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Easy Ways to Post Across Social Platforms

1 Jun

For those who are active across many social platforms, the ability to easily publish to all (or most) of those platforms is critical. Otherwise, the time and energy expended can be enormous. In this post, let’s discuss a few ways to make our social media posting simpler.

If you blog on a platform such as WordPress.com (which is utilized by Evans on Marketing), there is a sharing tool:

“To connect your site to your social networks, go to My Site → Sharing in your dashboard. You’ll see various services in the Publicize section: Facebook, Twitter, Google+, LinkedIn, Tumblr, Path, and Eventbrite. To connect to a service, click the Connect button and follow the prompts. Once you’ve approved a connection to any of these services, you’ll see a Publicize section in the Publish box on your post writing screen each time you write a new post.”

 
Here are other simple ways of publishing across multiple platforms, as reported by David Nield for Popular Science. “One way to cut down on the time you spend inside your social apps is to post the same update across all of them at once. That way, just about all of your friends and followers should get the message. A variety of tools will help you do this — we picked a few of our favorites.”

    • “If This Then That, or IFTTT, is a fantastic — and free — way to send commands to and from apps, mobile phones, smart home gear, and more, by letting you build ‘applets.’ Each applet waits for a trigger (if this). When that event occurs, the applet commands an action to happen (then that). To use IFTTT for your social posts, make the trigger a post on one social network, and the action the same post on another social network. So every time you post on, say, Facebook, IFTTT will send the same post to your Twitter, Tumblr, Instagram, Pinterest, and other social accounts.”
    • Buffer works across Twitter, Facebook, Pinterest, and Instagram. Whenever you compose a post inside the Buffer Web app, you can choose which accounts it gets sent to, complete with any picture attachment you’ve added. As an extra bonus, you can schedule posts — aka ‘buffering’ them in a queue, which is where the service gets its name. You just compose your post, add your attachments, choose your networks, and then hit the publish button.”
    • Flow is a new Microsoft product that’s very much in the mold of IFTTT and does more or less the same tasks — like posting the same message to more than one social network. At the moment, it supports Facebook, Twitter, and Instagram. While Flow isn’t not quite as straightforward to use as IFTTT, it does give you a bit more control. To use Flow, you need a Microsoft account. Then, use the main search box to look for templates relating to social networks. Search for Facebook, for instance, and then select the entry marked Create new tweets from Facebook posts.”
    • “Built-in tools — These days, many of your favorite social networks are already connected, so cross-posting is built right in. Take blogging platform Tumblr, for example: You can send text and image posts straight to Facebook and Twitter as well as to your blog. Instagram is another master of cross-posting: You can connect your account to Facebook, Tumblr, and Twitter if you want to, so your photos will get posted to all of these networks at once. You can also turn these connections on or off on a post-by-post basis.”

 
Click the image to read more from Nield.

David Nield/Popular Science

 

Comparing WordPress, Joomla, and Drupal

24 May

Are you interested in starting or enhancing a Web site or blog? Then, it is important to distinguish among  various content management system (CMS) platforms. Three popular ones are WordPress (by far, the leader and used by this blog 🙂 ), Joomla, and Drupal. So, how does one pick among CMS platforms?

As Katherine Keller reports for Entrepreneur:

[A key] “Web site decision is which content management system to use. Often times, the most user-friendly systems are also the most limiting. On the other end of the spectrum, the most versatile systems require a larger learning curve. Joomla, WordPress, and Droopal make up 58.4 percent of the market share of content management systems. Make A Website Hub created an in-depth infographic to show the pros and cons of each.”

 

 

Do Better in Budgeting for Social Media Marketing

14 Apr

Yesterday, we posted about social media analytics. Today, we address budgeting issues related to social media marketing.

As the following infographic from Salesforce indicates, there are several factors that must be taken into account; and social media marketing budgeting is important for companies of all types and sizes.
 

 

Don’ts for Businesses Using Social Media

30 Jan

In this new era of fake news, alternative truth, and inflammatory messages on social media, it is a good time for us to appraise (or reappraise) our own use of social media. Are we doing the best we can to avoid careless mistakes or inflammatory language?

Recently, Annie Pilon described “20 Taboo Topics to Stay Away from on Your Company’s Social Media Channels” for Small Business Trends. Here are some of her observations. PLEASE keep them in mind when utilizing social media and reacting to comments by others:

“If you use social media to promote your business online, you’ve probably put a lot of thought into what types of posts to share. But sometimes it can be just as important to consider what NOT to post on social media.”

