Blunders abound throughout the social media sphere — often due to shooting from the hip or not thinking through all of the possible reactions to a post. Look at this infographic for some good examples of social media blunders. by MDGadvertising Post suggested to KCJ.
Read moreThe Conflicts Faced by Celebrity Endorsers
If you are a celebrity, what happens when your team’s or league’s sponsor is different from the one whom you company personally endorse? This is a frequent challenge for prominent sports celebrities in team sports. According to Chris Chase, writing for USA Today, such a scenario has recently embroiled Tom Brady (star NFL quarterback of […]
Read moreWhat Time Does Your Body (Brain) Work Best?
Evans on Marketing Global Marketing, Trends analytics, bad behavior, body clock, career, good manners, productivity, self branding, tips, trends
Here a fascinating video from the Wall Street Journal about how our body clock operates during the day: “Many people are squeezing so much into their days that old-fashioned time management doesn’t work, productivity researchers say. Sue Shellenbarger on Lunch Break explains how productivity research is yielding new clues on more ways to be energy-efficient.” […]
Read moreThinking Through Your Options: In Your Career and in Life
Lauren Behr is an Assistant Director at Hofstra’s Career Center, who recently wrote an interesting story for the Career Center blog. The story is based on the “Six Thinking Hats” theory from Edward De Bono and discussed further by Mindtools.com. As blogged by Behr, below is the “Six Thanking Hats” ladder: “I would like to share […]
Read moreHow Do Consumers Feel About Marketing Via Text Messaging?
Generating Better Customer Satisfaction and Loyalty
Companies don’t always get it with regard to customer expectations, customer satisfaction, and customer loyalty. Look at this infographic to see how they can do better. by infographicdesignteam. Browse more data visualization.
Read moreIs Axe Going Too Far in Its Ads (Wink! Wink!)?
Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Trends advertising, Axe, bad behavior, Generation Y, good behaviors, infographic, online shopping, promotion, pushing the envelope, risky, social media, trends, Unilever 1
Unilever’s Axe brand, which is targeted toward young adults, frequently pushes the envelope with its advertising. This is once again evident in a new campaign aimed at college students. As Bruce Horovitz reports for USA Today: “Unilever, one of the world’s largest consumer product makers, this week will unleash a controversial online ad campaign for […]
Read moreA Nice Infographic on Advertising and Promotion
Evans on Marketing Business Analytics and Marketing Information, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Trends advertising, analytics, infographic, online information, opportunity, promotion, social media, trends 1
Look at these trends in advertising and promotion. by erinferro. Browse more data visualization.
Read moreHow to Write a Great Cover Letter and Resume
Evans on Marketing Careers career, cover letter, opportunity, planning, resume, success, tips, video 3
In this video, Linda Spencer, assistant director of the Office of Career Services at Harvard Extension School, offers cover letter and resume writing tips to sell yourself and get your foot in the door.
Read moreUnilever: Using Videos for Its Global Plans
Unilever is one of the world’s leading consumer products companies, with such brands as Ben & Jerry’s, Dove, Hellmann’s, Lipton, and Pond’s. Its Web site notes: “On any given day, two billion people use Unilever products to look good, feel good, and get more out of life.” Check out this video about the firm’s approach. […]
Read more