Evans on Marketing

For those who are active across many social platforms, the ability to easily publish to all (or most) of those platforms is critical. Otherwise, the time and energy expended can be enormous. In this post, let’s discuss a few ways to make our social media posting simpler.

If you blog on a platform such as WordPress.com (which is utilized by Evans on Marketing), there is a sharing tool:

“To connect your site to your social networks, go to My Site → Sharing in your dashboard. You’ll see various services in the Publicize section: Facebook, Twitter, Google+, LinkedIn, Tumblr, Path, and Eventbrite. To connect to a service, click the Connect button and follow the prompts. Once you’ve approved a connection to any of these services, you’ll see a Publicize section in the Publish box on your post writing screen each time you write a new post.”

 
Here are other simple ways of publishing across multiple platforms, as reported by David Nield for Popular Science. “One way to cut down on the time you spend inside your social apps is to post the same update across all of them at once. That way, just about all of your friends and followers should get the message. A variety of tools will help you do this — we picked a few of our favorites.”

• • “If This Then That, or IFTTT, is a fantastic — and free — way to send commands to and from apps, mobile phones, smart home gear, and more, by letting you build ‘applets.’ Each applet waits for a trigger (if this). When that event occurs, the applet commands an action to happen (then that). To use IFTTT for your social posts, make the trigger a post on one social network, and the action the same post on another social network. So every time you post on, say, Facebook, IFTTT will send the same post to your Twitter, Tumblr, Instagram, Pinterest, and other social accounts.”
  • “Buffer works across Twitter, Facebook, Pinterest, and Instagram. Whenever you compose a post inside the Buffer Web app, you can choose which accounts it gets sent to, complete with any picture attachment you’ve added. As an extra bonus, you can schedule posts — aka ‘buffering’ them in a queue, which is where the service gets its name. You just compose your post, add your attachments, choose your networks, and then hit the publish button.”
  • “Flow is a new Microsoft product that’s very much in the mold of IFTTT and does more or less the same tasks — like posting the same message to more than one social network. At the moment, it supports Facebook, Twitter, and Instagram. While Flow isn’t not quite as straightforward to use as IFTTT, it does give you a bit more control. To use Flow, you need a Microsoft account. Then, use the main search box to look for templates relating to social networks. Search for Facebook, for instance, and then select the entry marked Create new tweets from Facebook posts.”
  • “Built-in tools — These days, many of your favorite social networks are already connected, so cross-posting is built right in. Take blogging platform Tumblr, for example: You can send text and image posts straight to Facebook and Twitter as well as to your blog. Instagram is another master of cross-posting: You can connect your account to Facebook, Tumblr, and Twitter if you want to, so your photos will get posted to all of these networks at once. You can also turn these connections on or off on a post-by-post basis.”

 
Click the image to read more from Nield.

David Nield/Popular Science

Tags: apps, Buffer, cross-platform posting, Flow, IFTTT, Wordpress