             “Making fun of specific groups of people can go too far.

Even the occasional complaint about customers can be enough to damage your brand.

Avoid complaining about your employees online.

Customers want to know that you have a team that they can trust.

Nonconstructive criticism about public figures can seem petty to your social media followers.

You don’t want to be too intrusive when asking questions of your followers.

Be careful not to share anything that’s not true, as it can make your business look bad and lead to your followers being misinformed.

Healthy competition can be good for a business, even on social media. But there’s a big difference between a friendly back-and-forth and trash-talking.

Social media also isn’t the place to share sensitive or confidential information about customers.

Don’t share with followers every time you’re having a bad day or just feeling ‘blah’ about your business.

Posting anything illegal, whether it’s drug use or even just speeding, is a very bad idea.

Stay away from sharing any content that could be considered controversial.

It’s also best not to post anything that’s irrelevant to your audience.”

 

Click the image to learn more from Pilon.


 

Great Books to Read in 2017

26 Jan

As we continue to look ahead to 2017, there are various books that provide valuable information and that are highly rated by reviewers. Here are a few sources for YOU to check out, by topic.

Click the images to read the reviews.
 

“5 Must Read Books That’ll Inspire Entrepreneurs in 2017”


 

“12 New Books to Help You Build Wealth and Get more More Done in 2017”


 

“11 Great Business Books to Read Right Now”

 

“20 Books Every Marketer Should Read in 2017”

 

“Top 15 Best Books on Social Media Marketing for 2017”

 

Comparing AI Virtual Assistants

23 Jan

Over the last year, artificial intelligence (AI) personal assistants have become BIG!! The leading ones are (alphabetically): Alexa from Amazon, Cortana from Microsoft, Google Assistant, and Siri from Apple. These AI options can answer questions, play music, give directions, tell jokes, and even play games (try Jeopardy on Alexa).

How good are they? For this stage in their development, they are very good and relatively accurate for the simple tasks in which they specialize — and they can be fun to use. But they do each have limitations and their evolving software updates will continue to get better. In addition, there may be security issues that occur now. [Read this article for more on security.]

Recently, Jeff Dunn, writing for Business Insider, did an excellent comparison of these four virtual assistants:

“As the Web diminishes and the Amazon Echo [Alexa] continues to be a runaway hit, all the big players are convinced that talking to an AI will soon become the dominant way we interact with our computers. So they’ve started building. Apple has Siri, Amazon has Alexa, Microsoft has Cortana, and Google has the new and refreshed Google Assistant. The tech has come a long way, but all of these companies openly admit that it’s very early days for this proposed future. As such, all of these assistants are far from polished. But they’re also things you can use today. So which one works best? I strapped in for eight hours of robot conversations to find out, testing each of the big four assistants across a variety of categories.”

“There is a ton of work to be done. The problems here are large and sweeping: Each assistant still feels like a fragile, thinly veiled web of loosely connected services — because that’s what they are. It’s almost impossible to tell when one of them won’t be able to do the thing you asked. You have to be OK giving up your location and loads of personal data to get the most out of them.  There are numerous instances where using a Web browser is simply faster for doing fundamental tasks. Each one is still wildly finicky when it comes to phrasing. They all think too much in black and white; one misplaced or forgotten word is often enough to discard an entire request.”

Here are some of Dunn’s comparative findings:

  • Best for travel — Google Assistant
  • Best for E-mailing — Google Assistant and Siri
  • Best for messaging — All four in different scenarios
  • Best for Music — Alexa
  • Best for weather — Alexa, Cortana, and Google Assistant
  • Best for social — Alexa, Cortana, Siri
  • Best for general knowledge — Alexa

 
Click the image to read a lot more from Dunn.

 

Getting People to Spend More Time on Your Web Page

17 Jan

Consider these observations from Vikas Agrawal, writing for CustomerThink:

“Did you know that humans now have shorter attention spans than goldfishes? A 2015 study conducted by Microsoft in Canada showed that the average attention span of humans has decreased by 4 seconds in the past 15 years. From 12 seconds in 2000, last year’s study showed that it is now at 8.25 seconds only, largely due to the advent of smartphones. This is actually a tad shorter compared to the attention span of goldfishes who are clocking in at 9 seconds.”

 

Now, consider the work on infographics by InfobrandZ:

“Pictures speak to us. They convey ideas that spark both our memories and our imaginations. Looking at a picture is indeed like reading a thousand words. More than that, it allows us to visualize relationships in a way that is not possible with words. And in that fact lies the power of Infographic Marketing.”

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