make your business look bad and lead to your followers being misinformed.

Healthy competition can be good for a business, even on social media. But there’s a big difference between a friendly back-and-forth and trash-talking.

Social media also isn’t the place to share sensitive or confidential information about customers.

Don’t share with followers every time you’re having a bad day or just feeling ‘blah’ about your business.

Posting anything illegal, whether it’s drug use or even just speeding, is a very bad idea.

Stay away from sharing any content that could be considered controversial.

It’s also best not to post anything that’s irrelevant to your audience.”

 

Click the image to learn more from Pilon.


 

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