How to Better Position Yourself for a Promotion

You’ve been stuck at a certain point in your career and feel that now is really time to get that next promotion. The recession is over, you’ve been doing everything expected of you, and you’ve polished up your self-brand credentials at LinkedIn and at your firm. So, what should you do next? According to Alexia […]

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Internet, Social Media, and Mobile Usage Statistics from Around the Globe

We Are Social is a global conversation agency located in Singapore, New York, London, Paris, Milan, Munich, Sydney, and São Paulo. It has put together an OUTSTANDING slideshow with “more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world’s largest economies.“ Take a look at this slideshow.   […]

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What’s Going to Be Hot at the Super Bowl? In Terms of Ads of Course

Over the last several years, companies have become much more proactive about releasing buzz-worthy ads before the game and maximizing the online excitement, typically via YouTube. So, what are going to be the winners in this year’s Super Bowl ad competition? And which of these ads can we watch before Sunday arrives? As Lindsay Kolowich […]

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How Do You Compute Customer Lifetime Value?

Smart companies realize that repeat business (customer loyalty) is one of the most important — if not THE most important — objectives to achieve in both the short and long run. This is a key challenge for marketers. As Bain & Company explains: “Investing to earn the loyalty of your customers often requires trade-offs — […]

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