Informative Video Overviews of Careers in Marketing

ReKruiTIn, an India-based recruitment firm, has put together a nice YouTube video on marketing careers. This video is valuable for anyone considering a career in marketing, regardless of their country or region. 🙂     Job-Interview-Site.com has also developed a useful video interview of a career in marketing.    

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Good Versus Bad B2B Clients: An Infographic

Whether B2C or B2B in nature, there are both “good” and  “bad” customers. Good customers have reasonable expectations and do not seek to take advantage of their sellers (and vice versa!). Bad customers can make unreasonable demands and try to squeeze sellers so they don’t make a profit. Geek Powered Studios, a Web design and […]

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Snapchat Hits Three: Here’s an Infographic Timeline

It has certainly been an interesting ride for Snapchat since its September 2011 founding: “Enjoy fast and fun mobile conversation! Snap a photo or a video, add a caption, and send it to a friend. They’ll view it, laugh, and then the Snap disappears.” Here is a detailed infographic timeline of Snapchat by DPFOC Online Marketing. […]

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Tips for Getting Your Dream Job

We’ve made many posts on career planning and development. In fact, we have a full category on this topic — with about 200 posts. We’d like to add to this library with a good multimedia presentation by Fortune related to “9 tips to land your dream job.” As Erika Frey writes: “Ah, the dream job. […]

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Where Luxury Is Headed Worldwide

According to consulting firm McKinsey: Between now and 2025, the world’s top 600 cities (measured by absolute GDP) are expected to drive nearly two-thirds of global economic growth. Massive urbanization will continue across emerging markets, which will envelope three-quarters of these large cities. It is projected that by 2025, there will be 60 megacities — […]

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Capitalizing on the Power of Social Media Review Sites

We have written a lot about the power of social media — both good and bad. For example, see these recent posts: 1, 2, 3. So, what more can we do to capitalize on the power of social media review sites? According to Paula Andruss, writing for Entrepreneur, there are six things to consider doing: […]

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Great Advice from Successful Business Founders

Our most popular post to date — by far — has been “The Best Advice Received — and Passed On — by Leaders of Industry.” That post referred to advice by some of our best-known business “luminaries,” who have managed large firms. However, there is also quite A LOT that we can learn from the entrepreneurs […]

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How Good Are YOU in the Job Hiring Process?

As Ariella Coombs puts it for Careerealism: “Not sure where you’re going wrong in your job search? Tired of never hearing back from employers? Chances are, you’re getting shut out of the hiring process. Why? Well, there are a few major areas where job seekers fall flat when they’re applying for jobs. Take this quiz […]

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Cereal Continues to Lose Its Popularity

Are you a cereal eater these days? Did you used to be? What can marketers do today to increase your cereal consumption? 🙂 As Stephanie Strom reports for the New York Times: “Cereal consumption peaked in the mid-1990s, according to the NPD Group, a consumer research firm. Still, some 90 percent of American households report […]

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ClickFox’s 2014 Brand Loyalty Survey

ClickFox, a firm specializing in the analysis of customer experiences, has released the results of its 2014 brand loyalty survey: “ClickFox research this year identified Apple as the top brand consumers can’t live without for the third consecutive year. Amazon, Dell and Coca-Cola tied in a distant second to Apple as the most revered brands […]

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