Tag Archives: trends

Should Salaries Be Transparent?

19 Jun

This is certainly an explosive topic, with great differences of opinion. For example: Yes — This is part of a more open communication style. No — This invades privacy and can cause dissension among employees. What do YOU think?

Recently, Creative Group (a staffing firm) conducted research on this topic:

“Should professionals’ pay be public knowledge? Employers in the advertising and marketing fields don’t think so, according to new research from staffing firm Creative Group. More than eight in 10 creative executives interviewed (82 percent) said their organization refrains from publicizing employees’ compensation. Of those respondents, 61 percent feel pay transparency would decrease staff morale.”

“Is there an upside to embracing an open salary policy? According to the survey, the top benefits of sharing compensation information openly are increasing productivity (18 percent) and boosting recruitment and retention (17 percent). However, more than one-quarter of executives (27 percent) believe the potential risks outweigh any rewards.”

 

Take a look at the following infographic that summarizes that research findings.


 

Better Understanding Returns of Online Purchases

13 Jun

Online retailers need to better deal with two key aspects of the customer purchase process: abandoning the shopping cart just before checking out and handling the returns of online purchases. This post focuses on the second factor — returns.

Navar surveyed almost 700 U.S. consumers who returned at least one online purchase over the preceding 12 months to understand people’s attitudes towards returns when shopping online. As summarized in a press release about the study:

“‘An online return is a critical moment in the customer journey. Retailers have an opportunity to impress and delight customers, especially high-value segments like millennials and affluent shoppers. They treat returns as a natural part of the buying process and have come to expect convenience and transparent communication,’ says Amit Sharma, CEO of Narvar. ‘If retailers can meet these high expectations, they can use returns to improve customer satisfaction, inspire loyalty and fuel new revenue streams.'”

“U.S. millennials make 54 percent of their purchases online. As they buy more online, they return more too. Yet, retailers are not meeting expectations, with 48 percent of millennials saying returns are a hassle. As many as 60 percent of millennials admit to keeping purchases they dislike because they don’t want to deal with the hassle of returning them, which is 18 percent higher than shoppers over the age of 30. High-income shoppers have similar perceptions and behaviors as millennials when it comes to returns. They are also 1.5 times more likely than the average consumer to return an online purchase. This signals a new opportunity for retailers to differentiate themselves by addressing consumers’ desire for convenience, communication and flexibility in the post-purchase experience.”

 

Click the image to read more of the highlights from the Narvar study.


 

Important New Report on 2017 Internet Trends

5 Jun

For more than two decades, Kleiner Perkins Caufield & Byers (KPCB) has produced a comprehensive annual Internet Trends Report.

The latest report was introduced at the Code Conference in Rancho Palos Verdes, California, on May 31, 2017: “The annual report compiles and analyzes data from a wide range of sources, providing insights on the state of the Internet Economy. The slideshow deck covers a broad array of topics, including global Internet user trends, advertising and E-commerce, gaming, online media, digital health, and much, much more. This guide is intended to highlight some of the key topics of discussion in this year’s edition – and to help media navigate the report.”

Thanks to KPCB for making this 355-page slideshow available through Slide Share.
 

 

iPhone 7 2017 Prices Around the Globe

31 May

To paraphrase our 2016 iPhone pricing post:  Do you — or someone you know — own an iPhone 7? If yes, what price did you pay? We know that in the USA, service providers are not providing heavily discounted smartphones the way they used to with the formerly standard two-year contract. Nonetheless, smartphone prices still vary by provider and by deal.

With the above in mind, how do current average prices of the iPhone 7 vary around the world? As Felix Richter reports for Statista:

“The iPhone is not exactly cheap in the United States, but considering the prices that Apple fans have to pay in other parts of the world, the roughly $815 (depending on local sales taxes) that Americans have to shell out for an iPhone 7 (128 GB) seem like a regular bargain. According to the latest issue of Deutsche Bank’s ‘Mapping the World’s Prices’ report [PDF], the iPhone 7 costs $1,200 in Turkey, making it the most expensive place for Apple fans. Taking into account that Turkey’s GDP per capita ($9,317 according to the IMF) is less than one-sixth of that of the United States ($57,294) highlights how much of a luxury item Apple’s flagship phone really is for Turkish consumers.”

“While Apple has always been a producer of high-end devices, the iPhone’s price has recently become more of a problem with respect to the company’s overseas success. With dozens of Android devices available at a fraction of the iPhone’s price, even the appeal of the Apple brand may no longer be enough to win over emerging market customers.”

 


You will find more statistics at Statista.
 

Thinking About a Career in Data Analytics?

22 May

As we know, data analytics and big data are extremely important to millions of companies around the world. So, it is pretty clear that new jobs in data analytics are opening every day. If you are an analytical person, think of the career possibilities.

According to Dataconomy:

“The importance of big data and data analytics is going to continue growing in coming years.  Professionals in this field can expect an impressive salary, with the median salary for data scientists being $116,000. Even those who are at the entry level will find high salaries, with average earnings of $92,000. As more and more companies realize the need for specialists in big data and analytics, the number of these jobs will continue to grow. Close to 80% of the data scientists say there is currently a shortage of professionals working in the field.”

Many who are working in the field today have more than one role in their job. They may act as researchers, who mine company data for information. They may also be involved with business management. Around 40% work in this capacity. Others work in creative and development roles. Being versatile and being able to take on various roles can make a person more valuable to the team. Being willing to work in a variety of fields can help, too. While the technology field accounts for 41% of the jobs in data science currently, it is important to other areas too. This includes marketing, corporate, consulting, healthcare, financial services, government, and gaming.” [Red signifies marketing-related opportunities.]

 

Infographic Source: Dataconomy

 

The Transformation of Logistics

17 May

Logistics is a key factor in determining a company’s success, since it impacts on delivery times, inventory levels, sales levels, and customer satisfaction. As a definition, logistics encompasses the activities concerned with efficiently delivering raw materials, parts, semi-finished items, and finished products to designated places, at designated times, and in proper condition.

It may be undertaken by any member of a distribution channel, from producer to consumer. Logistics involves such functions as customer service, shipping, warehousing, inventory control, private trucking-fleet operations, packaging, receiving, materials handling, and plant, warehouse, and store location planning.

In recent years, due to the advances in technology and the growth of Internet transactions, logistics has been undergoing a rapid transformation. According to 2Flow (an Irish outsourced logistics solutions provider):

“Digital developments have provoked a transformation in what consumers expect from their product/service providers. These progressions have effected all aspects of professional business – in particular, the logistics industry. Over the past number of years, logistics professionals have made the shift onto digital platforms so that they can monitor and expand their operations. We created this infographic that outlines some of the biggest and most prominent trends within the logistics industry. Let’s take a look!”

 

Click the image for a larger version of the infographic.


 

Do YOU Trust Companies with Your Personal Data?

20 Apr

We know that there have been incidents of stolen data around the world. These are involuntary hacks of our personal information. So, how do we feel about voluntarily sharing our information with companies? Many of us are rather reluctant to share more personal data due to concerns about identity theft, access to private information, and more.

As reported by eMarketer:

“A Pew Research Center report published in January 2017 found that only 14% of US consumers felt ‘very confident’ about entrusting companies/retailers with their data. Almost the exact same number said they were not at all confident.”

 

 

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