How to Better Position Yourself for a Promotion

You’ve been stuck at a certain point in your career and feel that now is really time to get that next promotion. The recession is over, you’ve been doing everything expected of you, and you’ve polished up your self-brand credentials at LinkedIn and at your firm. So, what should you do next? According to Alexia […]

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Internet, Social Media, and Mobile Usage Statistics from Around the Globe

We Are Social is a global conversation agency located in Singapore, New York, London, Paris, Milan, Munich, Sydney, and São Paulo. It has put together an OUTSTANDING slideshow with “more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world’s largest economies.“ Take a look at this slideshow.   […]

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What’s Going to Be Hot at the Super Bowl? In Terms of Ads of Course

Over the last several years, companies have become much more proactive about releasing buzz-worthy ads before the game and maximizing the online excitement, typically via YouTube. So, what are going to be the winners in this year’s Super Bowl ad competition? And which of these ads can we watch before Sunday arrives? As Lindsay Kolowich […]

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How Do You Compute Customer Lifetime Value?

Smart companies realize that repeat business (customer loyalty) is one of the most important — if not THE most important — objectives to achieve in both the short and long run. This is a key challenge for marketers. As Bain & Company explains: “Investing to earn the loyalty of your customers often requires trade-offs — […]

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Can You Pass the “8-Second Resume Test?”

Many times, resumes are processed by computer software looking for key words — or busy executives inundated with job applicants. So, we have to make sure that OUR resume is the one that is read and liked! As Don Goodman writes for Careerealism: “Skimming – that’s what hiring managers are doing when they are going […]

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How Do College Students “Connect” with Brands?

Marketers today recognize the enormous buying power of college students and very much want to gain their attention and patronage. But are marketers able to “connect” with college students through media channels which they most favor? As eMarketer puts it: “Amid their interest in millennials, marketers look to the 19 million-plus U.S. college students as […]

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A Look Back at Some WAY Off Predictions

Last week, we posted about JWT Intelligence’s 100 best predictions for 2015. But how about some past predictions by others that really turned out to be wrong? Take a look at this infographic.    

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JWT Intelligence’s 100 Key Predictions for 2015

Each year, JWT Intelligence offers 100 interesting trends to be aware of for the coming year. Here are its 2015 predictions.    

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What Do We Do Every “Internet Minute”?

Our Internet activity keeps on increasing. So what do we do online most often? As Tech Spartan puts it: “The Internet is a wonderful thing, a thing of knowledge and power but also a thing of beauty and inspiration. We are all a part of the Internet in one way or another, whether that is […]

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What Are the Best Ways to Influence People?

Persuasion is a key skill for marketers to master — not manipulation but honesty-based persuasion. As Emma Snider writes for HubSpot: “To sell something, you have to convince a buyer that they not only want your offering, they need it. To be clear, I’m not talking about fooling them into buying a piece of junk. Oftentimes, […]

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