Advertising Media Still Shifting

As we have noted before, this is an era with advertising media still shifting. For example, see these posts. Wherefore Art TV Advertising —  U.S. B2B Digital Advertising Spending Trends —  A Timeline on Advertising’s History In this post, we focus on two interesting charts from Statista. How do YOU perceive these data? No surprises, right? […]

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Wherefore Art TV Advertising

Wherefore art TV advertising is a play on Shakespeare. But the stakes couldn’t be higher for TV firms at any point along the supply chain. Viewing shifts — with the related advertising shifts — are playing havoc with both traditional and cable TV audiences. Yes, the Super Bowl remains an ad powerhouse. But, social media […]

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Cloud Computing and Payment Options

As we discussed last month, “Cloud computing lets workers access company data and applications via the Internet. Anywhere and anytime. As a result, everyday tasks can be automated and performed on laptops, tablets, or even smartphones. Thus, by managing your cash flow with cloud accounting software, workers could end up more efficient and productive.” Today, […]

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Small Businesses Are Charging Ahead

As we noted earlier this month, many small business trends are worth studying. Now, let’s consider how small businesses are charging ahead. According to Vangie Beal for Webopedia: “A small business is privately owned and operated. And it typically employs a small number of workers. In the United States, the the U.S. Small Business Administration (SBA) […]

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Tracking Small Business Trends

As with large firms, tracking small business trends is imperative. IF small firms want to adapt to the marketplace! To best face competition, they must do so. Before studying trends, read these posts: Small Business Saturday Marketing Tips for Small Businesses Best Blogs for Small Business Small Businesses and Success/Failure Now, we turn to 2018 […]

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Mobile Drives E-Commerce Globally

Just a decade ago, virtually all E-commerce was conducted via laptops and desktops. But today, mobile drives E-commerce globally. And E-commerce remains the  best growth vehicle for many companies. Check out this prior post: Important New Report on 2017 Internet Trends. The chart below shows the rapid growth of retail E-commerce worldwide. Data compiled from […]

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Social Media and E-Commerce Interesting Facts

As we have noted before, social media and E-commerce are booming. So, lets a look at a detailed infographic with social media and E-commerce interesting facts. Previous posts include: Building Social Media Marketing Strategies Latest Social Media Demographics by Platform How Effective Are Social Media? The Stages of Social Media Engagement  Small Firms and Social […]

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U.S. B2B Digital Advertising Spending Trends

As we have reported before, digital ad spending is on a roll. In the U.S. and worldwide. And this will continue well into the future. With this in mind, let’s examine overall digital ad spending trends. Then, we study U.S. B2B digital advertising spending trends . B2B digital spending is also growing.   U.S. Digital […]

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2017 American Personal Consumption Spending

Due to a strong economy, this year has seen an uptick in consumer spending. So how good a shopping year has it been? Let’s look at 2017 American personal consumption spending.   Good Times: 2017 American Personal Consumption Spending Before noting total-year spending, consider these posts: Small Business Saturday 2017. Support Local Businesses. Happy Thanksgiving. […]

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Key 2018 Influencer Marketing Trends

As we have noted: A popular new concept is “influencer marketing.” What is it? And how should it be used? This post deals with 2018 influencer marketing trends.   What Is Influencer Marketing” According to Evans on Marketing: “Influencer marketing is a BIG deal. With it, we target well-known individuals. Their effect on the purchase […]

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