January 2015

How to Better Position Yourself for a Promotion

January 31, 2015 Evans on Marketing Careers advice, Careerealism, job promotion, leadership, opportunity, planning, self branding, tips 10

You’ve been stuck at a certain point in your career and feel that now is really time to get that next promotion. The recession is over, you’ve been doing everything …

Internet, Social Media, and Mobile Usage Statistics from Around the Globe

January 30, 2015 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Marketing Communications, Social and Digital Media, Technology and Marketing, Trends analytics, competition, global, infographic, opportunity, planning, slideshow, trends, We Are Social 4

We Are Social is a global conversation agency located in Singapore, New York, London, Paris, Milan, Munich, Sydney, and São Paulo. It has put together an OUTSTANDING slideshow with “more …

What’s Going to Be Hot at the Super Bowl? In Terms of Ads of Course

January 29, 2015 Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing 2015, advertising, customer expectations, HubSpot, social media, Super Bowl, YouTube 8

Over the last several years, companies have become much more proactive about releasing buzz-worthy ads before the game and maximizing the online excitement, typically via YouTube.

So, what are going …

How Do You Compute Customer Lifetime Value?

January 28, 2015 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Pricing Bain & Company, business model, customer expectations, customer loyalty, Net Promoter, planning, price, tips 4

Smart companies realize that repeat business (customer loyalty) is one of the most important — if not THE most important — objectives to achieve in both the short and long …

Can You Pass the “8-Second Resume Test?”

January 27, 2015 Evans on Marketing Careers advice, career, Careerealism, Don Goodman, job search, planning, resume, self branding, tips 7

Many times, resumes are processed by computer software looking for key words — or busy executives inundated with job applicants. So, we have to make sure that OUR resume is …

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Month: <span>January 2015</span>