Not Trying to Keep Scaring You About Online Security, But …

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Technology and Marketing, Trends , , , , , , , , , , , , , 26

Yes, we at Evans on Marketing have made a number of posts about about online security, privacy, identity theft, and related issues. We’re not really trying to scare you, but …

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What’s on Your Shopping List? Part 2

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Pricing, Trends , , , , , , , 18

Yesterday, we posted about the most popular gifts this year. Today’s post focuses on gift cards. These cards are easy to purchase and enable the recipients to buy what …

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What’s on Your Shopping List? Part 1

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Pricing, Social and Digital Media, Trends , , , , , , , 25

What do YOU planning on buying this holiday season?

As Ana Serafin Smith reports for the National Retail Federation:

“With shoppers eager to take advantage of early promotions from …

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PLEASE Be a Smart Customer This Holiday Shopping Season

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media , , , , , , , , , , , , , , 20

Yes, Black Friday WEEK is finally here — after weeks of being bombarded by holiday shopping ads. This post has two goals: (1) To alert you to the possible deceptions …

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