Starting and Finishing Your Work Day

Here’s a good topic for you to consider. Starting and finishing YOUR work day. What you do when first arriving at work? And what do you do when ending your work day? For other good insights, read these two posts. The Evolving Generational Work Place. And Advice from U.S. Entrepreneurs: Starting, Growing, Staying Inspired.   […]

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Break-Even Point Calculations Are Not So Simple

In January, we presented three posts on budgeting. 2018 Marketing Budget Trends. 2018 Marketing Budget Strategies. And 2018 Marketing Budget Free Templates. Today, we examine why break-even point calculations are not so easy. We sometimes misunderstand this rather simple metric.    Break-Even Point Calculations Are Not So Simple According to Braden Becker, writing for HubSpot: “You’ve heard […]

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How Healthy Is YOUR Lifestyle?

What’s your answer to this question? How healthy Is YOUR lifestyle? In reality, the honest response for many Americans would be not very! In 2014, we wrote about How Healthy Are We? Perceptions Vs. Reality. And overall health has declined since then. Americans Eat a Lot AND Fast. Thus, we return to this topic again.  […]

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Mobile Marketing Automation Growing Fast

With the rapid rise in mobile media usage, marketers must optimize their automated tools. Thus, today’s topic: mobile marketing automation growing fast. In the discussion, we note mobile media automation (MMA) basics. And we look at MMA’s evolution. Thanks to Jessica Pyykkonen of Ghergich & Co. for suggesting this post. 🙂 Before reading below, check […]

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Using Social Media to Boost In-Store Shopping

Social media can help or hurt companies in many ways. For example, see these two posts. Social Media Marketing Tips and Social Media and E-Commerce. Today, we examine using social media to boost in-store shopping. Special thanks to Chris Landry of Colourfast for serving as guest blogger. The content and infographic below are from him […]

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How Affluent Americans Live

Income/wealth is distributed quite unevenly in the United States and around the world. And high poverty rates exist globally. But today, we look at the upper end of the income spectrum. How affluent Americans live. Their demographics and behavior impact many firms. In the United States, 28 percent of households earn at least $100,000 per […]

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Write YOUR Own Unique Personal Brand Story

In this new post, we consider how to better write YOUR own unique personal brand story. Self-branding/personal branding is one of our most popular topics. [For example, see 1, 2, and 3.]  As Evans on Marketing has noted before: We have three major challenges in self-branding: (1) We must first understand ourselves and have personal […]

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Customers Like Caring Brands

As we have noted before, customers appreciate purpose-driven brands. And brands that do the right thing. At the same time, people may dislike brands that “creep them out”. Today, we delve further into why customers like caring brands.   Why Customers Like Caring Brands As Erik Wander writes for Adweek: “There’s a good reason marketers […]

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Free Advertising Tools for Small Businesses

In this post, we cite free advertising tools for small businesses. By using these tools, a firm can hold down its costs. And it can advertise more effectively. Because we like free, also consult these other resources: Useful Free TrendWatching Resources 2018 Marketing Budget Free Templates Small Business Promotion: Free Resources FREE Marketing Planning Tools! […]

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Would YOU Willingly Share Data with Third Parties?

As we have discussed several times, people are becoming more reluctant to share their personal data. And the recent and ongoing criticisms of Facebook illustrate this. Thus, where do you stand on this question? Would YOU willingly share data with third parties? To read our post from earlier this month on tracking cookies and privacy, […]

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