Not Trying to Keep Scaring You About Online Security, But …

Yes, we at Evans on Marketing have made a number of posts about about online security, privacy, identity theft, and related issues. We’re not really trying to scare you, but we are trying to get you to be more alert and to protect yourself better online. That’s why we we’ve posted several tips, such as: […]

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What’s on Your Shopping List? Part 2

Yesterday, we posted about the most popular gifts this year. Today’s post focuses on gift cards. These cards are easy to purchase and enable the recipients to buy what what most interests them — while also being somewhat impersonal. Based on the recent survey by the National Retail Federation and Prosper Insights & Analytics, these […]

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What’s on Your Shopping List? Part 1

What do YOU planning on buying this holiday season? As Ana Serafin Smith reports for the National Retail Federation: “With shoppers eager to take advantage of early promotions from retailers, more than half of consumers have already started making dents in their holiday gift lists, according to the annual mid-season survey released by the National […]

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Does Avid Social Media Use Harm Your Career?

Over the years, we have posted a lot about self-branding, the importance of interpersonal communication (especially TALKING!), and similar topics. Last month, we discussed “Monotasking Vs. Multitasking,” concluding that monotasking is a lot more effective than multitasking — urban legends aside. Today’s post focuses on a recent provocative article by Cal Newport for the New […]

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PLEASE Be a Smart Customer This Holiday Shopping Season

Yes, Black Friday WEEK is finally here — after weeks of being bombarded by holiday shopping ads. This post has two goals: (1) To alert you to the possible deceptions this week and (2) to again present our THIRTY-FIVE holiday shopping tips. Our first topic is this: Is Black Friday week really a good time […]

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Is Uber Eat(s) Setting Itself Up for Defeat?

Uber has grown rapidly as an alternative to the taxi. Nonetheless, Uber wants to be more than just a passenger app. And one of its more recent pursuits is Uber Eats, a restaurant food delivery service that already operates in 53 cities: “By tapping into the Uber network, you can get anything from our roster […]

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10 Tips on How Companies Can Be More Customer-Centric

A while back, Professor Joel Evans of Hofstra University’s Zarb School of Business wrote an article about “Customer Centricity” for Promo Magazine (now part of Chief Marketer.) The essence of that still rings true today — even more so given the level of competition faced. Here is that article (with only slight edits). We are […]

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Can You Personalize Marketing without Shopper Participation?

One of the toughest issues for marketers to deal with in this high-tech world is how much to personalize their communication and offerings. On the one hand, marketers need as much customer information as possible to target individual shoppers more specifically. On the other hand, many customers want their privacy and do not appreciate it […]

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Best Blogs for Small Business

There are many great online resources for small business, including the Web sites of Small Business Administration, Entrepreneur, and Inc. They deal with a variety of topics to assist startups and other small businesses. In addition, there are numerous blogs that focus on information and advice specifically geared to small businesses. Recently, CreditMonkey published “Best […]

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2016 China-Based Singles’ Day to Dominate Global Holiday Season

Last year, we wrote about the phenomenally successful 2015 online Chinese Singles’ Day, an annual event scheduled for November 11 that dwarfs Cyber Monday, which occurs on the first Monday after Thanksgiving each year. As reported by The Street: “Singles’ Day is the biggest retail event in the year, beating Cyber Monday and Black Friday.” […]

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